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Best Selling Fashion Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Fashion in amazon.de for October 1, and read the full analysis below

Last updated : October 1, 2026



Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Oct 2026 vs. Oct 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Calvin Klein0.79%0.34pp1.5M24.22%7.49%49.11%€31.077.23%
JMIERR0.39%0.31pp420.6K0.84%5.86%14.23%€15.082.21%
Garmin0.34%0.29pp1.4M13.38%4.20%13.99%€15.635.27%
Viunychn0.26%0.26pp1.5M24.02%0.70%10.24%€30.676.36%
JupiterSecret0.30%0.26pp1.4M14.49%1.93%7.78%€29.764.18%
Calvin Klein0.79%0.34pp1.5M24.22%7.49%49.11%€31.077.23%
JMIERR0.39%0.31pp420.6K0.84%5.86%14.23%€15.082.21%
Garmin0.34%0.29pp1.4M13.38%4.20%13.99%€15.635.27%
Viunychn0.26%0.26pp1.5M24.02%0.70%10.24%€30.676.36%
JupiterSecret0.30%0.26pp1.4M14.49%1.93%7.78%€29.764.18%

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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Calvin Klein
JMIERR
Garmin
Viunychn
JupiterSecret

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Oct 2026 vs. Oct 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
980.78%18.70%1.41%7118.79%
967.30%15.67%3.59%838.44%
Unterwäsche8617.73%9.21%9.65%989.50%
Activewear< 506.30%8.53%11.91%6812.98%
Tops, T-Shirts & Hemden583.27%8.22%8.05%639.68%
Socken & Strümpfe519.88%8.85%10.60%< 502.09%
HosenUnlock full list >4.89%7.58%9.35%10015.63%
< 505.87%9.15%0.67%541.29%
Sneaker & Sportschuhe< 5015.81%4.38%10.00%746.54%
Arbeit & Sicherheit929.70%8.37%9.10%1003.14%
Hausschuhe8718.59%13.01%8.86%981.21%
Clogs & Pantoletten947.21%9.70%1.51%787.66%
SandalenUnlock full list >9.15%9.96%6.46%664.87%
< 509.67%8.31%8.93%573.25%
Hüte, Mützen & Caps916.47%14.75%3.00%882.44%
Gürtel587.90%5.34%2.91%816.94%
Brillen & Zubehör678.98%3.96%4.67%< 506.78%
Krawatten, Fliegen & Einstecktücher9319.36%10.75%8.90%1009.16%
HosenträgerUnlock full list >3.84%11.81%0.94%9212.18%
623.68%3.53%18.69%< 503.45%
Armbanduhren< 506.81%1.03%15.46%601.09%
Uhrenarmbänder10011.89%6.49%9.72%813.08%
Taschenuhren829.90%1.13%18.33%1001.06%
Fashion SmartwatchesUnlock full list >2.82%18.34%3.83%7818.25%
998.42%3.81%11.37%893.86%
Ketten1009.62%3.89%11.24%889.59%
Armbänder8618.88%2.46%9.85%< 502.40%
Ohrringe679.94%2.03%14.04%< 508.97%
Ringe559.03%5.52%8.52%915.57%
Krawattennadeln & ManschettenknöpfeUnlock full list >9.21%4.76%17.24%905.50%
676.65%8.36%6.66%979.66%
989.55%6.81%18.32%9917.46%
Dessous, Nacht- & Lounge-Wäsche608.68%7.71%5.97%7718.16%
Activewear551.84%9.48%0.87%7814.56%
Tops, T-Shirts & Blusen6511.79%3.83%9.97%706.87%
Socken & Strümpfe898.58%10.00%4.62%995.98%
HosenUnlock full list >3.83%8.84%8.28%1009.57%
944.40%8.39%2.54%969.33%
Sneaker & Sportschuhe853.26%8.13%8.92%1008.10%
Hausschuhe662.56%10.33%0.19%860.85%
Clogs & Pantoletten1000.29%7.64%2.45%923.16%
Sandalen & Slides771.19%9.73%11.84%999.65%
StiefelUnlock full list >4.29%8.33%2.67%883.22%
686.64%11.90%9.19%738.86%
Hüte, Mützen & Caps561.64%6.40%7.27%799.91%
Brillen, Sonnenbrillen & Zubehör755.39%0.29%10.21%5014.73%
Gürtel10017.67%9.15%8.39%979.51%
Schals & Tücher< 5013.13%7.79%6.88%< 503.02%
Sport-StirnbänderUnlock full list >5.83%14.04%2.53%571.95%
1001.72%15.41%1.06%6215.50%
Ohrringe1004.92%9.17%7.76%509.15%
Ketten868.38%7.44%14.25%1007.36%
Armbänder830.48%18.28%1.09%10018.37%
Ringe< 5016.00%4.27%10.00%846.70%
Charms & BeadsUnlock full list >9.22%18.83%3.42%6118.74%
925.10%8.77%1.70%892.29%
Umhängetaschen9611.52%19.83%6.10%835.66%
Shopper< 508.79%17.28%4.55%< 504.04%
Schultertaschen859.45%9.85%7.76%894.04%
Rucksackhandtaschen8819.97%14.42%9.22%992.21%
HenkeltaschenUnlock full list >17.14%11.61%8.43%730.16%
1002.42%14.56%1.67%8114.65%
994.19%8.62%8.47%778.59%
Reise-Zubehör6211.22%19.86%5.94%685.50%
Schlüsselanhänger964.53%2.22%8.55%829.42%
Schlüsselmäppchen< 500.72%4.29%6.81%861.60%
Handtaschen-ZubehörUnlock full list >9.64%1.11%8.95%981.18%
< 503.89%16.64%5.29%643.17%
Herren< 506.96%10.91%10.65%771.34%
Damen975.59%13.65%17.94%670.76%
KinderUnlock full list >2.37%9.91%9.25%977.59%
6217.50%16.87%9.68%< 503.80%
Koffer & Trolleys939.85%15.11%1.79%< 509.42%
Handgepäck10011.13%19.75%9.96%955.44%
Reisetaschen< 508.51%16.97%4.37%663.86%
Gepäck-Sets899.89%7.87%15.76%851.82%
KleidertaschenUnlock full list >4.18%6.99%2.32%686.00%
719.39%9.88%7.48%< 504.22%
Tagesrucksäcke846.29%9.62%8.39%6116.24%
Kinderrucksäcke814.97%1.57%8.83%< 500.12%
Sport & OutdoorUnlock full list >15.31%6.00%6.87%926.08%
705.25%7.75%0.83%< 507.70%
Taschenschirme918.26%5.88%3.78%886.46%
StockschirmeUnlock full list >9.12%7.26%6.36%824.93%
980.78%18.70%1.41%7118.79%
967.30%15.67%3.59%838.44%
Unterwäsche8617.73%9.21%9.65%989.50%
Activewear< 506.30%8.53%11.91%6812.98%
Tops, T-Shirts & Hemden583.27%8.22%8.05%639.68%

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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Oct 2026 vs. Oct 2025
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
QINCAO Boxershorts Herren 6 Pack aus Baumwolle  Weich & Komfortabel
QINCAO Boxershorts Herren 6 Pack aus Baumwolle Weich & Komfortabel
...> Boxershorts
QINCAO133.3K28.53%4.05%8.33%951.74%
QINCAO Boxershorts Herren 6 Pack aus Baumwolle  Weich & Komfortabel
QINCAO Boxershorts Herren 6 Pack aus Baumwolle Weich & Komfortabel
...> Boxershorts
QINCAO133.3K108.09%4.05%8.33%951.74%
HORISUN Bequemer Nahtloser BH mit Vollständiger Abdeckung für Damen  Kabellose Push-Up BHS mit Weicher Unterstützung Normale und Große Größen (Schwarz L)
HORISUN Bequemer Nahtloser BH mit Vollständiger Abdeckung für Damen Kabellose Push-Up BHS mit Weicher Unterstützung Normale und Große Größen (Schwarz L)
...> Klassische BHs
HORISUN128.3K=9.30%15.71%< 508.46%
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 36
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 36
...> Dirndlblusen
Funspread122.1K71.80%18.27%5.83%982.89%
TENBST Geldbörse Herren - Slim Portmonee Herren mit RFID Schutz Kartenetui
TENBST Geldbörse Herren - Slim Portmonee Herren mit RFID Schutz Kartenetui
...> Geldbörsen
TENBST109.6K5.33%15.68%8.25%959.00%
QINCAO Boxershorts Herren 6 Pack aus Baumwolle  Weich & Komfortabel
QINCAO Boxershorts Herren 6 Pack aus Baumwolle Weich & Komfortabel
...> Boxershorts
QINCAO133.3K28.53%4.05%8.33%951.74%
QINCAO Boxershorts Herren 6 Pack aus Baumwolle  Weich & Komfortabel
QINCAO Boxershorts Herren 6 Pack aus Baumwolle Weich & Komfortabel
...> Boxershorts
QINCAO133.3K108.09%4.05%8.33%951.74%
HORISUN Bequemer Nahtloser BH mit Vollständiger Abdeckung für Damen  Kabellose Push-Up BHS mit Weicher Unterstützung Normale und Große Größen (Schwarz L)
HORISUN Bequemer Nahtloser BH mit Vollständiger Abdeckung für Damen Kabellose Push-Up BHS mit Weicher Unterstützung Normale und Große Größen (Schwarz L)
...> Klassische BHs
HORISUN128.3K=9.30%15.71%< 508.46%
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 36
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 36
...> Dirndlblusen
Funspread122.1K71.80%18.27%5.83%982.89%
TENBST Geldbörse Herren - Slim Portmonee Herren mit RFID Schutz Kartenetui
TENBST Geldbörse Herren - Slim Portmonee Herren mit RFID Schutz Kartenetui
...> Geldbörsen
TENBST109.6K5.33%15.68%8.25%959.00%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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