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Novel
Novel

Novel Market Share & Usage Stats

Novel is a company that helps brands create digital passes for Apple and Google wallets. These passes can boost customer loyalty by encouraging repeat purchases and referrals. Novel's platform is designed for a quick and easy setup, allowing brands to launch their programs in minutes.
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Site Totals
392
Market share
<0.01%
Category
ECommerce
Sub-category
ECommerce
Paid or free
Free
As of April 10, 2026, a total of 392 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, tnuck.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Novel

The largest website using Novel is tnuck.com, followed by glamnetic.com


Novel usage by country

Novel's is primarily used in United States, followed by United Kingdom and Australia.

Top Countries

Novel

As of April 10, 2026, Novel is actively used across various regions, with significant adoption in United States and United Kingdom.

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Novel usage by industry

Novel is mostly used in the Lifestyle > Fashion and Apparel industry, followed by Lifestyle > Beauty and Cosmetics.

Industry
Lifestyle > Fashion and Apparel
38.03%
Lifestyle > Beauty and Cosmetics
8.45%
Business and Consumer Services > Business Services
7.04%
Other
46.48%
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