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bettycrocker.com
Need an excuse to throw a party? We don’t either, but if you do, Betty Crocker has plenty of deliciously fun ideas for celebrations, from birthday bashes and game-day get-togethers to baby showers and Christmas Day. Check out all our special themed recipes, menus, ideas and inspiration to help you plan the perfect party for whatever big deal you’re celebrating. (page 12)
Global Rank
#28,706
1,505Showing Similarweb estimated data.
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Bounce Rate
63.01%
Pages per Visit
2.31
Avg Visit Duration
00:02:09
- Company
- Betty Crocker
- Year Founded
- 1921
- Employees
- 201 - 500
- HQ
- United States, Minnesota, Minneapolis
- Annual Revenue
- $15M - $25M
bettycrocker.com Traffic & Engagement Analysis
bettycrocker.com's web traffic has increased by 5.42% compared to last month. See all traffic & engagement stats for bettycrocker.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
5.42%
Bounce Rate
63.01%
Pages per Visit
2.31
Avg Visit Duration
00:02:09
Total Visits Last 3 Months
Compare bettycrocker.com to:
2.3Mbettycrocker.com
bettycrocker.com Web Traffic by Country
Which countries sent the most traffic to bettycrocker.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to bettycrocker.com - click below to discover all countries
Top Countries
United States
84.28%2.6%
Canada
4.13%32.62%
Australia
1.71%104%
United Kingdom
1.38%36.58%
Ethiopia
0.49%60.84%
Others
8.01%
bettycrocker.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. bettycrocker.com's audience is 24.2% male and 75.8% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female75.8%
- Male24.2%
bettycrocker.com Target Audience
Audience interests reveal key details on the browsing interests of bettycrocker.com's visitors. bettycrocker.com's audience is interested in Food and Drink > Cooking and Recipes & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingfoodrecipesfood cookingnews
bettycrocker.com Competitors & Similar Sites
Reveal bettycrocker.com top alternatives and find potential or emerging competitors. sallysbakingaddiction.com is the website with the highest similarity score to bettycrocker.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
bettycrocker.com Top Traffic Sources
The top traffic source to bettycrocker.com is Organic Search traffic, driving 39.37% of desktop visits last month Direct is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.37%
Organic Search
1st Place
Direct
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demobettycrocker.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to bettycrocker.com (Desktop, worldwide)
Organic vs. Paid
Organic92.29%
Paid7.71%
Top Keywords
pineapple upside down cake$0.33betty crocker$0.38bisquick pancake recipe$0.25bisquick$0.28impossibly easy pies with bisquick$--17.3K OthersSee more
Total Keywords17.3K
Referral Web Traffic to bettycrocker.com
The top referral sites sending desktop traffic to bettycrocker.com.
Category Distribution
News & Media Publishers
49.26%Dictionaries and Encyclopedias
27.37%Search Engines
19.89%Education
3.49%Top Referrals
Referring Websites4
Links from bettycrocker.com to Other Websites by Traffic Share
bettycrocker.com is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Cooking and Recipes
65.11%Search Engines
25.3%Social Media Networks
9.52%Pet Food and Supplies
0.07%Other
<0.01%
Social Media Traffic to bettycrocker.com
bettycrocker.com gets most of its social media traffic from Facebook, followed by Pinterest and Reddit (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
4
Social Network Distribution