Best Selling Baby & Toddler Toys Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Baby & Toddler Toys in amazon.ca for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Baby & Toddler Toys category

See which brands are leading the Baby & Toddler Toys category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
tonies	4.06%	3.36pp	50.7K	112.37%	8.20%	198.22%	CDN$40.98	5.52%
ZOOI	2.78%	2.33pp	35.9K	86.17%	4.99%	14.73%	CDN$25.96	1.92%
Fisher-Price	9.58%	2.20pp	16.7K	97.03%	3.86%	3.65%	CDN$16.88	3.63%
B.	2.05%	1.33pp	37.7K	98.02%	8.17%	59.09%	CDN$17.83	0.16%
Tub Works	1.63%	1.14pp	50.6K	73.87%	5.92%	156.71%	CDN$38.01	3.45%
tonies	4.06%	3.36pp	50.7K	112.37%	8.20%	198.22%	CDN$40.98	5.52%
ZOOI	2.78%	2.33pp	35.9K	86.17%	4.99%	14.73%	CDN$25.96	1.92%
Fisher-Price	9.58%	2.20pp	16.7K	97.03%	3.86%	3.65%	CDN$16.88	3.63%
B.	2.05%	1.33pp	37.7K	98.02%	8.17%	59.09%	CDN$17.83	0.16%
Tub Works	1.63%	1.14pp	50.6K	73.87%	5.92%	156.71%	CDN$38.01	3.45%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Baby & Toddler Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

tonies

ZOOI

Fisher-Price

Tub Works

Top selling sub-categories in the Baby & Toddler Toys category

Explore the breakdown of sub-categories within the Baby & Toddler Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change

No Data to Display

Top Products on the Baby & Toddler Toys Category

Discover the most-viewed products in the Baby & Toddler Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ZOOI Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Birthday Gifts for Kids Sensory Toys Baby Essentials Busy Book for Toddlers 1-5 Year Old Airplane Activities Toys Gifts	...> Electronic Early Development Toys	ZOOI	37.2K	848.24%	6.50%	7.67%	91	8.79%
B. toys – Toy Car Keys with Lights & Sounds – FunKeys – Interactive Baby Toy for Toddlers – Pretend Play Keys with Realistic Sounds & Colorful Design – Encourages Fine Motor Skills – 10+ Months – Red	...> Sound Toys	B.	20.2K	=	17.99%	1.40%	51	9.55%
hahaland Montessori Baby Toys 6-12 Months - Surprise Barn with Stuffed Farm Animals Toys for Babies with Rattle & Mirror Sensory Toys for Babies Boy Girl Travel Toys for Toddlers 1-3	...> Baby Toys	hahaland	14.5K	148.78%	10.00%	1.94%	98	0.39%
CozyBomB Magnetic Fishing Pool Toys Game for Kids - Water Table Bath-tub Kiddie Party Toy with Pole Rod Net Plastic Floating Fish Toddler Color Ocean Sea Animals Birthday Gift Age 3 4 5 6 Year Old	...> Bath Toys	CozyBomB	13.2K	83.85%	13.50%	9.11%	< 50	7.91%
Fisher-Price Baby Musical Toy Set Glow and Grow Kick & Play Piano Gym Blue Playmat with 2 Rattle Maracas for Newborns Ages 0+ Months	...> Baby Toys	Fisher-Price	12.2K	=	6.49%	9.35%	91	7.02%
ZOOI Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Birthday Gifts for Kids Sensory Toys Baby Essentials Busy Book for Toddlers 1-5 Year Old Airplane Activities Toys Gifts	...> Electronic Early Development Toys	ZOOI	37.2K	848.24%	6.50%	7.67%	91	8.79%
B. toys – Toy Car Keys with Lights & Sounds – FunKeys – Interactive Baby Toy for Toddlers – Pretend Play Keys with Realistic Sounds & Colorful Design – Encourages Fine Motor Skills – 10+ Months – Red	...> Sound Toys	B.	20.2K	=	17.99%	1.40%	51	9.55%
hahaland Montessori Baby Toys 6-12 Months - Surprise Barn with Stuffed Farm Animals Toys for Babies with Rattle & Mirror Sensory Toys for Babies Boy Girl Travel Toys for Toddlers 1-3	...> Baby Toys	hahaland	14.5K	148.78%	10.00%	1.94%	98	0.39%
CozyBomB Magnetic Fishing Pool Toys Game for Kids - Water Table Bath-tub Kiddie Party Toy with Pole Rod Net Plastic Floating Fish Toddler Color Ocean Sea Animals Birthday Gift Age 3 4 5 6 Year Old	...> Bath Toys	CozyBomB	13.2K	83.85%	13.50%	9.11%	< 50	7.91%
Fisher-Price Baby Musical Toy Set Glow and Grow Kick & Play Piano Gym Blue Playmat with 2 Rattle Maracas for Newborns Ages 0+ Months	...> Baby Toys	Fisher-Price	12.2K	=	6.49%	9.35%	91	7.02%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Baby & Toddler Toys category on amazon.ca

During 2026-07-01T00:00:00, the Baby & Toddler Toys category on amazon.ca generated a total revenue of CDN$4.2M.

The leading brands in this category are tonies, ZOOI, and Fisher-Price, which stand out in terms of revenue and consumer engagement.

The top-performing product was ZOOI Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Birthday Gifts for Kids Sensory Toys Baby Essentials Busy Book for Toddlers 1-5 Year Old Airplane Activities Toys Gifts, and it's the best-selling item in the category.