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Top Amazon Brands

Best Selling Products & Brands on amazon.it

See the full list of Market Leaders In Every Amazon Category in amazon.it for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on amazon.it

Discover which brands are leading on amazon.it. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Rockstar Games	0.55%	0.55pp	2.1M	3176.56%	11.86%	159.22%	€76.11	184.34%
PHILIPS	0.83%	0.43pp	664.9K	574.50%	11.51%	107.40%	€25.53	175.55%
Pokémon	0.44%	0.36pp	89.7K	1461.73%	9.53%	154.80%	€72.29	143.32%
DREAME	0.69%	0.31pp	2M	246.34%	7.07%	147.90%	€18.74	52.39%
MSI	0.39%	0.22pp	2.1M	2510.81%	10.90%	85.39%	€20.04	38.90%
Rockstar Games	0.55%	0.55pp	2.1M	3176.56%	11.86%	159.22%	€76.11	184.34%
PHILIPS	0.83%	0.43pp	664.9K	574.50%	11.51%	107.40%	€25.53	175.55%
Pokémon	0.44%	0.36pp	89.7K	1461.73%	9.53%	154.80%	€72.29	143.32%
DREAME	0.69%	0.31pp	2M	246.34%	7.07%	147.90%	€18.74	52.39%
MSI	0.39%	0.22pp	2.1M	2510.81%	10.90%	85.39%	€20.04	38.90%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.it. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Rockstar Games

PHILIPS

Pokémon

DREAME

MSI

Top selling categories on amazon.it

Explore how different product categories are performing on amazon.it. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	7.64%	12.77%	0.05%	98	8.86%
	99	6.66%	0.52%	9.20%	98	8.85%
Materiali per hobby creativi	73	6.62%	9.48%	0.48%	91	8.15%
Disegno	63	4.25%	2.44%	0.82%	84	8.71%
Cucito	< 50	12.51%	18.08%	9.99%	66	6.53%
Articoli per feste e compleanni	91	0.05%	3.75%	3.60%	95	13.73%
Lavorazione perline e creazione gioielli	Unlock full list >	6.38%	3.25%	0.10%	< 50	8.32%
	74	7.95%	5.54%	9.94%	100	5.11%
Profumazione ambiente	85	3.74%	8.74%	8.25%	89	9.59%
Album fotografici, cornici e accessori	95	12.18%	6.35%	9.76%	< 50	3.33%
Candele e portacandele	96	3.87%	0.43%	12.27%	81	2.64%
Decorazioni per finestre	82	1.71%	6.30%	4.62%	96	6.22%
Accessori decorativi	Unlock full list >	2.05%	4.75%	5.19%	< 50	19.79%
	82	2.34%	1.80%	4.58%	59	9.84%
Studio	< 50	7.88%	9.89%	2.88%	< 50	6.96%
Camera da letto	70	5.83%	2.52%	0.73%	89	8.67%
Soggiorno	< 50	1.80%	5.27%	4.88%	57	19.43%
Ingresso	78	0.59%	5.21%	6.69%	54	9.98%
Bagno	Unlock full list >	3.92%	2.31%	7.80%	81	17.30%
	100	19.64%	14.25%	11.27%	94	9.62%
Friggitrici	96	5.94%	8.23%	0.17%	80	8.92%
Robot da cucina, frullatori e impastatrici	< 50	8.36%	9.69%	16.93%	< 50	8.14%
Accessori e parti di ricambio	100	19.71%	11.08%	9.28%	95	2.38%
Elettrodomestici speciali	91	5.65%	1.33%	8.92%	72	9.14%
Bilance	Unlock full list >	7.31%	9.10%	2.28%	89	11.74%
	98	6.78%	3.90%	9.61%	61	2.67%
Organizzazione guardaroba	< 50	11.33%	6.30%	19.58%	76	7.13%
Organizzazione lavanderia	86	8.61%	3.79%	17.53%	98	5.77%
Rifiuti e riciclaggio	90	7.83%	9.88%	2.77%	72	2.07%
Contenitori, ceste e cestini	92	5.99%	1.44%	14.67%	74	4.17%
Porta oggetti, cassetti e scaffali	Unlock full list >	6.08%	14.32%	2.72%	89	9.71%
	99	14.11%	5.89%	7.03%	98	9.95%
	86	15.47%	10.00%	7.85%	66	1.12%
Aminoacidi	< 50	7.30%	15.67%	9.48%	< 50	3.04%
Integratori di sostanze e preparati vegetali	96	18.54%	12.77%	8.85%	100	1.18%
Multivitamine e minerali	97	1.09%	2.93%	1.62%	83	15.51%
Singole vitamine	< 50	0.97%	6.10%	3.87%	< 50	4.61%
Singoli minerali	Unlock full list >	6.53%	3.44%	0.33%	91	8.21%
	88	4.48%	0.80%	2.46%	85	9.30%
Detergenti per la casa	81	15.06%	19.32%	9.94%	58	5.21%
Rotoli di carta da cucina, carta igienica e fazzoletti	< 50	9.73%	7.30%	17.18%	61	2.98%
Prodotti per il bucato	84	10.45%	5.30%	5.53%	87	5.39%
Prodotti per lavare le stoviglie	90	15.98%	7.59%	9.87%	99	4.69%
Carte, involucri e buste	Unlock full list >	9.76%	8.52%	9.53%	99	2.85%
	95	3.80%	0.04%	3.19%	80	9.53%
Spazzolini da denti e accessori	91	6.49%	9.42%	0.27%	73	0.37%
Dentifrici	51	1.02%	8.52%	1.68%	< 50	15.59%
Pulizia interdentale	95	8.52%	16.98%	4.38%	80	7.23%
Collutori	80	1.12%	5.91%	4.05%	95	4.79%
Cura protesi dentarie	Unlock full list >	6.43%	3.31%	0.17%	94	8.29%
	< 50	2.47%	4.21%	5.75%	< 50	6.51%
Pronto soccorso	84	17.03%	14.25%	8.40%	62	0.08%
Sonno e russamento	73	17.11%	8.64%	9.74%	< 50	4.03%
Cura dei piedi	95	9.42%	9.86%	7.61%	100	4.13%
Terapie caldo/freddo	< 50	9.90%	7.93%	10.21%	74	14.73%
Cura delle orecchie	Unlock full list >	17.25%	17.12%	9.72%	79	3.95%
	88	7.72%	9.85%	2.54%	99	7.14%
Integratori per lo sport	< 50	12.63%	7.33%	6.65%	< 50	3.45%
Prodotti dimagranti e perdita di peso	87	7.14%	9.67%	1.39%	98	0.72%
Barrette e bibite nutrizionali	Unlock full list >	5.79%	9.11%	0.79%	74	1.40%
	88	9.65%	8.33%	9.65%	99	11.09%
	90	18.24%	9.69%	9.57%	87	3.34%
Accessori	< 50	3.46%	6.44%	3.29%	60	4.96%
Cellulari e Smartphone	Unlock full list >	10.65%	5.67%	19.71%	< 50	6.82%
	91	18.96%	15.63%	9.94%	< 50	9.81%
Accessori	68	0.36%	6.85%	3.17%	62	17.41%
Televisori	59	17.98%	12.63%	12.87%	98	9.31%
Proiettori	61	13.31%	18.69%	4.78%	60	9.91%
Ricevitori TV	96	7.43%	9.17%	2.48%	81	12.03%
Lettori e registratori DVD	Unlock full list >	8.46%	9.70%	4.26%	100	14.81%
	65	15.64%	4.48%	10.00%	96	6.38%
Cuffie	65	12.16%	7.07%	18.72%	< 50	7.49%
Imbottiture	90	9.99%	9.33%	12.51%	72	0.70%
Custodie	82	10.80%	19.42%	5.72%	96	5.26%
Adattatori	< 50	9.79%	9.55%	9.75%	< 50	2.69%
Cavi di estensione	Unlock full list >	13.59%	17.69%	7.09%	< 50	6.70%
	68	17.61%	12.26%	13.24%	< 50	9.23%
Pile monouso	92	5.36%	2.05%	9.02%	94	0.41%
Pile ricaricabili	52	9.10%	4.24%	18.06%	77	6.04%
Caricabatterie	98	7.99%	5.59%	9.94%	99	5.20%
Pile e set per caricabatterie	80	11.84%	6.77%	19.05%	55	7.35%
Tester per batterie	Unlock full list >	6.78%	3.91%	9.62%	84	2.68%
	98	9.04%	7.21%	9.96%	99	8.28%
Accessori	52	2.55%	7.23%	4.01%	< 50	6.71%
Videocamere di sorveglianza	57	8.58%	9.75%	4.48%	< 50	15.18%
Fotocamere analogiche	76	8.02%	13.17%	0.26%	100	8.97%
Treppiedi e monopiedi	100	19.37%	15.21%	10.33%	77	9.76%
Fotocamere digitali	Unlock full list >	0.61%	5.05%	5.40%	76	5.50%
	< 50	7.04%	9.64%	14.13%	< 50	0.54%
	91	14.52%	16.76%	7.48%	73	1.87%
Caffè	67	7.60%	3.05%	14.83%	87	10.11%
Acqua	< 50	7.91%	9.90%	2.94%	69	2.23%
Tè e tisane	91	1.05%	2.96%	1.66%	88	15.55%
Bevande gassate	< 50	9.82%	9.91%	16.40%	71	2.34%
Bevande energetiche	Unlock full list >	10.98%	3.12%	9.91%	< 50	7.23%
	63	0.46%	5.07%	6.61%	< 50	9.99%
Caramelle, cioccolatini e gomme da masticare	90	10.43%	5.28%	5.51%	93	5.41%
Snack dolci e salati	87	15.34%	4.66%	9.99%	< 50	6.11%
Noci e semi	100	3.57%	6.62%	7.28%	95	17.87%
Chips e patatine	100	5.52%	0.87%	2.30%	95	10.31%
Cioccolata	Unlock full list >	8.99%	9.92%	19.08%	75	6.19%
	< 50	9.09%	4.06%	4.74%	< 50	6.67%
Biscotti	100	10.41%	2.63%	5.16%	95	9.93%
Grissini, taralli e fette biscottate	100	5.36%	1.56%	8.83%	96	9.22%
Pane	56	0.94%	4.59%	3.84%	< 50	18.21%
Pasticceria	< 50	14.88%	19.50%	9.95%	64	5.31%
Torte	Unlock full list >	5.34%	7.89%	10.11%	76	14.83%
	100	7.23%	9.11%	13.94%	96	10.98%
Pasta e noodles	64	8.07%	13.43%	9.52%	85	8.39%
Riso	< 50	8.12%	5.67%	3.43%	< 50	6.66%
Legumi secchi	< 50	4.24%	1.88%	8.30%	< 50	16.76%
Cereali integrali	82	12.84%	4.76%	10.00%	60	10.00%
Mochi	Unlock full list >	9.77%	2.11%	19.58%	< 50	2.04%
	81	2.90%	1.41%	0.12%	77	13.28%
Dolcificanti	95	15.71%	10.24%	7.94%	80	0.93%
Agenti lievitanti e lieviti	< 50	5.46%	13.64%	2.25%	< 50	1.66%
Pasticceria sciroppi, zuccheri e dolcificanti	67	9.17%	5.91%	19.80%	61	19.33%
Addensanti	100	0.93%	6.23%	5.69%	94	6.12%
Estratti	Unlock full list >	2.90%	9.83%	2.33%	100	7.89%
	97	0.24%	6.99%	6.48%	98	3.76%
	78	5.40%	1.97%	1.32%	73	8.90%
Shampoo e balsamo	62	10.62%	7.09%	9.51%	100	2.00%
Prodotti per styling capelli	51	4.65%	2.18%	19.66%	58	2.11%
Strumenti per lo styling	100	2.74%	5.99%	6.11%	91	19.18%
Colore	87	8.04%	5.55%	3.23%	90	6.77%
Oli per capelli	Unlock full list >	4.30%	1.80%	3.08%	86	9.19%
	71	12.87%	18.43%	6.76%	75	6.36%
Viso	< 50	9.91%	9.32%	10.90%	55	1.88%
Corpo	57	14.66%	9.23%	7.54%	< 50	1.76%
Protezione solare e abbronzatura	89	6.51%	14.80%	3.03%	86	2.46%
Prodotti trattamento occhi	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Labbra	Unlock full list >	7.96%	9.91%	3.06%	96	2.35%
	67	9.52%	7.99%	8.07%	87	3.83%
Occhi	81	8.56%	9.77%	17.55%	59	7.57%
Viso	73	10.71%	2.89%	9.89%	68	9.95%
Labbra	91	5.54%	10.71%	8.88%	100	9.17%
Struccanti	97	0.71%	5.34%	6.76%	100	9.98%
Corpo	Unlock full list >	9.31%	6.23%	19.56%	74	5.00%
	88	6.84%	1.84%	13.04%	85	13.88%
Detergenti per il corpo	98	1.81%	5.05%	5.37%	96	5.65%
Deodoranti e antitraspiranti	97	16.24%	1.06%	8.97%	94	14.04%
Accessori da bagno	52	0.17%	3.69%	2.58%	< 50	16.69%
Prodotti per il bagno	68	4.24%	8.65%	8.44%	97	8.62%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	99	15.71%	15.56%	7.94%	98	0.93%
Decorazioni per unghie	< 50	10.84%	16.35%	9.90%	66	7.29%
Strumenti e accessori	88	8.14%	13.50%	9.53%	68	8.36%
Prodotti per la cura delle unghie	99	9.79%	7.51%	16.68%	98	15.82%
Cura per mani e piedi	Unlock full list >	9.99%	8.53%	13.83%	76	12.98%
	86	7.64%	12.77%	0.05%	98	8.86%
	99	6.66%	0.52%	9.20%	98	8.85%
Materiali per hobby creativi	73	6.62%	9.48%	0.48%	91	8.15%
Disegno	63	4.25%	2.44%	0.82%	84	8.71%
Cucito	< 50	12.51%	18.08%	9.99%	66	6.53%
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Top Products on amazon.it

Discover the most-viewed and the best-selling products on amazon.it. See which listings are driving product views, revenue, and units sold.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Grand Theft Auto VI - PlayStation 5 (Codice download)	...> Giochi	Rockstar Games	1.6M	=	7.03%	0.84%	< 50	4.81%
Pokémon: set Allenatore Fuoriclasse 30° Anniversario del GCC Pokémon (1 carta promozionale a figura intera 9 buste di espansione e accessori premium) Edizione in Italiano	...> Booster Pack	Pokémon	1.2M	=	9.99%	2.38%	51	17.59%
Philips Airfryer 2000 - Friggitrice ad aria 6.2L Finestrella 13 modalità	...> Friggitrici ad aria	PHILIPS	842.3K	633.85%	6.39%	9.61%	< 50	16.32%
Philips Airfryer 1000 - Friggitrice ad aria con Cestello Flexi da 7.1L	...> Friggitrici ad aria	PHILIPS	431.7K	=	18.63%	12.77%	94	9.92%
Midea Friggitrice ad Aria 1500W 4.5L Cottura Rapida	...> Friggitrici ad aria	Midea	404.8K	=	9.97%	8.07%	59	0.59%
Grand Theft Auto VI - PlayStation 5 (Codice download)	...> Giochi	Rockstar Games	1.6M	=	7.03%	0.84%	< 50	4.81%
Pokémon: set Allenatore Fuoriclasse 30° Anniversario del GCC Pokémon (1 carta promozionale a figura intera 9 buste di espansione e accessori premium) Edizione in Italiano	...> Booster Pack	Pokémon	1.2M	=	9.99%	2.38%	51	17.59%
Philips Airfryer 2000 - Friggitrice ad aria 6.2L Finestrella 13 modalità	...> Friggitrici ad aria	PHILIPS	842.3K	633.85%	6.39%	9.61%	< 50	16.32%
Philips Airfryer 1000 - Friggitrice ad aria con Cestello Flexi da 7.1L	...> Friggitrici ad aria	PHILIPS	431.7K	=	18.63%	12.77%	94	9.92%
Midea Friggitrice ad Aria 1500W 4.5L Cottura Rapida	...> Friggitrici ad aria	Midea	404.8K	=	9.97%	8.07%	59	0.59%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis for amazon.it

In 2026-10-01T00:00:00, amazon.it generated €3.5B in total revenue.

Top brands include – Rockstar Games, PHILIPS, and Pokémon – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Grand Theft Auto VI - PlayStation 5 (Codice download), which is the most sought-after item on the marketplace.