Move Me のアプリ分析 7月23日

Move Me is a motivation and exercise concept for "Workplace Health Management" (WHM). It is based on the "Transtheoretical Model" (TTM) for behavioural change. Germany has a yearly expenditure of 223 billion EUR because of sick leaves that result in a huge economic damage. The majority of the symptoms (like high blood pressure and back pain) can be ascribed to lack of movement. There are multiple solutions present on the market like Wearables, nutrition, fitness, and motivational Apps, but also classical offers like gyms and sports clubs. They all have the same problem. For a majority of users, the motivation for behavioural change and a healthier lifestyle does not last and there is a high drop-out rate after a short period of time (usually shorter than 6 months). The reason behind is, that none of these solutions combine the following aspects to create a lasting change: + Motivation is created through intrinsic and extrinsic factors + People with low intrinsic motivation for sport do need a stronger extrinsic motivation to make a lasting behavioural change. + A lasting behavioural change does go through phases and there are always relapses + Social circumstances (e.g. Employer) can play a big role in this context + Motivational factors function differently depending on the bodily condition and personal mindset The Move Me concept combines these points by providing an entire and low-threshold concept, that can be used for years without losing relevance for the user. This concept results in a permanently added value with a healthier lifestyle through regular exercise. The Move Me app is the tool for providing this motivation through social interaction between the participants, who share their fitness progress in the app to reach different objectives and advancing in different challenges during the use of the app. The participants can obtain and share their fitness progress using the data generated by their device, or one of the integrated apps, such as Health Connect, Garmin Connect, Polar Flow, and more. This data will be used by the Move Me platform to keep track of the participation of the user in the different types of challenges offered by the app.