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Best Selling Antivirus & Security Brands on amazon.ca

Last updated : July 1, 2025

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
McAfee	25.37%	3.89pp	2.2K	57.54%	7.10%	44.03%	CDN$44.68	47.38%
Bitdefender	46.64%	0.23pp	< 50	21.46%	7.00%	42.48%	CDN$35.21	44.83%
McAfee	25.37%	3.89pp	2.2K	57.54%	7.10%	44.03%	CDN$44.68	47.38%
Bitdefender	46.64%	0.23pp	< 50	21.46%	7.00%	42.48%	CDN$35.21	44.83%
McAfee	25.37%	3.89pp	2.2K	57.54%	7.10%	44.03%	CDN$44.68	47.38%
Bitdefender	46.64%	0.23pp	< 50	21.46%	7.00%	42.48%	CDN$35.21	44.83%
McAfee	25.37%	3.89pp	2.2K	57.54%	7.10%	44.03%	CDN$44.68	47.38%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

McAfee

Bitdefender

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bitdefender Total Security 2025 - 5 Devices \| 1 year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	3.5K	44.35%	0.12%	9.64%	82	4.91%
McAfee+ Premium Individual 2025 Unlimited Devices \| All-In-One Cybersecurity Software includes Unlimited VPN Identity Monitoring and Antivirus \| 1 Year Subscription with Auto-Renewal\| Online Code	...> Antivirus & Security	McAfee	740	20.09%	3.60%	4.82%	75	9.97%
Norton AntiVirus Plus 2025 Antivirus software for 1 Device 1-Year Subscription -Includes Password Manager Smart Firewall PC Cloud Backup [Download]	...> Antivirus & Security	Norton	648	14.89%	6.75%	2.24%	57	1.79%
K7 Ultimate Security Infiniti Antivirus 2025 for Lifetime Validity \| 5 Devices \| Threat Protection Internet Security Data Backup Mobile Protection\| laptop PC Mac® Phones Tablets iOS \| 2hr Email Delivery	...> Antivirus & Security	K7 Security	508	14.93%	5.80%	9.69%	93	4.45%
Exclusive Bundle: Norton 360 Standard 1 Device with Norton Utilities Ultimate (for 10 Windows PCs) 1-Year Subscription [Download]	...> Antivirus & Security	Norton	498	=	8.91%	8.06%	68	6.50%
Bitdefender Total Security 2025 - 5 Devices \| 1 year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	3.5K	44.35%	0.12%	9.64%	82	4.91%
McAfee+ Premium Individual 2025 Unlimited Devices \| All-In-One Cybersecurity Software includes Unlimited VPN Identity Monitoring and Antivirus \| 1 Year Subscription with Auto-Renewal\| Online Code	...> Antivirus & Security	McAfee	740	20.09%	3.60%	4.82%	75	9.97%
Norton AntiVirus Plus 2025 Antivirus software for 1 Device 1-Year Subscription -Includes Password Manager Smart Firewall PC Cloud Backup [Download]	...> Antivirus & Security	Norton	648	14.89%	6.75%	2.24%	57	1.79%
K7 Ultimate Security Infiniti Antivirus 2025 for Lifetime Validity \| 5 Devices \| Threat Protection Internet Security Data Backup Mobile Protection\| laptop PC Mac® Phones Tablets iOS \| 2hr Email Delivery	...> Antivirus & Security	K7 Security	508	14.93%	5.80%	9.69%	93	4.45%
Exclusive Bundle: Norton 360 Standard 1 Device with Norton Utilities Ultimate (for 10 Windows PCs) 1-Year Subscription [Download]	...> Antivirus & Security	Norton	498	=	8.91%	8.06%	68	6.50%
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Top-level analysis of the Antivirus & Security category on amazon.ca

During July 2025, the Antivirus & Security category on amazon.ca generated a total revenue of CDN$28K.

The leading brands in this category are McAfee, Bitdefender, and N/A, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bitdefender Total Security 2025 - 5 Devices | 1 year Subscription | PC/Mac | Activation Code by Mail, and it's the best-selling item in the category.