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Outbrain Publisher
Outbrain Publisher

Outbrain Publisher Market Share & Usage Stats

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue. Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with offices in London, San Francisco, Chicago, Washington, DC, Paris, Hamburg and Netanya, Israel, and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.
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Site Totals
1,288,360
Market share
0.02%
Category
Advertising
Sub-category
Content Suggestion
Paid or free
Free/Paid
As of September 7, 2026, a total of 1,288,360 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, bing.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Outbrain Publisher

The largest website using Outbrain Publisher is bing.com, followed by yahoo.com


Outbrain Publisher usage by country

Outbrain Publisher's is primarily used in United States, followed by Japan and Turkey.

Top Countries

Japan
19.77%
Turkey
6.98%
Others
51.16%
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Outbrain Publisher

As of September 7, 2026, Outbrain Publisher is actively used across various regions, with significant adoption in United States and Japan.

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Outbrain Publisher usage by industry

Outbrain Publisher is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.

Industry
News & Media Publishers
30.23%
Arts & Entertainment > Streaming & Online TV
10.47%
Sports > Sports - Other
6.98%
Other
52.33%
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