Our Data

Transforming data into meaningful information is our passion

Website Traffic Sources

Diverse Sources

SimilarWeb doesn’t rely on any single channel for data collection. We work with a wide variety of sources to create the most accurate and reliable picture of the digital world. All of this data is fed into SimilarWeb’s data processing servers where we turn billions of daily data points into insightful information.

Our data comes from 4 main sources: 1) A panel of monitored devices, currently the largest in the industry. 2) Local internet service providers (ISPs) located in many different countries. 3) Our web crawlers that scan every public website to create a highly accurate map of the digital world, and 4) Hundreds of thousands of direct measurement sources from websites and apps that are connected to us directly. This last source of data helps us to constantly improve our learning set, fine tune our algorithms and reach accurate estimations about traffic stats for ALL websites and mobile apps.

SimilarWeb spent several years building the data collection infrastructure and refining the data collection processes before launching. We are confident that we offer the most accurate and unbiased data covering the digital world.

Size Matters

When it comes to data, the bigger the panel is, the more statistically accurate the insights will be. We're proud to have the largest panel in the industry.

We implement big data technologies on our data center consisting of dozens of high-end servers that analyze tens of terabytes of data every week and more than a billion data points every single day. The volume of data we manage and process makes our insights highly accurate and reliable.

Big Data Analytics
Big Data Analysis

Data Treatment

Once we have collected volumes of raw data, we use statistical analysis and machine learning techniques to turn it into actionable knowledge.

Our raw data is treated with in-house algorithms to remove biases, filter out noisy information, and transform it into meaningful insights. The data from our diversified sources is intelligently combined, normalized, and projected to represent the entire Internet population.

From Data to Insights

Our expertise in web traffic, marketing analytics, and Internet behaviour is what brings our data to life.

We work hard to filter our processed data and present it to users in a way that allows them to quickly find the insights they need.

We work hard so that you don't have to. Instead of being overloaded with irrelevant data, we give users focused access to the most relevant intelligence to help them achieve faster and better research.

Website Traffic Insights
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