Best Selling Makeup Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Makeup in amazon.ca for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Makeup category

See which brands are leading the Makeup category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Maybelline New York	14.77%	5.43pp	1.4M	45.06%	14.99%	40.98%	CDN$13.40	5.13%
e.l.f.	14.39%	2.73pp	1.3M	31.46%	2.94%	33.87%	CDN$3.94	3.18%
NYX PROFESSIONAL MAKEUP	8.49%	1.88pp	1.2M	15.63%	7.61%	7.11%	CDN$13.12	0.61%
CoverGirl	2.92%	0.86pp	671.1K	20.61%	8.09%	24.14%	CDN$10.48	4.57%
LANEIGE	1.24%	0.85pp	762.4K	5.99%	14.44%	38.24%	CDN$3.06	1.84%
Maybelline New York	14.77%	5.43pp	1.4M	45.06%	14.99%	40.98%	CDN$13.40	5.13%
e.l.f.	14.39%	2.73pp	1.3M	31.46%	2.94%	33.87%	CDN$3.94	3.18%
NYX PROFESSIONAL MAKEUP	8.49%	1.88pp	1.2M	15.63%	7.61%	7.11%	CDN$13.12	0.61%
CoverGirl	2.92%	0.86pp	671.1K	20.61%	8.09%	24.14%	CDN$10.48	4.57%
LANEIGE	1.24%	0.85pp	762.4K	5.99%	14.44%	38.24%	CDN$3.06	1.84%
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Channels Breakdown & Performance

Understand where the top brands in the Makeup category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Maybelline New York

e.l.f.

NYX PROFESSIONAL MAKEUP

CoverGirl

LANEIGE

Top selling sub-categories in the Makeup category

Explore the breakdown of sub-categories within the Makeup category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Makeup Category

Discover the most-viewed products in the Makeup category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up	...> Blush	e.l.f.	64.9K	=	6.31%	8.83%	72	9.18%
Maybelline New York Lash Sensational Sky High Washable Eyelash Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Very Black 7.2 ml	...> Mascara	Maybelline New York	61.4K	207.41%	12.01%	9.94%	70	18.43%
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml.)	...> Foundation Primers	e.l.f.	47.1K	46.27%	8.58%	12.88%	93	7.17%
Sacheu Lip Liner STAY-N Peel Off Lip Stain — Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E — Transfer Proof Matte Finish Vegan & Cruelty-Free (p-INKED)	...> Lip Liners	Sacheu	41K	57.81%	8.19%	1.49%	69	4.07%
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa	...> Lip Liners	e.l.f.	40.9K	116.14%	4.25%	9.40%	93	0.02%
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up	...> Blush	e.l.f.	64.9K	=	6.31%	8.83%	72	9.18%
Maybelline New York Lash Sensational Sky High Washable Eyelash Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Very Black 7.2 ml	...> Mascara	Maybelline New York	61.4K	207.41%	12.01%	9.94%	70	18.43%
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml.)	...> Foundation Primers	e.l.f.	47.1K	46.27%	8.58%	12.88%	93	7.17%
Sacheu Lip Liner STAY-N Peel Off Lip Stain — Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E — Transfer Proof Matte Finish Vegan & Cruelty-Free (p-INKED)	...> Lip Liners	Sacheu	41K	57.81%	8.19%	1.49%	69	4.07%
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa	...> Lip Liners	e.l.f.	40.9K	116.14%	4.25%	9.40%	93	0.02%
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Top-level analysis of the Makeup category on amazon.ca

During 2026-07-01T00:00:00, the Makeup category on amazon.ca generated a total revenue of CDN$18.4M.

The leading brands in this category are Maybelline New York, e.l.f., and NYX PROFESSIONAL MAKEUP, which stand out in terms of revenue and consumer engagement.

The top-performing product was e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up, and it's the best-selling item in the category.