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Top Amazon Brands

Best Selling Products & Brands on amazon.it

See the full list of Market Leaders In Every Amazon Category in amazon.it for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on amazon.it

Discover which brands are leading on amazon.it. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lenovo	1.01%	0.86pp	2.2M	1.23%	3.06%	217.27%	€681.17	113.31%
MSI	0.85%	0.55pp	1.3M	0.64%	1.88%	198.52%	€2.69	106.76%
Xiaomi	1.47%	0.45pp	684.3K	1.18%	1.54%	215.89%	€90.02	80.88%
ECOVACS	0.43%	0.41pp	2.2M	0.30%	1.22%	133.96%	€620.11	95.00%
Dyson	0.65%	0.36pp	2.2M	0.05%	2.55%	25.55%	€341.45	0.91%
Lenovo	1.01%	0.86pp	2.2M	1.23%	3.06%	217.27%	€681.17	113.31%
MSI	0.85%	0.55pp	1.3M	0.64%	1.88%	198.52%	€2.69	106.76%
Xiaomi	1.47%	0.45pp	684.3K	1.18%	1.54%	215.89%	€90.02	80.88%
ECOVACS	0.43%	0.41pp	2.2M	0.30%	1.22%	133.96%	€620.11	95.00%
Dyson	0.65%	0.36pp	2.2M	0.05%	2.55%	25.55%	€341.45	0.91%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.it. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lenovo

MSI

Xiaomi

ECOVACS

Dyson

Top selling categories on amazon.it

Explore how different product categories are performing on amazon.it. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	7.64%	12.77%	0.05%	98	8.86%
	74	7.95%	5.54%	9.94%	100	5.11%
Profumazione ambiente	85	3.74%	8.74%	8.25%	89	9.59%
Candele e portacandele	96	3.87%	0.43%	12.27%	81	2.64%
Decorazioni per finestre	82	1.71%	6.30%	4.62%	96	6.22%
Album fotografici, cornici e accessori	95	12.18%	6.35%	9.76%	< 50	3.33%
Accessori decorativi	Unlock full list >	2.05%	4.75%	5.19%	< 50	19.79%
	99	6.66%	0.52%	9.20%	98	8.85%
Materiali per hobby creativi	73	6.62%	9.48%	0.48%	91	8.15%
Cucito	< 50	12.51%	18.08%	9.99%	66	6.53%
Articoli per feste e compleanni	91	0.05%	3.75%	3.60%	95	13.73%
Articoli per confezioni regalo	100	9.82%	1.77%	19.15%	80	7.21%
Carta e lavorazione della carta	Unlock full list >	6.31%	1.05%	11.95%	71	12.95%
	82	2.34%	1.80%	4.58%	59	9.84%
Camera da letto	70	5.83%	2.52%	0.73%	89	8.67%
Studio	< 50	7.88%	9.89%	2.88%	< 50	6.96%
Ingresso	78	0.59%	5.21%	6.69%	54	9.98%
Soggiorno	< 50	1.80%	5.27%	4.88%	57	19.43%
Sala da pranzo	Unlock full list >	10.70%	2.88%	9.89%	100	9.95%
	100	19.64%	14.25%	11.27%	94	9.62%
Robot da cucina, frullatori e impastatrici	< 50	8.36%	9.69%	16.93%	< 50	8.14%
Bollitori e erogatori d'acqua calda	62	9.89%	9.37%	10.66%	84	9.84%
Bilance	69	7.31%	9.10%	2.28%	89	11.74%
Accessori e parti di ricambio	100	19.71%	11.08%	9.28%	95	2.38%
Friggitrici	Unlock full list >	5.94%	8.23%	0.17%	80	8.92%
	98	6.78%	3.90%	9.61%	61	2.67%
Organizzazione guardaroba	< 50	11.33%	6.30%	19.58%	76	7.13%
Organizzazione lavanderia	86	8.61%	3.79%	17.53%	98	5.77%
Rifiuti e riciclaggio	90	7.83%	9.88%	2.77%	72	2.07%
Contenitori, ceste e cestini	92	5.99%	1.44%	14.67%	74	4.17%
Porta oggetti, cassetti e scaffali	Unlock full list >	6.08%	14.32%	2.72%	89	9.71%
	99	14.11%	5.89%	7.03%	98	9.95%
	86	15.47%	10.00%	7.85%	66	1.12%
Multivitamine e minerali	97	1.09%	2.93%	1.62%	83	15.51%
Singole vitamine	< 50	0.97%	6.10%	3.87%	< 50	4.61%
Integratori di sostanze e preparati vegetali	96	18.54%	12.77%	8.85%	100	1.18%
Singoli minerali	93	6.53%	3.44%	0.33%	91	8.21%
Aminoacidi	Unlock full list >	7.30%	15.67%	9.48%	< 50	3.04%
	88	4.48%	0.80%	2.46%	85	9.30%
Rotoli di carta da cucina, carta igienica e fazzoletti	< 50	9.73%	7.30%	17.18%	61	2.98%
Detergenti per la casa	81	15.06%	19.32%	9.94%	58	5.21%
Prodotti per il bucato	84	10.45%	5.30%	5.53%	87	5.39%
Prodotti per lavare le stoviglie	90	15.98%	7.59%	9.87%	99	4.69%
Carte, involucri e buste	Unlock full list >	9.76%	8.52%	9.53%	99	2.85%
	95	3.80%	0.04%	3.19%	80	9.53%
Spazzolini da denti e accessori	91	6.49%	9.42%	0.27%	73	0.37%
Dentifrici	51	1.02%	8.52%	1.68%	< 50	15.59%
Collutori	80	1.12%	5.91%	4.05%	95	4.79%
Pulizia interdentale	95	8.52%	16.98%	4.38%	80	7.23%
Cura protesi dentarie	Unlock full list >	6.43%	3.31%	0.17%	94	8.29%
	< 50	2.47%	4.21%	5.75%	< 50	6.51%
Pronto soccorso	84	17.03%	14.25%	8.40%	62	0.08%
Sonno e russamento	73	17.11%	8.64%	9.74%	< 50	4.03%
Cura dei piedi	95	9.42%	9.86%	7.61%	100	4.13%
Terapie caldo/freddo	< 50	9.90%	7.93%	10.21%	74	14.73%
Inalatori al vapore, nebulizzatori e accessori	Unlock full list >	10.00%	9.45%	13.07%	71	0.27%
	88	6.90%	3.94%	0.95%	68	7.93%
Rasatura manuale	99	14.12%	5.90%	7.04%	98	9.94%
Rasoi elettrici	62	6.53%	8.68%	12.40%	< 50	12.50%
Regolabarba, tagliacapelli e rasoi per il corpo	79	11.32%	3.42%	9.94%	75	9.98%
Epilazione e rimozione peli	75	8.75%	9.85%	18.19%	50	6.99%
Trattamenti post rasatura o depilazione	Unlock full list >	5.06%	7.71%	9.64%	95	15.32%
	88	9.65%	8.33%	9.65%	99	11.09%
	90	18.24%	9.69%	9.57%	87	3.34%
Accessori	< 50	3.46%	6.44%	3.29%	60	4.96%
Cellulari e Smartphone	Unlock full list >	10.65%	5.67%	19.71%	< 50	6.82%
	68	17.61%	12.26%	13.24%	< 50	9.23%
Pile monouso	92	5.36%	2.05%	9.02%	94	0.41%
Pile ricaricabili	52	9.10%	4.24%	18.06%	77	6.04%
Caricabatterie	98	7.99%	5.59%	9.94%	99	5.20%
Pile e set per caricabatterie	80	11.84%	6.77%	19.05%	55	7.35%
Tester per batterie	Unlock full list >	6.78%	3.91%	9.62%	84	2.68%
	65	15.64%	4.48%	10.00%	96	6.38%
Cuffie	65	12.16%	7.07%	18.72%	< 50	7.49%
Custodie	82	10.80%	19.42%	5.72%	96	5.26%
Imbottiture	90	9.99%	9.33%	12.51%	72	0.70%
Adattatori	< 50	9.79%	9.55%	9.75%	< 50	2.69%
Amplificatori	Unlock full list >	9.92%	9.80%	15.33%	99	1.48%
	91	18.96%	15.63%	9.94%	< 50	9.81%
Accessori	68	0.36%	6.85%	3.17%	62	17.41%
Televisori	59	17.98%	12.63%	12.87%	98	9.31%
Proiettori	61	13.31%	18.69%	4.78%	60	9.91%
Ricevitori TV	96	7.43%	9.17%	2.48%	81	12.03%
Lettori e registratori DVD	Unlock full list >	8.46%	9.70%	4.26%	100	14.81%
	98	9.04%	7.21%	9.96%	99	8.28%
Accessori	52	2.55%	7.23%	4.01%	< 50	6.71%
Videocamere di sorveglianza	57	8.58%	9.75%	4.48%	< 50	15.18%
Treppiedi e monopiedi	100	19.37%	15.21%	10.33%	77	9.76%
Action camera	< 50	15.66%	10.19%	7.92%	< 50	0.96%
Fotocamere analogiche	Unlock full list >	8.02%	13.17%	0.26%	100	8.97%
	< 50	7.04%	9.64%	14.13%	< 50	0.54%
	91	14.52%	16.76%	7.48%	73	1.87%
Caffè	67	7.60%	3.05%	14.83%	87	10.11%
Tè e tisane	91	1.05%	2.96%	1.66%	88	15.55%
Acqua	< 50	7.91%	9.90%	2.94%	69	2.23%
Bevande gassate	< 50	9.82%	9.91%	16.40%	71	2.34%
Bevande energetiche	Unlock full list >	10.98%	3.12%	9.91%	< 50	7.23%
	63	0.46%	5.07%	6.61%	< 50	9.99%
Caramelle, cioccolatini e gomme da masticare	90	10.43%	5.28%	5.51%	93	5.41%
Snack dolci e salati	87	15.34%	4.66%	9.99%	< 50	6.11%
Noci e semi	100	3.57%	6.62%	7.28%	95	17.87%
Cioccolata	71	8.99%	9.92%	19.08%	75	6.19%
Chips e patatine	Unlock full list >	5.52%	0.87%	2.30%	95	10.31%
	100	7.23%	9.11%	13.94%	96	10.98%
Pasta e noodles	64	8.07%	13.43%	9.52%	85	8.39%
Riso	< 50	8.12%	5.67%	3.43%	< 50	6.66%
Legumi secchi	< 50	4.24%	1.88%	8.30%	< 50	16.76%
Cereali integrali	Unlock full list >	12.84%	4.76%	10.00%	60	10.00%
	< 50	9.09%	4.06%	4.74%	< 50	6.67%
Biscotti	100	10.41%	2.63%	5.16%	95	9.93%
Pasticceria	< 50	14.88%	19.50%	9.95%	64	5.31%
Pane	56	0.94%	4.59%	3.84%	< 50	18.21%
Grissini, taralli e fette biscottate	100	5.36%	1.56%	8.83%	96	9.22%
Torte	Unlock full list >	5.34%	7.89%	10.11%	76	14.83%
	81	2.90%	1.41%	0.12%	77	13.28%
Dolcificanti	95	15.71%	10.24%	7.94%	80	0.93%
Pasticceria sciroppi, zuccheri e dolcificanti	67	9.17%	5.91%	19.80%	61	19.33%
Estratti	85	2.90%	9.83%	2.33%	100	7.89%
Agenti lievitanti e lieviti	< 50	5.46%	13.64%	2.25%	< 50	1.66%
Farine	Unlock full list >	9.52%	6.72%	7.47%	< 50	17.65%
	97	0.24%	6.99%	6.48%	98	3.76%
	78	5.40%	1.97%	1.32%	73	8.90%
Shampoo e balsamo	62	10.62%	7.09%	9.51%	100	2.00%
Prodotti per styling capelli	51	4.65%	2.18%	19.66%	58	2.11%
Strumenti per lo styling	100	2.74%	5.99%	6.11%	91	19.18%
Colore	87	8.04%	5.55%	3.23%	90	6.77%
Strumenti per taglio dei capelli	Unlock full list >	8.32%	9.97%	3.92%	89	6.38%
	71	12.87%	18.43%	6.76%	75	6.36%
Viso	< 50	9.91%	9.32%	10.90%	55	1.88%
Corpo	57	14.66%	9.23%	7.54%	< 50	1.76%
Labbra	83	7.96%	9.91%	3.06%	96	2.35%
Mani e piedi	90	17.53%	11.98%	8.55%	93	0.45%
Prodotti trattamento occhi	Unlock full list >	8.88%	10.00%	5.52%	< 50	5.45%
	67	9.52%	7.99%	8.07%	87	3.83%
Occhi	81	8.56%	9.77%	17.55%	59	7.57%
Viso	73	10.71%	2.89%	9.89%	68	9.95%
Corpo	50	9.31%	6.23%	19.56%	74	5.00%
Labbra	91	5.54%	10.71%	8.88%	100	9.17%
Set di trucchi	Unlock full list >	16.44%	8.01%	9.82%	54	9.71%
	88	6.84%	1.84%	13.04%	85	13.88%
Detergenti per il corpo	98	1.81%	5.05%	5.37%	96	5.65%
Deodoranti e antitraspiranti	97	16.24%	1.06%	8.97%	94	14.04%
Accessori da bagno	52	0.17%	3.69%	2.58%	< 50	16.69%
Prodotti per il bagno	68	4.24%	8.65%	8.44%	97	8.62%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	< 50	9.96%	9.71%	14.61%	67	0.91%
Donna	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Uomo	97	13.63%	5.46%	10.00%	100	5.97%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
Candele profumate e profumi per la casa	94	10.00%	9.56%	13.69%	78	0.20%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	86	7.64%	12.77%	0.05%	98	8.86%
	74	7.95%	5.54%	9.94%	100	5.11%
Profumazione ambiente	85	3.74%	8.74%	8.25%	89	9.59%
Candele e portacandele	96	3.87%	0.43%	12.27%	81	2.64%
Decorazioni per finestre	82	1.71%	6.30%	4.62%	96	6.22%
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Top Products on amazon.it

Discover the most-viewed and the best-selling products on amazon.it. See which listings are driving product views, revenue, and units sold.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	1.3M	=	4.80%	8.38%	91	10.46%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Blu profondo	...> Cellulari e Smartphone	Apple	1.2M	=	9.06%	15.20%	99	8.94%
Amazon Fire TV Stick HD (Ultimo modello) TV gratuita e in diretta telecomando vocale Alexa controlli per Casa Intelligente streaming HD	...> Server multimediali	Amazon	737.8K	=	1.30%	9.38%	86	5.97%
Apple iPhone 17 Pro 1TB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Arancione cosmico	...> Cellulari e Smartphone	Apple	528.2K	=	2.80%	2.69%	89	3.27%
Fire TV Stick 4K di Amazon (Ultimo modello) Dispositivo per lo streaming con supporto per Wi-Fi 6 Dolby Vision/Atmos e HDR10+	...> Server multimediali	Amazon	497.7K	99.45%	5.07%	5.47%	98	5.77%
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	1.3M	=	4.80%	8.38%	91	10.46%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Blu profondo	...> Cellulari e Smartphone	Apple	1.2M	=	9.06%	15.20%	99	8.94%
Amazon Fire TV Stick HD (Ultimo modello) TV gratuita e in diretta telecomando vocale Alexa controlli per Casa Intelligente streaming HD	...> Server multimediali	Amazon	737.8K	=	1.30%	9.38%	86	5.97%
Apple iPhone 17 Pro 1TB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Arancione cosmico	...> Cellulari e Smartphone	Apple	528.2K	=	2.80%	2.69%	89	3.27%
Fire TV Stick 4K di Amazon (Ultimo modello) Dispositivo per lo streaming con supporto per Wi-Fi 6 Dolby Vision/Atmos e HDR10+	...> Server multimediali	Amazon	497.7K	99.45%	5.07%	5.47%	98	5.77%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.it

In 2025-11-01T00:00:00, amazon.it generated €4.6B in total revenue.

Top brands include – Lenovo, MSI, and Xiaomi – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero, which is the most sought-after item on the marketplace.