Best Selling Pains et pâtisseries Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Pains et pâtisseries in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Pains et pâtisseries category

See which brands are leading the Pains et pâtisseries category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Gerblé	17.86%	6.52pp	79K	29.09%	51.28%	10.28%	€5.59	8.37%
St Michel	26.47%	3.46pp	46.8K	23.75%	44.47%	5.88%	€5.48	3.66%
SWEET BUDDIES	2.92%	2.42pp	41.4K	21.30%	21.36%	9.06%	€4.30	6.03%
Mulino Bianco	1.20%	0.85pp	66.8K	20.17%	39.28%	2.93%	€3.25	5.26%
greenomic	0.88%	0.83pp	35.9K	28.44%	48.14%	3.46%	€3.15	7.97%
Gerblé	17.86%	6.52pp	79K	29.09%	51.28%	10.28%	€5.59	8.37%
St Michel	26.47%	3.46pp	46.8K	23.75%	44.47%	5.88%	€5.48	3.66%
SWEET BUDDIES	2.92%	2.42pp	41.4K	21.30%	21.36%	9.06%	€4.30	6.03%
Mulino Bianco	1.20%	0.85pp	66.8K	20.17%	39.28%	2.93%	€3.25	5.26%
greenomic	0.88%	0.83pp	35.9K	28.44%	48.14%	3.46%	€3.15	7.97%
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Channels Breakdown & Performance

Understand where the top brands in the Pains et pâtisseries category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Gerblé

St Michel

SWEET BUDDIES

Mulino Bianco

greenomic

Top selling sub-categories in the Pains et pâtisseries category

Explore the breakdown of sub-categories within the Pains et pâtisseries category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	79	9.65%	7.09%	8.23%	95	16.83%
Biscuits sablés	92	7.09%	0.16%	9.30%	74	9.48%
Chocolat	< 50	5.63%	2.27%	1.00%	< 50	8.78%
Beurre	84	2.18%	7.00%	7.55%	88	9.84%
Gaufrettes	< 50	2.04%	2.14%	0.68%	52	14.32%
Pépite de chocolat	Unlock full list >	6.97%	2.15%	3.36%	96	8.78%
	95	7.08%	4.19%	1.27%	79	7.78%
Miches et pains de mie	98	8.19%	5.78%	3.61%	96	6.56%
Petits pains et buns	75	12.66%	18.65%	6.66%	51	3.42%
Pains d'épice	58	9.90%	18.46%	5.21%	80	4.73%
Pains plats	Unlock full list >	9.95%	9.12%	11.58%	100	1.38%
Gressins et Pains croquants	100	18.47%	9.91%	9.52%	92	3.19%
	99	2.34%	10.08%	7.88%	98	1.06%
Panettones	Unlock full list >	8.32%	9.97%	17.44%	< 50	3.19%
	87	15.65%	7.28%	9.90%	83	9.81%
Brioches	73	15.12%	6.80%	7.46%	91	9.87%
Gaufres	Unlock full list >	10.04%	2.31%	9.82%	84	7.63%
	79	9.65%	7.09%	8.23%	95	16.83%
Biscuits sablés	92	7.09%	0.16%	9.30%	74	9.48%
Chocolat	< 50	5.63%	2.27%	1.00%	< 50	8.78%
Beurre	84	2.18%	7.00%	7.55%	88	9.84%
Gaufrettes	< 50	2.04%	2.14%	0.68%	52	14.32%
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Top Products on the Pains et pâtisseries Category

Discover the most-viewed products in the Pains et pâtisseries category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ST MICHEL Sablé de Retz 2x120g LOTx2	...> Biscuits	St Michel	10.7K	93.14%	10.19%	6.13%	95	3.86%
St Michel Madeleines Moelleuses Natures en sachet individuel 250g	...> Biscuits	St Michel	8.2K	22.44%	18.66%	15.07%	51	6.35%
Patisserie Matheo Biscuits danois au beurre 2 x 454g - 5 variétés assorties dans une boîte en fer blanc décorative - Parfait pour le café les réunions les vacances et les cadeaux.	...> Biscuits	SWEET BUDDIES	7.4K	=	9.29%	0.47%	95	7.08%
Lotus Biscoff \| Assortiment Biscuits Fourrés \| 3 Saveurs: Crème à la Vanille Crème de Speculoos & Crème au Chocolat \| 5 Biscuits Fourrés par Paquet \| Sans Colorant \| 16x50g \| 800g	...> Biscuits	Biscoff	6K	135.87%	7.82%	12.63%	< 50	6.93%
St Michel Petite Galette aux pépites de choco - Pack de 400 x 3 5g 1.4 Kg	...> Biscuits	St Michel	5.8K	29.32%	1.45%	9.99%	< 50	19.74%
ST MICHEL Sablé de Retz 2x120g LOTx2	...> Biscuits	St Michel	10.7K	93.14%	10.19%	6.13%	95	3.86%
St Michel Madeleines Moelleuses Natures en sachet individuel 250g	...> Biscuits	St Michel	8.2K	22.44%	18.66%	15.07%	51	6.35%
Patisserie Matheo Biscuits danois au beurre 2 x 454g - 5 variétés assorties dans une boîte en fer blanc décorative - Parfait pour le café les réunions les vacances et les cadeaux.	...> Biscuits	SWEET BUDDIES	7.4K	=	9.29%	0.47%	95	7.08%
Lotus Biscoff \| Assortiment Biscuits Fourrés \| 3 Saveurs: Crème à la Vanille Crème de Speculoos & Crème au Chocolat \| 5 Biscuits Fourrés par Paquet \| Sans Colorant \| 16x50g \| 800g	...> Biscuits	Biscoff	6K	135.87%	7.82%	12.63%	< 50	6.93%
St Michel Petite Galette aux pépites de choco - Pack de 400 x 3 5g 1.4 Kg	...> Biscuits	St Michel	5.8K	29.32%	1.45%	9.99%	< 50	19.74%
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Top-level analysis of the Pains et pâtisseries category on amazon.fr

During 2026-08-01T00:00:00, the Pains et pâtisseries category on amazon.fr generated a total revenue of €1.3M.

The leading brands in this category are Gerblé, St Michel, and SWEET BUDDIES, which stand out in terms of revenue and consumer engagement.

The top-performing product was ST MICHEL Sablé de Retz 2x120g LOTx2, and it's the best-selling item in the category.