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Nielsen Display Ads
Nielsen Display Ads

Nielsen Display Ads Market Share & Usage Stats

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
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Site Totals
352,262
Market share
<0.01%
Category
Advertising
Sub-category
Advertising
Paid or free
Free
As of April 23, 2026, a total of 352,262 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, amazon.in stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Nielsen Display Ads

The largest website using Nielsen Display Ads is amazon.in, followed by amazon.co.jp


Nielsen Display Ads usage by country

Nielsen Display Ads's is primarily used in United States, followed by India and Israel.

Top Countries

India
10.47%
Israel
8.14%
Others
38.37%
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Nielsen Display Ads

As of April 23, 2026, Nielsen Display Ads is actively used across various regions, with significant adoption in United States and India.

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Nielsen Display Ads usage by industry

Nielsen Display Ads is mostly used in the News & Media Publishers industry, followed by Ecommerce & Shopping > Marketplace.

Industry
News & Media Publishers
35.71%
Ecommerce & Shopping > Marketplace
9.18%
Arts & Entertainment > Streaming & Online TV
7.14%
Other
47.96%
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