Best Selling Oral Care Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Oral Care in amazon.ca for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Oral Care category

See which brands are leading the Oral Care category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Crest	10.23%	3.47pp	744.9K	6.47%	26.15%	49.99%	CDN$29.78	17.32%
Generic	1.21%	0.91pp	496K	4.01%	21.46%	20.31%	CDN$18.47	10.42%
COSLUS	2.67%	0.67pp	244K	1.67%	15.56%	11.80%	CDN$28.63	10.68%
Listerine	1.80%	0.59pp	681.4K	3.83%	25.98%	25.71%	CDN$21.18	1.18%
SONICARE	14.27%	0.56pp	742.6K	5.35%	25.57%	41.59%	CDN$15.62	2.11%
Crest	10.23%	3.47pp	744.9K	6.47%	26.15%	49.99%	CDN$29.78	17.32%
Generic	1.21%	0.91pp	496K	4.01%	21.46%	20.31%	CDN$18.47	10.42%
COSLUS	2.67%	0.67pp	244K	1.67%	15.56%	11.80%	CDN$28.63	10.68%
Listerine	1.80%	0.59pp	681.4K	3.83%	25.98%	25.71%	CDN$21.18	1.18%
SONICARE	14.27%	0.56pp	742.6K	5.35%	25.57%	41.59%	CDN$15.62	2.11%
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Channels Breakdown & Performance

Understand where the top brands in the Oral Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Crest

Generic

COSLUS

Listerine

SONICARE

Top selling sub-categories in the Oral Care category

Explore the breakdown of sub-categories within the Oral Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	10.35%	19.98%	2.43%	87	19.93%
	83	7.66%	8.74%	4.85%	52	17.05%
Replacement Brush Heads	98	7.33%	9.86%	5.91%	93	9.85%
Power Toothbrushes	92	12.85%	7.53%	6.75%	75	3.26%
Chargers	Unlock full list >	2.71%	9.86%	2.53%	92	9.87%
Manual Toothbrushes	< 50	2.53%	7.28%	4.41%	< 50	4.91%
Cases & Covers	Unlock full list >	4.49%	9.44%	0.52%	87	8.74%
Toothpaste	86	2.46%	10.22%	0.28%	98	0.94%
	68	3.91%	6.88%	7.79%	88	17.31%
Mouthwash	93	7.41%	2.54%	3.66%	90	8.34%
Breath Strips	57	1.86%	6.65%	7.39%	62	9.88%
Breath Sprays	Unlock full list >	8.07%	3.83%	16.06%	96	16.92%
	56	4.71%	11.89%	3.47%	92	11.98%
Power Flossers & Irrigators	96	4.33%	8.35%	2.62%	83	3.18%
Dental Floss	66	9.93%	6.51%	6.62%	< 50	19.49%
Floss Picks	< 50	9.66%	9.53%	0.84%	86	9.54%
Power Flossers & Irrigator Accessories	100	4.56%	12.05%	3.37%	84	13.60%
Interdental Brushes	Unlock full list >	4.85%	12.95%	1.77%	89	11.05%
	< 50	7.24%	4.41%	1.57%	< 50	7.63%
Whitening Kits	65	7.15%	7.98%	3.64%	96	9.81%
Strips	77	2.29%	14.71%	1.57%	< 50	14.80%
Gels	Unlock full list >	8.25%	6.81%	6.14%	80	10.00%
	< 50	10.35%	19.98%	2.43%	87	19.93%
	83	7.66%	8.74%	4.85%	52	17.05%
Replacement Brush Heads	98	7.33%	9.86%	5.91%	93	9.85%
Power Toothbrushes	92	12.85%	7.53%	6.75%	75	3.26%
Chargers	Unlock full list >	2.71%	9.86%	2.53%	92	9.87%
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Top Products on the Oral Care Category

Discover the most-viewed products in the Oral Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crest 3D White Whitestrips Professional Effects At-Home Teeth Whitening Kit 13 Levels Whiter 22 Treatments	...> Whitening Kits	Crest	171K	0.58%	8.70%	1.48%	97	7.30%
Crest 3D Whitestrips Classic Vivid At-home Teeth Whitening Kit 6 Levels Whiter 10 Treatments	...> Strips	Crest	98.3K	11.41%	17.04%	11.88%	< 50	6.20%
Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 4 Count (Pack of 1) 280 mL Total (70 mL each)	...> Toothpaste	Crest	94.6K	64.06%	0.10%	13.33%	55	6.46%
COSLUS Water Teeth Flosser: 300ML Cordless Electric Water Tooth Flossing Rechargeable IPX7 Waterproof Portable Travel Flossers Set for Teeth	...> Power Flossers & Irrigators	COSLUS	88K	27.55%	10.55%	0.22%	67	5.23%
Replacement Toothbrush Heads Compatible with Oral B Braun 20 Pcs Professional Electric Toothbrush Heads Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000	...> Replacement Brush Heads	GENKENT	74.4K	3.26%	4.71%	5.61%	< 50	5.71%
Crest 3D White Whitestrips Professional Effects At-Home Teeth Whitening Kit 13 Levels Whiter 22 Treatments	...> Whitening Kits	Crest	171K	0.58%	8.70%	1.48%	97	7.30%
Crest 3D Whitestrips Classic Vivid At-home Teeth Whitening Kit 6 Levels Whiter 10 Treatments	...> Strips	Crest	98.3K	11.41%	17.04%	11.88%	< 50	6.20%
Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 4 Count (Pack of 1) 280 mL Total (70 mL each)	...> Toothpaste	Crest	94.6K	64.06%	0.10%	13.33%	55	6.46%
COSLUS Water Teeth Flosser: 300ML Cordless Electric Water Tooth Flossing Rechargeable IPX7 Waterproof Portable Travel Flossers Set for Teeth	...> Power Flossers & Irrigators	COSLUS	88K	27.55%	10.55%	0.22%	67	5.23%
Replacement Toothbrush Heads Compatible with Oral B Braun 20 Pcs Professional Electric Toothbrush Heads Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000	...> Replacement Brush Heads	GENKENT	74.4K	3.26%	4.71%	5.61%	< 50	5.71%
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Top-level analysis of the Oral Care category on amazon.ca

During 2025-11-01T00:00:00, the Oral Care category on amazon.ca generated a total revenue of CDN$56.7M.

The leading brands in this category are Crest, Generic, and COSLUS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crest 3D White Whitestrips Professional Effects At-Home Teeth Whitening Kit 13 Levels Whiter 22 Treatments, and it's the best-selling item in the category.