Best Selling Elektronik & Foto Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Elektronik & Foto in amazon.de for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the Elektronik & Foto category

See which brands are leading the Elektronik & Foto category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Samsung	9.86%	1.83pp	6.9M	2.77%	2.87%	16.89%	€403.49	3.04%
Xiaomi	2.98%	0.72pp	6.2M	2.13%	2.37%	13.95%	€213.21	1.46%
WOW!	0.45%	0.44pp	2.3M	1.69%	2.38%	15.79%	€365.45	2.08%
XREAL	0.40%	0.35pp	1.6M	2.74%	2.56%	15.01%	€153.55	2.77%
UGREEN	0.61%	0.32pp	6.6M	2.72%	1.28%	16.86%	€45.22	2.48%
Samsung	9.86%	1.83pp	6.9M	2.77%	2.87%	16.89%	€403.49	3.04%
Xiaomi	2.98%	0.72pp	6.2M	2.13%	2.37%	13.95%	€213.21	1.46%
WOW!	0.45%	0.44pp	2.3M	1.69%	2.38%	15.79%	€365.45	2.08%
XREAL	0.40%	0.35pp	1.6M	2.74%	2.56%	15.01%	€153.55	2.77%
UGREEN	0.61%	0.32pp	6.6M	2.72%	1.28%	16.86%	€45.22	2.48%
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Channels Breakdown & Performance

Understand where the top brands in the Elektronik & Foto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Samsung

Xiaomi

WOW!

XREAL

UGREEN

Top selling sub-categories in the Elektronik & Foto category

Explore the breakdown of sub-categories within the Elektronik & Foto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
Kfz-Zubehör	79	7.54%	9.23%	2.65%	54	12.29%
Smartwatch Zubehör	Unlock full list >	2.96%	3.43%	7.92%	92	9.73%
	95	11.35%	6.23%	1.74%	74	9.59%
Simlockfreie Handys	< 50	6.98%	9.44%	4.99%	88	9.52%
Seniorenhandys	57	6.55%	9.45%	13.07%	52	0.28%
Prepaid-Handys	Unlock full list >	8.16%	9.99%	3.88%	71	2.56%
	74	11.27%	16.59%	3.00%	93	9.68%
Prepaid	Unlock full list >	2.56%	11.36%	10.20%	< 50	11.27%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterien & Ladegeräte-Sets	97	7.39%	4.74%	9.81%	57	3.86%
Batterietester	Unlock full list >	16.05%	10.76%	14.77%	56	8.83%
	74	0.98%	9.47%	12.10%	99	9.39%
	78	19.22%	3.21%	13.80%	80	15.87%
In-Ear-Ohrhörer	84	5.11%	9.90%	7.56%	< 50	18.52%
Bluetooth-Kopfhörer	98	6.31%	3.28%	9.44%	84	1.86%
Noise-Cancelling-Kopfhörer	68	1.30%	4.76%	6.08%	100	2.25%
HiFi-Kopfhörer	< 50	2.91%	7.34%	5.43%	85	12.99%
Open-Ear-Kopfhörer	Unlock full list >	3.19%	17.75%	4.32%	95	4.11%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Verlängerungskabel	Unlock full list >	8.00%	3.72%	15.88%	84	16.74%
	84	0.07%	6.89%	3.78%	54	9.29%
	63	7.08%	4.31%	9.72%	99	3.24%
Kabel	58	0.65%	15.29%	5.12%	55	3.33%
TV-Halterungen & Standfüße	< 50	2.67%	7.37%	4.28%	61	4.78%
Fernbedienungen	97	0.73%	8.75%	3.54%	98	7.14%
Reinigung	97	10.59%	18.22%	15.90%	98	0.97%
Satelliten-Zubehör	Unlock full list >	6.12%	8.35%	0.44%	72	9.26%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
	83	3.68%	6.61%	3.00%	99	5.27%
DVD-Player	< 50	5.79%	2.97%	14.17%	< 50	16.25%
HD-DVD-Player	< 50	2.60%	1.32%	7.51%	64	2.84%
DVD-Video-Rekorder-Kombinationen	95	14.75%	9.98%	14.45%	< 50	4.18%
DVD-Rekorder	Unlock full list >	7.20%	0.60%	9.72%	90	9.93%
	77	7.09%	8.03%	3.52%	99	8.06%
Satelliten-Receiver	Unlock full list >	19.15%	9.48%	10.18%	< 50	6.52%
	84	5.39%	3.26%	13.73%	82	15.80%
	83	2.15%	6.79%	4.31%	99	6.48%
Fotostudio & Beleuchtung	< 50	7.83%	5.25%	2.77%	< 50	7.01%
Akkus, Ladegeräte & Netzteile	74	5.62%	0.70%	1.57%	68	17.31%
Camcorderzubehör	98	11.33%	4.48%	6.51%	84	1.86%
Filme	89	10.64%	4.55%	15.95%	88	13.88%
Stativzubehör	Unlock full list >	6.33%	1.08%	11.99%	95	12.91%
	94	10.00%	0.01%	9.60%	95	9.87%
Dreibein-Stative	96	6.99%	12.07%	0.58%	100	8.65%
Klemm- & Mini-Stative	78	12.91%	7.78%	17.94%	< 50	7.79%
Stativköpfe	100	5.93%	2.79%	9.28%	92	1.26%
Einbein-Stative	Unlock full list >	7.26%	4.56%	9.77%	86	3.60%
	54	8.22%	9.59%	3.82%	67	14.09%
Ferngläser	100	9.90%	16.01%	8.82%	75	4.62%
Zielfernrohre	< 50	18.85%	13.47%	12.03%	58	9.48%
Teleskope	66	9.96%	9.76%	8.06%	99	17.19%
Spektive	98	15.88%	10.60%	14.94%	86	8.78%
Monokulare	Unlock full list >	9.07%	9.93%	5.46%	95	16.94%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
	88	9.33%	4.93%	9.89%	90	9.63%
Kompaktkameras	56	9.71%	8.48%	9.57%	< 50	11.53%
Kompakte Systemkameras	100	5.91%	2.76%	9.27%	78	1.23%
Digitale Spiegelreflexkameras	89	16.21%	0.05%	18.33%	87	19.57%
Sofortbildkameras	Unlock full list >	1.20%	9.99%	3.93%	87	9.99%
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
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Top Products on the Elektronik & Foto Category

Discover the most-viewed products in the Elektronik & Foto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	571.7K	=	0.28%	6.82%	80	9.93%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	485.6K	=	13.59%	6.38%	90	8.27%
Amazon Fire TV Stick HD Free- und Live-TV Alexa-Sprachfernbedienung Smart-Home-Steuerung HD-Streaming	...> Streaming-Clients	Amazon	458.1K	22.69%	6.65%	10.93%	97	13.09%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	413.6K	=	8.95%	8.34%	84	8.66%
OOONO Co-Driver NO2 - Optimierter Co-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	309.7K	30.05%	15.53%	1.28%	67	9.84%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	571.7K	=	0.28%	6.82%	80	9.93%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	485.6K	=	13.59%	6.38%	90	8.27%
Amazon Fire TV Stick HD Free- und Live-TV Alexa-Sprachfernbedienung Smart-Home-Steuerung HD-Streaming	...> Streaming-Clients	Amazon	458.1K	22.69%	6.65%	10.93%	97	13.09%
Apple iPhone 17 Pro 256 GB: 6 3" Display mit ProMotion bis zu 120 Hz A19 Pro Chip bahnbrechende Batterielaufzeit Pro Fusion Kamera-System mit Center Stage Frontkamera; Tiefblau	...> Simlockfreie Handys	Apple	413.6K	=	8.95%	8.34%	84	8.66%
OOONO Co-Driver NO2 - Optimierter Co-Driver fürs Auto - Warnt vor Tempo-Kontrollen und Gefahrenstellen - Wiederaufladbar - LED-Anzeige - CarPlay & Android Auto kompatibel	...> Auto-Elektronik	OOONO	309.7K	30.05%	15.53%	1.28%	67	9.84%
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Top-level analysis of the Elektronik & Foto category on amazon.de

During 2026-05-01T00:00:00, the Elektronik & Foto category on amazon.de generated a total revenue of €816.5M.

The leading brands in this category are Samsung, Xiaomi, and WOW!, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C, and it's the best-selling item in the category.