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Outbrain
Outbrain

Outbrain Market Share & Usage Stats

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue. Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with offices in London, San Francisco, Chicago, Washington, DC, Paris, Hamburg and Netanya, Israel, and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.
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Site Totals
3,436,181
Market share
0.05%
Category
Advertising
Sub-category
Content Suggestion
Paid or free
Free/Paid
As of July 13, 2026, a total of 3,436,181 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, bing.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Outbrain

The largest website using Outbrain is bing.com, followed by yahoo.com


Outbrain usage by country

Outbrain's is primarily used in United States, followed by Japan and India.

Top Countries

Japan
19.54%
India
10.34%
Others
43.68%
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Outbrain

As of July 13, 2026, Outbrain is actively used across various regions, with significant adoption in United States and Japan.

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Outbrain usage by industry

Outbrain is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.

Industry
News & Media Publishers
29.89%
Arts & Entertainment > Streaming & Online TV
9.2%
Sports > Sports - Other
9.2%
Other
51.72%
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