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Taboola
Taboola

Taboola Market Share & Usage Stats

Taboola is a content marketing platform that provides a web widget to content creators on their website to show "Content You May Like" that includes links to related articles, videos, and slideshows, both from within the site and from other publishers.
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Site Totals
3,469,300
Market share
0.05%
Category
Advertising
Sub-category
Content Suggestion
Paid or free
Free/Paid
As of April 1, 2026, a total of 3,469,300 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, bing.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.

Top websites using Taboola

The largest website using Taboola is bing.com, followed by yahoo.com


Taboola usage by country

Taboola's is primarily used in United States, followed by Japan and India.

Top Countries

Japan
13.1%
India
13.1%
Others
40.48%
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Taboola

As of April 1, 2026, Taboola is actively used across various regions, with significant adoption in United States and Japan.

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Taboola usage by industry

Taboola is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.

Industry
News & Media Publishers
40.4%
Arts & Entertainment > Streaming & Online TV
7.07%
Sports > Sports - Other
7.07%
Other
45.45%
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