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Fenty Beauty

Fenty Beauty Market Share Analysis for July 2026

Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50.

Lifestyle > Beauty and Cosmetics

Domainfentybeauty.com

Year Founded2017

Employees1001 - 5000

Annual Revenue$500M - $1B

Fenty Beauty

Fenty Beauty (including company regionals)

fentybeauty.com

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Fenty Beauty Revenue up to July 2026 is 500M - 1B

revenue generated by Fenty Beauty top domains

Fenty Beauty top domains revenue over 3 years

Revenue for Fenty Beauty top domains

fentybeauty.com500M - 1B

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Total visits to Fenty Beauty's top domains

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Total visits last 3 months

Subsidiaries Breakdown

fentybeauty.com1.8M

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Avg. visit duration in Fenty Beauty's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

fentybeauty.com00:01:40

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Avg. pageviews on Fenty Beauty's top domains

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Average page views last 3 months

Subsidiaries Breakdown

fentybeauty.com4.41

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Fenty Beauty top competitors by domain

Top similar sites in July 2026, ranked by their affinity

sephora.comCompany NameSephora USA, Inc.Employees> 10001HQUnited States, California, San FranciscoAnnual revenue> $1BTotal visits94.8MLifestyle > Beauty and Cosmetics

Top technologies used by Fenty Beauty

These are the website technologies, by industry, used by Fenty Beauty top domains

Conversion & Analytics (28)

Google Analytics

Advertising (19)

DoubleClick

Payment & Currencies (15)

Cart Functionality

eCommerce (12)

Swap

More Technologies

16

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News & Signals from Fenty Beauty

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NewsFenty Beauty launched finish to range of Shadowstix cream eyeshadow sticks on Aug 21st '26.Fenty Beauty have launched a brand new finish to their range of Shadowstix cream eyeshadow sticks.

NewsFenty Beauty will launch Pro Filt'r Fluid Flex Natural Matte Longwear Foundation on Sep 4th '26.* Fenty Beauty's Pro Filt'r Fluid Flex Natural Matte Longwear Foundation ($48) and Pro Filt'r Fluid Flex Foundation Brush ($36) will be available to purchase on September 4, 2026, on Sephora, Ulta Beauty, and the brand's website.

NewsFenty Beauty launches four brand new shades for Sun Stalk'r Instant Warmth Powder Bronzer.Fenty Beauty has launched four brand new shades for their Sun Stalk'r Instant Warmth Powder Bronzer, taking the shade range from nine shades to now thirteen different shades.