Best Selling Antivirus & Internet Security Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Antivirus & Internet Security in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Antivirus & Internet Security category

See which brands are leading the Antivirus & Internet Security category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
AVG	5.01%	3.02pp	27.8K	298.18%	12.23%	52.35%	€20.18	24.72%
Mullvad VPN	2.68%	1.39pp	27.8K	145.49%	9.02%	9.77%	€18.68	24.71%
G DATA	2.28%	1.07pp	27.6K	287.89%	12.18%	50.18%	€8.09	17.81%
NordVPN	6.18%	0.66pp	16.2K	297.44%	11.22%	34.70%	€4.01	11.14%
Adobe	2.29%	0.56pp	3.8K	255.24%	3.02%	28.48%	€16.65	13.08%
AVG	5.01%	3.02pp	27.8K	298.18%	12.23%	52.35%	€20.18	24.72%
Mullvad VPN	2.68%	1.39pp	27.8K	145.49%	9.02%	9.77%	€18.68	24.71%
G DATA	2.28%	1.07pp	27.6K	287.89%	12.18%	50.18%	€8.09	17.81%
NordVPN	6.18%	0.66pp	16.2K	297.44%	11.22%	34.70%	€4.01	11.14%
Adobe	2.29%	0.56pp	3.8K	255.24%	3.02%	28.48%	€16.65	13.08%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Internet Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

AVG

Mullvad VPN

G DATA

NordVPN

Adobe

Top selling sub-categories in the Antivirus & Internet Security category

Explore the breakdown of sub-categories within the Antivirus & Internet Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Antivirus & Internet Security Category

Discover the most-viewed products in the Antivirus & Internet Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
NordVPN Basis 10 Geräte 1 Jahr Premium-VPN-Software Digitaler Code	...> Antivirus & Internet Security	NordVPN	24.7K	278.90%	9.52%	11.63%	88	3.77%
Norton 360 Premium + Utilities Ultimate 2026 \| 10 Geräte \| 1 Jahr \|Aktivierungscode per Email	...> Antivirus & Internet Security	Norton	18.7K	13.08%	4.46%	4.35%	63	9.65%
Kaspersky Plus Internet Security 2026 \| 3 Geräte \| 1 Jahr \| Anti-Phishing und Firewall \| Unbegrenzter VPN \| Passwort-Manager \| Online-Banking Schutz \| PC/Mac/Mobile \| Aktivierungscode per Email	...> Antivirus & Internet Security	Kaspersky	17.2K	45.04%	7.61%	8.60%	55	7.83%
Bitdefender Total Security - 5 Geräte \| 1 Jahr Abonnement \| PC/Mac \| Aktivierungscode per Post	...> Antivirus & Internet Security	Bitdefender	14.4K	53.35%	15.96%	18.61%	83	2.93%
Norton 360 Deluxe 2026 2plus1 \| 3 Geräte\| 1 Jahr \| Aktivierungscode per Email	...> Antivirus & Internet Security	Norton	13.3K	234.04%	7.83%	2.79%	< 50	9.85%
NordVPN Basis 10 Geräte 1 Jahr Premium-VPN-Software Digitaler Code	...> Antivirus & Internet Security	NordVPN	24.7K	278.90%	9.52%	11.63%	88	3.77%
Norton 360 Premium + Utilities Ultimate 2026 \| 10 Geräte \| 1 Jahr \|Aktivierungscode per Email	...> Antivirus & Internet Security	Norton	18.7K	13.08%	4.46%	4.35%	63	9.65%
Kaspersky Plus Internet Security 2026 \| 3 Geräte \| 1 Jahr \| Anti-Phishing und Firewall \| Unbegrenzter VPN \| Passwort-Manager \| Online-Banking Schutz \| PC/Mac/Mobile \| Aktivierungscode per Email	...> Antivirus & Internet Security	Kaspersky	17.2K	45.04%	7.61%	8.60%	55	7.83%
Bitdefender Total Security - 5 Geräte \| 1 Jahr Abonnement \| PC/Mac \| Aktivierungscode per Post	...> Antivirus & Internet Security	Bitdefender	14.4K	53.35%	15.96%	18.61%	83	2.93%
Norton 360 Deluxe 2026 2plus1 \| 3 Geräte\| 1 Jahr \| Aktivierungscode per Email	...> Antivirus & Internet Security	Norton	13.3K	234.04%	7.83%	2.79%	< 50	9.85%
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Top-level analysis of the Antivirus & Internet Security category on amazon.de

During 2026-08-01T00:00:00, the Antivirus & Internet Security category on amazon.de generated a total revenue of €1.4M.

The leading brands in this category are AVG, Mullvad VPN, and G DATA, which stand out in terms of revenue and consumer engagement.

The top-performing product was NordVPN Basis 10 Geräte 1 Jahr Premium-VPN-Software Digitaler Code, and it's the best-selling item in the category.