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Outbrain Market Share & Usage Stats
Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate.
Outbrain provides publishers a service for recommended links to increase traffic and generate revenue.
Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with offices in London, San Francisco, Chicago, Washington, DC, Paris, Hamburg and Netanya, Israel, and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.
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Get Key InsightsSite Totals
3,403,478
Market share
0.05%
Category
Advertising
Sub-category
Content Suggestion
Paid or free
Free/Paid
As of June 8, 2026, a total of 3,403,478 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, bing.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using Outbrain
The largest website using Outbrain is bing.com, followed by yandex.ru
Outbrain usage by country
Outbrain's is primarily used in United States, followed by Japan and India.
Top Countries
Outbrain
As of June 8, 2026, Outbrain is actively used across various regions, with significant adoption in United States and Japan.
See Full InsightsOutbrain usage by industry
Outbrain is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.
Industry
News & Media Publishers
35.71%
Arts & Entertainment > Streaming & Online TV
5.95%
Computers Electronics and Technology > Search Engines
5.95%
Other
52.38%
Outbrain alternatives & related technologies
The top alternative to Outbrain is Google Adsense, followed by DoubleClick. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
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