Best Selling Fashion Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Fashion in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2025

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2001 vs. Sep 2000

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	3.25%	0.93pp	13.8M	44.49%	4.41%	18.62%	€32.84	0.34%
Skechers	1.93%	0.82pp	9.7M	23.86%	1.58%	13.23%	€32.83	0.12%
Travely	0.38%	0.30pp	733.9K	29.02%	2.70%	11.97%	€24.95	0.04%
Casio	1.00%	0.25pp	6.4M	34.75%	1.71%	6.76%	€19.98	0.34%
Superfit	0.38%	0.22pp	8.2M	36.58%	3.26%	1.86%	€31.27	0.28%
adidas	3.25%	0.93pp	13.8M	44.49%	4.41%	18.62%	€32.84	0.34%
Skechers	1.93%	0.82pp	9.7M	23.86%	1.58%	13.23%	€32.83	0.12%
Travely	0.38%	0.30pp	733.9K	29.02%	2.70%	11.97%	€24.95	0.04%
Casio	1.00%	0.25pp	6.4M	34.75%	1.71%	6.76%	€19.98	0.34%
Superfit	0.38%	0.22pp	8.2M	36.58%	3.26%	1.86%	€31.27	0.28%
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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Skechers

Travely

Casio

Superfit

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2001 vs. Sep 2000

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Bademode	Unlock full list >	9.36%	6.34%	19.33%	< 50	18.47%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Zehentrenner	100	0.86%	6.23%	3.75%	94	18.10%
Sandalen	Unlock full list >	9.15%	9.96%	6.46%	66	4.87%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Brillen & Zubehör	67	8.98%	3.96%	4.67%	< 50	6.78%
Krawatten, Fliegen & Einstecktücher	93	19.36%	10.75%	8.90%	100	9.16%
Hosenträger	Unlock full list >	3.84%	11.81%	0.94%	92	12.18%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Fashion Smartwatches	100	2.82%	18.34%	3.83%	78	18.25%
Taschenuhren	Unlock full list >	9.90%	1.13%	18.33%	100	1.06%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	Unlock full list >	9.21%	4.76%	17.24%	90	5.50%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Bademode	88	9.90%	7.91%	15.65%	68	14.80%
Socken & Strümpfe	89	8.58%	10.00%	4.62%	99	5.98%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Tops, T-Shirts & Blusen	Unlock full list >	11.79%	3.83%	9.97%	70	6.87%
	94	4.40%	8.39%	2.54%	96	9.33%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Sandalen & Slides	77	1.19%	9.73%	11.84%	99	9.65%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Flache Schuhe	Unlock full list >	6.21%	10.25%	4.50%	95	10.34%
	68	6.64%	11.90%	9.19%	73	8.86%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Schals & Tücher	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Sport-Stirnbänder	Unlock full list >	5.83%	14.04%	2.53%	57	1.95%
	100	1.72%	15.41%	1.06%	62	15.50%
Charms & Beads	< 50	9.22%	18.83%	3.42%	61	18.74%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Armbänder	83	0.48%	18.28%	1.09%	100	18.37%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Ringe	Unlock full list >	16.00%	4.27%	10.00%	84	6.70%
	92	5.10%	8.77%	1.70%	89	2.29%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Clutches	81	7.82%	9.87%	2.74%	96	2.04%
Henkeltaschen	Unlock full list >	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Handtaschen-Zubehör	93	9.64%	1.11%	8.95%	98	1.18%
Schlüsselmäppchen	Unlock full list >	0.72%	4.29%	6.81%	86	1.60%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Kindergepäck	Unlock full list >	9.82%	9.49%	10.06%	94	2.47%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	Unlock full list >	2.37%	9.91%	9.25%	97	7.59%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	Unlock full list >	15.31%	6.00%	6.87%	92	6.08%
	66	13.21%	3.55%	8.02%	96	3.63%
Mode-Hüfttaschen	Unlock full list >	16.73%	14.54%	8.30%	89	0.14%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2001 vs. Sep 2000

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 42	...> Trachtenblusen	Funspread	152.1K	=	14.53%	18.04%	96	7.60%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	149.8K	17.45%	18.26%	5.64%	68	6.85%
Crocs Unisex Kinder Classic Clog T Clog Taffy Pink 23/24 EU	...> Clogs & Pantoletten	Crocs	146.7K	=	7.54%	9.98%	58	13.57%
VON HEESEN Slim Wallet mit Münzfach & RFID Schutz - Geldbörse Herren & Damen - Kartenetui Kreditkartenetui - Mini Portmonee Geldbeutel Portemonnaie klein Carbon-Schwarz	...> Geldbörsen	VON HEESEN	133.9K	42.59%	5.97%	9.76%	71	18.42%
Under Armour Unisex UA Loudon Lite Backpack Backpack	...> Tagesrucksäcke	Under Armour	129.2K	=	4.72%	8.93%	98	14.57%
Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 42	...> Trachtenblusen	Funspread	152.1K	=	14.53%	18.04%	96	7.60%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	149.8K	17.45%	18.26%	5.64%	68	6.85%
Crocs Unisex Kinder Classic Clog T Clog Taffy Pink 23/24 EU	...> Clogs & Pantoletten	Crocs	146.7K	=	7.54%	9.98%	58	13.57%
VON HEESEN Slim Wallet mit Münzfach & RFID Schutz - Geldbörse Herren & Damen - Kartenetui Kreditkartenetui - Mini Portmonee Geldbeutel Portemonnaie klein Carbon-Schwarz	...> Geldbörsen	VON HEESEN	133.9K	42.59%	5.97%	9.76%	71	18.42%
Under Armour Unisex UA Loudon Lite Backpack Backpack	...> Tagesrucksäcke	Under Armour	129.2K	=	4.72%	8.93%	98	14.57%
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Top-level analysis of the Fashion category on amazon.de

During September 1, the Fashion category on amazon.de generated a total revenue of €615.4M.

The leading brands in this category are adidas, Skechers, and Travely, which stand out in terms of revenue and consumer engagement.

The top-performing product was Funspread Dirndl Bluse Damen Weiß - Dirndlbluse Kurzarm DirndlBlusen V Ausschnitt Trachtenbluse Weiß 42, and it's the best-selling item in the category.