Best Selling Papeterie Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Papeterie in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Papeterie category

See which brands are leading the Papeterie category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
OFITURIA	4.33%	2.85pp	59.4K	114.32%	58.04%	35.74%	€14.85	23.57%
Clairefontaine	7.87%	1.27pp	54.1K	68.65%	57.37%	35.52%	€10.25	17.55%
Image	2.70%	0.88pp	11.2K	19.96%	48.46%	2.53%	€9.96	6.53%
Amazon Basics	6.06%	0.56pp	52.7K	82.95%	57.63%	33.53%	€10.30	19.33%
easyprint	1.08%	0.55pp	44.9K	110.83%	17.36%	25.26%	€7.77	13.06%
OFITURIA	4.33%	2.85pp	59.4K	114.32%	58.04%	35.74%	€14.85	23.57%
Clairefontaine	7.87%	1.27pp	54.1K	68.65%	57.37%	35.52%	€10.25	17.55%
Image	2.70%	0.88pp	11.2K	19.96%	48.46%	2.53%	€9.96	6.53%
Amazon Basics	6.06%	0.56pp	52.7K	82.95%	57.63%	33.53%	€10.30	19.33%
easyprint	1.08%	0.55pp	44.9K	110.83%	17.36%	25.26%	€7.77	13.06%
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Channels Breakdown & Performance

Understand where the top brands in the Papeterie category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

OFITURIA

Clairefontaine

Image

Amazon Basics

easyprint

Top selling sub-categories in the Papeterie category

Explore the breakdown of sub-categories within the Papeterie category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	77	12.84%	18.20%	4.36%	51	9.87%
	91	0.69%	3.26%	2.03%	88	16.01%
Papier copie et à usages multiples	92	9.70%	9.98%	7.04%	73	19.79%
Papier photo	< 50	0.44%	7.59%	6.74%	< 50	19.97%
Papier jet d'encre	96	12.76%	7.64%	18.09%	53	7.73%
Papier coloré	87	18.64%	15.94%	9.64%	65	9.84%
Papier laser	Unlock full list >	9.66%	8.36%	9.63%	< 50	11.17%
Rouleaux de papier thermique	100	7.24%	2.56%	16.05%	67	4.98%
Papier de correspondance	78	15.46%	10.20%	15.35%	100	8.66%
Papier quadrillé	< 50	9.68%	8.40%	9.61%	77	11.29%
Papier pour classeurs à feuillets mobiles	Unlock full list >	0.52%	10.00%	4.49%	100	6.44%
	98	9.94%	15.20%	1.87%	85	9.44%
Feuillets autocollants	91	9.68%	9.98%	6.98%	< 50	19.93%
Cahiers à spirales	< 50	9.96%	9.74%	8.12%	87	17.04%
Blocs mémo	86	18.51%	16.07%	9.51%	< 50	9.86%
Carnets et journaux	100	9.61%	9.99%	6.78%	96	19.62%
Feuillets mobiles	Unlock full list >	0.98%	3.40%	5.65%	< 50	9.98%
	55	8.26%	9.61%	3.89%	97	14.20%
Cartes de vœux	93	8.57%	1.07%	4.03%	77	9.74%
Fiches	< 50	7.27%	12.37%	0.35%	93	8.74%
Cartes postales	67	4.24%	7.03%	2.24%	< 50	6.09%
Cartes d'affaires	57	4.72%	9.62%	2.37%	< 50	7.79%
Cartes	Unlock full list >	3.83%	16.73%	5.20%	96	3.25%
	77	12.84%	18.20%	4.36%	51	9.87%
	91	0.69%	3.26%	2.03%	88	16.01%
Papier copie et à usages multiples	92	9.70%	9.98%	7.04%	73	19.79%
Papier photo	< 50	0.44%	7.59%	6.74%	< 50	19.97%
Papier jet d'encre	96	12.76%	7.64%	18.09%	53	7.73%
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Top Products on the Papeterie Category

Discover the most-viewed products in the Papeterie category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
OXFORD Papier multiusage A4 80gsm 500 feuilles blanc	...> Papier copie et à usages multiples	Oxford	20.7K	37.43%	9.83%	7.60%	87	8.46%
Amazon Basics Papier multi-usage A4 80g carton de 5 ramettes de 500 feuilles	...> Papier copie et à usages multiples	Amazon Basics	18.3K	37.74%	4.32%	6.34%	50	14.73%
Clairefontaine 328715C Collection Linicolor Fresh Un Cahier à Spirale - 17x22 cm - 100 Pages Grands Carreaux - Papier Blanc 90 g - Couverture Polypro Transparent - Couleur Aléatoire	...> Cahiers à spirales	Clairefontaine	18.1K	49.29%	6.80%	4.44%	98	4.62%
Exacompta - Agenda journalier Winner 12x17cm - Août 2026 à juil 2027 Noir	...> Carnets et journaux	EXACOMPTA	17.9K	=	11.99%	19.43%	88	9.65%
Amazon Basics Cahier à reliure spirale 100 feuilles 200 pages A4+ 80 g/m² lot de 3 Rouge	...> Cahiers à spirales	Amazon Basics	16.8K	133.09%	0.09%	6.11%	< 50	3.81%
OXFORD Papier multiusage A4 80gsm 500 feuilles blanc	...> Papier copie et à usages multiples	Oxford	20.7K	37.43%	9.83%	7.60%	87	8.46%
Amazon Basics Papier multi-usage A4 80g carton de 5 ramettes de 500 feuilles	...> Papier copie et à usages multiples	Amazon Basics	18.3K	37.74%	4.32%	6.34%	50	14.73%
Clairefontaine 328715C Collection Linicolor Fresh Un Cahier à Spirale - 17x22 cm - 100 Pages Grands Carreaux - Papier Blanc 90 g - Couverture Polypro Transparent - Couleur Aléatoire	...> Cahiers à spirales	Clairefontaine	18.1K	49.29%	6.80%	4.44%	98	4.62%
Exacompta - Agenda journalier Winner 12x17cm - Août 2026 à juil 2027 Noir	...> Carnets et journaux	EXACOMPTA	17.9K	=	11.99%	19.43%	88	9.65%
Amazon Basics Cahier à reliure spirale 100 feuilles 200 pages A4+ 80 g/m² lot de 3 Rouge	...> Cahiers à spirales	Amazon Basics	16.8K	133.09%	0.09%	6.11%	< 50	3.81%
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Top-level analysis of the Papeterie category on amazon.fr

During 2026-08-01T00:00:00, the Papeterie category on amazon.fr generated a total revenue of €11.8M.

The leading brands in this category are OFITURIA, Clairefontaine, and Image, which stand out in terms of revenue and consumer engagement.

The top-performing product was OXFORD Papier multiusage A4 80gsm 500 feuilles blanc, and it's the best-selling item in the category.