Nielsen Market Share & Usage Stats
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media.
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Get Key InsightsSite Totals
268,549
Market share
<0.01%
Category
Conversion & Analytics
Sub-category
Conversion & Analytics
Paid or free
Paid
As of June 1, 2026, a total of 268,549 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, amazon.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using Nielsen
The largest website using Nielsen is amazon.com, followed by fandom.com
Nielsen usage by country
Nielsen's is primarily used in United States, followed by Italy and India.
Top Countries
Nielsen
As of June 1, 2026, Nielsen is actively used across various regions, with significant adoption in United States and Italy.
See Full InsightsNielsen usage by industry
Nielsen is mostly used in the News & Media Publishers industry, followed by Ecommerce & Shopping > Marketplace.
Industry
News & Media Publishers
44.57%
Ecommerce & Shopping > Marketplace
9.78%
Arts & Entertainment > Streaming & Online TV
8.7%
Other
36.96%
Nielsen alternatives & related technologies
The top alternative to Nielsen is Google Analytics, followed by Facebook Domain Insights. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
Conversion & Analytics
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