Best Selling Informatique Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Informatique in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Informatique category

See which brands are leading the Informatique category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lexar	2.04%	1.20pp	668.6K	14.51%	8.60%	15.16%	€116.70	103.40%
SHINOBEE	0.81%	0.78pp	394.5K	14.51%	7.74%	5.92%	€56.25	98.42%
HP	3.82%	0.69pp	63.2K	12.41%	6.32%	14.27%	€116.69	94.53%
Seagate	1.50%	0.48pp	610.9K	14.37%	4.76%	14.57%	€110.51	10.09%
LG	1.36%	0.46pp	441.4K	5.09%	2.34%	14.50%	€106.61	68.49%
Lexar	2.04%	1.20pp	668.6K	14.51%	8.60%	15.16%	€116.70	103.40%
SHINOBEE	0.81%	0.78pp	394.5K	14.51%	7.74%	5.92%	€56.25	98.42%
HP	3.82%	0.69pp	63.2K	12.41%	6.32%	14.27%	€116.69	94.53%
Seagate	1.50%	0.48pp	610.9K	14.37%	4.76%	14.57%	€110.51	10.09%
LG	1.36%	0.46pp	441.4K	5.09%	2.34%	14.50%	€106.61	68.49%
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Channels Breakdown & Performance

Understand where the top brands in the Informatique category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lexar

SHINOBEE

Seagate

Top selling sub-categories in the Informatique category

Explore the breakdown of sub-categories within the Informatique category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	12.75%	18.11%	4.29%	< 50	9.86%
	< 50	14.79%	2.23%	8.55%	79	15.49%
Câbles	100	2.80%	1.34%	11.04%	92	1.78%
Sacs d'agencement de câbles	< 50	9.29%	5.63%	8.32%	68	5.68%
Protecteurs pour raccords de câbles	Unlock full list >	7.11%	8.01%	3.57%	< 50	8.04%
	69	7.83%	3.09%	16.69%	52	5.33%
Chargeurs et stations de charge	87	6.39%	8.59%	12.09%	98	12.80%
Sacs et housses pour ordinateur portable	88	7.96%	9.46%	3.37%	67	13.38%
Supports	55	5.55%	9.49%	2.46%	< 50	7.73%
Batteries d'ordinateur portable	< 50	9.90%	9.86%	7.75%	55	18.05%
Refroidissement et ventilateurs externes	Unlock full list >	9.05%	5.08%	9.28%	76	5.13%
	51	0.44%	3.85%	6.12%	< 50	4.73%
Souris	94	8.83%	6.86%	9.99%	76	7.54%
Claviers	99	9.89%	8.95%	9.26%	64	13.08%
Ensembles clavier et souris	87	9.07%	4.21%	18.03%	99	6.02%
Stylos pour tablette graphique	91	1.07%	3.12%	6.54%	72	4.23%
Tablettes graphiques	Unlock full list >	3.84%	0.45%	12.24%	94	2.62%
	86	9.57%	9.99%	18.21%	98	3.84%
Coques, housses et sacoches	80	9.92%	9.27%	11.13%	75	1.71%
Chargeurs et adaptateurs	72	19.26%	15.12%	9.37%	67	2.68%
Protections d'écran	99	9.58%	9.77%	8.41%	98	7.62%
Supports	< 50	9.96%	8.24%	14.70%	57	13.86%
Claviers	Unlock full list >	16.34%	14.92%	8.17%	91	0.44%
	< 50	11.45%	6.22%	6.06%	< 50	4.48%
Ventilateurs USB	96	7.84%	9.88%	16.09%	81	2.09%
Lampes USB	< 50	8.48%	9.74%	17.29%	< 50	7.81%
Gadgets chauffants USB	Unlock full list >	14.34%	16.93%	7.41%	91	2.02%
	< 50	1.73%	19.96%	2.48%	77	19.87%
	94	9.99%	3.11%	9.38%	76	1.65%
Cartouches d’encre pour jet d'encre	< 50	9.96%	1.80%	14.37%	70	8.88%
Toners	51	1.53%	6.09%	4.75%	77	6.10%
Kits d'entretien	97	1.09%	3.27%	5.57%	84	9.97%
Kits tambour	< 50	7.73%	3.25%	15.14%	< 50	9.81%
Têtes d'impression	Unlock full list >	9.97%	9.10%	11.84%	100	1.20%
	< 50	9.90%	9.85%	7.78%	63	17.96%
Imprimantes multifonction	59	8.01%	5.62%	9.95%	98	5.25%
Imprimantes laser	< 50	8.92%	7.00%	9.98%	< 50	7.83%
Imprimantes photo	54	14.80%	9.57%	16.02%	< 50	8.46%
Imprimantes thermiques portables	89	19.64%	1.45%	9.67%	< 50	10.75%
Imprimantes jet d'encre	Unlock full list >	6.64%	2.02%	15.39%	100	4.60%
	87	5.03%	14.22%	7.47%	100	14.13%
	86	0.67%	10.00%	4.37%	< 50	10.00%
Cartes mémoire	76	9.64%	9.99%	6.85%	< 50	19.79%
Clés USB	96	4.35%	0.79%	8.51%	80	0.93%
Disques durs	73	7.44%	2.73%	16.26%	100	5.09%
SSD	Unlock full list >	4.27%	0.69%	8.46%	82	1.02%
	98	6.96%	8.13%	3.28%	92	8.16%
SSD	77	0.89%	4.43%	4.29%	51	14.85%
Disques durs	Unlock full list >	0.79%	4.35%	6.72%	< 50	1.68%
	79	5.85%	2.69%	9.24%	95	1.13%
Boîtiers	90	4.47%	9.45%	0.54%	99	8.73%
Serveurs	Unlock full list >	10.32%	20.00%	2.46%	88	19.90%
	< 50	9.96%	9.75%	8.08%	74	17.13%
	< 50	2.67%	9.87%	2.57%	84	7.76%
Refroidissement et ventilateurs	65	2.85%	7.56%	3.79%	87	6.87%
Mémoire RAM	68	0.56%	5.00%	5.44%	< 50	5.47%
Cartes mères	75	3.73%	0.54%	12.12%	93	2.53%
Alimentation	< 50	11.68%	6.62%	19.22%	< 50	7.28%
Cartes graphiques	Unlock full list >	1.64%	2.46%	6.91%	78	3.74%
	90	9.98%	15.24%	1.90%	95	9.45%
Boîtiers PC	86	8.94%	4.10%	17.89%	98	5.95%
Lecteurs et graveurs optiques	53	7.20%	4.47%	9.75%	< 50	3.47%
Commutateurs KVM	56	7.41%	4.77%	9.81%	97	3.90%
Cartes son externes	81	5.92%	2.77%	9.27%	96	1.24%
Cartes tuner TV externes	Unlock full list >	10.11%	5.17%	19.14%	61	6.56%
Vis pour ordinateur	53	1.43%	5.97%	4.83%	79	6.04%
	< 50	12.88%	4.79%	10.00%	< 50	6.34%
Ventilateurs	99	3.83%	2.43%	7.66%	98	8.46%
Connecteurs d'alimentation	Unlock full list >	9.97%	8.29%	14.58%	86	13.73%
Composants et pièces de remplacement pour tablette tactile	Unlock full list >	12.13%	19.20%	6.41%	88	5.98%
	80	7.23%	12.33%	0.38%	< 50	8.73%
	76	10.00%	0.76%	15.84%	96	8.44%
Clés bluetooth	98	3.74%	0.04%	8.17%	85	1.64%
Adaptateurs USB wifi	78	11.99%	6.91%	18.90%	95	7.41%
CPL	Unlock full list >	6.52%	1.91%	15.25%	88	4.52%
Switches et hubs	100	4.00%	0.31%	12.43%	91	2.74%
Répéteurs	100	6.79%	3.92%	9.62%	95	2.70%
Routeurs	< 50	0.56%	4.16%	7.01%	94	1.42%
Points d'accès	Unlock full list >	1.64%	2.34%	9.67%	< 50	0.76%
	89	12.75%	18.11%	4.29%	< 50	9.86%
	< 50	14.79%	2.23%	8.55%	79	15.49%
Câbles	100	2.80%	1.34%	11.04%	92	1.78%
Sacs d'agencement de câbles	< 50	9.29%	5.63%	8.32%	68	5.68%
Protecteurs pour raccords de câbles	Unlock full list >	7.11%	8.01%	3.57%	< 50	8.04%
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Top Products on the Informatique Category

Discover the most-viewed products in the Informatique category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
HP DeskJet 2920 89F97B Imprimante Multifonction Jet d’Encre A4 Couleur Recto/Verso Manuel 7 5 ppm Wi-FI 3 Mois d'InstantInk Inclus Noire	...> Jet d'encre	HP	182.2K	=	2.82%	9.99%	< 50	11.44%
Apple MacBook Air 13 Pouces Portable avec Puce M5 : Conçu pour l’IA Écran Liquid Retina 13 6 Pouces Mémoire unifiée 16 Go SSD 512 Go Caméra Center Stage 12 MP Touch ID Wi-FI 7 ; Minuit	...> Ordinateurs portables classiques	Apple	86.8K	=	1.49%	7.93%	90	3.40%
ASUS ROG Strix OLED XG27AQDMES Moniteur Gaming ― 27 Pouces (26 5 Pouces Visibles) 1440p QD-OLED 240 Hz 0 03 ms capteur de proximité Neo OLED Care Pro ELMB Compatible G-Sync	...> Écrans PC	ASUS	81.5K	=	18.62%	5.04%	89	9.78%
JISULIFE Ventilateur Portatif 3-en-1 avec Power Bank et Lampe de Poche	...> Ventilateurs USB	JISULIFE	69.9K	19.40%	0.52%	15.79%	100	1.35%
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent	...> Tablettes tactiles	Apple	68.1K	13.06%	1.71%	3.68%	100	9.64%
HP DeskJet 2920 89F97B Imprimante Multifonction Jet d’Encre A4 Couleur Recto/Verso Manuel 7 5 ppm Wi-FI 3 Mois d'InstantInk Inclus Noire	...> Jet d'encre	HP	182.2K	=	2.82%	9.99%	< 50	11.44%
Apple MacBook Air 13 Pouces Portable avec Puce M5 : Conçu pour l’IA Écran Liquid Retina 13 6 Pouces Mémoire unifiée 16 Go SSD 512 Go Caméra Center Stage 12 MP Touch ID Wi-FI 7 ; Minuit	...> Ordinateurs portables classiques	Apple	86.8K	=	1.49%	7.93%	90	3.40%
ASUS ROG Strix OLED XG27AQDMES Moniteur Gaming ― 27 Pouces (26 5 Pouces Visibles) 1440p QD-OLED 240 Hz 0 03 ms capteur de proximité Neo OLED Care Pro ELMB Compatible G-Sync	...> Écrans PC	ASUS	81.5K	=	18.62%	5.04%	89	9.78%
JISULIFE Ventilateur Portatif 3-en-1 avec Power Bank et Lampe de Poche	...> Ventilateurs USB	JISULIFE	69.9K	19.40%	0.52%	15.79%	100	1.35%
Apple iPad avec Puce A16 : Écran Liquid Retina 11 Pouces 128 Go Wi-FI 6 caméras Avant/arrière 12 Mpx Touch ID autonomie d’Une journée – Argent	...> Tablettes tactiles	Apple	68.1K	13.06%	1.71%	3.68%	100	9.64%
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Top-level analysis of the Informatique category on amazon.fr

During 2026-08-01T00:00:00, the Informatique category on amazon.fr generated a total revenue of €329.2M.

The leading brands in this category are Lexar, SHINOBEE, and HP, which stand out in terms of revenue and consumer engagement.

The top-performing product was HP DeskJet 2920 89F97B Imprimante Multifonction Jet d’Encre A4 Couleur Recto/Verso Manuel 7 5 ppm Wi-FI 3 Mois d'InstantInk Inclus Noire, and it's the best-selling item in the category.