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Découvrez les leaders du marché dans chaque catégorie Amazon sur amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for 1 décembre, and read the full analysis below

Dernière mise à jour : décembre 1, 2025



Top des marques sur amazon.co.uk

Découvrez quelles marques sont en tête sur amazon.co.uk. Cette section présente la part des revenus, les vues de produits et les taux de conversion, pour vous aider à mieux comprendre la compétitivité des marques dans toutes les catégories.

Top des marques
Dec 2025 vs. Dec 2024
Exporter vers Excel
MarquePart des recettesVariationVues de produitVariationCVRVariationASPVariation
Generic1.01%0.49pp43.9M191.33%10.09%7.84%£21.3018.56%
Apple3.37%0.37pp13M190.85%10.06%4.50%£18.2814.29%
acer0.44%0.23pp43.9M133.57%6.39%2.56%£0.939.94%
TP-Link0.32%0.21pp22M151.21%2.13%7.74%£21.109.88%
HP0.63%0.17pp42.1M39.23%10.09%1.96%£2.675.68%
Generic1.01%0.49pp43.9M191.33%10.09%7.84%£21.3018.56%
Apple3.37%0.37pp13M190.85%10.06%4.50%£18.2814.29%
acer0.44%0.23pp43.9M133.57%6.39%2.56%£0.939.94%
TP-Link0.32%0.21pp22M151.21%2.13%7.74%£21.109.88%
HP0.63%0.17pp42.1M39.23%10.09%1.96%£2.675.68%

Qui est en tête dans votre catégorie ?

Découvrez les marques les plus importantes en fonction de leur chiffre d'affaires, du nombre de vues et du taux de conversion.
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Répartition et performances des canaux

Comprenez comment les meilleures marques génèrent du trafic sur amazon.co.uk. Découvrez quels canaux marketing, comme la recherche, les referrals et les réseaux sociaux, génèrent le plus de visibilité et de ventes.

60%
40%
20%
0
Recherche sur site org
OSS payé
Refferal
Réseaux sociaux

Découvrez comment les grandes marques génèrent du trafic et des ventes sur Amazon.

Voir la répartition complète des canaux
Generic
Apple
acer
TP-Link
HP

Catégories les plus performantes sur amazon.co.uk

Découvrez les performances des différentes catégories de produits sur amazon.co.uk. Cette section fournit des insights sur les segments à la croissance la plus rapide, les espaces les plus concurrentiels et les endroits où la demande des consommateurs évolue.

Performance
Dec 2025 vs. Dec 2024
Exporter vers Excel
CatégorieUnité vendueVariationChiffre d'affairesVariationVues de produitVariation
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%
Herbs, Spices & Seasonings922.97%7.70%3.70%< 506.94%
Dried Fruits, Nuts & VegetablesDéverrouiller la liste complète >4.59%0.05%1.56%< 5011.33%
978.52%9.73%4.37%9915.00%
Kitchen Roll, Toilet Roll & Tissues809.99%9.62%8.40%9616.21%
Household Cleaners825.37%10.32%1.87%598.06%
Laundry9919.39%15.20%10.35%639.76%
Cleaning Tools< 506.16%1.59%14.86%944.29%
Papers, Wraps & BagsDéverrouiller la liste complète >16.64%4.34%18.18%906.10%
809.96%1.82%14.35%1001.88%
Dairy, Eggs & Plant-Based Alternatives841.50%2.62%6.82%< 503.86%
Fruit & Vegetables588.78%10.00%5.21%< 505.64%
Meat, Poultry & Game898.19%4.05%16.42%9217.28%
Cooked Meats, Olives & Dips< 506.72%3.70%0.64%< 508.07%
Ready Meals & SoupsDéverrouiller la liste complète >0.52%3.94%5.98%6810.00%
655.31%10.27%1.91%878.04%
Coffee10011.41%6.85%7.77%809.96%
Water532.87%5.99%4.07%< 504.17%
Fizzy Drinks875.19%1.84%8.94%990.17%
Tea< 505.82%9.34%3.63%8014.20%
Beverage Syrups & ConcentratesDéverrouiller la liste complète >8.85%5.87%7.91%< 509.97%
980.90%4.44%6.58%861.80%
Spirits755.29%7.67%1.01%937.49%
Beer10010.70%5.71%19.76%696.84%
Wine990.80%4.35%6.71%641.68%
Sparkling Wine & Champagne687.48%4.87%9.83%1004.06%
Pre-mixed & Ready to DrinkDéverrouiller la liste complète >13.57%8.40%17.27%< 508.04%
Home & Kitchen949.12%16.90%4.87%556.21%
5612.21%5.35%16.02%584.72%
729.55%8.05%8.22%< 503.73%
Over-the-Counter Medication9916.69%8.25%9.79%894.28%
First Aid724.45%2.28%8.52%778.77%
Alternative Medicine< 501.02%8.51%1.69%692.38%
Foot Care705.74%9.09%0.86%898.72%
Ear CareDéverrouiller la liste complète >5.71%8.15%10.79%9914.13%
923.51%8.48%8.15%1009.64%
Vitamins609.70%9.66%9.16%< 503.10%
Minerals602.31%1.91%0.42%5513.98%
Amino Acids812.47%3.80%7.69%779.80%
Herbal SupplementsDéverrouiller la liste complète >7.74%3.28%15.19%< 5016.04%
780.71%19.47%3.34%< 507.37%
Toothbrushes & Accessories946.13%0.94%9.06%789.26%
Toothpastes870.18%5.54%9.13%999.85%
Interdental Cleaning759.47%6.61%18.76%9217.89%
Mouthwashes919.70%4.71%8.91%9914.08%
Tongue CleanersDéverrouiller la liste complète >3.47%6.55%7.14%9318.03%
< 5010.00%9.57%8.49%7115.91%
755.58%1.08%14.21%933.90%
Face983.12%1.07%11.41%862.04%
Body< 5012.21%7.12%7.34%931.13%
Lips667.56%4.98%9.85%884.23%
Hands & Feet802.64%1.63%0.11%9513.58%
Sun Care & TanningDéverrouiller la liste complète >15.80%2.97%11.99%529.41%
969.05%9.14%5.53%939.98%
Shampoos & Conditioners829.60%3.98%11.09%< 509.61%
Styling Products9310.00%8.61%13.57%10012.73%
Styling Tools1004.66%13.43%6.66%814.33%
Hair Styling Accessories< 503.40%7.81%3.60%589.63%
Hair ColourDéverrouiller la liste complète >7.46%17.95%8.79%728.32%
679.72%6.06%9.32%981.06%
Cleansers< 508.76%9.85%18.22%686.96%
Deodorants & Anti-Perspirants< 5015.48%3.42%19.34%< 506.45%
Bath Additives889.85%9.45%10.31%682.30%
Bathing Accessories8114.18%17.10%7.34%856.97%
SetsDéverrouiller la liste complète >10.00%8.72%13.22%10012.38%
532.74%8.69%1.22%7810.28%
Eyes861.38%5.92%4.86%< 506.01%
Face805.26%7.76%0.81%567.72%
Body857.94%9.45%9.41%9813.32%
Lips928.83%9.85%4.97%< 5016.03%
Make-up SetsDéverrouiller la liste complète >9.98%9.65%14.23%< 500.61%
641.13%5.64%5.04%865.85%
Nail Design974.84%1.97%8.66%838.90%
Tools & Accessories941.10%8.61%1.60%792.29%
Nail Treatments951.00%3.01%1.71%8015.62%
Hand & Feet CareDéverrouiller la liste complète >5.51%8.97%1.18%618.85%
Toys & GamesDéverrouiller la liste complète >9.65%9.24%7.01%< 506.03%
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%

Suivez les tendances des catégories d'un mois à l'autre

Découvrez les catégories qui se développent en fonction des ventes, du chiffre d'affaires et du nombre de vues.
Démarrez un essai gratuit

Produits phares sur amazon.co.uk

Découvrez les produits les plus consultés et les plus vendus sur amazon.co.uk. Découvrez quelles annonces génèrent des vues de produits, des revenus et des unités vendues.

Top des produits
Dec 2025 vs. Dec 2024
Exporter vers Excel
Filtrer par :
ProduitCatégorieMarqueVues de produitVariationChiffre d'affairesVariationUnités venduesVariation
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties  LatteGo Milk Frother  Fastest-to-Clean  Ceramic Grinder  Fully Automatic Espresso & Cappuccino maker – Black  Silver (EP5446/70)
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties LatteGo Milk Frother Fastest-to-Clean Ceramic Grinder Fully Automatic Espresso & Cappuccino maker – Black Silver (EP5446/70)
...> Bean-to-Cup Coffee Machines
PHILIPS1.1M=5.87%10.18%< 509.72%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon1.1M86.66%9.10%11.66%989.28%
Oral-B iO2 Electric Toothbrush  1 Gentle Care Toothbrush Head  1 Travel Case  1 Travel Refill Holder  Oral B Toothbrush Adults (Night Black)  Designed by Braun  2 Pin UK Plug
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin UK Plug
...> Rotating
Oral-B1M=7.02%6.08%599.83%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon992.5K61.48%10.00%7.08%783.66%
Apple AirPods 4 Wireless Earbuds  Bluetooth Headphones  Personalised Spatial Audio  Sweat and Water Resistant  USB-C Charging Case  H2 Chip  Up to 24 Hours of Battery Life  Effortless Setup for iPhone
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone
...> In-Ear Headphones
Apple797.7K=7.87%6.20%842.20%
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties  LatteGo Milk Frother  Fastest-to-Clean  Ceramic Grinder  Fully Automatic Espresso & Cappuccino maker – Black  Silver (EP5446/70)
Philips 5400 Series Bean to Cup Coffee Machine – 12 Coffee Varieties LatteGo Milk Frother Fastest-to-Clean Ceramic Grinder Fully Automatic Espresso & Cappuccino maker – Black Silver (EP5446/70)
...> Bean-to-Cup Coffee Machines
PHILIPS1.1M=5.87%10.18%< 509.72%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon1.1M86.66%9.10%11.66%989.28%
Oral-B iO2 Electric Toothbrush  1 Gentle Care Toothbrush Head  1 Travel Case  1 Travel Refill Holder  Oral B Toothbrush Adults (Night Black)  Designed by Braun  2 Pin UK Plug
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin UK Plug
...> Rotating
Oral-B1M=7.02%6.08%599.83%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display  faster page turns  adjustable front light and long battery life – 16 GB – With Ads – Black
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black
...> eBook Readers
Amazon992.5K61.48%10.00%7.08%783.66%
Apple AirPods 4 Wireless Earbuds  Bluetooth Headphones  Personalised Spatial Audio  Sweat and Water Resistant  USB-C Charging Case  H2 Chip  Up to 24 Hours of Battery Life  Effortless Setup for iPhone
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone
...> In-Ear Headphones
Apple797.7K=7.87%6.20%842.20%

Quels produits se vendent le mieux, et pourquoi ?

Découvrez les produits les plus performants sur Amazon en fonction du nombre de vues, des ventes et du chiffre d'affaires.
Repérez les tendances, les lauréats des catégories et les nouveaux best-sellers en un coup d'œil.
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