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Best Selling Bébé et Puériculture Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Bébé et Puériculture in amazon.fr for September 1, and read the full analysis below

Last updated : September 1, 2026



Top Brands on the Bébé et Puériculture category

See which brands are leading the Bébé et Puériculture category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Sep 2026 vs. Sep 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Totsy Baby1.02%0.56pp200.1K122.35%7.06%22.28%€40.2715.86%
Biolane2.49%0.55pp139.1K122.21%5.37%3.21%€39.733.93%
Babymoov1.33%0.55pp185.1K98.56%5.29%18.84%€5.401.19%
kk Kinderkraft0.50%0.46pp75.7K64.18%6.37%22.11%€0.3815.30%
Niimo0.50%0.41pp188K17.08%2.50%21.72%€22.9414.39%
Totsy Baby1.02%0.56pp200.1K122.35%7.06%22.28%€40.2715.86%
Biolane2.49%0.55pp139.1K122.21%5.37%3.21%€39.733.93%
Babymoov1.33%0.55pp185.1K98.56%5.29%18.84%€5.401.19%
kk Kinderkraft0.50%0.46pp75.7K64.18%6.37%22.11%€0.3815.30%
Niimo0.50%0.41pp188K17.08%2.50%21.72%€22.9414.39%

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Channels Breakdown & Performance

Understand where the top brands in the Bébé et Puériculture category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Totsy Baby
Biolane
Babymoov
kk Kinderkraft
Niimo

Top selling sub-categories in the Bébé et Puériculture category

Explore the breakdown of sub-categories within the Bébé et Puériculture category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Sep 2026 vs. Sep 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
869.17%9.97%19.82%825.54%
779.97%8.32%14.47%9413.63%
Biberons< 5012.86%4.77%10.00%5710.00%
Tétines864.89%10.00%8.67%899.34%
Nettoyage biberons559.71%7.24%17.34%< 503.11%
Kits de biberons932.47%7.33%7.69%909.81%
Chauffe-biberonsUnlock full list >7.24%9.11%13.95%8310.96%
550.45%4.20%3.27%< 5017.53%
Pots de conservation du lait975.84%0.35%11.02%10011.85%
Coussinets et protège-mamelons942.36%3.88%7.64%1009.82%
Coussins d'allaitement< 500.10%4.65%6.39%5910.00%
Tire-laits787.18%2.38%0.96%8214.67%
Crèmes pour mamelonsUnlock full list >1.96%2.25%4.89%749.90%
761.86%9.51%0.85%5214.54%
Gourdes593.83%0.00%3.17%< 509.52%
Couverts660.00%5.59%3.30%616.73%
Assiettes et bols984.24%0.25%1.28%9911.72%
Coffrets repasUnlock full list >2.05%6.98%4.82%< 505.29%
595.32%13.48%2.14%8110.53%
Réhausseurs1002.88%7.50%4.09%914.60%
Chaises hautes684.64%8.53%2.26%882.83%
Chaises de tables< 502.01%2.16%0.71%< 5014.35%
Coussins et housses pour chaises hautesUnlock full list >7.91%2.99%3.99%< 507.83%
9918.70%10.13%9.48%903.04%
Bavoirs pour les repas9215.70%14.49%1.72%< 5014.58%
Bavoirs épongesUnlock full list >12.86%3.85%7.89%8917.45%
897.32%2.60%14.15%7110.77%
< 509.36%17.89%4.90%< 504.41%
Crèmes calmantes959.99%9.60%13.92%800.37%
Huiles5815.02%16.25%7.68%< 507.33%
Lotions7512.19%19.13%6.44%926.02%
Protections solaires9017.89%13.41%8.66%930.71%
Poudres et talcUnlock full list >9.78%9.93%16.77%962.65%
< 5013.05%4.94%6.54%< 509.99%
Soin du nez et des oreilles724.95%1.89%8.69%778.93%
Sets et trousses de toilette594.37%1.70%8.50%539.30%
Soin des ongles972.51%4.15%4.80%1006.57%
Brosses et peignesUnlock full list >6.01%8.34%11.34%9913.56%
8919.23%15.15%9.38%852.70%
Lingettes humides< 5016.34%18.02%9.83%< 504.48%
Lingettes sèches999.59%9.76%8.45%887.65%
Boîtes à lingettesUnlock full list >9.93%9.26%11.16%9110.34%
715.41%1.98%1.30%< 508.90%
Gels douche801.92%6.89%4.93%585.40%
Shampoings695.48%8.96%10.99%< 501.81%
Baignoires et sièges de bain517.99%5.48%3.14%756.82%
Thermomètres de bain621.70%9.32%1.01%6714.73%
Serviettes et sorties de bainUnlock full list >0.50%6.68%3.33%674.05%
ThermomètresUnlock full list >9.29%9.99%19.66%< 505.08%
733.14%11.00%8.22%< 500.31%
708.58%6.37%4.63%655.98%
Accessoires de literie9619.52%13.92%9.10%981.87%
Linge de lit pour bébés9913.83%17.45%7.19%906.81%
Matelas8611.78%17.32%9.96%896.87%
Couvertures et couvertures d’emmaillotage9116.94%8.48%8.15%739.64%
GigoteusesUnlock full list >1.47%6.20%7.18%< 509.92%
1002.76%1.52%0.01%9913.44%
Lits pour nourrissons et enfants en bas âge575.18%0.59%9.84%8010.66%
Rangements< 502.22%4.52%5.43%586.19%
Parcs542.18%7.06%4.71%< 509.87%
Marchepieds784.02%0.24%2.96%829.46%
Tables à langerUnlock full list >0.13%5.69%6.23%996.64%
10015.31%9.85%7.79%971.24%
Décorations murales< 507.69%3.19%15.05%7115.91%
Oreillers673.39%3.10%8.10%729.66%
Veilleuses-projecteurs798.56%1.06%9.61%838.21%
Mobiles989.95%9.10%11.53%991.42%
Boîtes à dentsUnlock full list >1.79%2.35%0.92%8814.62%
928.43%9.72%17.12%757.96%
10017.07%17.30%9.74%974.06%
Protections d'angles et rebords10010.00%8.71%13.25%930.14%
Bloque-portes et fenêtres8314.21%19.82%9.98%795.67%
Serrures d'armoire5510.00%0.87%2.46%538.49%
Caches prises< 5011.41%16.93%9.94%537.04%
Sangles d'armoireUnlock full list >11.27%5.27%7.24%1005.35%
8713.17%5.05%10.00%676.20%
Barrières d’escaliers et de portes< 509.98%8.38%11.46%< 5013.44%
ExtensionsUnlock full list >9.73%7.32%17.15%8416.29%
< 5016.01%7.62%9.86%< 509.77%
Moniteurs vidéo928.53%7.86%5.89%5618.00%
Moniteurs audio< 505.84%10.65%4.26%8715.04%
Moniteurs intelligentsUnlock full list >8.66%9.99%3.82%999.99%
Casques de protection auditive991.98%9.79%6.22%909.78%
Harnais de sécuritéUnlock full list >7.74%9.39%15.18%< 509.78%
966.61%8.73%12.55%8212.35%
985.08%0.73%9.66%9610.48%
Couches bébé919.50%4.43%4.98%936.28%
Couches d'apprentissage< 503.38%3.03%7.00%< 5018.18%
Couches de bain912.92%1.11%4.06%739.74%
Couches de nuitUnlock full list >5.58%9.01%1.07%< 501.68%
833.55%2.98%8.17%879.63%
Matelas à langer992.36%3.88%7.64%1009.82%
Housses600.46%4.20%3.28%8217.54%
Doublures pour tapis9412.67%17.55%0.53%9717.65%
Matelas à langer de voyageUnlock full list >1.75%2.38%0.96%< 5014.67%
590.73%8.16%1.99%5315.97%
Recharges poubelles à couches690.11%4.66%6.39%6410.00%
Poubelles à couches et seaux à langer813.88%8.10%3.11%769.50%
Sacs à couchesUnlock full list >1.96%2.25%4.90%< 509.90%
5214.22%5.28%9.95%565.23%
Couches lavables< 500.95%3.44%5.67%619.98%
Sacs à couche938.11%9.94%3.41%916.67%
Culottes de protection< 501.86%9.50%0.86%< 5014.54%
Voiles de protectionUnlock full list >6.24%3.06%0.12%608.41%
< 5011.47%3.55%9.95%< 509.99%
Sacs à dos à langer805.15%7.76%9.79%9515.17%
Fourre-tout901.49%5.02%4.50%9918.98%
Sacs bandoulières928.74%1.21%9.64%948.14%
SacochesUnlock full list >9.44%6.54%7.12%< 5018.04%
869.17%9.97%19.82%825.54%
779.97%8.32%14.47%9413.63%
Biberons< 5012.86%4.77%10.00%5710.00%
Tétines864.89%10.00%8.67%899.34%
Nettoyage biberons559.71%7.24%17.34%< 503.11%

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Top Products on the Bébé et Puériculture Category

Discover the most-viewed products in the Bébé et Puériculture category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Sep 2026 vs. Sep 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Kit Empreinte Bébé – Tampon Encre Clean Touch  Sûr & Sans Contact – Souvenir Naissance  Cadeau Baby Shower  Empreinte Main & Pied Nouveau-né (0 à 6 mois)
Kit Empreinte Bébé – Tampon Encre Clean Touch Sûr & Sans Contact – Souvenir Naissance Cadeau Baby Shower Empreinte Main & Pied Nouveau-né (0 à 6 mois)
...> Kits de moulage et d'empreintes
Babywak55.8K=1.62%1.26%< 507.78%
Nuby Flip-It Gourde Isotherme en Acier Inoxydable  300ml  +18 Mois  Rose
Nuby Flip-It Gourde Isotherme en Acier Inoxydable 300ml +18 Mois Rose
...> Gourdes
Nuby49.2K=9.51%5.95%5817.75%
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10
...> Barrières d’escaliers et de portes
Nordlinger Pro42.3K141.26%16.68%9.98%9017.09%
Twinkle Star Moustiquaire Grande protection de voyage et maison - Moustiquaire fine pour lit double
Twinkle Star Moustiquaire Grande protection de voyage et maison - Moustiquaire fine pour lit double
...> Moustiquaires
Twinkle Star39.6K185.99%7.89%9.54%6012.61%
EUDEMON Verrou de levier de porte à l'épreuve des enfants  serrure de poignée de porte de sécurité pour bébé  facile à installer et à utiliser Adhésif sans outils ni perceuse (Blanc  2 Pièces)
EUDEMON Verrou de levier de porte à l'épreuve des enfants serrure de poignée de porte de sécurité pour bébé facile à installer et à utiliser Adhésif sans outils ni perceuse (Blanc 2 Pièces)
...> Bloque-portes et fenêtres
EUDEMON33.9K=0.93%6.57%966.30%
Kit Empreinte Bébé – Tampon Encre Clean Touch  Sûr & Sans Contact – Souvenir Naissance  Cadeau Baby Shower  Empreinte Main & Pied Nouveau-né (0 à 6 mois)
Kit Empreinte Bébé – Tampon Encre Clean Touch Sûr & Sans Contact – Souvenir Naissance Cadeau Baby Shower Empreinte Main & Pied Nouveau-né (0 à 6 mois)
...> Kits de moulage et d'empreintes
Babywak55.8K=1.62%1.26%< 507.78%
Nuby Flip-It Gourde Isotherme en Acier Inoxydable  300ml  +18 Mois  Rose
Nuby Flip-It Gourde Isotherme en Acier Inoxydable 300ml +18 Mois Rose
...> Gourdes
Nuby49.2K=9.51%5.95%5817.75%
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10
NORDLINGER Pro Barrière Animaux 742000 Stop'Fix - Bois 100% FSC - Extensible 60 à 1m10
...> Barrières d’escaliers et de portes
Nordlinger Pro42.3K141.26%16.68%9.98%9017.09%
Twinkle Star Moustiquaire Grande protection de voyage et maison - Moustiquaire fine pour lit double
Twinkle Star Moustiquaire Grande protection de voyage et maison - Moustiquaire fine pour lit double
...> Moustiquaires
Twinkle Star39.6K185.99%7.89%9.54%6012.61%
EUDEMON Verrou de levier de porte à l'épreuve des enfants  serrure de poignée de porte de sécurité pour bébé  facile à installer et à utiliser Adhésif sans outils ni perceuse (Blanc  2 Pièces)
EUDEMON Verrou de levier de porte à l'épreuve des enfants serrure de poignée de porte de sécurité pour bébé facile à installer et à utiliser Adhésif sans outils ni perceuse (Blanc 2 Pièces)
...> Bloque-portes et fenêtres
EUDEMON33.9K=0.93%6.57%966.30%

What’s selling—and why

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