Best Selling Antivirus & Security Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Antivirus & Security in amazon.ca for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
NordVPN	32.63%	27.92pp	4.5K	583.31%	10.45%	672.39%	CDN$56.77	1.55%
Norton	11.52%	5.73pp	1.6K	565.63%	10.31%	631.77%	CDN$56.59	1.54%
Bitdefender	22.22%	14.02pp	2.5K	532.05%	9.90%	600.56%	CDN$54.40	1.03%
McAfee	18.03%	14.11pp	2.8K	21.54%	10.43%	59.77%	CDN$56.57	0.16%
NordVPN	32.63%	27.92pp	4.5K	583.31%	10.45%	672.39%	CDN$56.77	1.55%
Norton	11.52%	5.73pp	1.6K	565.63%	10.31%	631.77%	CDN$56.59	1.54%
Bitdefender	22.22%	14.02pp	2.5K	532.05%	9.90%	600.56%	CDN$54.40	1.03%
McAfee	18.03%	14.11pp	2.8K	21.54%	10.43%	59.77%	CDN$56.57	0.16%
NordVPN	32.63%	27.92pp	4.5K	583.31%	10.45%	672.39%	CDN$56.77	1.55%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

NordVPN

Norton

Bitdefender

McAfee

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
Antivirus	Unlock full list >	16.95%	13.26%	2.57%	81	13.35%
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Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac/Android/iOS \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	6.4K	112.21%	17.36%	0.08%	81	15.62%
NordVPN Basic 10 Devices 1-Year Premium VPN Software Digital Code	...> Antivirus	NordVPN	2.5K	832.58%	7.13%	9.35%	< 50	10.00%
McAfee Total Protection 2026 \| 3 Devices \| Cybersecurity Software Includes Antivirus Secure VPN Password Manager Dark Web Monitoring \| 1 Year Subscription with Auto-Renewal \| Online Code	...> Antivirus & Security	McAfee	2.4K	246.36%	17.82%	9.94%	60	18.00%
Norton 360 Platinum 2026 Antivirus software for 20 Devices – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus & Security	Norton	1.1K	199.44%	9.77%	9.46%	75	3.17%
McAfee Total Protection 2023 \| 3 Devices \| Antivirus Internet Security Software \| Unlimited VPN \| 1 Year Subscription \| By Post	...> Antivirus & Security	McAfee	864	=	6.52%	0.23%	91	18.54%
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac/Android/iOS \| Activation Code by Mail	...> Antivirus & Security	Bitdefender	6.4K	112.21%	17.36%	0.08%	81	15.62%
NordVPN Basic 10 Devices 1-Year Premium VPN Software Digital Code	...> Antivirus	NordVPN	2.5K	832.58%	7.13%	9.35%	< 50	10.00%
McAfee Total Protection 2026 \| 3 Devices \| Cybersecurity Software Includes Antivirus Secure VPN Password Manager Dark Web Monitoring \| 1 Year Subscription with Auto-Renewal \| Online Code	...> Antivirus & Security	McAfee	2.4K	246.36%	17.82%	9.94%	60	18.00%
Norton 360 Platinum 2026 Antivirus software for 20 Devices – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus & Security	Norton	1.1K	199.44%	9.77%	9.46%	75	3.17%
McAfee Total Protection 2023 \| 3 Devices \| Antivirus Internet Security Software \| Unlimited VPN \| 1 Year Subscription \| By Post	...> Antivirus & Security	McAfee	864	=	6.52%	0.23%	91	18.54%
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Top-level analysis of the Antivirus & Security category on amazon.ca

During 2026-07-01T00:00:00, the Antivirus & Security category on amazon.ca generated a total revenue of CDN$82.6K.

The leading brands in this category are NordVPN, Norton, and Bitdefender, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bitdefender Total Security - 5 Devices | 1 year Subscription | PC/Mac/Android/iOS | Activation Code by Mail, and it's the best-selling item in the category.