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Facebook Pixel
Facebook Pixel

Facebook Pixel Market Share & Usage Stats

The Meta Pixel is an analytics tool that helps you measure how effective your Facebook ad campaigns are by monitoring the actions people take on your website
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Site Totals
9,289,333
Market share
0.13%
Category
Tracker
Sub-category
Tracker
Paid or free
Free
As of July 15, 2026, a total of 9,289,333 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, pinterest.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Facebook Pixel

The largest website using Facebook Pixel is pinterest.com, followed by netflix.com


Facebook Pixel usage by country

Facebook Pixel's is primarily used in United States, followed by Japan and India.

Top Countries

Japan
16.47%
India
8.24%
Others
23.53%
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Facebook Pixel

As of July 15, 2026, Facebook Pixel is actively used across various regions, with significant adoption in United States and Japan.

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Facebook Pixel usage by industry

Facebook Pixel is mostly used in the Ecommerce & Shopping > Marketplace industry, followed by News & Media Publishers.

Industry
Ecommerce & Shopping > Marketplace
11.76%
News & Media Publishers
9.41%
Computers Electronics and Technology > Computers Electronics and Technology - Other
8.24%
Other
70.59%
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