Google Publisher TagGoogle Publisher Tag Market Share & Usage Stats
Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.
Leverage technologies insights to stay ahead and win more deals!
Get Key InsightsSite Totals
8,916,515
Market share
0.13%
Category
Advertising
Sub-category
Advertising
Paid or free
Free
As of August 9, 2026, a total of 8,916,515 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, google.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Google Publisher Tag usage by country
Google Publisher Tag's is primarily used in United States, followed by India and Japan.
Top Countries
Google Publisher Tag alternatives & related technologies
The top alternative to Google Publisher Tag is Google Adsense, followed by DoubleClick. Click below to analyze and compare these technologies' market share and audience.
Google Adsense
DoubleClick
Ads TxtGoogle AdsenseDoubleClickAds TxtGoogle AdsenseDoubleClickExplore more insights
See which technologies are commonly used on the same websites