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Top Amazon Brands

Best Selling Products & Brands on amazon.de

See the full list of Market Leaders In Every Amazon Category in amazon.de for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on amazon.de

Discover which brands are leading on amazon.de. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
elrofu	0.19%	0.17pp	62K	72.81%	8.21%	776.63%	€2313.90	1.85%
UGREEN	0.32%	0.15pp	20.4K	29.80%	8.19%	248.92%	€1215.87	1.61%
SYSTEMTREFF	0.24%	0.15pp	31.1K	72.81%	6.82%	575.72%	€1456.24	1.02%
Generisch	0.23%	0.12pp	11.9K	61.93%	0.69%	769.83%	€261.94	1.83%
PURPLE LEAF	0.14%	0.11pp	57.6K	72.05%	1.21%	668.76%	€390.97	1.38%
elrofu	0.19%	0.17pp	62K	72.81%	8.21%	776.63%	€2313.90	1.85%
UGREEN	0.32%	0.15pp	20.4K	29.80%	8.19%	248.92%	€1215.87	1.61%
SYSTEMTREFF	0.24%	0.15pp	31.1K	72.81%	6.82%	575.72%	€1456.24	1.02%
Generisch	0.23%	0.12pp	11.9K	61.93%	0.69%	769.83%	€261.94	1.83%
PURPLE LEAF	0.14%	0.11pp	57.6K	72.05%	1.21%	668.76%	€390.97	1.38%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.de. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

elrofu

UGREEN

SYSTEMTREFF

Generisch

PURPLE LEAF

Top selling categories on amazon.de

Explore how different product categories are performing on amazon.de. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
Kaffee, Tee & Espresso	54	6.90%	1.31%	0.46%	93	19.97%
Backen	Unlock full list >	9.99%	12.97%	7.73%	67	3.65%
	74	5.70%	8.07%	0.18%	92	8.49%
Bastel- & Malmaterialien	84	5.22%	10.36%	8.78%	97	9.26%
Nähen & Stoffe	73	7.43%	9.77%	1.94%	< 50	7.44%
Partyzubehör & Dekoration	68	7.54%	9.91%	5.65%	97	9.90%
Perlenweben & Schmuckherstellung	100	10.74%	5.57%	5.68%	100	5.13%
Papier & Papierkunst	Unlock full list >	14.99%	16.28%	9.90%	87	7.32%
	53	9.97%	14.84%	8.47%	60	5.64%
Fensterdekoration	91	1.89%	2.12%	9.97%	72	0.98%
Fotoalben, Rahmen & Zubehör	< 50	5.37%	1.15%	18.36%	85	1.08%
Kerzen & Kerzenhalter	79	8.11%	17.29%	9.15%	93	3.53%
Gardinenstangen & Zubehör	60	0.33%	3.97%	7.29%	61	1.17%
Teppiche, Dämm- & Schutzmatten	Unlock full list >	0.86%	9.73%	4.01%	70	4.60%
	99	9.96%	8.23%	14.75%	89	13.90%
Bettlaken & Kissenbezüge	95	4.09%	2.08%	8.06%	92	17.02%
Bettbezüge & Sets	76	1.75%	15.37%	1.09%	< 50	10.32%
Kissen	96	7.16%	0.10%	9.32%	81	8.70%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
Matratzenschutz & Ummantelungen	Unlock full list >	6.95%	10.93%	10.63%	96	1.32%
	< 50	14.96%	6.66%	9.94%	< 50	9.88%
Staubsaugerzubehör	82	9.04%	9.94%	19.27%	60	6.02%
Staubsauger	< 50	13.36%	5.21%	10.00%	60	6.11%
Nass- & Trockenmopps	50	1.76%	4.32%	7.34%	74	9.89%
Reinigungstücher	92	3.41%	9.73%	1.79%	56	8.18%
Bürsten	Unlock full list >	5.48%	0.16%	10.36%	56	14.57%
	76	5.97%	14.68%	7.69%	100	9.24%
	81	1.74%	6.83%	1.11%	< 50	18.20%
Mineralien	100	9.51%	10.00%	18.54%	96	4.13%
Pflanzliche Ergänzungsmittel	85	8.99%	9.98%	5.90%	97	5.15%
Vitamine	78	2.88%	1.43%	0.10%	82	13.30%
Aminosäuren	< 50	8.88%	10.00%	5.51%	< 50	4.76%
Essentielle Fettsäuren & Öle	Unlock full list >	4.83%	8.63%	2.04%	82	9.16%
	71	19.33%	13.73%	9.06%	< 50	1.73%
Rezeptfreie Medikamente	70	13.05%	4.94%	10.00%	89	6.26%
Erste Hilfe	< 50	7.91%	3.56%	2.41%	< 50	16.48%
Alternative Medizin	< 50	9.31%	9.91%	7.13%	66	4.45%
Medikationshilfen	63	3.55%	8.53%	8.17%	< 50	9.63%
Schlafen & Beruhigung	Unlock full list >	9.65%	8.27%	8.81%	67	3.34%
	55	9.55%	1.77%	9.97%	59	5.27%
Reinigungsmittel	64	6.44%	10.16%	8.05%	< 50	2.18%
Papiere, Verpackungen & Tüten	99	11.13%	9.97%	1.82%	88	6.94%
Wäschepflege	55	3.36%	9.15%	6.73%	59	2.01%
WC	100	7.68%	18.51%	8.94%	82	8.13%
Lufterfrischer	Unlock full list >	4.27%	0.54%	2.69%	96	9.38%
	< 50	1.64%	2.46%	6.91%	61	3.74%
Sportnahrung	100	4.44%	11.93%	3.02%	81	9.74%
Riegel & Getränke	87	1.05%	3.32%	5.60%	98	9.98%
Gewichtsmanagement	Unlock full list >	5.07%	7.71%	9.66%	91	15.31%
	98	14.85%	3.81%	18.71%	66	6.15%
Zahnbürsten & Zubehör	100	7.09%	8.80%	8.53%	83	1.18%
Zahncremes	57	15.35%	9.46%	5.45%	57	3.18%
Mundwasser, -sprays & -spülungen	76	12.52%	9.87%	3.00%	100	5.65%
Interdentalreinigung	85	5.42%	13.59%	2.22%	81	1.63%
Dritte Zähne & Zahnspangenreinigung	Unlock full list >	5.73%	11.52%	7.51%	< 50	3.12%
	100	9.97%	11.19%	7.64%	76	2.90%
	< 50	7.26%	9.71%	1.60%	53	7.61%
Klebemittel & Dichtstoffe	98	9.15%	7.31%	6.48%	97	4.86%
Nägel, Schrauben & Befestigungen	96	0.59%	5.17%	2.66%	82	7.07%
Türbeschläge & -schlösser	< 50	7.90%	5.35%	2.92%	< 50	6.93%
Fenster-Zubehör	81	6.37%	14.65%	2.93%	58	9.40%
Badezimmer-Zubehör	Unlock full list >	2.84%	7.74%	7.86%	74	9.75%
	< 50	3.11%	6.28%	6.62%	< 50	18.60%
Mehrfachsteckdosen	100	8.72%	10.00%	5.04%	100	5.74%
Kabelführungssysteme	96	17.87%	0.18%	9.35%	95	12.45%
Steckdosen & Zubehör	78	6.06%	8.74%	1.72%	100	8.77%
Verlängerungskabel	70	0.68%	3.57%	6.28%	< 50	4.54%
Oberputzinstallation	Unlock full list >	14.25%	17.03%	7.37%	98	7.00%
	97	9.93%	9.02%	11.21%	100	1.65%
Handwerkzeuge	97	9.94%	9.22%	11.34%	100	10.52%
Zubehör für Elektrowerkzeuge	94	1.61%	2.50%	1.10%	96	14.85%
Elektrowerkzeuge	97	10.07%	2.34%	9.83%	99	9.91%
Mess- & Planwerkzeuge	78	15.13%	19.24%	9.93%	73	5.17%
Werkzeugaufbewahrung	Unlock full list >	6.59%	1.47%	12.52%	88	12.37%
	< 50	4.12%	2.04%	8.11%	< 50	8.91%
Arbeitsschutzausrüstung	< 50	15.47%	15.79%	7.85%	67	7.52%
Überwachungstechnik	94	7.03%	4.12%	1.18%	79	7.82%
Brandschutz	95	2.15%	4.04%	7.54%	97	7.87%
Schlüsselschränke	< 50	15.34%	9.88%	7.80%	65	1.22%
Safes & Safe-Zubehör	Unlock full list >	18.21%	12.64%	8.76%	69	0.95%
	89	1.77%	2.36%	0.94%	70	14.64%
Baustoffe	< 50	0.08%	5.53%	6.37%	< 50	10.00%
Heizen & Kühlen	< 50	7.17%	9.68%	1.44%	68	7.69%
Leitern	100	5.46%	1.48%	8.86%	93	9.19%
Arbeitsbeleuchtung	80	2.14%	4.05%	7.53%	84	7.86%
Gerüste	Unlock full list >	3.19%	0.78%	3.80%	86	9.68%
	91	6.49%	11.90%	9.67%	< 50	0.60%
	98	0.78%	18.70%	1.41%	71	18.79%
Bekleidung	96	7.30%	15.67%	3.59%	83	8.44%
Schuhe	< 50	5.87%	9.15%	0.67%	54	1.29%
Accessoires	< 50	9.67%	8.31%	8.93%	57	3.25%
Uhren	62	3.68%	3.53%	18.69%	< 50	3.45%
Schmuck	Unlock full list >	8.42%	3.81%	11.37%	89	3.86%
	67	6.65%	8.36%	6.66%	97	9.66%
Bekleidung	98	9.55%	6.81%	18.32%	99	17.46%
Schuhe	94	4.40%	8.39%	2.54%	96	9.33%
Accessoires	68	6.64%	11.90%	9.19%	73	8.86%
Schmuck	100	1.72%	15.41%	1.06%	62	15.50%
Handtaschen	Unlock full list >	5.10%	8.77%	1.70%	89	2.29%
	100	2.42%	14.56%	1.67%	81	14.65%
Zubehör	99	4.19%	8.62%	8.47%	77	8.59%
Geldbörsen, Ausweis- & Kartenhüllen	< 50	3.89%	16.64%	5.29%	64	3.17%
Reisegepäck	62	17.50%	16.87%	9.68%	< 50	3.80%
Rucksäcke	71	9.39%	9.88%	7.48%	< 50	4.22%
Hüfttaschen	Unlock full list >	13.21%	3.55%	8.02%	96	3.63%
	57	10.89%	0.97%	5.86%	60	18.21%
	88	8.90%	17.40%	4.62%	68	4.12%
Zubehör	100	2.95%	7.68%	3.71%	92	6.93%
Handys & Smartphones	95	11.35%	6.23%	1.74%	74	9.59%
Sim-Karten	Unlock full list >	11.27%	16.59%	3.00%	93	9.68%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterien & Ladegeräte-Sets	97	7.39%	4.74%	9.81%	57	3.86%
Batterietester	Unlock full list >	16.05%	10.76%	14.77%	56	8.83%
	74	0.98%	9.47%	12.10%	99	9.39%
Kopfhörer	78	19.22%	3.21%	13.80%	80	15.87%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Verlängerungskabel	Unlock full list >	8.00%	3.72%	15.88%	84	16.74%
	84	0.07%	6.89%	3.78%	54	9.29%
Zubehör	63	7.08%	4.31%	9.72%	99	3.24%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
DVD-Player & -Rekorder	83	3.68%	6.61%	3.00%	99	5.27%
Satellitenausrüstung	Unlock full list >	7.09%	8.03%	3.52%	99	8.06%
	84	5.39%	3.26%	13.73%	82	15.80%
Zubehör	83	2.15%	6.79%	4.31%	99	6.48%
Stative	94	10.00%	0.01%	9.60%	95	9.87%
Ferngläser, Teleskope & Optik	54	8.22%	9.59%	3.82%	67	14.09%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
Digitalkameras	Unlock full list >	9.33%	4.93%	9.89%	90	9.63%
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
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Top Products on amazon.de

Discover the most-viewed and the best-selling products on amazon.de. See which listings are driving product views, revenue, and units sold.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	571.7K	=	0.28%	6.82%	80	9.93%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)	...> Packs & Sets	Pokémon	516.9K	=	3.18%	9.79%	71	4.60%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	485.6K	=	13.59%	6.38%	90	8.27%
Amazon Fire TV Stick HD Free- und Live-TV Alexa-Sprachfernbedienung Smart-Home-Steuerung HD-Streaming	...> Streaming-Clients	Amazon	458.1K	22.69%	6.65%	10.93%	97	13.09%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	413.6K	=	8.95%	8.34%	84	8.66%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	571.7K	=	0.28%	6.82%	80	9.93%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)	...> Packs & Sets	Pokémon	516.9K	=	3.18%	9.79%	71	4.60%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	485.6K	=	13.59%	6.38%	90	8.27%
Amazon Fire TV Stick HD Free- und Live-TV Alexa-Sprachfernbedienung Smart-Home-Steuerung HD-Streaming	...> Streaming-Clients	Amazon	458.1K	22.69%	6.65%	10.93%	97	13.09%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	413.6K	=	8.95%	8.34%	84	8.66%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.de

In 2026-05-01T00:00:00, amazon.de generated €6.3B in total revenue.

Top brands include – elrofu, UGREEN, and SYSTEMTREFF – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C, which is the most sought-after item on the marketplace.