Best Selling Mode Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Mode in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Mode category

See which brands are leading the Mode category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Générique	0.98%	0.63pp	3.4M	127.66%	2.52%	75.51%	€16.46	37.74%
Zeagoo	0.57%	0.54pp	2.2M	12.79%	0.57%	52.26%	€12.15	34.95%
KuaiLu	0.42%	0.29pp	2.6M	5.22%	2.03%	5.00%	€7.39	33.89%
COOLIFE	0.28%	0.27pp	1.6M	59.08%	2.07%	68.39%	€4.75	28.11%
ALPIDEX	0.33%	0.26pp	1.8M	30.05%	2.48%	45.25%	€2.06	10.45%
Générique	0.98%	0.63pp	3.4M	127.66%	2.52%	75.51%	€16.46	37.74%
Zeagoo	0.57%	0.54pp	2.2M	12.79%	0.57%	52.26%	€12.15	34.95%
KuaiLu	0.42%	0.29pp	2.6M	5.22%	2.03%	5.00%	€7.39	33.89%
COOLIFE	0.28%	0.27pp	1.6M	59.08%	2.07%	68.39%	€4.75	28.11%
ALPIDEX	0.33%	0.26pp	1.8M	30.05%	2.48%	45.25%	€2.06	10.45%
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Channels Breakdown & Performance

Understand where the top brands in the Mode category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Générique

Zeagoo

KuaiLu

COOLIFE

ALPIDEX

Top selling sub-categories in the Mode category

Explore the breakdown of sub-categories within the Mode category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
T-shirts, polos et chemises	< 50	2.18%	1.83%	7.25%	85	3.25%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
Shorts et bermudas	63	12.79%	7.66%	18.07%	86	7.74%
Maillots de bain	Unlock full list >	9.96%	9.20%	9.02%	53	14.08%
	87	14.87%	6.57%	9.95%	67	9.89%
Baskets et chaussures de sport	87	8.23%	6.84%	6.07%	< 50	9.99%
Chaussures de travail	98	0.37%	4.11%	6.08%	99	10.00%
Sandales	96	15.19%	6.86%	9.93%	100	5.14%
Tongs	72	9.99%	8.98%	12.29%	77	11.45%
Mules et sabots	Unlock full list >	8.15%	9.59%	16.29%	56	8.73%
	89	5.45%	10.61%	8.85%	70	9.20%
Lunettes et Accessoires	< 50	7.91%	0.52%	3.60%	66	9.63%
Casquettes, bonnets et chapeaux	95	6.16%	0.82%	11.64%	100	12.47%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
Cravates, ceintures de smoking et mouchoirs de poche	63	7.88%	9.89%	2.88%	85	6.95%
Bretelles	Unlock full list >	7.50%	2.89%	14.58%	86	10.35%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	Unlock full list >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
Boutons de manchette et accessoires de cravate	Unlock full list >	9.41%	4.00%	18.14%	96	5.96%
	91	2.51%	18.80%	3.44%	99	18.71%
	91	13.26%	8.11%	17.58%	71	7.92%
Tenues de nuit, lingerie et sous-vêtements	80	4.28%	3.12%	9.93%	100	3.07%
Maillots de bain	57	6.36%	8.51%	0.80%	64	9.73%
Sportswear	< 50	8.32%	6.07%	9.99%	80	6.04%
T-shirts, tops et chemisiers	76	9.17%	7.44%	9.92%	< 50	8.78%
Robes	Unlock full list >	3.83%	6.72%	2.80%	80	5.49%
	< 50	3.34%	11.23%	0.51%	< 50	12.76%
Lunettes et Accessoires	54	11.14%	5.94%	5.90%	< 50	4.76%
Casquettes, bonnets et chapeaux	79	8.55%	17.02%	4.40%	95	3.89%
Echarpes et foulards	94	10.38%	18.98%	5.49%	96	5.02%
Ceintures	97	5.82%	14.03%	2.52%	99	9.99%
Bandeaux sport	Unlock full list >	9.25%	9.98%	19.87%	< 50	5.26%
	65	5.51%	0.12%	10.42%	70	11.24%
Sandales et nu-pieds	95	9.82%	1.80%	19.19%	64	7.20%
Baskets et chaussures de sport	99	18.29%	11.96%	3.43%	90	12.05%
Chaussons	61	5.85%	2.54%	0.71%	83	8.66%
Mules et sabots	79	9.77%	7.44%	16.86%	83	16.00%
Chaussures plates	Unlock full list >	17.55%	0.06%	9.28%	97	0.13%
	79	1.02%	16.30%	0.42%	< 50	16.39%
Bracelets	96	11.10%	19.18%	1.79%	95	19.27%
Boucles d'oreilles	70	4.86%	8.95%	8.08%	< 50	8.93%
Colliers	98	8.66%	6.63%	15.13%	72	6.55%
Bagues	91	16.89%	3.73%	9.98%	99	3.68%
Parures	Unlock full list >	3.34%	9.55%	9.99%	99	3.76%
	99	2.55%	3.74%	0.70%	100	8.05%
Sacs bandoulière	62	11.90%	6.64%	6.29%	84	4.09%
Cabas	69	0.28%	5.39%	6.50%	64	6.89%
Sacs portés épaule	100	9.16%	4.12%	4.78%	94	6.61%
Pochettes et clutches	60	6.52%	14.81%	3.04%	< 50	9.25%
Sacs portés main	Unlock full list >	5.39%	8.92%	1.33%	< 50	1.93%
	67	18.92%	9.31%	5.07%	< 50	9.40%
	< 50	8.14%	3.27%	12.20%	87	3.33%
Accessoires de voyage	95	2.60%	7.33%	4.35%	100	9.80%
Porte-clés	67	9.82%	8.68%	10.03%	72	2.49%
Accessoires de sac à main	52	1.69%	6.16%	15.66%	90	6.08%
Etuis porte-clés	Unlock full list >	9.35%	7.67%	7.28%	100	4.35%
	77	13.10%	7.76%	6.86%	73	3.05%
Bagages cabine	100	16.03%	10.54%	8.06%	94	0.68%
Valises	< 50	9.98%	9.25%	12.15%	< 50	0.97%
Sacs de voyage	97	10.45%	19.05%	5.53%	83	5.06%
Sets de bagages	99	9.22%	9.94%	6.75%	89	4.69%
Bagages enfant	Unlock full list >	8.43%	9.98%	4.22%	< 50	3.49%
	100	6.17%	8.68%	1.89%	79	9.49%
Homme	< 50	10.60%	19.71%	2.22%	62	19.80%
Femme	87	3.67%	9.48%	7.17%	< 50	9.46%
Enfant	Unlock full list >	7.87%	8.79%	12.82%	89	8.70%
	< 50	11.63%	3.68%	9.96%	< 50	9.99%
Sacs à dos loisir	< 50	18.07%	9.53%	9.59%	< 50	3.44%
Sacs à dos pour enfant	Unlock full list >	9.02%	9.93%	19.19%	88	6.09%
	93	6.04%	11.05%	1.34%	100	8.32%
Parapluies pliants	79	8.61%	6.42%	4.72%	83	5.92%
Parapluies cannes	Unlock full list >	5.69%	13.89%	2.43%	57	1.85%
	< 50	0.19%	9.98%	5.03%	79	9.97%
	50	9.44%	14.88%	9.75%	74	7.87%
Semelles	62	8.93%	5.41%	5.11%	83	19.69%
Lacets	52	9.32%	1.70%	9.73%	76	9.83%
Cirages et produits d'entretien	97	8.04%	3.78%	15.99%	100	9.01%
Bijoux de chaussures	81	19.27%	12.06%	9.23%	59	8.81%
Chausse-pieds	Unlock full list >	8.96%	9.91%	18.96%	54	6.30%
	100	11.83%	6.77%	19.05%	94	7.35%
Boîtes à bijoux et présentoirs	58	1.51%	2.44%	9.52%	82	0.64%
Baguiers	< 50	6.60%	14.90%	3.09%	< 50	9.17%
Pièces de rechange	98	13.36%	5.21%	10.00%	99	9.98%
Nettoyage et entretien	88	4.08%	12.08%	1.15%	84	0.52%
Coussins pour bagues	Unlock full list >	8.90%	6.89%	5.61%	89	5.39%
	54	3.27%	15.43%	0.20%	94	9.06%
Piles	100	0.26%	17.29%	0.32%	80	8.52%
Kits et outils de réparation	63	8.34%	6.10%	9.99%	58	6.08%
Ecrins pour montres	71	9.96%	9.74%	9.77%	91	3.59%
Ecrins pour montres automatiques	< 50	12.90%	7.76%	17.96%	< 50	7.78%
Films de protection d'écran	Unlock full list >	5.94%	9.42%	7.31%	< 50	9.40%
	< 50	5.13%	0.68%	13.71%	< 50	3.58%
	99	3.55%	9.70%	1.63%	64	8.26%
Accessories	81	1.65%	9.97%	3.53%	100	7.16%
Déguisements	Unlock full list >	4.51%	15.59%	6.22%	< 50	15.50%
	52	0.39%	3.90%	6.09%	68	4.77%
Vêtements de sécurité	100	7.01%	8.92%	1.80%	96	11.06%
Médical	94	1.89%	6.49%	4.50%	78	6.32%
Restauration	100	9.46%	14.69%	1.46%	90	9.33%
Militaire	Unlock full list >	4.39%	16.59%	9.03%	< 50	9.90%
	95	6.30%	1.71%	15.01%	< 50	4.38%
Hauts	95	8.81%	6.83%	6.94%	100	7.48%
Chaussettes	94	3.55%	0.18%	8.07%	76	1.85%
Accessoires	88	4.43%	9.31%	2.59%	67	7.66%
Bodys et combinaisons	55	2.71%	7.59%	7.80%	< 50	9.77%
Sweats à capuche	Unlock full list >	1.44%	2.50%	9.44%	100	0.58%
Textile traditionnel local	99	16.99%	11.66%	13.84%	90	9.08%
	92	4.23%	0.65%	8.45%	100	1.07%
Hauts	64	3.97%	6.82%	2.61%	< 50	5.68%
Vestes	99	7.78%	5.28%	9.90%	62	4.69%
Sweats à capuche	Unlock full list >	15.92%	10.63%	10.86%	99	1.65%
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
T-shirts, polos et chemises	< 50	2.18%	1.83%	7.25%	85	3.25%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
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Top Products on the Mode Category

Discover the most-viewed products in the Mode category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Galaxium Lot de 6 Lunettes Eclipse Solaire 2026 ISO 12312-2 Certifiées \| Lunette pour Eclipse Solaire \| Lunettes Protection Eclipse Solaire \| Lunettes d'Eclipse Solaire	...> Verres solaires	Galaxium	278.4K	=	13.83%	17.10%	100	0.24%
Helioclipse 12x Lunette Eclipse Solaire 2026 ISO 12312-2 - Lunettes Eclipse Solaire - Lunette pour Eclipse Solaire - Bonus 2x filtre pour téléphone	...> Lunettes de soleil	Helioclipse	248.8K	=	8.62%	11.33%	< 50	9.59%
Ventilateur sur Pied USB \| 3 Vitesses Réglables \| Oscillation Manuelle Haut/Bas \| Hauteur 80 cm \| Faible Puissance 45 W \| Ventilateur de Sol Stable et Silencieux \| pour Maison Chambre Appartement	...> T-shirts et tops	Générique	105.3K	=	3.80%	9.40%	< 50	9.94%
Eastpak Padded Pak’r Sac à Dos 24L Résistant à l’Eau Scolaire	...> Sacs à dos loisir	EASTPAK	92.3K	20.49%	9.40%	4.42%	100	9.85%
Keyaluo Lunettes eclipse solaire approuvées AAS 2026 lot de 6 lunettes pour eclipse solaire pour une observation directe du soleil - Certifiées ISO 12312-2:2015(E) & CE	...> Lunettes de soleil	Keyaluo	87.2K	=	10.47%	8.61%	< 50	7.19%
Galaxium Lot de 6 Lunettes Eclipse Solaire 2026 ISO 12312-2 Certifiées \| Lunette pour Eclipse Solaire \| Lunettes Protection Eclipse Solaire \| Lunettes d'Eclipse Solaire	...> Verres solaires	Galaxium	278.4K	=	13.83%	17.10%	100	0.24%
Helioclipse 12x Lunette Eclipse Solaire 2026 ISO 12312-2 - Lunettes Eclipse Solaire - Lunette pour Eclipse Solaire - Bonus 2x filtre pour téléphone	...> Lunettes de soleil	Helioclipse	248.8K	=	8.62%	11.33%	< 50	9.59%
Ventilateur sur Pied USB \| 3 Vitesses Réglables \| Oscillation Manuelle Haut/Bas \| Hauteur 80 cm \| Faible Puissance 45 W \| Ventilateur de Sol Stable et Silencieux \| pour Maison Chambre Appartement	...> T-shirts et tops	Générique	105.3K	=	3.80%	9.40%	< 50	9.94%
Eastpak Padded Pak’r Sac à Dos 24L Résistant à l’Eau Scolaire	...> Sacs à dos loisir	EASTPAK	92.3K	20.49%	9.40%	4.42%	100	9.85%
Keyaluo Lunettes eclipse solaire approuvées AAS 2026 lot de 6 lunettes pour eclipse solaire pour une observation directe du soleil - Certifiées ISO 12312-2:2015(E) & CE	...> Lunettes de soleil	Keyaluo	87.2K	=	10.47%	8.61%	< 50	7.19%
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Top-level analysis of the Mode category on amazon.fr

During 2026-08-01T00:00:00, the Mode category on amazon.fr generated a total revenue of €144.9M.

The leading brands in this category are Générique, Zeagoo, and KuaiLu, which stand out in terms of revenue and consumer engagement.

The top-performing product was Galaxium Lot de 6 Lunettes Eclipse Solaire 2026 ISO 12312-2 Certifiées | Lunette pour Eclipse Solaire | Lunettes Protection Eclipse Solaire | Lunettes d'Eclipse Solaire, and it's the best-selling item in the category.