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Best Selling Sanitärbedarf & Reinigungsmittel Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Sanitärbedarf & Reinigungsmittel category

See which brands are leading the Sanitärbedarf & Reinigungsmittel category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SHARK	15.98%	15.44pp	46.6K	5112.64%	9.19%	60.30%	€495.45	13.01%
Philips Domestic Appliances	5.56%	5.55pp	18.7K	3522.76%	8.22%	34.56%	€372.25	10.12%
Tork	9.66%	4.66pp	46.4K	394.80%	4.28%	24.71%	€304.99	4.06%
FRANZ MENSCH	1.17%	1.16pp	700	1118.27%	8.96%	42.89%	€425.28	7.07%
Satino	1.03%	0.90pp	13.1K	2902.40%	2.65%	13.65%	€237.72	6.69%
SHARK	15.98%	15.44pp	46.6K	5112.64%	9.19%	60.30%	€495.45	13.01%
Philips Domestic Appliances	5.56%	5.55pp	18.7K	3522.76%	8.22%	34.56%	€372.25	10.12%
Tork	9.66%	4.66pp	46.4K	394.80%	4.28%	24.71%	€304.99	4.06%
FRANZ MENSCH	1.17%	1.16pp	700	1118.27%	8.96%	42.89%	€425.28	7.07%
Satino	1.03%	0.90pp	13.1K	2902.40%	2.65%	13.65%	€237.72	6.69%
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Channels Breakdown & Performance

Understand where the top brands in the Sanitärbedarf & Reinigungsmittel category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SHARK

Philips Domestic Appliances

Tork

FRANZ MENSCH

Satino

Top selling sub-categories in the Sanitärbedarf & Reinigungsmittel category

Explore the breakdown of sub-categories within the Sanitärbedarf & Reinigungsmittel category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	4.16%	9.20%	8.41%	92	9.50%
Allzweckreiniger	58	1.78%	6.56%	7.35%	< 50	9.89%
Entfettungsmittel	< 50	1.90%	5.34%	5.00%	54	19.57%
Bodenreiniger	90	12.03%	4.04%	9.98%	93	10.00%
Abflussöffner	95	8.03%	3.76%	15.96%	97	9.04%
	60	7.27%	2.52%	14.03%	< 50	14.87%
Waschmittel	Unlock full list >	2.58%	5.87%	5.89%	< 50	19.41%
	< 50	9.33%	1.71%	9.73%	< 50	7.92%
Papierhandtücher	86	5.67%	9.30%	7.53%	100	9.28%
Toilettensitzabdeckungen	< 50	8.93%	5.42%	18.84%	< 50	19.70%
Toilettenpapier	Unlock full list >	6.68%	11.94%	9.21%	86	8.85%
	62	14.80%	19.58%	9.95%	57	5.35%
	< 50	4.50%	0.83%	2.43%	< 50	9.30%
Zubehör für Staubsauger	< 50	3.54%	2.81%	3.86%	< 50	8.03%
Staubsauger	88	6.05%	2.81%	0.41%	91	8.54%
Kehrer	Unlock full list >	5.14%	0.53%	2.00%	93	10.73%
	< 50	7.96%	9.50%	15.77%	54	9.22%
Mopp- & Eimersets	99	6.79%	8.84%	12.94%	100	11.96%
Nassmopps	69	11.85%	3.88%	9.97%	< 50	6.84%
Zubehörteile	73	5.36%	7.91%	10.16%	68	14.78%
Eimer	Unlock full list >	14.67%	6.39%	9.96%	85	9.91%
	100	3.89%	2.72%	8.30%	92	9.56%
Ölabsorber	Unlock full list >	6.73%	1.67%	12.81%	87	13.65%
	71	11.98%	17.53%	9.97%	< 50	6.78%
Besenköpfe	100	9.53%	6.75%	18.46%	97	17.60%
Besenstiele	Unlock full list >	6.51%	11.76%	9.16%	63	8.90%
Fußmatten	Unlock full list >	17.53%	9.03%	8.35%	93	9.54%
	73	5.43%	2.00%	1.28%	91	8.89%
Urinale	94	5.50%	8.97%	1.19%	92	1.79%
Gewerbliche Papierhandtuchspender	89	4.18%	12.19%	1.23%	70	11.80%
Gewerbliche Papierhandtuchhalter	84	8.04%	5.55%	3.24%	97	6.76%
Wasserstopp-Teile	95	12.10%	6.83%	6.39%	80	3.91%
Gewerbliche Toilettenpapierspender	Unlock full list >	3.86%	8.09%	3.13%	87	3.67%
	70	9.27%	9.92%	6.94%	< 50	6.17%
Handseifen	60	14.98%	6.68%	9.94%	< 50	5.25%
Seifen- & Lotionspender	100	5.49%	8.00%	10.38%	92	14.55%
Handdesinfektionsmittel	74	17.85%	9.33%	9.63%	91	3.58%
	< 50	17.99%	16.38%	9.61%	67	3.49%
Spender für Damenhygieneprodukte	Unlock full list >	9.58%	9.99%	18.14%	86	3.78%
Handcremes	Unlock full list >	8.96%	9.91%	18.97%	< 50	6.29%
	75	4.16%	9.20%	8.41%	92	9.50%
Allzweckreiniger	58	1.78%	6.56%	7.35%	< 50	9.89%
Entfettungsmittel	< 50	1.90%	5.34%	5.00%	54	19.57%
Bodenreiniger	90	12.03%	4.04%	9.98%	93	10.00%
Abflussöffner	95	8.03%	3.76%	15.96%	97	9.04%
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Top Products on the Sanitärbedarf & Reinigungsmittel Category

Discover the most-viewed products in the Sanitärbedarf & Reinigungsmittel category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
EQM - ECO-301 - Isopropanol - Isopropylalkohol 99.9% - 1L - Reinigung von elektronischen Bauteilen Linsen und Bildschirmen - Reinigung von Harzen im 3D-Druck	...> Allzweckreiniger	Chemical Ecosolutions	122.8K	81.30%	5.56%	19.73%	100	2.39%
Philips OneUp 5000 Serie Elektrischer Wischmopp - 2X sauberere Böden² 2X schnelleres Wischen Zwei Feuchtigkeitseinstellungen für Harte & empfindliche Böden Kabellos mit 360° Drehgelenk (XV5113/01)	...> Nassmopps	Philips Domestic Appliances	49.6K	=	13.53%	11.13%	59	7.98%
Shark PowerDetect 2-in-1 Saug- und Wischroboter NeverTouch Pro 60 Tage selbstentleerend selbstnachfüllend mit 3D & LiDAR-Navigation NeverStuck-Hindernisumgehung Weiß/Mokka RV2800ZEEUWH	...> Staubsaugerroboter	SHARK	46.6K	=	6.87%	9.88%	72	7.12%
Vileda H2PrO Bodenwischer Set mit Eimer\| 100% Trennung von Frisch- und Schmutzwasser \| Hygienisches Reinigungssystem mit Mikrofaser \| Wassersparend ergonomisch \| Einhandbedienung \| Eco-Verpackung	...> Mopp- & Eimersets	Vileda	38.5K	=	9.48%	9.91%	85	1.41%
Maxxi Clean \| Reines Isopropanol (99 9%) Reinigungsalkohol \| 1x 750 ml Fettlöser & Lösungsmittel \| Rubbing Alcohol Isopropylalkohol Alkohol-Reiniger Reinigungsalkohol	...> Allzweckreiniger	Maxxi Clean	28.8K	3.12%	9.99%	18.26%	93	9.97%
EQM - ECO-301 - Isopropanol - Isopropylalkohol 99.9% - 1L - Reinigung von elektronischen Bauteilen Linsen und Bildschirmen - Reinigung von Harzen im 3D-Druck	...> Allzweckreiniger	Chemical Ecosolutions	122.8K	81.30%	5.56%	19.73%	100	2.39%
Philips OneUp 5000 Serie Elektrischer Wischmopp - 2X sauberere Böden² 2X schnelleres Wischen Zwei Feuchtigkeitseinstellungen für Harte & empfindliche Böden Kabellos mit 360° Drehgelenk (XV5113/01)	...> Nassmopps	Philips Domestic Appliances	49.6K	=	13.53%	11.13%	59	7.98%
Shark PowerDetect 2-in-1 Saug- und Wischroboter NeverTouch Pro 60 Tage selbstentleerend selbstnachfüllend mit 3D & LiDAR-Navigation NeverStuck-Hindernisumgehung Weiß/Mokka RV2800ZEEUWH	...> Staubsaugerroboter	SHARK	46.6K	=	6.87%	9.88%	72	7.12%
Vileda H2PrO Bodenwischer Set mit Eimer\| 100% Trennung von Frisch- und Schmutzwasser \| Hygienisches Reinigungssystem mit Mikrofaser \| Wassersparend ergonomisch \| Einhandbedienung \| Eco-Verpackung	...> Mopp- & Eimersets	Vileda	38.5K	=	9.48%	9.91%	85	1.41%
Maxxi Clean \| Reines Isopropanol (99 9%) Reinigungsalkohol \| 1x 750 ml Fettlöser & Lösungsmittel \| Rubbing Alcohol Isopropylalkohol Alkohol-Reiniger Reinigungsalkohol	...> Allzweckreiniger	Maxxi Clean	28.8K	3.12%	9.99%	18.26%	93	9.97%
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Top-level analysis of the Sanitärbedarf & Reinigungsmittel category on amazon.de

During July 2025, the Sanitärbedarf & Reinigungsmittel category on amazon.de generated a total revenue of €13.3M.

The leading brands in this category are SHARK, Philips Domestic Appliances, and Tork, which stand out in terms of revenue and consumer engagement.

The top-performing product was EQM - ECO-301 - Isopropanol - Isopropylalkohol 99.9% - 1L - Reinigung von elektronischen Bauteilen Linsen und Bildschirmen - Reinigung von Harzen im 3D-Druck, and it's the best-selling item in the category.