Best Selling Oral Care Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Oral Care in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Oral Care category

See which brands are leading the Oral Care category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Philips Sonicare	3.51%	3.49pp	140K	13134.59%	10.81%	81.46%	CDN$104.52	35.57%
Colgate	5.08%	1.47pp	128.7K	10049.13%	9.44%	57.16%	CDN$29.09	29.17%
Polident	2.10%	1.10pp	136.5K	13040.26%	10.10%	80.22%	CDN$82.86	21.80%
PERSMAX	0.64%	0.63pp	22K	12110.78%	7.33%	40.96%	CDN$103.94	32.91%
The ConfiDental	0.66%	0.61pp	57.1K	2454.61%	10.39%	36.34%	CDN$69.61	24.32%
Philips Sonicare	3.51%	3.49pp	140K	13134.59%	10.81%	81.46%	CDN$104.52	35.57%
Colgate	5.08%	1.47pp	128.7K	10049.13%	9.44%	57.16%	CDN$29.09	29.17%
Polident	2.10%	1.10pp	136.5K	13040.26%	10.10%	80.22%	CDN$82.86	21.80%
PERSMAX	0.64%	0.63pp	22K	12110.78%	7.33%	40.96%	CDN$103.94	32.91%
The ConfiDental	0.66%	0.61pp	57.1K	2454.61%	10.39%	36.34%	CDN$69.61	24.32%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Oral Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Philips Sonicare

Colgate

Polident

PERSMAX

The ConfiDental

Top selling sub-categories in the Oral Care category

Explore the breakdown of sub-categories within the Oral Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Toothpaste	86	2.46%	10.22%	0.28%	98	0.94%
	< 50	10.35%	19.98%	2.43%	87	19.93%
	83	7.66%	8.74%	4.85%	52	17.05%
Replacement Brush Heads	98	7.33%	9.86%	5.91%	93	9.85%
Power Toothbrushes	92	12.85%	7.53%	6.75%	75	3.26%
Chargers	Unlock full list >	2.71%	9.86%	2.53%	92	9.87%
Manual Toothbrushes	< 50	2.53%	7.28%	4.41%	< 50	4.91%
Cases & Covers	Unlock full list >	4.49%	9.44%	0.52%	87	8.74%
	56	4.71%	11.89%	3.47%	92	11.98%
Dental Floss	66	9.93%	6.51%	6.62%	< 50	19.49%
Floss Picks	< 50	9.66%	9.53%	0.84%	86	9.54%
Power Flossers & Irrigators	96	4.33%	8.35%	2.62%	83	3.18%
Power Flossers & Irrigator Accessories	100	4.56%	12.05%	3.37%	84	13.60%
Interdental Brushes	Unlock full list >	4.85%	12.95%	1.77%	89	11.05%
	68	3.91%	6.88%	7.79%	88	17.31%
Mouthwash	93	7.41%	2.54%	3.66%	90	8.34%
Breath Sprays	100	8.07%	3.83%	16.06%	96	16.92%
Breath Strips	Unlock full list >	1.86%	6.65%	7.39%	62	9.88%
Tongue Brushes, Scrapers & Cleaners	Unlock full list >	5.47%	0.17%	1.68%	90	11.18%
Toothpaste	86	2.46%	10.22%	0.28%	98	0.94%
	< 50	10.35%	19.98%	2.43%	87	19.93%
	83	7.66%	8.74%	4.85%	52	17.05%
Replacement Brush Heads	98	7.33%	9.86%	5.91%	93	9.85%
Power Toothbrushes	92	12.85%	7.53%	6.75%	75	3.26%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Oral Care Category

Discover the most-viewed products in the Oral Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crest 3D Whitestrips Vivid White At-home Teeth Whitening Kit 10 Treatments 6 Levels Whiter	...> Strips	Crest	97.5K	24.26%	1.43%	8.65%	91	5.57%
Replacement Toothbrush Heads Compatible with Oral B Braun 20 Pcs	...> Replacement Brush Heads	GENKENT	87.9K	34.10%	5.22%	0.48%	68	2.44%
TheraBreath Fresh Breath Oral Rinse - Icy Mint \| Fights Bad Breath \| Certified Vegan Gluten-Free & Kosher \| 473ml	...> Mouthwash	Thera Breath	80.9K	89.71%	19.53%	17.22%	91	8.62%
MasterMedi Tongue Scraper with Case Easy to Use Tongue Scraper for Adults Tongue Cleaner for Oral Care & Hygiene (Single Pack (with Travel Case))	...> Tongue Brushes, Scrapers & Cleaners	MasterMedi	72.3K	37.68%	9.53%	9.99%	< 50	2.22%
Oral-B Pro 300 Sensitive Clean Vitality Electric Toothbrush with (1) Brush Head Rechargeable White	...> Rotating	Oral-B	56.4K	11.26%	2.88%	0.62%	99	2.40%
Crest 3D Whitestrips Vivid White At-home Teeth Whitening Kit 10 Treatments 6 Levels Whiter	...> Strips	Crest	97.5K	24.26%	1.43%	8.65%	91	5.57%
Replacement Toothbrush Heads Compatible with Oral B Braun 20 Pcs	...> Replacement Brush Heads	GENKENT	87.9K	34.10%	5.22%	0.48%	68	2.44%
TheraBreath Fresh Breath Oral Rinse - Icy Mint \| Fights Bad Breath \| Certified Vegan Gluten-Free & Kosher \| 473ml	...> Mouthwash	Thera Breath	80.9K	89.71%	19.53%	17.22%	91	8.62%
MasterMedi Tongue Scraper with Case Easy to Use Tongue Scraper for Adults Tongue Cleaner for Oral Care & Hygiene (Single Pack (with Travel Case))	...> Tongue Brushes, Scrapers & Cleaners	MasterMedi	72.3K	37.68%	9.53%	9.99%	< 50	2.22%
Oral-B Pro 300 Sensitive Clean Vitality Electric Toothbrush with (1) Brush Head Rechargeable White	...> Rotating	Oral-B	56.4K	11.26%	2.88%	0.62%	99	2.40%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Oral Care category on amazon.ca

During 2026-09-01T00:00:00, the Oral Care category on amazon.ca generated a total revenue of CDN$45.1M.

The leading brands in this category are Philips Sonicare, Colgate, and Polident, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crest 3D Whitestrips Vivid White At-home Teeth Whitening Kit 10 Treatments 6 Levels Whiter, and it's the best-selling item in the category.