Best Selling Rasur & Enthaarung Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Rasur & Enthaarung in amazon.de for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Rasur & Enthaarung category

See which brands are leading the Rasur & Enthaarung category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Braun	22.33%	5.94pp	2.3M	136.72%	4.18%	27.48%	€96.12	9.55%
Wilkinson Sword	2.35%	0.79pp	1M	136.70%	4.18%	19.98%	€21.76	0.10%
Veet	1.96%	0.69pp	1.8M	71.26%	3.93%	14.88%	€87.28	2.63%
PHILIPS	26.92%	0.52pp	892.5K	121.81%	2.55%	15.21%	€96.04	9.23%
MANSPOT	0.59%	0.51pp	2.1M	27.05%	0.02%	26.23%	€15.77	6.45%
Braun	22.33%	5.94pp	2.3M	136.72%	4.18%	27.48%	€96.12	9.55%
Wilkinson Sword	2.35%	0.79pp	1M	136.70%	4.18%	19.98%	€21.76	0.10%
Veet	1.96%	0.69pp	1.8M	71.26%	3.93%	14.88%	€87.28	2.63%
PHILIPS	26.92%	0.52pp	892.5K	121.81%	2.55%	15.21%	€96.04	9.23%
MANSPOT	0.59%	0.51pp	2.1M	27.05%	0.02%	26.23%	€15.77	6.45%
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Channels Breakdown & Performance

Understand where the top brands in the Rasur & Enthaarung category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Braun

Wilkinson Sword

Veet

PHILIPS

MANSPOT

Top selling sub-categories in the Rasur & Enthaarung category

Explore the breakdown of sub-categories within the Rasur & Enthaarung category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	Unlock full list >	9.89%	9.84%	15.71%	< 50	1.78%
	82	16.82%	14.46%	8.33%	96	0.08%
Rasierer	< 50	19.70%	11.65%	9.15%	< 50	1.99%
Rasierklingen & Kartuschen	Unlock full list >	9.50%	10.00%	18.58%	93	4.16%
	100	8.64%	10.00%	4.78%	94	5.89%
Rasierpinsel	83	9.91%	3.59%	9.35%	100	12.24%
Rasierständer	99	8.36%	16.82%	4.28%	89	3.77%
Rasierseifenschalen	Unlock full list >	9.36%	7.70%	7.34%	84	4.31%
	88	19.35%	8.43%	16.77%	97	0.02%
Körperhaartrimmer	65	9.96%	9.72%	14.70%	< 50	0.98%
Gesichtshaartrimmer	< 50	15.81%	15.46%	7.98%	72	0.85%
Trimmer- & Scherkämme	57	7.99%	9.51%	15.84%	< 50	9.15%
Sets & Kits	52	9.09%	9.95%	19.46%	57	5.86%
Trimmer für Frauen	Unlock full list >	9.72%	9.64%	16.57%	90	8.47%
	84	5.05%	7.70%	9.62%	87	15.35%
	< 50	3.29%	3.14%	6.88%	55	18.31%
Reinigung	83	7.75%	3.29%	15.20%	97	9.76%
Lade- & Netzgeräte	96	5.88%	1.14%	8.99%	100	9.20%
Etuis	Unlock full list >	14.99%	16.28%	9.90%	75	7.32%
	99	0.76%	3.21%	1.96%	97	15.92%
Folienrasierer	89	1.08%	4.83%	6.97%	69	9.95%
Rotationsrasierer	Unlock full list >	6.46%	1.27%	0.27%	< 50	13.08%
Damen	Unlock full list >	13.62%	4.55%	17.46%	54	5.51%
	90	1.08%	3.29%	5.58%	99	9.98%
	99	9.32%	2.74%	9.89%	70	4.23%
Streifen	69	11.04%	5.84%	5.84%	< 50	4.86%
Wachswärmer	60	7.64%	9.83%	2.37%	< 50	7.23%
Kits	81	5.64%	0.97%	2.39%	58	10.18%
Wachs	99	13.83%	8.45%	7.19%	98	2.44%
Zuckerpaste	Unlock full list >	6.39%	9.38%	0.11%	91	0.52%
Enthaarungsmittel	74	10.83%	6.10%	14.60%	100	3.87%
Pinzetten	100	1.17%	6.40%	4.67%	100	5.95%
	96	9.99%	10.45%	9.83%	59	2.39%
Epiliergeräte	72	9.92%	9.28%	11.10%	67	10.27%
Zubehör & Ersatzteile	Unlock full list >	13.56%	19.16%	10.00%	98	6.00%
	97	4.82%	1.24%	2.05%	100	9.17%
Systeme	Unlock full list >	6.33%	3.18%	0.01%	66	8.36%
	88	9.39%	9.88%	7.46%	85	6.68%
	< 50	17.76%	7.38%	11.82%	72	2.04%
Lotionen & Fluide	97	16.29%	14.98%	8.15%	99	7.84%
Balms	< 50	9.83%	9.48%	10.14%	< 50	9.33%
Gele	Unlock full list >	14.55%	19.84%	9.97%	91	5.49%
	59	2.63%	4.94%	17.04%	93	4.86%
Bartöle	< 50	8.58%	7.95%	9.04%	69	7.92%
Bart Conditioner	Unlock full list >	9.72%	2.44%	19.98%	74	2.36%
Behandlung eingewachsener Haare	< 50	8.35%	9.97%	3.99%	74	3.27%
Kits	100	18.64%	13.06%	8.88%	100	1.25%
Schnurrbartwachse	Unlock full list >	4.98%	9.16%	7.78%	55	2.53%
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	Unlock full list >	9.89%	9.84%	15.71%	< 50	1.78%
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Top Products on the Rasur & Enthaarung Category

Discover the most-viewed products in the Rasur & Enthaarung category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	277.1K	45.45%	5.38%	4.79%	< 50	14.66%
Philips OneBlade Original 360-Klingen passend für alle OneBlade und Pro Modelle original von Philips 5er-Pack (Modell QP450/50)	...> Gesichtshaartrimmer	PHILIPS	188.4K	=	18.40%	2.76%	85	3.54%
Gillette Fusion 5 Klingen Herren 24 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Rasur	...> Rasierklingen & Kartuschen	Gillette	134.1K	=	2.44%	6.69%	65	8.28%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	133K	64.17%	5.90%	9.84%	96	15.55%
PHILIPS OneBlade 360 Face - elektrischer Rasierer & Trimmer 2x 360 Klingen verstellbarer 5-in-1-Trimmaufsatz Nass- & Trockenrasur Akku-USB fürs Gesicht (QP2734/30)	...> Körperhaartrimmer	PHILIPS	105K	231.48%	7.15%	2.90%	82	0.13%
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	277.1K	45.45%	5.38%	4.79%	< 50	14.66%
Philips OneBlade Original 360-Klingen passend für alle OneBlade und Pro Modelle original von Philips 5er-Pack (Modell QP450/50)	...> Gesichtshaartrimmer	PHILIPS	188.4K	=	18.40%	2.76%	85	3.54%
Gillette Fusion 5 Klingen Herren 24 Original Rasierklingen Orange - Für Nassrasierer mit Größerem Gleitstreifen für Ein Sanftes Gleiten Und für Eine Unglaublich Gründliche Rasur	...> Rasierklingen & Kartuschen	Gillette	134.1K	=	2.44%	6.69%	65	8.28%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	133K	64.17%	5.90%	9.84%	96	15.55%
PHILIPS OneBlade 360 Face - elektrischer Rasierer & Trimmer 2x 360 Klingen verstellbarer 5-in-1-Trimmaufsatz Nass- & Trockenrasur Akku-USB fürs Gesicht (QP2734/30)	...> Körperhaartrimmer	PHILIPS	105K	231.48%	7.15%	2.90%	82	0.13%
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Top-level analysis of the Rasur & Enthaarung category on amazon.de

During 2026-07-01T00:00:00, the Rasur & Enthaarung category on amazon.de generated a total revenue of €41.4M.

The leading brands in this category are Braun, Wilkinson Sword, and Veet, which stand out in terms of revenue and consumer engagement.

The top-performing product was PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31), and it's the best-selling item in the category.