Best Selling Mund- & Zahnpflege Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Mund- & Zahnpflege in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Mund- & Zahnpflege category

See which brands are leading the Mund- & Zahnpflege category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Oral-B	45.51%	7.61pp	4.5M	18.22%	11.09%	43.34%	€64.69	3.93%
Zahnheld	1.24%	0.75pp	2.3M	16.64%	7.84%	13.05%	€15.96	1.91%
Philips Sonicare	0.77%	0.46pp	4.2M	8.17%	7.11%	34.87%	€58.37	3.65%
COSLUS	0.76%	0.45pp	4.3M	3.44%	10.82%	32.08%	€18.56	3.91%
Laifen	0.40%	0.39pp	211.8K	17.90%	5.49%	25.74%	€9.67	3.78%
Oral-B	45.51%	7.61pp	4.5M	18.22%	11.09%	43.34%	€64.69	3.93%
Zahnheld	1.24%	0.75pp	2.3M	16.64%	7.84%	13.05%	€15.96	1.91%
Philips Sonicare	0.77%	0.46pp	4.2M	8.17%	7.11%	34.87%	€58.37	3.65%
COSLUS	0.76%	0.45pp	4.3M	3.44%	10.82%	32.08%	€18.56	3.91%
Laifen	0.40%	0.39pp	211.8K	17.90%	5.49%	25.74%	€9.67	3.78%
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Channels Breakdown & Performance

Understand where the top brands in the Mund- & Zahnpflege category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Oral-B

Zahnheld

Philips Sonicare

COSLUS

Laifen

Top selling sub-categories in the Mund- & Zahnpflege category

Explore the breakdown of sub-categories within the Mund- & Zahnpflege category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	7.09%	8.80%	8.53%	83	1.18%
	86	8.91%	9.90%	18.78%	65	6.46%
Ersatzzahnbürsten & -düsen	100	4.59%	8.77%	8.04%	76	0.87%
Elektrische Zahnbürsten	83	8.21%	19.97%	9.29%	95	7.59%
Ladegeräte	Unlock full list >	17.66%	9.15%	9.66%	< 50	9.52%
Handzahnbürsten	< 50	18.80%	7.79%	10.83%	70	1.33%
Etuis & Behälter	Unlock full list >	19.45%	11.89%	9.09%	98	8.86%
Zahncremes	57	15.35%	9.46%	5.45%	57	3.18%
	85	5.42%	13.59%	2.22%	81	1.63%
Mundduschen	92	9.65%	14.20%	9.99%	99	4.78%
Interdentalzahnbürsten	93	10.80%	19.41%	5.72%	90	5.26%
Zahnseide	99	7.29%	0.98%	9.91%	68	8.53%
Zahnseidesticks	< 50	8.01%	16.44%	4.06%	51	7.73%
Mundduschenzubehör	Unlock full list >	9.99%	9.33%	12.50%	83	0.71%
Mundwasser, -sprays & -spülungen	76	12.52%	9.87%	3.00%	100	5.65%
	66	5.73%	11.52%	7.51%	< 50	3.12%
Haftmittel	97	6.21%	9.30%	0.17%	99	0.80%
Reinigungsbäder	64	13.46%	8.10%	7.02%	< 50	2.75%
Reinigungsmittel	78	7.49%	9.79%	2.06%	94	7.38%
Reparatursets	55	8.52%	6.28%	4.45%	< 50	6.08%
Zahnersatzbürsten	Unlock full list >	2.97%	10.80%	8.15%	96	0.47%
	100	7.09%	8.80%	8.53%	83	1.18%
	86	8.91%	9.90%	18.78%	65	6.46%
Ersatzzahnbürsten & -düsen	100	4.59%	8.77%	8.04%	76	0.87%
Elektrische Zahnbürsten	83	8.21%	19.97%	9.29%	95	7.59%
Ladegeräte	Unlock full list >	17.66%	9.15%	9.66%	< 50	9.52%
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Top Products on the Mund- & Zahnpflege Category

Discover the most-viewed products in the Mund- & Zahnpflege category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Oral-B iO Ultimative Reinigung — ORIGINAL Aufsteckbürsten für Elektrische Oral-B iO Zahnbürsten — Bürstenköpfe Zahnbürstenaufsatz Ersatzbürsten Fortschrittliche Tiefenreinigung — Schwarz 10 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	310K	=	9.03%	5.08%	54	7.62%
Wondersmile Schallzahnbürste PRO - Testsieger 2025-100 Tage risikofrei testen - TÜV-geprüft - Elektrische Zahnbürste 4 Programme - 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)	...> Schall	WonderSmile	151.5K	45.70%	4.68%	10.01%	100	10.86%
Oral-B Vitality Pro Elektrische Zahnbürste — Electric Toothbrush Inkl. 1 Aufsteckbürste — 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz	...> Rotierend	Oral-B	148.7K	25.31%	8.38%	3.03%	87	7.31%
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 8er-Pack HX6068/88	...> Ersatzzahnbürsten & -düsen	PHILIPS	116.3K	=	1.85%	7.98%	97	2.11%
Oral-B iO Series 3 Plus Edition Elektrische Zahnbürste — Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi für Zahnpflege Designed by Braun TESTSIEGER Stiftung Warentest (12-2024) — Schwarz	...> Rotierend	Oral-B	92.3K	=	7.36%	17.37%	62	9.88%
Oral-B iO Ultimative Reinigung — ORIGINAL Aufsteckbürsten für Elektrische Oral-B iO Zahnbürsten — Bürstenköpfe Zahnbürstenaufsatz Ersatzbürsten Fortschrittliche Tiefenreinigung — Schwarz 10 Stück	...> Ersatzzahnbürsten & -düsen	Oral-B	310K	=	9.03%	5.08%	54	7.62%
Wondersmile Schallzahnbürste PRO - Testsieger 2025-100 Tage risikofrei testen - TÜV-geprüft - Elektrische Zahnbürste 4 Programme - 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)	...> Schall	WonderSmile	151.5K	45.70%	4.68%	10.01%	100	10.86%
Oral-B Vitality Pro Elektrische Zahnbürste — Electric Toothbrush Inkl. 1 Aufsteckbürste — 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz	...> Rotierend	Oral-B	148.7K	25.31%	8.38%	3.03%	87	7.31%
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 8er-Pack HX6068/88	...> Ersatzzahnbürsten & -düsen	PHILIPS	116.3K	=	1.85%	7.98%	97	2.11%
Oral-B iO Series 3 Plus Edition Elektrische Zahnbürste — Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi für Zahnpflege Designed by Braun TESTSIEGER Stiftung Warentest (12-2024) — Schwarz	...> Rotierend	Oral-B	92.3K	=	7.36%	17.37%	62	9.88%
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Top-level analysis of the Mund- & Zahnpflege category on amazon.de

During 2025-11-01T00:00:00, the Mund- & Zahnpflege category on amazon.de generated a total revenue of €70.6M.

The leading brands in this category are Oral-B, Zahnheld, and Philips Sonicare, which stand out in terms of revenue and consumer engagement.

The top-performing product was Oral-B iO Ultimative Reinigung — ORIGINAL Aufsteckbürsten für Elektrische Oral-B iO Zahnbürsten — Bürstenköpfe Zahnbürstenaufsatz Ersatzbürsten Fortschrittliche Tiefenreinigung — Schwarz 10 Stück, and it's the best-selling item in the category.