ID5 Market Share & Usage Stats
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. By providing a comprehensive, efficient and privacy-compliant solution to identify users, ID5 benefits the entire Open Web.
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Get Key InsightsSite Totals
1,698,762
Market share
0.02%
Category
Advertising
Sub-category
Advertising
Paid or free
Free/Paid
As of March 6, 2026, a total of 1,698,762 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, yahoo.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using ID5
The largest website using ID5 is yahoo.com, followed by weather.com
ID5 usage by country
ID5's is primarily used in United States, followed by Japan and India.
Top Countries
ID5
As of March 6, 2026, ID5 is actively used across various regions, with significant adoption in United States and Japan.
See Full InsightsID5 usage by industry
ID5 is mostly used in the News & Media Publishers industry, followed by Sports > Sports - Other.
Industry
News & Media Publishers
39%
Sports > Sports - Other
11%
Arts & Entertainment > Streaming & Online TV
6%
Other
44%
ID5 alternatives & related technologies
The top alternative to ID5 is Google Adsense, followed by DoubleClick. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
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