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Best Selling Bébé et Puériculture Brands on amazon.fr

Last updated : July 1, 2025

Top Brands on the Bébé et Puériculture category

See which brands are leading the Bébé et Puériculture category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pampers	7.54%	4.51pp	240.8K	19.58%	21.62%	149.80%	€50.55	14.95%
CYBEX	1.84%	0.78pp	137.6K	16.16%	21.54%	22.92%	€49.89	10.71%
Kids Collective	0.50%	0.46pp	59.8K	8.54%	1.53%	24.83%	€47.55	7.12%
YAZOCO	0.46%	0.38pp	232.2K	2.43%	20.78%	14.56%	€49.80	10.42%
Mama Bear	1.07%	0.38pp	229K	4.33%	20.97%	96.73%	€33.30	3.56%
Pampers	7.54%	4.51pp	240.8K	19.58%	21.62%	149.80%	€50.55	14.95%
CYBEX	1.84%	0.78pp	137.6K	16.16%	21.54%	22.92%	€49.89	10.71%
Kids Collective	0.50%	0.46pp	59.8K	8.54%	1.53%	24.83%	€47.55	7.12%
YAZOCO	0.46%	0.38pp	232.2K	2.43%	20.78%	14.56%	€49.80	10.42%
Mama Bear	1.07%	0.38pp	229K	4.33%	20.97%	96.73%	€33.30	3.56%
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Channels Breakdown & Performance

Understand where the top brands in the Bébé et Puériculture category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pampers

CYBEX

Kids Collective

YAZOCO

Mama Bear

Top selling sub-categories in the Bébé et Puériculture category

Explore the breakdown of sub-categories within the Bébé et Puériculture category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	7.32%	2.60%	14.15%	71	10.77%
	< 50	13.05%	4.94%	6.54%	< 50	9.99%
Soin du nez et des oreilles	72	4.95%	1.89%	8.69%	77	8.93%
Sets et trousses de toilette	59	4.37%	1.70%	8.50%	53	9.30%
Soin des ongles	97	2.51%	4.15%	4.80%	100	6.57%
Brosses et peignes	Unlock full list >	6.01%	8.34%	11.34%	99	13.56%
	< 50	9.36%	17.89%	4.90%	< 50	4.41%
Crèmes calmantes	95	9.99%	9.60%	13.92%	80	0.37%
Huiles	58	15.02%	16.25%	7.68%	< 50	7.33%
Protections solaires	90	17.89%	13.41%	8.66%	93	0.71%
Lotions	75	12.19%	19.13%	6.44%	92	6.02%
Poudres et talc	Unlock full list >	9.78%	9.93%	16.77%	96	2.65%
	89	19.23%	15.15%	9.38%	85	2.70%
Lingettes humides	< 50	16.34%	18.02%	9.83%	< 50	4.48%
Lingettes sèches	99	9.59%	9.76%	8.45%	88	7.65%
Boîtes à lingettes	Unlock full list >	9.93%	9.26%	11.16%	91	10.34%
	71	5.41%	1.98%	1.30%	< 50	8.90%
Baignoires et sièges de bain	51	7.99%	5.48%	3.14%	75	6.82%
Gels douche	80	1.92%	6.89%	4.93%	58	5.40%
Serviettes et sorties de bain	72	0.50%	6.68%	3.33%	67	4.05%
Thermomètres de bain	62	1.70%	9.32%	1.01%	67	14.73%
Shampoings	Unlock full list >	5.48%	8.96%	10.99%	< 50	1.81%
Thermomètres	Unlock full list >	9.29%	9.99%	19.66%	< 50	5.08%
	73	3.14%	11.00%	8.22%	< 50	0.31%
	70	8.58%	6.37%	4.63%	65	5.98%
Accessoires de literie	96	19.52%	13.92%	9.10%	98	1.87%
Linge de lit pour bébés	99	13.83%	17.45%	7.19%	90	6.81%
Matelas	86	11.78%	17.32%	9.96%	89	6.87%
Gigoteuses	< 50	1.47%	6.20%	7.18%	< 50	9.92%
Couvertures et couvertures d’emmaillotage	Unlock full list >	16.94%	8.48%	8.15%	73	9.64%
	100	2.76%	1.52%	0.01%	99	13.44%
Lits pour nourrissons et enfants en bas âge	57	5.18%	0.59%	9.84%	80	10.66%
Parcs	54	2.18%	7.06%	4.71%	< 50	9.87%
Tables à langer	88	0.13%	5.69%	6.23%	99	6.64%
Marchepieds	78	4.02%	0.24%	2.96%	82	9.46%
Rangements	Unlock full list >	2.22%	4.52%	5.43%	58	6.19%
	100	15.31%	9.85%	7.79%	97	1.24%
Veilleuses-projecteurs	79	8.56%	1.06%	9.61%	83	8.21%
Décorations murales	< 50	7.69%	3.19%	15.05%	71	15.91%
Mobiles	98	9.95%	9.10%	11.53%	99	1.42%
Cadres photos	66	12.61%	18.70%	6.64%	< 50	6.23%
Tapis	Unlock full list >	9.98%	9.67%	14.34%	71	0.70%
	86	9.17%	9.97%	19.82%	82	5.54%
	77	9.97%	8.32%	14.47%	94	13.63%
Biberons	< 50	12.86%	4.77%	10.00%	57	10.00%
Kits de biberons	93	2.47%	7.33%	7.69%	90	9.81%
Tétines	86	4.89%	10.00%	8.67%	89	9.34%
Nettoyage biberons	55	9.71%	7.24%	17.34%	< 50	3.11%
Chauffe-biberons	Unlock full list >	7.24%	9.11%	13.95%	83	10.96%
	55	0.45%	4.20%	3.27%	< 50	17.53%
Coussins d'allaitement	< 50	0.10%	4.65%	6.39%	59	10.00%
Tire-laits	78	7.18%	2.38%	0.96%	82	14.67%
Coussinets et protège-mamelons	94	2.36%	3.88%	7.64%	100	9.82%
Pots de conservation du lait	97	5.84%	0.35%	11.02%	100	11.85%
Crèmes pour mamelons	Unlock full list >	1.96%	2.25%	4.89%	74	9.90%
	59	5.32%	13.48%	2.14%	81	10.53%
Chaises hautes	68	4.64%	8.53%	2.26%	88	2.83%
Réhausseurs	100	2.88%	7.50%	4.09%	91	4.60%
Coussins et housses pour chaises hautes	Unlock full list >	7.91%	2.99%	3.99%	< 50	7.83%
Tasses d'apprentissage	100	6.92%	3.96%	0.98%	100	7.91%
	76	1.86%	9.51%	0.85%	52	14.54%
Couverts	66	0.00%	5.59%	3.30%	61	6.73%
Coffrets repas	68	2.05%	6.98%	4.82%	< 50	5.29%
Gourdes	59	3.83%	0.00%	3.17%	< 50	9.52%
Assiettes et bols	Unlock full list >	4.24%	0.25%	1.28%	99	11.72%
	92	8.43%	9.72%	17.12%	75	7.96%
	100	17.07%	17.30%	9.74%	97	4.06%
Bloque-portes et fenêtres	83	14.21%	19.82%	9.98%	79	5.67%
Protections d'angles et rebords	100	10.00%	8.71%	13.25%	93	0.14%
Caches prises	< 50	11.41%	16.93%	9.94%	53	7.04%
Serrures d'armoire	55	10.00%	0.87%	2.46%	53	8.49%
Sangles d'armoire	Unlock full list >	11.27%	5.27%	7.24%	100	5.35%
	87	13.17%	5.05%	10.00%	67	6.20%
Barrières d’escaliers et de portes	< 50	9.98%	8.38%	11.46%	< 50	13.44%
Extensions	Unlock full list >	9.73%	7.32%	17.15%	84	16.29%
	< 50	16.01%	7.62%	9.86%	< 50	9.77%
Moniteurs vidéo	92	8.53%	7.86%	5.89%	56	18.00%
Moniteurs audio	< 50	5.84%	10.65%	4.26%	87	15.04%
Moniteurs intelligents	Unlock full list >	8.66%	9.99%	3.82%	99	9.99%
Casques de protection auditive	99	1.98%	9.79%	6.22%	90	9.78%
Harnais de sécurité	Unlock full list >	7.74%	9.39%	15.18%	< 50	9.78%
	96	6.61%	8.73%	12.55%	82	12.35%
	98	5.08%	0.73%	9.66%	96	10.48%
Couches bébé	91	9.50%	4.43%	4.98%	93	6.28%
Couches d'apprentissage	< 50	3.38%	3.03%	7.00%	< 50	18.18%
Couches de bain	91	2.92%	1.11%	4.06%	73	9.74%
Couches de nuit	Unlock full list >	5.58%	9.01%	1.07%	< 50	1.68%
	83	3.55%	2.98%	8.17%	87	9.63%
Matelas à langer	99	2.36%	3.88%	7.64%	100	9.82%
Housses	60	0.46%	4.20%	3.28%	82	17.54%
Matelas à langer de voyage	73	1.75%	2.38%	0.96%	< 50	14.67%
Doublures pour tapis	Unlock full list >	12.67%	17.55%	0.53%	97	17.65%
	59	0.73%	8.16%	1.99%	53	15.97%
Recharges poubelles à couches	69	0.11%	4.66%	6.39%	64	10.00%
Poubelles à couches et seaux à langer	81	3.88%	8.10%	3.11%	76	9.50%
Sacs à couches	Unlock full list >	1.96%	2.25%	4.90%	< 50	9.90%
	52	14.22%	5.28%	9.95%	56	5.23%
Couches lavables	< 50	0.95%	3.44%	5.67%	61	9.98%
Voiles de protection	Unlock full list >	6.24%	3.06%	0.12%	60	8.41%
	53	4.78%	2.02%	8.63%	58	8.88%
Range-couches	Unlock full list >	5.51%	2.11%	1.17%	< 50	8.84%
	89	7.32%	2.60%	14.15%	71	10.77%
	< 50	13.05%	4.94%	6.54%	< 50	9.99%
Soin du nez et des oreilles	72	4.95%	1.89%	8.69%	77	8.93%
Sets et trousses de toilette	59	4.37%	1.70%	8.50%	53	9.30%
Soin des ongles	97	2.51%	4.15%	4.80%	100	6.57%
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Top Products on the Bébé et Puériculture Category

Discover the most-viewed products in the Bébé et Puériculture category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10	...> Barrières d’escaliers et de portes	Nordlinger Pro	53.1K	156.37%	16.68%	9.98%	90	17.09%
Safety 1st Auto Close Gate Barrière de sécurité enfant Safety 1st 73-80 cm (max. 136 cm) Barrière escalier enfant à pression Ouverture d'une main Sans vis ni perçage Double verrouillage Blanc	...> Barrières d’escaliers et de portes	Safety 1st	29.2K	17.39%	10.00%	5.08%	61	9.98%
Fisher-Price Ma Loutre Câlins Bonne Nuit Peluche \| Peluche Veilleuse Bébé Musicale et Lumineuse \| Veilleuse Doudou Bruit Blanc Bébé \| Cadeau Naissance Fille et Garçon Nouveau né FXC66	...> Veilleuses-projecteurs	Fisher-Price	24.7K	39.38%	5.99%	5.61%	98	5.39%
Comfyer Babyphone Camera 7 Pouces 2X Caméra Bebe 720P IPS LCD Baby Phone Vidéo 4000mAh USB Moniteur avec 2-4X Zoom VOX Vision Nocturne Communication Bidirectionnelle Capteur de Température Berceuses	...> Moniteurs vidéo	Comfyer	20.4K	=	8.55%	9.32%	99	3.73%
Graco Junior Maxi I-Size R129Rehausseur à Dossier Haut env 3 5-12 Ans (100-150 cm) Rehausseur de Siège pour enfant Accoudoirs et Appui-Tête Réglables en Hauteur Léger avec Porte-Boisson Noir	...> Sièges auto	GRACO	18.8K	=	0.04%	13.12%	65	5.17%
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10	...> Barrières d’escaliers et de portes	Nordlinger Pro	53.1K	156.37%	16.68%	9.98%	90	17.09%
Safety 1st Auto Close Gate Barrière de sécurité enfant Safety 1st 73-80 cm (max. 136 cm) Barrière escalier enfant à pression Ouverture d'une main Sans vis ni perçage Double verrouillage Blanc	...> Barrières d’escaliers et de portes	Safety 1st	29.2K	17.39%	10.00%	5.08%	61	9.98%
Fisher-Price Ma Loutre Câlins Bonne Nuit Peluche \| Peluche Veilleuse Bébé Musicale et Lumineuse \| Veilleuse Doudou Bruit Blanc Bébé \| Cadeau Naissance Fille et Garçon Nouveau né FXC66	...> Veilleuses-projecteurs	Fisher-Price	24.7K	39.38%	5.99%	5.61%	98	5.39%
Comfyer Babyphone Camera 7 Pouces 2X Caméra Bebe 720P IPS LCD Baby Phone Vidéo 4000mAh USB Moniteur avec 2-4X Zoom VOX Vision Nocturne Communication Bidirectionnelle Capteur de Température Berceuses	...> Moniteurs vidéo	Comfyer	20.4K	=	8.55%	9.32%	99	3.73%
Graco Junior Maxi I-Size R129Rehausseur à Dossier Haut env 3 5-12 Ans (100-150 cm) Rehausseur de Siège pour enfant Accoudoirs et Appui-Tête Réglables en Hauteur Léger avec Porte-Boisson Noir	...> Sièges auto	GRACO	18.8K	=	0.04%	13.12%	65	5.17%
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Top-level analysis of the Bébé et Puériculture category on amazon.fr

During July 2025, the Bébé et Puériculture category on amazon.fr generated a total revenue of €34.9M.

The leading brands in this category are Pampers, CYBEX, and Kids Collective, which stand out in terms of revenue and consumer engagement.

The top-performing product was NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10, and it's the best-selling item in the category.