Best Selling Baby & Toddler Toys Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Baby & Toddler Toys in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Baby & Toddler Toys category

See which brands are leading the Baby & Toddler Toys category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Hasbro	3.75%	2.97pp	27.6K	567.16%	4.21%	62.74%	CDN$129.50	101.14%
tonies	2.97%	2.25pp	16K	489.06%	3.71%	50.15%	CDN$99.70	96.83%
Weilim	1.50%	1.50pp	11.1K	451.81%	0.72%	6.55%	CDN$21.59	92.79%
ZOOI	1.79%	1.29pp	12K	95.79%	2.61%	59.67%	CDN$129.49	52.20%
Pithfor	1.86%	0.71pp	26.6K	421.61%	0.66%	10.03%	CDN$65.73	8.21%
Hasbro	3.75%	2.97pp	27.6K	567.16%	4.21%	62.74%	CDN$129.50	101.14%
tonies	2.97%	2.25pp	16K	489.06%	3.71%	50.15%	CDN$99.70	96.83%
Weilim	1.50%	1.50pp	11.1K	451.81%	0.72%	6.55%	CDN$21.59	92.79%
ZOOI	1.79%	1.29pp	12K	95.79%	2.61%	59.67%	CDN$129.49	52.20%
Pithfor	1.86%	0.71pp	26.6K	421.61%	0.66%	10.03%	CDN$65.73	8.21%
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Channels Breakdown & Performance

Understand where the top brands in the Baby & Toddler Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Hasbro

tonies

Weilim

ZOOI

Pithfor

Top selling sub-categories in the Baby & Toddler Toys category

Explore the breakdown of sub-categories within the Baby & Toddler Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Baby & Toddler Toys Category

Discover the most-viewed products in the Baby & Toddler Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Gifts	...> Electronic Early Development Toys	ZOOI	18K	206.15%	1.36%	9.20%	78	6.26%
Infinno Baby Rattle Socks and Foot Finder Set for 0-12 Months	...> Rattles & Plush Rings	Infinno	15.6K	102.52%	0.28%	19.24%	< 50	6.63%
Tub Works® Marine™ Mold Free Bath Toys 6 Pack \| Sealed No Hole Bath Toys Design Keeps Moisture Out \| Soft Squeezable & Float on Water \| Easy-Grip Baby & Toddler Bath Toy Set \| Great Baby Pool Toys	...> Bath Toys	Tub Works	11.9K	=	17.56%	6.91%	< 50	8.08%
Esjay Busy Board for Toddlers Montessori Toys for Boys Sensory Book Toy Educational Activities for Fine Motor Skills Learning Birthday Gifts for Boys Toddler Toys for Travel Airplane Car	...> Early Development & Activity Toys	Esjay	11.3K	127.36%	12.11%	3.23%	100	0.40%
Hasbro Beyblade X Glory Valkerion LF UX Infinity Starter Pack Set Takara Tomy Spinning Top (Attack Type) and Starter Battle Spinner Game Toy from 8 Years	...> Spinning Tops	Hasbro	9.3K	=	0.67%	5.78%	100	11.08%
Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Gifts	...> Electronic Early Development Toys	ZOOI	18K	206.15%	1.36%	9.20%	78	6.26%
Infinno Baby Rattle Socks and Foot Finder Set for 0-12 Months	...> Rattles & Plush Rings	Infinno	15.6K	102.52%	0.28%	19.24%	< 50	6.63%
Tub Works® Marine™ Mold Free Bath Toys 6 Pack \| Sealed No Hole Bath Toys Design Keeps Moisture Out \| Soft Squeezable & Float on Water \| Easy-Grip Baby & Toddler Bath Toy Set \| Great Baby Pool Toys	...> Bath Toys	Tub Works	11.9K	=	17.56%	6.91%	< 50	8.08%
Esjay Busy Board for Toddlers Montessori Toys for Boys Sensory Book Toy Educational Activities for Fine Motor Skills Learning Birthday Gifts for Boys Toddler Toys for Travel Airplane Car	...> Early Development & Activity Toys	Esjay	11.3K	127.36%	12.11%	3.23%	100	0.40%
Hasbro Beyblade X Glory Valkerion LF UX Infinity Starter Pack Set Takara Tomy Spinning Top (Attack Type) and Starter Battle Spinner Game Toy from 8 Years	...> Spinning Tops	Hasbro	9.3K	=	0.67%	5.78%	100	11.08%
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Top-level analysis of the Baby & Toddler Toys category on amazon.ca

During 2026-09-01T00:00:00, the Baby & Toddler Toys category on amazon.ca generated a total revenue of CDN$4M.

The leading brands in this category are Hasbro, tonies, and Weilim, which stand out in terms of revenue and consumer engagement.

The top-performing product was Toddler Toys Busy Board - Montessori Toys for 1-5 Year Old Boy Girl Gifts, and it's the best-selling item in the category.