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Top Amazon Brands

Best Selling Products & Brands on amazon.de

See the full list of Market Leaders In Every Amazon Category in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on amazon.de

Discover which brands are leading on amazon.de. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	4.33%	0.23pp	13.9M	9.32%	5.02%	19.65%	€431.81	0.28%
DREAME	0.30%	0.19pp	13.4M	5.88%	4.87%	10.38%	€335.26	0.01%
Xiaomi	0.53%	0.18pp	9.3M	8.31%	2.63%	18.46%	€371.33	0.19%
Google	0.45%	0.14pp	8.2M	8.15%	4.71%	4.13%	€415.82	0.04%
SONGMICS	0.26%	0.11pp	8.9M	4.88%	0.87%	18.87%	€104.67	0.27%
Apple	4.33%	0.23pp	13.9M	9.32%	5.02%	19.65%	€431.81	0.28%
DREAME	0.30%	0.19pp	13.4M	5.88%	4.87%	10.38%	€335.26	0.01%
Xiaomi	0.53%	0.18pp	9.3M	8.31%	2.63%	18.46%	€371.33	0.19%
Google	0.45%	0.14pp	8.2M	8.15%	4.71%	4.13%	€415.82	0.04%
SONGMICS	0.26%	0.11pp	8.9M	4.88%	0.87%	18.87%	€104.67	0.27%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.de. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

DREAME

Xiaomi

Google

SONGMICS

Top selling categories on amazon.de

Explore how different product categories are performing on amazon.de. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
Kaffee, Tee & Espresso	54	6.90%	1.31%	0.46%	93	19.97%
Barzubehör	Unlock full list >	6.41%	2.23%	16.76%	93	15.14%
	74	5.70%	8.07%	0.18%	92	8.49%
Bastel- & Malmaterialien	84	5.22%	10.36%	8.78%	97	9.26%
Nähen & Stoffe	73	7.43%	9.77%	1.94%	< 50	7.44%
Partyzubehör & Dekoration	68	7.54%	9.91%	5.65%	97	9.90%
Papier & Papierkunst	98	14.99%	16.28%	9.90%	87	7.32%
Perlenweben & Schmuckherstellung	Unlock full list >	10.74%	5.57%	5.68%	100	5.13%
	53	9.97%	14.84%	8.47%	60	5.64%
Fensterdekoration	91	1.89%	2.12%	9.97%	72	0.98%
Fotoalben, Rahmen & Zubehör	< 50	5.37%	1.15%	18.36%	85	1.08%
Kerzen & Kerzenhalter	79	8.11%	17.29%	9.15%	93	3.53%
Dekoartikel	66	7.86%	3.47%	15.48%	< 50	16.34%
Uhren & Wecker	Unlock full list >	7.76%	4.16%	1.15%	100	9.98%
	99	9.96%	8.23%	14.75%	89	13.90%
Bettlaken & Kissenbezüge	95	4.09%	2.08%	8.06%	92	17.02%
Kissen	96	7.16%	0.10%	9.32%	81	8.70%
Bettbezüge & Sets	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
Matratzenauflagen & Topper	Unlock full list >	1.92%	4.84%	9.99%	71	4.78%
	65	4.96%	9.03%	9.23%	< 50	5.96%
Arbeitszimmer	< 50	3.53%	2.99%	8.16%	< 50	8.45%
Schlafzimmer	< 50	0.39%	4.02%	7.22%	54	1.24%
Wohnzimmer	86	5.95%	8.24%	0.18%	< 50	8.94%
Badezimmer	89	18.45%	16.13%	9.46%	68	9.86%
Diele & Flur	Unlock full list >	6.81%	2.17%	15.57%	66	4.71%
	76	5.97%	14.68%	7.69%	100	9.24%
	81	1.74%	6.83%	1.11%	< 50	18.20%
Mineralien	100	9.51%	10.00%	18.54%	96	4.13%
Pflanzliche Ergänzungsmittel	85	8.99%	9.98%	5.90%	97	5.15%
Aminosäuren	< 50	8.88%	10.00%	5.51%	< 50	4.76%
Vitamine	78	2.88%	1.43%	0.10%	82	13.30%
Essentielle Fettsäuren & Öle	Unlock full list >	4.83%	8.63%	2.04%	82	9.16%
	71	19.33%	13.73%	9.06%	< 50	1.73%
Rezeptfreie Medikamente	70	13.05%	4.94%	10.00%	89	6.26%
Erste Hilfe	< 50	7.91%	3.56%	2.41%	< 50	16.48%
Medikationshilfen	63	3.55%	8.53%	8.17%	< 50	9.63%
Schlafen & Beruhigung	< 50	9.65%	8.27%	8.81%	67	3.34%
Alternative Medizin	Unlock full list >	9.31%	9.91%	7.13%	66	4.45%
	55	9.55%	1.77%	9.97%	59	5.27%
Reinigungsmittel	64	6.44%	10.16%	8.05%	< 50	2.18%
Papiere, Verpackungen & Tüten	99	11.13%	9.97%	1.82%	88	6.94%
Wäschepflege	55	3.36%	9.15%	6.73%	59	2.01%
WC	100	7.68%	18.51%	8.94%	82	8.13%
Lufterfrischer	Unlock full list >	4.27%	0.54%	2.69%	96	9.38%
	< 50	1.64%	2.46%	6.91%	61	3.74%
Sportnahrung	100	4.44%	11.93%	3.02%	81	9.74%
Riegel & Getränke	87	1.05%	3.32%	5.60%	98	9.98%
Gewichtsmanagement	Unlock full list >	5.07%	7.71%	9.66%	91	15.31%
	98	14.85%	3.81%	18.71%	66	6.15%
Zahnbürsten & Zubehör	100	7.09%	8.80%	8.53%	83	1.18%
Zahncremes	57	15.35%	9.46%	5.45%	57	3.18%
Interdentalreinigung	85	5.42%	13.59%	2.22%	81	1.63%
Mundwasser, -sprays & -spülungen	76	12.52%	9.87%	3.00%	100	5.65%
Dritte Zähne & Zahnspangenreinigung	Unlock full list >	5.73%	11.52%	7.51%	< 50	3.12%
	100	9.97%	11.19%	7.64%	76	2.90%
	< 50	7.26%	9.71%	1.60%	53	7.61%
Klebemittel & Dichtstoffe	98	9.15%	7.31%	6.48%	97	4.86%
Nägel, Schrauben & Befestigungen	96	0.59%	5.17%	2.66%	82	7.07%
Türbeschläge & -schlösser	< 50	7.90%	5.35%	2.92%	< 50	6.93%
Fenster-Zubehör	81	6.37%	14.65%	2.93%	58	9.40%
Badezimmer-Zubehör	Unlock full list >	2.84%	7.74%	7.86%	74	9.75%
	97	9.93%	9.02%	11.21%	100	1.65%
Handwerkzeuge	97	9.94%	9.22%	11.34%	100	10.52%
Zubehör für Elektrowerkzeuge	94	1.61%	2.50%	1.10%	96	14.85%
Elektrowerkzeuge	97	10.07%	2.34%	9.83%	99	9.91%
Mess- & Planwerkzeuge	78	15.13%	19.24%	9.93%	73	5.17%
Werkzeugaufbewahrung	Unlock full list >	6.59%	1.47%	12.52%	88	12.37%
	< 50	3.11%	6.28%	6.62%	< 50	18.60%
Mehrfachsteckdosen	100	8.72%	10.00%	5.04%	100	5.74%
Kabelführungssysteme	96	17.87%	0.18%	9.35%	95	12.45%
Steckdosen & Zubehör	78	6.06%	8.74%	1.72%	100	8.77%
Verlängerungskabel	70	0.68%	3.57%	6.28%	< 50	4.54%
Oberputzinstallation	Unlock full list >	14.25%	17.03%	7.37%	98	7.00%
	< 50	4.12%	2.04%	8.11%	< 50	8.91%
Arbeitsschutzausrüstung	< 50	15.47%	15.79%	7.85%	67	7.52%
Überwachungstechnik	94	7.03%	4.12%	1.18%	79	7.82%
Brandschutz	95	2.15%	4.04%	7.54%	97	7.87%
Safes & Safe-Zubehör	88	18.21%	12.64%	8.76%	69	0.95%
Schlüsselschränke	Unlock full list >	15.34%	9.88%	7.80%	65	1.22%
	89	1.77%	2.36%	0.94%	70	14.64%
Baustoffe	< 50	0.08%	5.53%	6.37%	< 50	10.00%
Heizen & Kühlen	< 50	7.17%	9.68%	1.44%	68	7.69%
Leitern	100	5.46%	1.48%	8.86%	93	9.19%
Arbeitsbeleuchtung	80	2.14%	4.05%	7.53%	84	7.86%
Gerüste	Unlock full list >	3.19%	0.78%	3.80%	86	9.68%
	91	6.49%	11.90%	9.67%	< 50	0.60%
	98	0.78%	18.70%	1.41%	71	18.79%
Bekleidung	96	7.30%	15.67%	3.59%	83	8.44%
Schuhe	< 50	5.87%	9.15%	0.67%	54	1.29%
Accessoires	< 50	9.67%	8.31%	8.93%	57	3.25%
Schmuck	99	8.42%	3.81%	11.37%	89	3.86%
Uhren	Unlock full list >	3.68%	3.53%	18.69%	< 50	3.45%
	67	6.65%	8.36%	6.66%	97	9.66%
Bekleidung	98	9.55%	6.81%	18.32%	99	17.46%
Schuhe	94	4.40%	8.39%	2.54%	96	9.33%
Accessoires	68	6.64%	11.90%	9.19%	73	8.86%
Schmuck	100	1.72%	15.41%	1.06%	62	15.50%
Handtaschen	Unlock full list >	5.10%	8.77%	1.70%	89	2.29%
	100	2.42%	14.56%	1.67%	81	14.65%
Zubehör	99	4.19%	8.62%	8.47%	77	8.59%
Geldbörsen, Ausweis- & Kartenhüllen	< 50	3.89%	16.64%	5.29%	64	3.17%
Reisegepäck	62	17.50%	16.87%	9.68%	< 50	3.80%
Rucksäcke	71	9.39%	9.88%	7.48%	< 50	4.22%
Regenschirme	Unlock full list >	5.25%	7.75%	0.83%	< 50	7.70%
	57	10.89%	0.97%	5.86%	60	18.21%
	88	8.90%	17.40%	4.62%	68	4.12%
Zubehör	100	2.95%	7.68%	3.71%	92	6.93%
Handys & Smartphones	95	11.35%	6.23%	1.74%	74	9.59%
Sim-Karten	Unlock full list >	11.27%	16.59%	3.00%	93	9.68%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterietester	< 50	16.05%	10.76%	14.77%	56	8.83%
Batterien & Ladegeräte-Sets	Unlock full list >	7.39%	4.74%	9.81%	57	3.86%
	74	0.98%	9.47%	12.10%	99	9.39%
Kopfhörer	78	19.22%	3.21%	13.80%	80	15.87%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Ständer	Unlock full list >	11.89%	4.70%	7.50%	60	4.78%
	84	0.07%	6.89%	3.78%	54	9.29%
Zubehör	63	7.08%	4.31%	9.72%	99	3.24%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
Videobrillen	78	15.23%	19.15%	9.93%	73	5.12%
DVD-Player & -Rekorder	Unlock full list >	3.68%	6.61%	3.00%	99	5.27%
	84	5.39%	3.26%	13.73%	82	15.80%
Zubehör	83	2.15%	6.79%	4.31%	99	6.48%
Stative	94	10.00%	0.01%	9.60%	95	9.87%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
Ferngläser, Teleskope & Optik	54	8.22%	9.59%	3.82%	67	14.09%
Analoge Kameras	Unlock full list >	9.27%	19.62%	14.52%	82	0.09%
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
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Top Products on amazon.de

Discover the most-viewed and the best-selling products on amazon.de. See which listings are driving product views, revenue, and units sold.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
LUNT Sonnenfinsternisbrille - ISO 12312-2 geprueft - Sichere Sonnenbeobachtung - Augenschutz fuer partielle und totale Sonnenfinsternis 2026	...> Augenschutz	LUNT SOLAR SYSTEMS	885.2K	=	2.35%	2.35%	88	2.46%
ORRO Sonnenfinsternis-Brillen 45 mm 2er-/6er-/12er-Pack Weiß Passt über Korrekturbrillen Zertifizierter Augenschutz EN ISO 12312-2:2015 geprüft CE-gekennzeichnet – Randpassform	...> Schutzgläser	ORRO	711.7K	=	4.35%	1.19%	95	18.46%
Helioclipse 6 Sonnenfinsternis Brille ISO 12312-2 Brillen Sonnenfinsternis	...> Augenschutz	Helioclipse	633.9K	=	9.69%	0.66%	84	1.83%
Helioclipse 12 Sonnenfinsternis Brille ISO 12312-2 Brillen Sonnenfinsternis	...> Sonnenbrillen	Helioclipse	600.6K	=	7.35%	0.04%	< 50	8.45%
Sonnenfinsternis Brille CE Zertifizierung 2026 6er-Pack Sonnenfinsternis Brillen zur direkten Sonnenbeobachtung – ISO 12312-2:2015(E) & CE-zertifiziert	...> Augenschutz	Keyaluo	549.6K	=	4.74%	5.43%	67	9.99%
LUNT Sonnenfinsternisbrille - ISO 12312-2 geprueft - Sichere Sonnenbeobachtung - Augenschutz fuer partielle und totale Sonnenfinsternis 2026	...> Augenschutz	LUNT SOLAR SYSTEMS	885.2K	=	2.35%	2.35%	88	2.46%
ORRO Sonnenfinsternis-Brillen 45 mm 2er-/6er-/12er-Pack Weiß Passt über Korrekturbrillen Zertifizierter Augenschutz EN ISO 12312-2:2015 geprüft CE-gekennzeichnet – Randpassform	...> Schutzgläser	ORRO	711.7K	=	4.35%	1.19%	95	18.46%
Helioclipse 6 Sonnenfinsternis Brille ISO 12312-2 Brillen Sonnenfinsternis	...> Augenschutz	Helioclipse	633.9K	=	9.69%	0.66%	84	1.83%
Helioclipse 12 Sonnenfinsternis Brille ISO 12312-2 Brillen Sonnenfinsternis	...> Sonnenbrillen	Helioclipse	600.6K	=	7.35%	0.04%	< 50	8.45%
Sonnenfinsternis Brille CE Zertifizierung 2026 6er-Pack Sonnenfinsternis Brillen zur direkten Sonnenbeobachtung – ISO 12312-2:2015(E) & CE-zertifiziert	...> Augenschutz	Keyaluo	549.6K	=	4.74%	5.43%	67	9.99%
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Top-level analysis for amazon.de

In 2026-09-01T00:00:00, amazon.de generated €6.9B in total revenue.

Top brands include – Apple, DREAME, and Xiaomi – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the LUNT Sonnenfinsternisbrille - ISO 12312-2 geprueft - Sichere Sonnenbeobachtung - Augenschutz fuer partielle und totale Sonnenfinsternis 2026, which is the most sought-after item on the marketplace.