Best Selling Baby Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Baby in amazon.ca for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Baby category

See which brands are leading the Baby category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Momcozy	4.86%	2.50pp	789.2K	127.01%	5.66%	22.20%	CDN$110.59	26.43%
Cybex	3.39%	2.49pp	419K	126.91%	5.56%	20.62%	CDN$33.60	24.27%
Graco	7.22%	2.16pp	78.7K	14.25%	1.05%	5.85%	CDN$92.92	17.16%
UPPAbaby	1.76%	1.38pp	198.4K	121.77%	5.53%	9.28%	CDN$87.74	11.38%
MEICHYUN	1.72%	1.24pp	233.7K	44.42%	1.06%	3.99%	CDN$26.75	17.28%
Momcozy	4.86%	2.50pp	789.2K	127.01%	5.66%	22.20%	CDN$110.59	26.43%
Cybex	3.39%	2.49pp	419K	126.91%	5.56%	20.62%	CDN$33.60	24.27%
Graco	7.22%	2.16pp	78.7K	14.25%	1.05%	5.85%	CDN$92.92	17.16%
UPPAbaby	1.76%	1.38pp	198.4K	121.77%	5.53%	9.28%	CDN$87.74	11.38%
MEICHYUN	1.72%	1.24pp	233.7K	44.42%	1.06%	3.99%	CDN$26.75	17.28%
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Channels Breakdown & Performance

Understand where the top brands in the Baby category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Momcozy

Cybex

Graco

UPPAbaby

MEICHYUN

Top selling sub-categories in the Baby category

Explore the breakdown of sub-categories within the Baby category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
Shampoos & Conditioners	95	9.61%	6.97%	17.95%	93	3.63%
Bathing Tubs & Seats	Unlock full list >	15.98%	14.22%	1.91%	< 50	14.31%
	98	9.95%	9.75%	14.95%	87	1.18%
Ear & Nose Care	< 50	19.13%	9.50%	4.95%	79	9.59%
Nail Care	59	9.23%	9.94%	6.77%	< 50	6.00%
Grooming & Healthcare Kits	95	18.94%	13.35%	8.96%	97	1.46%
Brushes & Combs	Unlock full list >	16.06%	15.21%	8.07%	< 50	0.66%
	89	8.10%	3.88%	16.14%	69	17.00%
Diaper Creams	< 50	1.93%	6.73%	7.43%	73	9.87%
Lotions	90	6.96%	2.02%	13.30%	99	11.60%
Oils	82	0.29%	4.20%	6.13%	60	10.00%
Powders	Unlock full list >	5.56%	8.05%	10.52%	52	14.41%
Teethers	97	3.88%	2.36%	7.74%	100	17.36%
	100	1.27%	19.38%	1.95%	83	6.61%
Hair Accessories	Unlock full list >	8.73%	9.98%	3.68%	59	9.98%
	92	9.52%	9.81%	8.09%	74	7.30%
	< 50	10.00%	8.61%	13.58%	< 50	0.11%
Bottles	91	8.61%	9.79%	17.71%	73	7.42%
Bottle Cleaning	100	1.78%	10.44%	11.12%	84	10.35%
Bottle Nipples	76	8.28%	13.65%	9.56%	80	8.31%
Sterilizers	88	7.61%	9.32%	14.84%	99	10.10%
Bottle Warmers & Coolers	Unlock full list >	19.48%	10.86%	8.93%	96	9.14%
	54	6.35%	8.57%	12.02%	< 50	12.87%
Breast Pads & Shields	93	10.95%	16.46%	9.91%	100	7.25%
Breast Pumps	100	17.65%	16.71%	9.66%	96	3.70%
Breastmilk Containers	100	10.00%	8.87%	12.68%	91	11.84%
Breast Pump Parts	60	0.43%	18.21%	1.03%	100	7.67%
Breastfeeding Pillows	Unlock full list >	9.81%	9.52%	9.91%	< 50	9.10%
	92	17.52%	9.01%	8.34%	75	9.54%
Pacifiers	52	7.96%	9.50%	15.76%	< 50	9.23%
Leashes & Cases	Unlock full list >	14.66%	6.38%	9.96%	98	9.91%
Sippy Cups	< 50	7.38%	8.40%	8.69%	69	8.37%
	62	4.16%	13.22%	8.40%	< 50	13.13%
Bibs	86	13.87%	19.47%	9.99%	90	5.84%
Burp Cloths	68	9.91%	7.96%	15.51%	88	1.62%
Bibs & Burp Cloth Sets	Unlock full list >	0.08%	9.98%	4.95%	100	6.05%
	71	2.02%	4.78%	5.17%	66	19.75%
	60	0.14%	7.46%	2.62%	< 50	3.33%
Baby Diapers	81	16.36%	18.01%	9.83%	84	4.48%
Swim Diapers	97	9.99%	8.47%	14.04%	99	13.19%
Overnight Diapers	< 50	13.42%	19.01%	10.00%	60	6.08%
Training Diapers	Unlock full list >	18.99%	2.38%	9.84%	78	9.46%
	99	4.20%	2.47%	8.43%	98	8.69%
Portable Changing Pads	81	7.20%	4.36%	1.50%	76	7.66%
Pads	94	7.73%	9.14%	12.45%	97	2.61%
Pad Liners	100	7.83%	7.32%	5.09%	87	7.36%
Covers	Unlock full list >	1.14%	5.38%	9.94%	71	5.33%
	99	2.41%	1.71%	4.52%	100	9.83%
Disposal Bags	Unlock full list >	10.00%	0.64%	15.99%	< 50	0.71%
	100	2.29%	1.93%	0.45%	95	14.01%
Diaper Backpacks	50	1.82%	4.28%	7.37%	75	7.72%
Diaper Totes	Unlock full list >	11.37%	6.74%	8.42%	99	2.64%
	< 50	19.99%	1.69%	9.72%	83	10.42%
Caddies	Unlock full list >	9.45%	6.03%	7.60%	90	6.08%
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
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Top Products on the Baby Category

Discover the most-viewed products in the Baby category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
WaterWipes Plastic-Free Original Baby Wipes 99.9% Water Based Wipes Unscented & Hypoallergenic for Sensitive Skin 240 Count (4 packs) Packaging May Vary	...> Wet Wipes	WaterWipes	66.3K	141.51%	9.94%	16.86%	100	1.76%
Baby Wipes Huggies Simply Clean UNSCENTED Hypoallergenic 11 Flip Top Packs 704 count (Packaging may vary)	...> Wet Wipes	HUGGIES	57.3K	354.20%	9.99%	3.03%	75	15.83%
Infantino Flip Advanced 4-in-1 Baby Carrier - Ergonomic Convertible Face-in and Face-Out Front and Back Baby Carrier for Newborn to Toddler 8-32 lbs Gray	...> Baby & Toddler Carriers	Infantino	54.3K	79.50%	12.96%	19.99%	75	0.53%
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 15 Flip-Top Packs (960 Wipes Total)	...> Wet Wipes	HUGGIES	52.3K	25.75%	6.80%	4.85%	84	12.96%
Comfy Cubs Muslin Burp Cloths Baby 50 x 25 cm Pack of 10 - Large 6-Layer Ultra-Absorbent 100% Cotton for Babies Drool & Messes - Soft & Gentle Burp Cloth Baby Set for Boys & Girls - Multi	...> Washcloths & Wash Gloves	Comfy Cubs	50.8K	151.04%	4.71%	16.73%	62	1.80%
WaterWipes Plastic-Free Original Baby Wipes 99.9% Water Based Wipes Unscented & Hypoallergenic for Sensitive Skin 240 Count (4 packs) Packaging May Vary	...> Wet Wipes	WaterWipes	66.3K	141.51%	9.94%	16.86%	100	1.76%
Baby Wipes Huggies Simply Clean UNSCENTED Hypoallergenic 11 Flip Top Packs 704 count (Packaging may vary)	...> Wet Wipes	HUGGIES	57.3K	354.20%	9.99%	3.03%	75	15.83%
Infantino Flip Advanced 4-in-1 Baby Carrier - Ergonomic Convertible Face-in and Face-Out Front and Back Baby Carrier for Newborn to Toddler 8-32 lbs Gray	...> Baby & Toddler Carriers	Infantino	54.3K	79.50%	12.96%	19.99%	75	0.53%
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 15 Flip-Top Packs (960 Wipes Total)	...> Wet Wipes	HUGGIES	52.3K	25.75%	6.80%	4.85%	84	12.96%
Comfy Cubs Muslin Burp Cloths Baby 50 x 25 cm Pack of 10 - Large 6-Layer Ultra-Absorbent 100% Cotton for Babies Drool & Messes - Soft & Gentle Burp Cloth Baby Set for Boys & Girls - Multi	...> Washcloths & Wash Gloves	Comfy Cubs	50.8K	151.04%	4.71%	16.73%	62	1.80%
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Top-level analysis of the Baby category on amazon.ca

During 2026-04-01T00:00:00, the Baby category on amazon.ca generated a total revenue of CDN$101.7M.

The leading brands in this category are Momcozy, Cybex, and Graco, which stand out in terms of revenue and consumer engagement.

The top-performing product was WaterWipes Plastic-Free Original Baby Wipes 99.9% Water Based Wipes Unscented & Hypoallergenic for Sensitive Skin 240 Count (4 packs) Packaging May Vary, and it's the best-selling item in the category.