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Facebook Pixel
Facebook Pixel

Facebook Pixel Market Share & Usage Stats

The Meta Pixel is an analytics tool that helps you measure how effective your Facebook ad campaigns are by monitoring the actions people take on your website
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Site Totals
9,276,515
Market share
0.13%
Category
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Sub-category
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Paid or free
Free
As of July 22, 2026, a total of 9,276,515 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, pinterest.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Facebook Pixel

The largest website using Facebook Pixel is pinterest.com, followed by netflix.com


Facebook Pixel usage by country

Facebook Pixel's is primarily used in United States, followed by Japan and India.

Top Countries

Japan
14.46%
India
7.23%
Others
26.51%
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Facebook Pixel

As of July 22, 2026, Facebook Pixel is actively used across various regions, with significant adoption in United States and Japan.

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Facebook Pixel usage by industry

Facebook Pixel is mostly used in the News & Media Publishers industry, followed by Ecommerce & Shopping > Marketplace.

Industry
News & Media Publishers
13.25%
Ecommerce & Shopping > Marketplace
10.84%
Computers Electronics and Technology > Computers Electronics and Technology - Other
7.23%
Other
68.67%
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