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Best Selling Informatique Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Informatique in amazon.fr for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Informatique category

See which brands are leading the Informatique category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2001 vs. Nov 2000
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Apple7.40%4.48pp2.1M56.47%2.91%6.41%€695.9653.18%
MSI5.02%2.73pp1.4M49.60%0.73%1.91%€176.0112.19%
Lenovo2.94%2.09pp2.1M56.27%1.73%6.30%€694.8051.31%
AOC0.93%0.75pp1.3M55.13%0.56%6.41%€0.9841.27%
CyberpowerPC0.72%0.69pp1.9M54.40%2.88%6.17%€422.9439.60%
Apple7.40%4.48pp2.1M56.47%2.91%6.41%€695.9653.18%
MSI5.02%2.73pp1.4M49.60%0.73%1.91%€176.0112.19%
Lenovo2.94%2.09pp2.1M56.27%1.73%6.30%€694.8051.31%
AOC0.93%0.75pp1.3M55.13%0.56%6.41%€0.9841.27%
CyberpowerPC0.72%0.69pp1.9M54.40%2.88%6.17%€422.9439.60%

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Channels Breakdown & Performance

Understand where the top brands in the Informatique category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Apple
MSI
Lenovo
AOC
CyberpowerPC

Top selling sub-categories in the Informatique category

Explore the breakdown of sub-categories within the Informatique category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2001 vs. Nov 2000
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
8912.75%18.11%4.29%< 509.86%
< 5014.79%2.23%8.55%7915.49%
Câbles1002.80%1.34%11.04%921.78%
Sacs d'agencement de câbles< 509.29%5.63%8.32%685.68%
Protecteurs pour raccords de câblesUnlock full list >7.11%8.01%3.57%< 508.04%
697.83%3.09%16.69%525.33%
Chargeurs et stations de charge876.39%8.59%12.09%9812.80%
Sacs et housses pour ordinateur portable887.96%9.46%3.37%6713.38%
Batteries d'ordinateur portable< 509.90%9.86%7.75%5518.05%
Supports555.55%9.49%2.46%< 507.73%
Refroidissement et ventilateurs externesUnlock full list >9.05%5.08%9.28%765.13%
510.44%3.85%6.12%< 504.73%
Souris948.83%6.86%9.99%767.54%
Claviers999.89%8.95%9.26%6413.08%
Ensembles clavier et souris879.07%4.21%18.03%996.02%
Stylos pour tablette graphique911.07%3.12%6.54%724.23%
Tablettes graphiquesUnlock full list >3.84%0.45%12.24%942.62%
869.57%9.99%18.21%983.84%
Coques, housses et sacoches809.92%9.27%11.13%751.71%
Chargeurs et adaptateurs7219.26%15.12%9.37%672.68%
Claviers7416.34%14.92%8.17%910.44%
Protections d'écran999.58%9.77%8.41%987.62%
SupportsUnlock full list >9.96%8.24%14.70%5713.86%
655.25%0.78%13.84%993.66%
Adaptateurs USB1008.57%9.75%4.47%9715.17%
Adaptateurs DP-HDMI527.88%7.26%5.17%909.96%
Adaptateurs HDMI à VGA962.45%4.46%10.00%< 504.41%
Adaptateurs DVI-HDMI9319.57%14.18%11.33%759.61%
Adaptateurs sérielUnlock full list >3.11%7.86%3.59%< 507.01%
875.03%14.22%7.47%10014.13%
860.67%10.00%4.37%< 5010.00%
Cartes mémoire769.64%9.99%6.85%< 5019.79%
Clés USB964.35%0.79%8.51%800.93%
Disques durs737.44%2.73%16.26%1005.09%
SSDUnlock full list >4.27%0.69%8.46%821.02%
986.96%8.13%3.28%928.16%
SSD770.89%4.43%4.29%5114.85%
Disques dursUnlock full list >0.79%4.35%6.72%< 501.68%
795.85%2.69%9.24%951.13%
Boîtiers904.47%9.45%0.54%998.73%
ServeursUnlock full list >10.32%20.00%2.46%8819.90%
< 501.73%19.96%2.48%7719.87%
949.99%3.11%9.38%761.65%
Cartouches d’encre pour jet d'encre< 509.96%1.80%14.37%708.88%
Toners511.53%6.09%4.75%776.10%
Modules de mémoire800.66%17.06%3.40%569.74%
Kits d'entretien971.09%3.27%5.57%849.97%
Kits tambourUnlock full list >7.73%3.25%15.14%< 509.81%
< 509.90%9.85%7.78%6317.96%
Imprimantes multifonction598.01%5.62%9.95%985.25%
Imprimantes laser< 508.92%7.00%9.98%< 507.83%
Imprimantes thermiques portables8919.64%1.45%9.67%< 5010.75%
Imprimantes photo5414.80%9.57%16.02%< 508.46%
Imprimantes jet d'encreUnlock full list >6.64%2.02%15.39%1004.60%
< 509.96%9.75%8.08%7417.13%
< 502.67%9.87%2.57%847.76%
Refroidissement et ventilateurs652.85%7.56%3.79%876.87%
Mémoire RAM680.56%5.00%5.44%< 505.47%
Cartes mères753.73%0.54%12.12%932.53%
Alimentation< 5011.68%6.62%19.22%< 507.28%
Cartes graphiquesUnlock full list >1.64%2.46%6.91%783.74%
909.98%15.24%1.90%959.45%
Boîtiers PC868.94%4.10%17.89%985.95%
Lecteurs et graveurs optiques537.20%4.47%9.75%< 503.47%
Commutateurs KVM567.41%4.77%9.81%973.90%
Cartes tuner TV externes< 5010.11%5.17%19.14%616.56%
Cartes son externesUnlock full list >5.92%2.77%9.27%961.24%
Vis pour ordinateur531.43%5.97%4.83%796.04%
Composants et pièces pour ordinateur portableUnlock full list >12.88%4.79%10.00%< 506.34%
807.23%12.33%0.38%< 508.73%
7610.00%0.76%15.84%968.44%
Adaptateurs USB wifi7811.99%6.91%18.90%957.41%
Clés bluetooth983.74%0.04%8.17%851.64%
CPLUnlock full list >6.52%1.91%15.25%884.52%
Switches et hubs1004.00%0.31%12.43%912.74%
Répéteurs1006.79%3.92%9.62%952.70%
Routeurs< 500.56%4.16%7.01%941.42%
Points d'accèsUnlock full list >1.64%2.34%9.67%< 500.76%
8912.75%18.11%4.29%< 509.86%
< 5014.79%2.23%8.55%7915.49%
Câbles1002.80%1.34%11.04%921.78%
Sacs d'agencement de câbles< 509.29%5.63%8.32%685.68%
Protecteurs pour raccords de câblesUnlock full list >7.11%8.01%3.57%< 508.04%

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Top Products on the Informatique Category

Discover the most-viewed products in the Informatique category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2001 vs. Nov 2000
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
AMD RYZEN ™ 7 9800X3D 8 Coeurs/16 Threads débridés Architecture Zen 5 104 Mo Cache 120W TDP Jusqu'a 5.2 Ghz Frequence Boost Socket AM5 Ventilateur Non Inclus
AMD RYZEN ™ 7 9800X3D 8 Coeurs/16 Threads débridés Architecture Zen 5 104 Mo Cache 120W TDP Jusqu'a 5.2 Ghz Frequence Boost Socket AM5 Ventilateur Non Inclus
...> Processeurs
AMD143.2K=13.19%2.33%< 503.70%
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent
...> Tablettes tactiles
Apple133.7K=1.71%3.68%1009.64%
GIGABYTE B650 Eagle AX Carte mère - AMD Ryzen série 9000 VRM 12+2+2 Phases jusqu'à 7600 MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 LAN GbE WiFi 6E USB 3.2 Gen 2
GIGABYTE B650 Eagle AX Carte mère - AMD Ryzen série 9000 VRM 12+2+2 Phases jusqu'à 7600 MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 LAN GbE WiFi 6E USB 3.2 Gen 2
...> Cartes mères
GIGABYTE118.4K=3.90%1.50%881.84%
ASUS ROG Xbox Ally X RC73XA-NH011W 7 Pouces FHD 120Hz IPS (AMD Ryzen AI Z2 Extreme 5GHz 50TOPS 24Go LPDDR5 1To SSD Windows 11 Home) Chargeur Non Inclus
ASUS ROG Xbox Ally X RC73XA-NH011W 7 Pouces FHD 120Hz IPS (AMD Ryzen AI Z2 Extreme 5GHz 50TOPS 24Go LPDDR5 1To SSD Windows 11 Home) Chargeur Non Inclus
...> Ordinateurs portables 2 en 1
ASUS112K=19.00%8.01%770.03%
AMD Ryzen 5 9600X Processeur (Radeon Graphique Intégré 6 Coeurs/12 Threads 65W TDP Socket AM5 Cache 38Mo jusqu'à 5.4 GHz Fréquence Boost Pas de Ventilateur)
AMD Ryzen 5 9600X Processeur (Radeon Graphique Intégré 6 Coeurs/12 Threads 65W TDP Socket AM5 Cache 38Mo jusqu'à 5.4 GHz Fréquence Boost Pas de Ventilateur)
...> Processeurs
AMD109.7K=6.15%1.77%6614.07%
AMD RYZEN ™ 7 9800X3D 8 Coeurs/16 Threads débridés Architecture Zen 5 104 Mo Cache 120W TDP Jusqu'a 5.2 Ghz Frequence Boost Socket AM5 Ventilateur Non Inclus
AMD RYZEN ™ 7 9800X3D 8 Coeurs/16 Threads débridés Architecture Zen 5 104 Mo Cache 120W TDP Jusqu'a 5.2 Ghz Frequence Boost Socket AM5 Ventilateur Non Inclus
...> Processeurs
AMD143.2K=13.19%2.33%< 503.70%
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent
...> Tablettes tactiles
Apple133.7K=1.71%3.68%1009.64%
GIGABYTE B650 Eagle AX Carte mère - AMD Ryzen série 9000 VRM 12+2+2 Phases jusqu'à 7600 MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 LAN GbE WiFi 6E USB 3.2 Gen 2
GIGABYTE B650 Eagle AX Carte mère - AMD Ryzen série 9000 VRM 12+2+2 Phases jusqu'à 7600 MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 LAN GbE WiFi 6E USB 3.2 Gen 2
...> Cartes mères
GIGABYTE118.4K=3.90%1.50%881.84%
ASUS ROG Xbox Ally X RC73XA-NH011W 7 Pouces FHD 120Hz IPS (AMD Ryzen AI Z2 Extreme 5GHz 50TOPS 24Go LPDDR5 1To SSD Windows 11 Home) Chargeur Non Inclus
ASUS ROG Xbox Ally X RC73XA-NH011W 7 Pouces FHD 120Hz IPS (AMD Ryzen AI Z2 Extreme 5GHz 50TOPS 24Go LPDDR5 1To SSD Windows 11 Home) Chargeur Non Inclus
...> Ordinateurs portables 2 en 1
ASUS112K=19.00%8.01%770.03%
AMD Ryzen 5 9600X Processeur (Radeon Graphique Intégré 6 Coeurs/12 Threads 65W TDP Socket AM5 Cache 38Mo jusqu'à 5.4 GHz Fréquence Boost Pas de Ventilateur)
AMD Ryzen 5 9600X Processeur (Radeon Graphique Intégré 6 Coeurs/12 Threads 65W TDP Socket AM5 Cache 38Mo jusqu'à 5.4 GHz Fréquence Boost Pas de Ventilateur)
...> Processeurs
AMD109.7K=6.15%1.77%6614.07%

What’s selling—and why

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Top-level analysis of the Informatique category on amazon.fr

During November 1, the Informatique category on amazon.fr generated a total revenue of €574.9M.

The leading brands in this category are Apple, MSI, and Lenovo, which stand out in terms of revenue and consumer engagement.

The top-performing product was AMD RYZEN ™ 7 9800X3D 8 Coeurs/16 Threads débridés Architecture Zen 5 104 Mo Cache 120W TDP Jusqu'a 5.2 Ghz Frequence Boost Socket AM5 Ventilateur Non Inclus, and it's the best-selling item in the category.