Best Selling Rasur & Enthaarung Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Rasur & Enthaarung in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Rasur & Enthaarung category

See which brands are leading the Rasur & Enthaarung category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Braun	20.96%	2.69pp	1.7M	16.18%	4.41%	21.59%	€92.20	1.72%
Wilkinson Sword	2.53%	1.35pp	385.7K	12.30%	2.10%	12.13%	€91.62	0.23%
Panasonic	3.35%	1.34pp	1.1M	11.77%	4.04%	9.58%	€81.47	1.21%
Veet	1.96%	1.11pp	1.5M	3.89%	3.72%	18.98%	€6.29	0.47%
Wahl	1.09%	0.58pp	1.4M	11.40%	4.38%	18.69%	€27.48	1.00%
Braun	20.96%	2.69pp	1.7M	16.18%	4.41%	21.59%	€92.20	1.72%
Wilkinson Sword	2.53%	1.35pp	385.7K	12.30%	2.10%	12.13%	€91.62	0.23%
Panasonic	3.35%	1.34pp	1.1M	11.77%	4.04%	9.58%	€81.47	1.21%
Veet	1.96%	1.11pp	1.5M	3.89%	3.72%	18.98%	€6.29	0.47%
Wahl	1.09%	0.58pp	1.4M	11.40%	4.38%	18.69%	€27.48	1.00%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Rasur & Enthaarung category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Braun

Wilkinson Sword

Panasonic

Veet

Wahl

Top selling sub-categories in the Rasur & Enthaarung category

Explore the breakdown of sub-categories within the Rasur & Enthaarung category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	Unlock full list >	9.89%	9.84%	15.71%	< 50	1.78%
	82	16.82%	14.46%	8.33%	96	0.08%
Rasierer	< 50	19.70%	11.65%	9.15%	< 50	1.99%
Rasierklingen & Kartuschen	Unlock full list >	9.50%	10.00%	18.58%	93	4.16%
	100	8.64%	10.00%	4.78%	94	5.89%
Rasierpinsel	83	9.91%	3.59%	9.35%	100	12.24%
Rasierständer	99	8.36%	16.82%	4.28%	89	3.77%
Rasierseifenschalen	Unlock full list >	9.36%	7.70%	7.34%	84	4.31%
	84	5.05%	7.70%	9.62%	87	15.35%
	< 50	3.29%	3.14%	6.88%	55	18.31%
Reinigung	83	7.75%	3.29%	15.20%	97	9.76%
Lade- & Netzgeräte	96	5.88%	1.14%	8.99%	100	9.20%
Etuis	Unlock full list >	14.99%	16.28%	9.90%	75	7.32%
	99	0.76%	3.21%	1.96%	97	15.92%
Folienrasierer	89	1.08%	4.83%	6.97%	69	9.95%
Rotationsrasierer	Unlock full list >	6.46%	1.27%	0.27%	< 50	13.08%
Damen	Unlock full list >	13.62%	4.55%	17.46%	54	5.51%
	88	19.35%	8.43%	16.77%	97	0.02%
Körperhaartrimmer	65	9.96%	9.72%	14.70%	< 50	0.98%
Trimmer- & Scherkämme	57	7.99%	9.51%	15.84%	< 50	9.15%
Gesichtshaartrimmer	< 50	15.81%	15.46%	7.98%	72	0.85%
Sets & Kits	52	9.09%	9.95%	19.46%	57	5.86%
Trimmer für Frauen	Unlock full list >	9.72%	9.64%	16.57%	90	8.47%
	90	1.08%	3.29%	5.58%	99	9.98%
	99	9.32%	2.74%	9.89%	70	4.23%
Streifen	69	11.04%	5.84%	5.84%	< 50	4.86%
Kits	81	5.64%	0.97%	2.39%	58	10.18%
Wachswärmer	60	7.64%	9.83%	2.37%	< 50	7.23%
Wachs	99	13.83%	8.45%	7.19%	98	2.44%
Spatel	Unlock full list >	8.24%	3.29%	4.21%	100	7.50%
Enthaarungsmittel	74	10.83%	6.10%	14.60%	100	3.87%
Pinzetten	100	1.17%	6.40%	4.67%	100	5.95%
	96	9.99%	10.45%	9.83%	59	2.39%
Epiliergeräte	72	9.92%	9.28%	11.10%	67	10.27%
Zubehör & Ersatzteile	Unlock full list >	13.56%	19.16%	10.00%	98	6.00%
	97	4.82%	1.24%	2.05%	100	9.17%
Systeme	Unlock full list >	6.33%	3.18%	0.01%	66	8.36%
	88	9.39%	9.88%	7.46%	85	6.68%
	< 50	17.76%	7.38%	11.82%	72	2.04%
Lotionen & Fluide	97	16.29%	14.98%	8.15%	99	7.84%
Balms	< 50	9.83%	9.48%	10.14%	< 50	9.33%
Gele	Unlock full list >	14.55%	19.84%	9.97%	91	5.49%
	59	2.63%	4.94%	17.04%	93	4.86%
Bartöle	< 50	8.58%	7.95%	9.04%	69	7.92%
Bart Conditioner	Unlock full list >	9.72%	2.44%	19.98%	74	2.36%
Behandlung eingewachsener Haare	< 50	8.35%	9.97%	3.99%	74	3.27%
Kits	100	18.64%	13.06%	8.88%	100	1.25%
Schnurrbartwachse	Unlock full list >	4.98%	9.16%	7.78%	55	2.53%
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	Unlock full list >	9.89%	9.84%	15.71%	< 50	1.78%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Rasur & Enthaarung Category

Discover the most-viewed products in the Rasur & Enthaarung category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	141.8K	57.71%	5.38%	4.79%	< 50	14.66%
Gillette Proglide Rasierer Herren Nassrasierer Silber/Schwarz	...> Rasierer	Gillette	107.4K	155.72%	16.84%	9.90%	67	9.99%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	93.1K	3.25%	5.90%	9.84%	96	15.55%
Gillette Fusion 5 Klingen Herren 4 Original Rasierklingen Orange	...> Rasierer	Gillette	77.9K	=	13.06%	0.32%	< 50	7.31%
Philips OneBlade First Shave Klingen passend für alle OneBlade und OneBlade Pro Modelle für besonders empfindliche Haut im Gesicht original von Philips 2er-Pack (Modell QP225/50)	...> Trimmer- & Scherkämme	PHILIPS	69.8K	=	14.27%	8.36%	60	17.11%
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	141.8K	57.71%	5.38%	4.79%	< 50	14.66%
Gillette Proglide Rasierer Herren Nassrasierer Silber/Schwarz	...> Rasierer	Gillette	107.4K	155.72%	16.84%	9.90%	67	9.99%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	93.1K	3.25%	5.90%	9.84%	96	15.55%
Gillette Fusion 5 Klingen Herren 4 Original Rasierklingen Orange	...> Rasierer	Gillette	77.9K	=	13.06%	0.32%	< 50	7.31%
Philips OneBlade First Shave Klingen passend für alle OneBlade und OneBlade Pro Modelle für besonders empfindliche Haut im Gesicht original von Philips 2er-Pack (Modell QP225/50)	...> Trimmer- & Scherkämme	PHILIPS	69.8K	=	14.27%	8.36%	60	17.11%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Rasur & Enthaarung category on amazon.de

During 2026-08-01T00:00:00, the Rasur & Enthaarung category on amazon.de generated a total revenue of €32.6M.

The leading brands in this category are Braun, Wilkinson Sword, and Panasonic, which stand out in terms of revenue and consumer engagement.

The top-performing product was PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31), and it's the best-selling item in the category.