Discover Market Leaders In Every Amazon Category

Best Selling Fashion Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PUMA	2.45%	0.68pp	8.1M	10.26%	6.47%	39.85%	€28.94	9.32%
Skechers	1.70%	0.33pp	1.4M	1.39%	5.73%	35.78%	€21.78	8.12%
Tommy Hilfiger	1.07%	0.32pp	7.6M	4.95%	6.20%	13.68%	€26.85	3.94%
CUPSHE	0.57%	0.28pp	7.1M	5.56%	4.04%	11.70%	€13.51	0.69%
Argor-Heraeus	0.27%	0.25pp	7.7M	8.69%	0.43%	23.39%	€12.52	9.32%
PUMA	2.45%	0.68pp	8.1M	10.26%	6.47%	39.85%	€28.94	9.32%
Skechers	1.70%	0.33pp	1.4M	1.39%	5.73%	35.78%	€21.78	8.12%
Tommy Hilfiger	1.07%	0.32pp	7.6M	4.95%	6.20%	13.68%	€26.85	3.94%
CUPSHE	0.57%	0.28pp	7.1M	5.56%	4.04%	11.70%	€13.51	0.69%
Argor-Heraeus	0.27%	0.25pp	7.7M	8.69%	0.43%	23.39%	€12.52	9.32%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PUMA

Skechers

Tommy Hilfiger

CUPSHE

Argor-Heraeus

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Bademode	Unlock full list >	9.36%	6.34%	19.33%	< 50	18.47%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Sandalen	Unlock full list >	9.15%	9.96%	6.46%	66	4.87%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Brillen & Zubehör	67	8.98%	3.96%	4.67%	< 50	6.78%
Krawatten, Fliegen & Einstecktücher	93	19.36%	10.75%	8.90%	100	9.16%
Hosenträger	Unlock full list >	3.84%	11.81%	0.94%	92	12.18%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Fashion Smartwatches	100	2.82%	18.34%	3.83%	78	18.25%
Taschenuhren	Unlock full list >	9.90%	1.13%	18.33%	100	1.06%
	99	8.42%	3.81%	11.37%	89	3.86%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	Unlock full list >	9.21%	4.76%	17.24%	90	5.50%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Tops, T-Shirts & Blusen	65	11.79%	3.83%	9.97%	70	6.87%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Bademode	88	9.90%	7.91%	15.65%	68	14.80%
Kleider	Unlock full list >	9.99%	9.63%	14.09%	< 50	0.50%
	94	4.40%	8.39%	2.54%	96	9.33%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Sandalen & Slides	77	1.19%	9.73%	11.84%	99	9.65%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Flache Schuhe	Unlock full list >	6.21%	10.25%	4.50%	95	10.34%
	68	6.64%	11.90%	9.19%	73	8.86%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Schals & Tücher	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Sport-Stirnbänder	Unlock full list >	5.83%	14.04%	2.53%	57	1.95%
	100	1.72%	15.41%	1.06%	62	15.50%
Charms & Beads	< 50	9.22%	18.83%	3.42%	61	18.74%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Ringe	< 50	16.00%	4.27%	10.00%	84	6.70%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Armbänder	Unlock full list >	0.48%	18.28%	1.09%	100	18.37%
	92	5.10%	8.77%	1.70%	89	2.29%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Henkeltaschen	Unlock full list >	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Schlüsselmäppchen	< 50	0.72%	4.29%	6.81%	86	1.60%
Handtaschen-Zubehör	Unlock full list >	9.64%	1.11%	8.95%	98	1.18%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Kindergepäck	Unlock full list >	9.82%	9.49%	10.06%	94	2.47%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	Unlock full list >	2.37%	9.91%	9.25%	97	7.59%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	Unlock full list >	15.31%	6.00%	6.87%	92	6.08%
	66	13.21%	3.55%	8.02%	96	3.63%
Mode-Hüfttaschen	Unlock full list >	16.73%	14.54%	8.30%	89	0.14%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU	...> Clogs	Crocs	234.1K	=	8.95%	13.61%	75	1.98%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	208.9K	8.59%	18.26%	5.64%	68	6.85%
Labubu Have a Seat	...> Damen	Ambizion	170.8K	=	13.42%	9.44%	83	6.48%
Akusoli Einlagen Original \| Magnetische Einlegesohlen Damen Herren Fußgewölbestütze Akupressur Schuheinlagen für Arbeitsschuhe Akusoli-Einlagen Plattfuß und Verteilt Fußdruck EU36-41.5	...> Komfort	Akusoli	125K	=	16.95%	4.26%	94	2.96%
Rieker Damen Sandalen V02K3	...> Sandalen	Rieker	124.9K	=	1.35%	7.78%	100	9.10%
Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU	...> Clogs	Crocs	234.1K	=	8.95%	13.61%	75	1.98%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	208.9K	8.59%	18.26%	5.64%	68	6.85%
Labubu Have a Seat	...> Damen	Ambizion	170.8K	=	13.42%	9.44%	83	6.48%
Akusoli Einlagen Original \| Magnetische Einlegesohlen Damen Herren Fußgewölbestütze Akupressur Schuheinlagen für Arbeitsschuhe Akusoli-Einlagen Plattfuß und Verteilt Fußdruck EU36-41.5	...> Komfort	Akusoli	125K	=	16.95%	4.26%	94	2.96%
Rieker Damen Sandalen V02K3	...> Sandalen	Rieker	124.9K	=	1.35%	7.78%	100	9.10%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Fashion category on amazon.de

During July 2025, the Fashion category on amazon.de generated a total revenue of €621.9M.

The leading brands in this category are PUMA, Skechers, and Tommy Hilfiger, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU, and it's the best-selling item in the category.