Best Selling Mode Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Mode in amazon.fr for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Mode category

See which brands are leading the Mode category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Skechers	1.24%	0.54pp	1.3M	102.24%	2.41%	103.52%	€57.92	1.68%
Générique	0.77%	0.47pp	1.2M	28.42%	0.40%	1.51%	€44.89	0.05%
Nike	1.38%	0.41pp	33.8K	24.08%	2.41%	35.33%	€57.31	1.32%
ALPIDEX	0.44%	0.34pp	124.7K	56.57%	0.54%	103.49%	€2.13	0.88%
JustSun	0.48%	0.32pp	45.1K	30.60%	1.85%	98.68%	€25.85	1.60%
Skechers	1.24%	0.54pp	1.3M	102.24%	2.41%	103.52%	€57.92	1.68%
Générique	0.77%	0.47pp	1.2M	28.42%	0.40%	1.51%	€44.89	0.05%
Nike	1.38%	0.41pp	33.8K	24.08%	2.41%	35.33%	€57.31	1.32%
ALPIDEX	0.44%	0.34pp	124.7K	56.57%	0.54%	103.49%	€2.13	0.88%
JustSun	0.48%	0.32pp	45.1K	30.60%	1.85%	98.68%	€25.85	1.60%
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Channels Breakdown & Performance

Understand where the top brands in the Mode category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Skechers

Générique

Nike

ALPIDEX

JustSun

Top selling sub-categories in the Mode category

Explore the breakdown of sub-categories within the Mode category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
T-shirts, polos et chemises	< 50	2.18%	1.83%	7.25%	85	3.25%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
Shorts et bermudas	63	12.79%	7.66%	18.07%	86	7.74%
Chaussettes et articles de bonneterie	Unlock full list >	4.67%	0.28%	13.19%	69	3.25%
	89	5.45%	10.61%	8.85%	70	9.20%
Casquettes, bonnets et chapeaux	95	6.16%	0.82%	11.64%	100	12.47%
Lunettes et Accessoires	< 50	7.91%	0.52%	3.60%	66	9.63%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
Cravates, ceintures de smoking et mouchoirs de poche	63	7.88%	9.89%	2.88%	85	6.95%
Bretelles	Unlock full list >	7.50%	2.89%	14.58%	86	10.35%
	87	14.87%	6.57%	9.95%	67	9.89%
Baskets et chaussures de sport	87	8.23%	6.84%	6.07%	< 50	9.99%
Chaussures de travail	98	0.37%	4.11%	6.08%	99	10.00%
Mules et sabots	61	8.15%	9.59%	16.29%	56	8.73%
Sandales	96	15.19%	6.86%	9.93%	100	5.14%
Chaussons	Unlock full list >	6.97%	8.95%	13.33%	61	11.57%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	Unlock full list >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
Boutons de manchette et accessoires de cravate	Unlock full list >	9.41%	4.00%	18.14%	96	5.96%
	91	2.51%	18.80%	3.44%	99	18.71%
	91	13.26%	8.11%	17.58%	71	7.92%
Tenues de nuit, lingerie et sous-vêtements	80	4.28%	3.12%	9.93%	100	3.07%
Maillots de bain	57	6.36%	8.51%	0.80%	64	9.73%
Sportswear	< 50	8.32%	6.07%	9.99%	80	6.04%
T-shirts, tops et chemisiers	76	9.17%	7.44%	9.92%	< 50	8.78%
Chaussettes et collants	Unlock full list >	9.75%	8.58%	9.52%	< 50	11.82%
	< 50	3.34%	11.23%	0.51%	< 50	12.76%
Lunettes et Accessoires	54	11.14%	5.94%	5.90%	< 50	4.76%
Casquettes, bonnets et chapeaux	79	8.55%	17.02%	4.40%	95	3.89%
Echarpes et foulards	94	10.38%	18.98%	5.49%	96	5.02%
Ceintures	97	5.82%	14.03%	2.52%	99	9.99%
Bandeaux sport	Unlock full list >	9.25%	9.98%	19.87%	< 50	5.26%
	65	5.51%	0.12%	10.42%	70	11.24%
Baskets et chaussures de sport	99	18.29%	11.96%	3.43%	90	12.05%
Sandales et nu-pieds	95	9.82%	1.80%	19.19%	64	7.20%
Mules et sabots	79	9.77%	7.44%	16.86%	83	16.00%
Chaussons	61	5.85%	2.54%	0.71%	83	8.66%
Chaussures plates	Unlock full list >	17.55%	0.06%	9.28%	97	0.13%
	79	1.02%	16.30%	0.42%	< 50	16.39%
Bracelets	96	11.10%	19.18%	1.79%	95	19.27%
Boucles d'oreilles	70	4.86%	8.95%	8.08%	< 50	8.93%
Colliers	98	8.66%	6.63%	15.13%	72	6.55%
Bagues	91	16.89%	3.73%	9.98%	99	3.68%
Broches et pins	Unlock full list >	4.94%	9.28%	0.07%	< 50	8.96%
	99	2.55%	3.74%	0.70%	100	8.05%
Sacs bandoulière	62	11.90%	6.64%	6.29%	84	4.09%
Cabas	69	0.28%	5.39%	6.50%	64	6.89%
Sacs portés épaule	100	9.16%	4.12%	4.78%	94	6.61%
Pochettes et clutches	60	6.52%	14.81%	3.04%	< 50	9.25%
Sacs portés main	Unlock full list >	5.39%	8.92%	1.33%	< 50	1.93%
	67	18.92%	9.31%	5.07%	< 50	9.40%
	< 50	8.14%	3.27%	12.20%	87	3.33%
Accessoires de voyage	95	2.60%	7.33%	4.35%	100	9.80%
Porte-clés	67	9.82%	8.68%	10.03%	72	2.49%
Accessoires de sac à main	52	1.69%	6.16%	15.66%	90	6.08%
Etuis porte-clés	Unlock full list >	9.35%	7.67%	7.28%	100	4.35%
	77	13.10%	7.76%	6.86%	73	3.05%
Bagages cabine	100	16.03%	10.54%	8.06%	94	0.68%
Valises	< 50	9.98%	9.25%	12.15%	< 50	0.97%
Sacs de voyage	97	10.45%	19.05%	5.53%	83	5.06%
Sets de bagages	99	9.22%	9.94%	6.75%	89	4.69%
Bagages enfant	Unlock full list >	8.43%	9.98%	4.22%	< 50	3.49%
	100	6.17%	8.68%	1.89%	79	9.49%
Homme	< 50	10.60%	19.71%	2.22%	62	19.80%
Femme	87	3.67%	9.48%	7.17%	< 50	9.46%
Enfant	Unlock full list >	7.87%	8.79%	12.82%	89	8.70%
	93	6.04%	11.05%	1.34%	100	8.32%
Parapluies pliants	79	8.61%	6.42%	4.72%	83	5.92%
Parapluies cannes	Unlock full list >	5.69%	13.89%	2.43%	57	1.85%
	< 50	11.63%	3.68%	9.96%	< 50	9.99%
Sacs à dos loisir	< 50	18.07%	9.53%	9.59%	< 50	3.44%
Sacs à dos pour enfant	Unlock full list >	9.02%	9.93%	19.19%	88	6.09%
	< 50	0.19%	9.98%	5.03%	79	9.97%
	50	9.44%	14.88%	9.75%	74	7.87%
Semelles	62	8.93%	5.41%	5.11%	83	19.69%
Lacets	52	9.32%	1.70%	9.73%	76	9.83%
Cirages et produits d'entretien	97	8.04%	3.78%	15.99%	100	9.01%
Chausse-pieds	60	8.96%	9.91%	18.96%	54	6.30%
Bijoux de chaussures	Unlock full list >	19.27%	12.06%	9.23%	59	8.81%
	54	3.27%	15.43%	0.20%	94	9.06%
Piles	100	0.26%	17.29%	0.32%	80	8.52%
Kits et outils de réparation	63	8.34%	6.10%	9.99%	58	6.08%
Ecrins pour montres	71	9.96%	9.74%	9.77%	91	3.59%
Ecrins pour montres automatiques	< 50	12.90%	7.76%	17.96%	< 50	7.78%
Supports	Unlock full list >	1.82%	19.82%	2.59%	96	5.90%
	100	11.83%	6.77%	19.05%	94	7.35%
Boîtes à bijoux et présentoirs	58	1.51%	2.44%	9.52%	82	0.64%
Baguiers	< 50	6.60%	14.90%	3.09%	< 50	9.17%
Nettoyage et entretien	88	4.08%	12.08%	1.15%	84	0.52%
Pièces de rechange	98	13.36%	5.21%	10.00%	99	9.98%
Coussins pour bagues	Unlock full list >	8.90%	6.89%	5.61%	89	5.39%
	< 50	5.13%	0.68%	13.71%	< 50	3.58%
	99	3.55%	9.70%	1.63%	64	8.26%
Accessories	81	1.65%	9.97%	3.53%	100	7.16%
Déguisements	Unlock full list >	4.51%	15.59%	6.22%	< 50	15.50%
	95	6.30%	1.71%	15.01%	< 50	4.38%
Hauts	95	8.81%	6.83%	6.94%	100	7.48%
Chaussettes	94	3.55%	0.18%	8.07%	76	1.85%
Accessoires	88	4.43%	9.31%	2.59%	67	7.66%
Sweatshirts	< 50	6.68%	3.77%	9.58%	75	2.50%
Bodys et combinaisons	Unlock full list >	2.71%	7.59%	7.80%	< 50	9.77%
	52	0.39%	3.90%	6.09%	68	4.77%
Vêtements de sécurité	100	7.01%	8.92%	1.80%	96	11.06%
Restauration	100	9.46%	14.69%	1.46%	90	9.33%
Médical	94	1.89%	6.49%	4.50%	78	6.32%
Militaire	Unlock full list >	4.39%	16.59%	9.03%	< 50	9.90%
Textile traditionnel local	99	16.99%	11.66%	13.84%	90	9.08%
	92	4.23%	0.65%	8.45%	100	1.07%
Hauts	64	3.97%	6.82%	2.61%	< 50	5.68%
Vestes	99	7.78%	5.28%	9.90%	62	4.69%
Sweats à capuche	Unlock full list >	15.92%	10.63%	10.86%	99	1.65%
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
T-shirts, polos et chemises	< 50	2.18%	1.83%	7.25%	85	3.25%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
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Top Products on the Mode Category

Discover the most-viewed products in the Mode category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile	...> Bracelets	Merclix	70.9K	=	5.89%	8.40%	89	5.04%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	66.6K	=	3.38%	3.90%	90	2.79%
TEEHON Portefeuille Homme en Fibre de Carbone Magnétique Porte Carte avec Blocage RFID Porte Feuille pour Homme avec Compartiment à Billets & Monnaie Porte-Cartes de Crédit Bancaire (Noir Orange)	...> Portefeuilles	TEEHON	62.6K	=	18.50%	9.99%	53	6.76%
T-Shirt Personnalisé avec Votre Image Recto-Verso	...> T-shirts	Modify by Amazon Merch on Demand	57.6K	=	16.60%	8.34%	61	6.52%
LKJHGF Porte-clés Cadeau Papa - Meilleur Baptême Fête des Pères Noël - Pour Hommes	...> Homme	LKJHGF	53.9K	=	9.95%	6.44%	67	9.79%
Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile	...> Bracelets	Merclix	70.9K	=	5.89%	8.40%	89	5.04%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	66.6K	=	3.38%	3.90%	90	2.79%
TEEHON Portefeuille Homme en Fibre de Carbone Magnétique Porte Carte avec Blocage RFID Porte Feuille pour Homme avec Compartiment à Billets & Monnaie Porte-Cartes de Crédit Bancaire (Noir Orange)	...> Portefeuilles	TEEHON	62.6K	=	18.50%	9.99%	53	6.76%
T-Shirt Personnalisé avec Votre Image Recto-Verso	...> T-shirts	Modify by Amazon Merch on Demand	57.6K	=	16.60%	8.34%	61	6.52%
LKJHGF Porte-clés Cadeau Papa - Meilleur Baptême Fête des Pères Noël - Pour Hommes	...> Homme	LKJHGF	53.9K	=	9.95%	6.44%	67	9.79%
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Top-level analysis of the Mode category on amazon.fr

During 2026-07-01T00:00:00, the Mode category on amazon.fr generated a total revenue of €148M.

The leading brands in this category are Skechers, Générique, and Nike, which stand out in terms of revenue and consumer engagement.

The top-performing product was Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile, and it's the best-selling item in the category.