Best Selling Logiciels Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Logiciels in amazon.fr for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Logiciels category

See which brands are leading the Logiciels category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Kaspersky Lab	21.11%	19.24pp	20.9K	149.35%	17.44%	182.98%	€84.98	116.43%
Bitdefender	10.00%	3.59pp	20.8K	86.64%	16.06%	119.75%	€82.41	23.13%
Nero	3.92%	3.23pp	12.1K	149.22%	11.39%	167.42%	€45.56	116.34%
Adobe	24.71%	2.65pp	20.9K	36.84%	8.28%	82.28%	€43.29	110.81%
ESET	1.52%	1.45pp	10.5K	99.56%	4.93%	80.06%	€30.57	69.96%
Kaspersky Lab	21.11%	19.24pp	20.9K	149.35%	17.44%	182.98%	€84.98	116.43%
Bitdefender	10.00%	3.59pp	20.8K	86.64%	16.06%	119.75%	€82.41	23.13%
Nero	3.92%	3.23pp	12.1K	149.22%	11.39%	167.42%	€45.56	116.34%
Adobe	24.71%	2.65pp	20.9K	36.84%	8.28%	82.28%	€43.29	110.81%
ESET	1.52%	1.45pp	10.5K	99.56%	4.93%	80.06%	€30.57	69.96%
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Channels Breakdown & Performance

Understand where the top brands in the Logiciels category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Kaspersky Lab

Bitdefender

Nero

Adobe

ESET

Top selling sub-categories in the Logiciels category

Explore the breakdown of sub-categories within the Logiciels category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus et sécurité	71	9.72%	17.65%	9.24%	99	3.23%
	< 50	4.91%	9.32%	7.53%	73	2.77%
Bureautique	94	17.56%	4.23%	12.18%	93	14.23%
Gestion de documents	Unlock full list >	18.00%	3.03%	9.93%	99	8.53%
	94	3.28%	5.35%	0.53%	71	8.53%
Conception graphique	100	9.59%	1.07%	8.97%	55	1.14%
Photographie	Unlock full list >	9.99%	1.36%	14.99%	75	1.43%
Loisirs et vie pratique	99	11.32%	3.93%	16.67%	95	14.59%
Systèmes d'exploitation	Unlock full list >	11.65%	5.60%	8.30%	< 50	9.69%
Antivirus et sécurité	71	9.72%	17.65%	9.24%	99	3.23%
	< 50	4.91%	9.32%	7.53%	73	2.77%
Bureautique	94	17.56%	4.23%	12.18%	93	14.23%
Gestion de documents	Unlock full list >	18.00%	3.03%	9.93%	99	8.53%
	94	3.28%	5.35%	0.53%	71	8.53%
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Top Products on the Logiciels Category

Discover the most-viewed products in the Logiciels category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Music Pour PC [Télécharger]	...> Loisirs et vie pratique	Amazon Digital Services	25.6K	156.45%	2.26%	9.23%	98	10.11%
Microsoft 365 Famille \| 12 mois \| 6 utilisateurs \| Applications Office avec IA \| Jusqu'à 6To de Stockage Onedrive \| Abonnement Amazon avec renouvellement automatique	...> Bureautique	Microsoft	20.5K	32.86%	9.82%	16.36%	99	9.07%
Bitdefender Total Security 2026\| 3 Appareils \| 1 An \| PC/Mac/iOS/Android \| Code d’activation par email \| Renouvellement Automatique	...> Antivirus et sécurité	Bitdefender	9.2K	435.04%	0.03%	8.83%	< 50	4.34%
Bitdefender Total Security 2026 \| 3 appareils \| 1 An \| PC/MAC/smartphone	...> Antivirus et sécurité	Bitdefender	8.3K	505.95%	10.88%	17.15%	73	1.11%
Bitdefender Antivirus Plus 2026 \| 1 appareil \| 1 An \| PC \| Code d'activation envoyé par courrier postal	...> Antivirus et sécurité	Bitdefender	7.5K	=	5.58%	8.00%	< 50	4.11%
Amazon Music Pour PC [Télécharger]	...> Loisirs et vie pratique	Amazon Digital Services	25.6K	156.45%	2.26%	9.23%	98	10.11%
Microsoft 365 Famille \| 12 mois \| 6 utilisateurs \| Applications Office avec IA \| Jusqu'à 6To de Stockage Onedrive \| Abonnement Amazon avec renouvellement automatique	...> Bureautique	Microsoft	20.5K	32.86%	9.82%	16.36%	99	9.07%
Bitdefender Total Security 2026\| 3 Appareils \| 1 An \| PC/Mac/iOS/Android \| Code d’activation par email \| Renouvellement Automatique	...> Antivirus et sécurité	Bitdefender	9.2K	435.04%	0.03%	8.83%	< 50	4.34%
Bitdefender Total Security 2026 \| 3 appareils \| 1 An \| PC/MAC/smartphone	...> Antivirus et sécurité	Bitdefender	8.3K	505.95%	10.88%	17.15%	73	1.11%
Bitdefender Antivirus Plus 2026 \| 1 appareil \| 1 An \| PC \| Code d'activation envoyé par courrier postal	...> Antivirus et sécurité	Bitdefender	7.5K	=	5.58%	8.00%	< 50	4.11%
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Top-level analysis of the Logiciels category on amazon.fr

During 2026-07-01T00:00:00, the Logiciels category on amazon.fr generated a total revenue of €1.5M.

The leading brands in this category are Kaspersky Lab, Bitdefender, and Nero, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Music Pour PC [Télécharger], and it's the best-selling item in the category.