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xchange.avixa.org

Struggling to achieve market leadership in the complex Asia-Pacific (APAC) market? This video is your strategic guide. Marc A. Rémond, founder of Strategic Pathways, explains why traditional B2B sales and channel strategies are failing in APAC and reveals the collaborative framework to unlock sustainable growth. In this presentation, you will learn the 4 critical pillars to move from being a market participant to a market leader: Channel Ecosystem Orchestration: Build and manage a high-performing partner network. High-Performance Sales Enablement: Equip your team to win in a competitive landscape. Strategic Value Proposition Design: Create messaging that resonates across diverse APAC cultures. Purposeful AI Transformation: Leverage AI strategically within your go-to-market (GTM) engine. Key Topics Covered: Building a successful go-to-market strategy for APAC Overcoming the challenges of channel management in Asia Sales enablement frameworks for high-performance teams Designing a value proposition for B2B technology markets Implementing AI in your sales and marketing processes Moving from a regional participant to a market leader About the Speaker: Marc A. Rémond is a seasoned technology and business strategist with 25+ years of experience in sales, marketing, and general management across the Asia-Pacific region. He transforms regional complexity into a competitive advantage, helping companies dominate markets.