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Top Amazon Brands

Best Selling Products & Brands on amazon.de

See the full list of Market Leaders In Every Amazon Category in amazon.de for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on amazon.de

Discover which brands are leading on amazon.de. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	4.89%	0.77pp	19.6M	47.72%	5.14%	25.43%	€412.40	7.74%
Midea	0.97%	0.47pp	19.5M	34.83%	5.10%	8.74%	€409.01	1.80%
Comfee	0.66%	0.43pp	15M	19.47%	1.89%	23.31%	€361.94	6.52%
KGOGO	0.44%	0.38pp	14.3M	6.11%	5.12%	18.75%	€203.88	7.59%
De'Longhi	0.66%	0.29pp	13M	41.03%	5.13%	1.04%	€412.40	3.66%
Apple	4.89%	0.77pp	19.6M	47.72%	5.14%	25.43%	€412.40	7.74%
Midea	0.97%	0.47pp	19.5M	34.83%	5.10%	8.74%	€409.01	1.80%
Comfee	0.66%	0.43pp	15M	19.47%	1.89%	23.31%	€361.94	6.52%
KGOGO	0.44%	0.38pp	14.3M	6.11%	5.12%	18.75%	€203.88	7.59%
De'Longhi	0.66%	0.29pp	13M	41.03%	5.13%	1.04%	€412.40	3.66%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.de. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

Midea

Comfee

KGOGO

De'Longhi

Top selling categories on amazon.de

Explore how different product categories are performing on amazon.de. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
Kaffee, Tee & Espresso	54	6.90%	1.31%	0.46%	93	19.97%
Barzubehör	Unlock full list >	6.41%	2.23%	16.76%	93	15.14%
	73	1.63%	2.64%	5.16%	77	9.93%
Ventilatoren	71	1.72%	6.76%	5.09%	< 50	5.55%
Klimageräte	< 50	4.54%	1.48%	8.76%	64	16.26%
Ersatzteile & Zubehör	81	9.89%	8.90%	10.76%	76	1.98%
Verdunstungskühler	99	3.53%	0.37%	3.47%	97	9.60%
Luftentfeuchter	Unlock full list >	3.83%	0.61%	0.93%	100	12.19%
	74	5.70%	8.07%	0.18%	92	8.49%
Nähen & Stoffe	73	7.43%	9.77%	1.94%	< 50	7.44%
Bastel- & Malmaterialien	84	5.22%	10.36%	8.78%	97	9.26%
Partyzubehör & Dekoration	68	7.54%	9.91%	5.65%	97	9.90%
Perlenweben & Schmuckherstellung	100	10.74%	5.57%	5.68%	100	5.13%
Papier & Papierkunst	Unlock full list >	14.99%	16.28%	9.90%	87	7.32%
	53	9.97%	14.84%	8.47%	60	5.64%
Fensterdekoration	91	1.89%	2.12%	9.97%	72	0.98%
Fotoalben, Rahmen & Zubehör	< 50	5.37%	1.15%	18.36%	85	1.08%
Kerzen & Kerzenhalter	79	8.11%	17.29%	9.15%	93	3.53%
Dekoartikel	66	7.86%	3.47%	15.48%	< 50	16.34%
Gardinenstangen & Zubehör	Unlock full list >	0.33%	3.97%	7.29%	61	1.17%
	99	9.96%	8.23%	14.75%	89	13.90%
Bettlaken & Kissenbezüge	95	4.09%	2.08%	8.06%	92	17.02%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
Bettbezüge & Sets	76	1.75%	15.37%	1.09%	< 50	10.32%
Kissen	96	7.16%	0.10%	9.32%	81	8.70%
Matratzenschutz & Ummantelungen	Unlock full list >	6.95%	10.93%	10.63%	96	1.32%
	91	6.49%	11.90%	9.67%	< 50	0.60%
	98	0.78%	18.70%	1.41%	71	18.79%
Bekleidung	96	7.30%	15.67%	3.59%	83	8.44%
Schuhe	< 50	5.87%	9.15%	0.67%	54	1.29%
Accessoires	< 50	9.67%	8.31%	8.93%	57	3.25%
Schmuck	99	8.42%	3.81%	11.37%	89	3.86%
Uhren	Unlock full list >	3.68%	3.53%	18.69%	< 50	3.45%
	67	6.65%	8.36%	6.66%	97	9.66%
Bekleidung	98	9.55%	6.81%	18.32%	99	17.46%
Schuhe	94	4.40%	8.39%	2.54%	96	9.33%
Accessoires	68	6.64%	11.90%	9.19%	73	8.86%
Schmuck	100	1.72%	15.41%	1.06%	62	15.50%
Handtaschen	Unlock full list >	5.10%	8.77%	1.70%	89	2.29%
	100	2.42%	14.56%	1.67%	81	14.65%
Zubehör	99	4.19%	8.62%	8.47%	77	8.59%
Geldbörsen, Ausweis- & Kartenhüllen	< 50	3.89%	16.64%	5.29%	64	3.17%
Reisegepäck	62	17.50%	16.87%	9.68%	< 50	3.80%
Rucksäcke	71	9.39%	9.88%	7.48%	< 50	4.22%
Regenschirme	Unlock full list >	5.25%	7.75%	0.83%	< 50	7.70%
	100	9.97%	11.19%	7.64%	76	2.90%
	< 50	7.26%	9.71%	1.60%	53	7.61%
Klebemittel & Dichtstoffe	98	9.15%	7.31%	6.48%	97	4.86%
Nägel, Schrauben & Befestigungen	96	0.59%	5.17%	2.66%	82	7.07%
Fenster-Zubehör	81	6.37%	14.65%	2.93%	58	9.40%
Türbeschläge & -schlösser	< 50	7.90%	5.35%	2.92%	< 50	6.93%
Badezimmer-Zubehör	Unlock full list >	2.84%	7.74%	7.86%	74	9.75%
	< 50	3.11%	6.28%	6.62%	< 50	18.60%
Mehrfachsteckdosen	100	8.72%	10.00%	5.04%	100	5.74%
Kabelführungssysteme	96	17.87%	0.18%	9.35%	95	12.45%
Steckdosen & Zubehör	78	6.06%	8.74%	1.72%	100	8.77%
Verlängerungskabel	70	0.68%	3.57%	6.28%	< 50	4.54%
Oberputzinstallation	Unlock full list >	14.25%	17.03%	7.37%	98	7.00%
	97	9.93%	9.02%	11.21%	100	1.65%
Handwerkzeuge	97	9.94%	9.22%	11.34%	100	10.52%
Zubehör für Elektrowerkzeuge	94	1.61%	2.50%	1.10%	96	14.85%
Elektrowerkzeuge	97	10.07%	2.34%	9.83%	99	9.91%
Mess- & Planwerkzeuge	78	15.13%	19.24%	9.93%	73	5.17%
Werkzeugaufbewahrung	Unlock full list >	6.59%	1.47%	12.52%	88	12.37%
	< 50	4.12%	2.04%	8.11%	< 50	8.91%
Arbeitsschutzausrüstung	< 50	15.47%	15.79%	7.85%	67	7.52%
Überwachungstechnik	94	7.03%	4.12%	1.18%	79	7.82%
Brandschutz	95	2.15%	4.04%	7.54%	97	7.87%
Schlüsselschränke	< 50	15.34%	9.88%	7.80%	65	1.22%
Safes & Safe-Zubehör	Unlock full list >	18.21%	12.64%	8.76%	69	0.95%
	89	1.77%	2.36%	0.94%	70	14.64%
Baustoffe	< 50	0.08%	5.53%	6.37%	< 50	10.00%
Heizen & Kühlen	< 50	7.17%	9.68%	1.44%	68	7.69%
Leitern	100	5.46%	1.48%	8.86%	93	9.19%
Arbeitsbeleuchtung	80	2.14%	4.05%	7.53%	84	7.86%
Gerüste	Unlock full list >	3.19%	0.78%	3.80%	86	9.68%
	76	5.97%	14.68%	7.69%	100	9.24%
	81	1.74%	6.83%	1.11%	< 50	18.20%
Mineralien	100	9.51%	10.00%	18.54%	96	4.13%
Pflanzliche Ergänzungsmittel	85	8.99%	9.98%	5.90%	97	5.15%
Aminosäuren	< 50	8.88%	10.00%	5.51%	< 50	4.76%
Vitamine	78	2.88%	1.43%	0.10%	82	13.30%
Essentielle Fettsäuren & Öle	Unlock full list >	4.83%	8.63%	2.04%	82	9.16%
	71	19.33%	13.73%	9.06%	< 50	1.73%
Rezeptfreie Medikamente	70	13.05%	4.94%	10.00%	89	6.26%
Erste Hilfe	< 50	7.91%	3.56%	2.41%	< 50	16.48%
Schlafen & Beruhigung	< 50	9.65%	8.27%	8.81%	67	3.34%
Alternative Medizin	< 50	9.31%	9.91%	7.13%	66	4.45%
Medikationshilfen	Unlock full list >	3.55%	8.53%	8.17%	< 50	9.63%
	55	9.55%	1.77%	9.97%	59	5.27%
Reinigungsmittel	64	6.44%	10.16%	8.05%	< 50	2.18%
Papiere, Verpackungen & Tüten	99	11.13%	9.97%	1.82%	88	6.94%
Wäschepflege	55	3.36%	9.15%	6.73%	59	2.01%
WC	100	7.68%	18.51%	8.94%	82	8.13%
Lufterfrischer	Unlock full list >	4.27%	0.54%	2.69%	96	9.38%
	< 50	1.64%	2.46%	6.91%	61	3.74%
Sportnahrung	100	4.44%	11.93%	3.02%	81	9.74%
Riegel & Getränke	87	1.05%	3.32%	5.60%	98	9.98%
Gewichtsmanagement	Unlock full list >	5.07%	7.71%	9.66%	91	15.31%
	98	14.85%	3.81%	18.71%	66	6.15%
Zahnbürsten & Zubehör	100	7.09%	8.80%	8.53%	83	1.18%
Zahncremes	57	15.35%	9.46%	5.45%	57	3.18%
Interdentalreinigung	85	5.42%	13.59%	2.22%	81	1.63%
Mundwasser, -sprays & -spülungen	76	12.52%	9.87%	3.00%	100	5.65%
Dritte Zähne & Zahnspangenreinigung	Unlock full list >	5.73%	11.52%	7.51%	< 50	3.12%
	57	10.89%	0.97%	5.86%	60	18.21%
	88	8.90%	17.40%	4.62%	68	4.12%
Zubehör	100	2.95%	7.68%	3.71%	92	6.93%
Handys & Smartphones	95	11.35%	6.23%	1.74%	74	9.59%
Sim-Karten	Unlock full list >	11.27%	16.59%	3.00%	93	9.68%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterietester	< 50	16.05%	10.76%	14.77%	56	8.83%
Batterien & Ladegeräte-Sets	Unlock full list >	7.39%	4.74%	9.81%	57	3.86%
	74	0.98%	9.47%	12.10%	99	9.39%
Kopfhörer	78	19.22%	3.21%	13.80%	80	15.87%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Verlängerungskabel	Unlock full list >	8.00%	3.72%	15.88%	84	16.74%
	84	0.07%	6.89%	3.78%	54	9.29%
Zubehör	63	7.08%	4.31%	9.72%	99	3.24%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
Satellitenausrüstung	77	7.09%	8.03%	3.52%	99	8.06%
DVD-Player & -Rekorder	Unlock full list >	3.68%	6.61%	3.00%	99	5.27%
	84	5.39%	3.26%	13.73%	82	15.80%
Zubehör	83	2.15%	6.79%	4.31%	99	6.48%
Stative	94	10.00%	0.01%	9.60%	95	9.87%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
Ferngläser, Teleskope & Optik	54	8.22%	9.59%	3.82%	67	14.09%
Analoge Kameras	Unlock full list >	9.27%	19.62%	14.52%	82	0.09%
	84	12.24%	9.97%	17.00%	56	2.57%
	< 50	12.41%	4.25%	7.71%	78	17.91%
Küchenhelfer & Kochzubehör	< 50	8.95%	18.48%	9.86%	73	0.16%
Aufbewahrung & Organisation	53	4.89%	0.98%	9.35%	76	10.16%
Geschirr, Besteck & Gläser	94	16.46%	9.86%	12.77%	77	5.16%
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Top Products on amazon.de

Discover the most-viewed and the best-selling products on amazon.de. See which listings are driving product views, revenue, and units sold.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A]	...> Mobile Klimageräte	Comfee	4.4M	1541.19%	11.14%	2.09%	71	5.00%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	2.4M	=	1.75%	8.81%	100	4.25%
Levoit - DC Motor Turmventilator - 20dB sehr leiser Ventilator - 4 Modi/12 Stufen/12 Std Timer - Fernbedienung & Kühlung - Tower Fan mit 7 9m/s Geschwindigkeit - 24W Standventilator - Weiß 92 cm	...> Turmventilatoren	Levoit	2.3M	117.26%	3.54%	15.36%	75	3.76%
DREO Leiser Turmventilator 10 m Wurfweite 4 Geschwindigstufen 4 Modi 8 Std. Timer 90° oszillierende Ventilator mit Kühlung Fernbedienung für Schlafzimmer Turmventilator 307 Schwarz	...> Turmventilatoren	Dreo	2.2M	273.06%	0.39%	18.61%	< 50	16.02%
Midea Silent Air Cooler Pro 4-in-1 Mobile Klimaanlage Leiser:Luftkühler Turmgebläse Luftbefeuchter und Luftreiniger mit Fernbedienung 5L Wassertank 355m³/h Luftdurchsatz 55W LED-Display Timer Weiß	...> Mobile Klimageräte	Midea	2M	145.67%	2.34%	9.00%	75	4.67%
Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A]	...> Mobile Klimageräte	Comfee	4.4M	1541.19%	11.14%	2.09%	71	5.00%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	2.4M	=	1.75%	8.81%	100	4.25%
Levoit - DC Motor Turmventilator - 20dB sehr leiser Ventilator - 4 Modi/12 Stufen/12 Std Timer - Fernbedienung & Kühlung - Tower Fan mit 7 9m/s Geschwindigkeit - 24W Standventilator - Weiß 92 cm	...> Turmventilatoren	Levoit	2.3M	117.26%	3.54%	15.36%	75	3.76%
DREO Leiser Turmventilator 10 m Wurfweite 4 Geschwindigstufen 4 Modi 8 Std. Timer 90° oszillierende Ventilator mit Kühlung Fernbedienung für Schlafzimmer Turmventilator 307 Schwarz	...> Turmventilatoren	Dreo	2.2M	273.06%	0.39%	18.61%	< 50	16.02%
Midea Silent Air Cooler Pro 4-in-1 Mobile Klimaanlage Leiser:Luftkühler Turmgebläse Luftbefeuchter und Luftreiniger mit Fernbedienung 5L Wassertank 355m³/h Luftdurchsatz 55W LED-Display Timer Weiß	...> Mobile Klimageräte	Midea	2M	145.67%	2.34%	9.00%	75	4.67%
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Top-level analysis for amazon.de

In 2026-07-01T00:00:00, amazon.de generated €8.5B in total revenue.

Top brands include – Apple, Midea, and Comfee – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A], which is the most sought-after item on the marketplace.