Best Selling Elektronik & Foto Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Elektronik & Foto in amazon.de for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Elektronik & Foto category

See which brands are leading the Elektronik & Foto category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Xiaomi	3.11%	1.12pp	6.3M	101.03%	2.51%	33.87%	€221.67	10.19%
Amazon	3.42%	0.85pp	3.2M	6.85%	2.12%	11.11%	€87.12	3.87%
Samsung	10.36%	0.73pp	2.6M	63.36%	1.22%	12.81%	€16.88	7.84%
DJI	2.16%	0.59pp	5.1M	51.39%	0.04%	33.84%	€5.50	2.16%
Garmin	0.75%	0.43pp	5.8M	98.35%	2.15%	3.34%	€220.57	0.02%
Xiaomi	3.11%	1.12pp	6.3M	101.03%	2.51%	33.87%	€221.67	10.19%
Amazon	3.42%	0.85pp	3.2M	6.85%	2.12%	11.11%	€87.12	3.87%
Samsung	10.36%	0.73pp	2.6M	63.36%	1.22%	12.81%	€16.88	7.84%
DJI	2.16%	0.59pp	5.1M	51.39%	0.04%	33.84%	€5.50	2.16%
Garmin	0.75%	0.43pp	5.8M	98.35%	2.15%	3.34%	€220.57	0.02%
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Channels Breakdown & Performance

Understand where the top brands in the Elektronik & Foto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Xiaomi

Amazon

Samsung

DJI

Garmin

Top selling sub-categories in the Elektronik & Foto category

Explore the breakdown of sub-categories within the Elektronik & Foto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
Smartwatch Zubehör	89	2.96%	3.43%	7.92%	92	9.73%
Kfz-Zubehör	Unlock full list >	7.54%	9.23%	2.65%	54	12.29%
	95	11.35%	6.23%	1.74%	74	9.59%
Simlockfreie Handys	< 50	6.98%	9.44%	4.99%	88	9.52%
Seniorenhandys	57	6.55%	9.45%	13.07%	52	0.28%
Prepaid-Handys	Unlock full list >	8.16%	9.99%	3.88%	71	2.56%
	74	11.27%	16.59%	3.00%	93	9.68%
Prepaid	Unlock full list >	2.56%	11.36%	10.20%	< 50	11.27%
	78	1.45%	7.68%	5.65%	76	7.53%
Einwegbatterien	100	4.86%	8.88%	9.20%	84	6.04%
Akkus	51	6.10%	0.01%	0.82%	100	18.27%
Ladegeräte für Haushaltsbatterien	91	13.21%	8.06%	17.63%	100	7.90%
Batterietester	< 50	16.05%	10.76%	14.77%	56	8.83%
Batterien & Ladegeräte-Sets	Unlock full list >	7.39%	4.74%	9.81%	57	3.86%
	74	0.98%	9.47%	12.10%	99	9.39%
	78	19.22%	3.21%	13.80%	80	15.87%
In-Ear-Ohrhörer	84	5.11%	9.90%	7.56%	< 50	18.52%
Bluetooth-Kopfhörer	98	6.31%	3.28%	9.44%	84	1.86%
Noise-Cancelling-Kopfhörer	68	1.30%	4.76%	6.08%	100	2.25%
Open-Ear-Kopfhörer	63	3.19%	17.75%	4.32%	95	4.11%
Funk-Kopfhörer	Unlock full list >	10.83%	9.86%	18.46%	80	1.58%
Ohrpolster	51	4.09%	9.13%	8.38%	56	9.52%
Adapter	< 50	9.56%	6.84%	18.26%	73	3.89%
Taschen & Cases	100	6.69%	11.96%	9.21%	96	8.84%
Verlängerungskabel	Unlock full list >	8.00%	3.72%	15.88%	84	16.74%
	84	0.07%	6.89%	3.78%	54	9.29%
	63	7.08%	4.31%	9.72%	99	3.24%
Kabel	58	0.65%	15.29%	5.12%	55	3.33%
TV-Halterungen & Standfüße	< 50	2.67%	7.37%	4.28%	61	4.78%
Fernbedienungen	97	0.73%	8.75%	3.54%	98	7.14%
Satelliten-Zubehör	91	6.12%	8.35%	0.44%	72	9.26%
Beamer-Zubehör	Unlock full list >	6.84%	1.84%	13.04%	< 50	11.85%
Fernseher	70	2.09%	0.29%	5.27%	97	9.50%
Beamer	88	3.74%	8.09%	13.71%	85	4.57%
	77	7.09%	8.03%	3.52%	99	8.06%
Satelliten-Receiver	Unlock full list >	19.15%	9.48%	10.18%	< 50	6.52%
	83	3.68%	6.61%	3.00%	99	5.27%
DVD-Player	< 50	5.79%	2.97%	14.17%	< 50	16.25%
HD-DVD-Player	< 50	2.60%	1.32%	7.51%	64	2.84%
DVD-Video-Rekorder-Kombinationen	95	14.75%	9.98%	14.45%	< 50	4.18%
DVD-Rekorder	Unlock full list >	7.20%	0.60%	9.72%	90	9.93%
	84	5.39%	3.26%	13.73%	82	15.80%
	83	2.15%	6.79%	4.31%	99	6.48%
Fotostudio & Beleuchtung	< 50	7.83%	5.25%	2.77%	< 50	7.01%
Akkus, Ladegeräte & Netzteile	74	5.62%	0.70%	1.57%	68	17.31%
Camcorderzubehör	98	11.33%	4.48%	6.51%	84	1.86%
Filme	89	10.64%	4.55%	15.95%	88	13.88%
Filter	Unlock full list >	4.84%	16.51%	1.38%	62	2.80%
	94	10.00%	0.01%	9.60%	95	9.87%
Dreibein-Stative	96	6.99%	12.07%	0.58%	100	8.65%
Klemm- & Mini-Stative	78	12.91%	7.78%	17.94%	< 50	7.79%
Stativköpfe	100	5.93%	2.79%	9.28%	92	1.26%
Einbein-Stative	Unlock full list >	7.26%	4.56%	9.77%	86	3.60%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
	54	8.22%	9.59%	3.82%	67	14.09%
Ferngläser	100	9.90%	16.01%	8.82%	75	4.62%
Zielfernrohre	< 50	18.85%	13.47%	12.03%	58	9.48%
Teleskope	66	9.96%	9.76%	8.06%	99	17.19%
Entfernungsmesser	93	18.26%	16.31%	9.29%	75	9.88%
Monokulare	Unlock full list >	9.07%	9.93%	5.46%	95	16.94%
	84	9.27%	19.62%	14.52%	82	0.09%
Sofortbildkameras	100	14.00%	14.72%	19.42%	87	3.82%
Einwegkameras	85	8.11%	3.78%	2.57%	88	16.99%
Kompaktkameras	99	18.58%	7.61%	13.17%	99	10.54%
Analoge Spiegelreflexkameras	Unlock full list >	16.75%	2.60%	19.37%	91	7.03%
	88	8.90%	17.40%	4.62%	68	4.12%
	100	2.95%	7.68%	3.71%	92	6.93%
Wartung, Instandhaltung & Reparaturen	88	6.46%	9.99%	4.66%	89	15.72%
Hüllen & Cases	81	9.91%	9.01%	9.21%	56	13.32%
Ladegeräte	86	5.52%	10.49%	1.74%	< 50	8.12%
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Top Products on the Elektronik & Foto Category

Discover the most-viewed products in the Elektronik & Foto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	1M	=	0.28%	6.82%	80	9.93%
Amazon Fire TV Stick 4K Plus mit Unterstützung für Wi-Fi 6 sowie Streaming in Dolby Vision/Atmos und HDR10+ finde Serien schneller mit Alexa+	...> Streaming-Clients	Amazon	1M	=	13.95%	4.05%	64	1.85%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer mit aktiver Geräuschunterdrückung Adaptives Audio Personalisiertes 3D Audio Transparenzmodus USB-C Ladecase Kabelloses Laden	...> Noise-Cancelling-Kopfhörer	Apple	587.3K	199.01%	1.22%	2.32%	95	10.00%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	515.2K	=	13.59%	6.38%	90	8.27%
Echo Dot (Neueste Generation) \| Smarter WLAN- und Bluetooth-Lautsprecher und gigantischem sattem Klang \| Anthrazit mit Alexa+ Early Access	...> Lautsprecher	Amazon	514.1K	405.22%	5.12%	4.11%	< 50	9.83%
Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C	...> In-Ear-Ohrhörer	Apple	1M	=	0.28%	6.82%	80	9.93%
Amazon Fire TV Stick 4K Plus mit Unterstützung für Wi-Fi 6 sowie Streaming in Dolby Vision/Atmos und HDR10+ finde Serien schneller mit Alexa+	...> Streaming-Clients	Amazon	1M	=	13.95%	4.05%	64	1.85%
Apple AirPods 4 Kabellose Kopfhörer Bluetooth Kopfhörer mit aktiver Geräuschunterdrückung Adaptives Audio Personalisiertes 3D Audio Transparenzmodus USB-C Ladecase Kabelloses Laden	...> Noise-Cancelling-Kopfhörer	Apple	587.3K	199.01%	1.22%	2.32%	95	10.00%
Apple iPhone 17 256 GB: 6 3" Display mit ProMotion A19 Chip Center Stage Frontkamera für Smarte Gruppenselfies Verbesserte Kratzfestigkeit Batterie für den ganzen Tag; Schwarz	...> Simlockfreie Handys	Apple	515.2K	=	13.59%	6.38%	90	8.27%
Echo Dot (Neueste Generation) \| Smarter WLAN- und Bluetooth-Lautsprecher und gigantischem sattem Klang \| Anthrazit mit Alexa+ Early Access	...> Lautsprecher	Amazon	514.1K	405.22%	5.12%	4.11%	< 50	9.83%
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Top-level analysis of the Elektronik & Foto category on amazon.de

During 2026-07-01T00:00:00, the Elektronik & Foto category on amazon.de generated a total revenue of €1.1B.

The leading brands in this category are Xiaomi, Amazon, and Samsung, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple AirPods Pro 3 Kabellose In‑Ear Kopfhörer Aktive Geräuschunterdrückung Herzfrequenzmessung Hörgerätefunktion Bluetooth Kopfhörer 3D Audio Hi‑Fi Sound Laden über USB‑C, and it's the best-selling item in the category.