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Ah, the pre-launch checklist. It's like the pre-flight safety demonstration on an airplane. You get it—you know you have to do it, but you're not looking forward to it. But once your product is launched? That's where the real fun begins and where the real work needs to be done! We've got a checklist for that too. We've been through this process more times than we can count at this point, and we've seen what works and what doesn't when it comes to getting your product from launch to success. So here’s everything you need to know: Why Do You Need a Shopify Store Pre and Post-Launch Checklist? You might not think that a checklist is necessary for a new Shopify store. After all, you've got the software and hosted your store in Shopify for free. In addition, you already know how to take the screenshots that'll show up in the product description and how to add photos to your e-commerce store. But there are two reasons why we think a checklist is essential: First, they help you avoid mistakes and unnecessary friction when launching your e-commerce store. Second, they help you identify areas of growth. Sales and traffic numbers aren't the only metrics that matter in e-commerce. You also need to know whether your customers are satisfied with your product, services, and support—or if there's room for improvement. What Types of Pre-Launch Checklists Should You Create? There are two main types of pre-launch checklists: one for before you launch and another for after you launch. The first checklist is all about gathering information to help you understand your customer better and ensure that your launch goes as smoothly as possible. It includes things like: Preparing the store for the launch Preparing and uploading your brand assets (logo, branding, and layout)  Preparing promotional materials (e-mail marketing, blog content, etc.)  Creating a plan to distribute promotional materials to influencers and the press  Make sure you've done all of these things before you're ready