Best Selling Musical Instruments Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Musical Instruments in amazon.ca for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Musical Instruments category

See which brands are leading the Musical Instruments category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Otamatone	8.61%	5.08pp	7.5K	152.73%	7.39%	100.02%	CDN$86.67	27.19%
VTech	8.39%	1.15pp	296	106.83%	6.43%	43.86%	CDN$84.22	23.40%
Stoie's	2.01%	0.95pp	2.3K	76.23%	2.77%	85.20%	CDN$86.23	0.69%
Fajiabao	0.82%	0.74pp	5.7K	95.47%	7.30%	85.62%	CDN$86.47	15.79%
JOYIN	0.00%	1.14pp	2.5K	105.71%	1.94%	19.06%	CDN$23.81	3.39%
Otamatone	8.61%	5.08pp	7.5K	152.73%	7.39%	100.02%	CDN$86.67	27.19%
VTech	8.39%	1.15pp	296	106.83%	6.43%	43.86%	CDN$84.22	23.40%
Stoie's	2.01%	0.95pp	2.3K	76.23%	2.77%	85.20%	CDN$86.23	0.69%
Fajiabao	0.82%	0.74pp	5.7K	95.47%	7.30%	85.62%	CDN$86.47	15.79%
JOYIN	0.00%	1.14pp	2.5K	105.71%	1.94%	19.06%	CDN$23.81	3.39%
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Channels Breakdown & Performance

Understand where the top brands in the Musical Instruments category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Otamatone

VTech

Stoie's

Fajiabao

JOYIN

Top selling sub-categories in the Musical Instruments category

Explore the breakdown of sub-categories within the Musical Instruments category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Pianos & Keyboards	50	14.88%	6.59%	9.95%	< 50	5.31%
Drums & Percussion	86	17.75%	9.23%	9.64%	98	9.50%
Guitars & Strings	Unlock full list >	8.04%	9.54%	15.99%	68	9.01%
Pianos & Keyboards	50	14.88%	6.59%	9.95%	< 50	5.31%
Drums & Percussion	86	17.75%	9.23%	9.64%	98	9.50%
Guitars & Strings	Unlock full list >	8.04%	9.54%	15.99%	68	9.01%
Pianos & Keyboards	50	14.88%	6.59%	9.95%	< 50	5.31%
Drums & Percussion	86	17.75%	9.23%	9.64%	98	9.50%
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Top Products on the Musical Instruments Category

Discover the most-viewed products in the Musical Instruments category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
M SANMERSEN Piano Mat 39.5 inch X 14 inch Musical Mat 8 Instrument Sounds Piano Mat for Toddlers Touch Play Dancing Mat Toy for 1 2 3 Year Old Girls Boys Gifts	...> Pianos & Keyboards	M SANMERSEN	9.5K	32.23%	5.98%	6.99%	63	2.15%
VTech Kidi Star DJ Mixer (English Version) Black	...> Musical Instruments	VTech	4.7K	35.00%	7.55%	7.32%	63	9.80%
VTech Kidi Star Drum Pad (English Version)	...> Drums & Percussion	VTech	4.4K	=	8.89%	7.95%	< 50	2.45%
Wooden Musical Instruments for Toddlers 1-3 - Montessori Educational Toys for 1 2 3 Year Old Baby Kids with Xylophone One 1st 2st Christmas Birthday Gifts for Girls Boys	...> Drums & Percussion	ATOYUS	4.1K	=	18.78%	10.34%	85	3.40%
WEARXI Baby Toys 45 X 18 inch Piano Mat for Kids 10 Animal and 9 Piano Sound Montessori Toddler Kids Toys for 1-3 Year Old Boys & Girls Gifts for Christmas	...> Pianos & Keyboards	WEARXI	3.4K	11.81%	12.48%	6.32%	79	16.38%
M SANMERSEN Piano Mat 39.5 inch X 14 inch Musical Mat 8 Instrument Sounds Piano Mat for Toddlers Touch Play Dancing Mat Toy for 1 2 3 Year Old Girls Boys Gifts	...> Pianos & Keyboards	M SANMERSEN	9.5K	32.23%	5.98%	6.99%	63	2.15%
VTech Kidi Star DJ Mixer (English Version) Black	...> Musical Instruments	VTech	4.7K	35.00%	7.55%	7.32%	63	9.80%
VTech Kidi Star Drum Pad (English Version)	...> Drums & Percussion	VTech	4.4K	=	8.89%	7.95%	< 50	2.45%
Wooden Musical Instruments for Toddlers 1-3 - Montessori Educational Toys for 1 2 3 Year Old Baby Kids with Xylophone One 1st 2st Christmas Birthday Gifts for Girls Boys	...> Drums & Percussion	ATOYUS	4.1K	=	18.78%	10.34%	85	3.40%
WEARXI Baby Toys 45 X 18 inch Piano Mat for Kids 10 Animal and 9 Piano Sound Montessori Toddler Kids Toys for 1-3 Year Old Boys & Girls Gifts for Christmas	...> Pianos & Keyboards	WEARXI	3.4K	11.81%	12.48%	6.32%	79	16.38%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Musical Instruments category on amazon.ca

During 2025-11-01T00:00:00, the Musical Instruments category on amazon.ca generated a total revenue of CDN$554.5K.

The leading brands in this category are Otamatone, VTech, and Stoie's, which stand out in terms of revenue and consumer engagement.

The top-performing product was M SANMERSEN Piano Mat 39.5 inch X 14 inch Musical Mat 8 Instrument Sounds Piano Mat for Toddlers Touch Play Dancing Mat Toy for 1 2 3 Year Old Girls Boys Gifts, and it's the best-selling item in the category.