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Discover Market Leaders In Every Amazon Category

Best Selling Giochi e giocattoli Brands on amazon.it

Last updated : July 1, 2025

Top Brands on the Giochi e giocattoli category

See which brands are leading the Giochi e giocattoli category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
DJI7.77%7.61pp777.6K1.20%1.60%1639.37%€656.50234.46%
Intex3.83%2.87pp198.4K1.02%1.41%567.80%€327.79223.17%
Bestway2.59%2.23pp263.7K0.33%0.12%722.29%€287.75179.78%
Pokémon3.90%1.47pp752.4K0.62%0.19%1504.33%€339.41220.70%
Funko2.29%1.42pp767.2K0.12%1.57%1102.39%€318.85141.88%
DJI7.77%7.61pp777.6K1.20%1.60%1639.37%€656.50234.46%
Intex3.83%2.87pp198.4K1.02%1.41%567.80%€327.79223.17%
Bestway2.59%2.23pp263.7K0.33%0.12%722.29%€287.75179.78%
Pokémon3.90%1.47pp752.4K0.62%0.19%1504.33%€339.41220.70%
Funko2.29%1.42pp767.2K0.12%1.57%1102.39%€318.85141.88%

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Channels Breakdown & Performance

Understand where the top brands in the Giochi e giocattoli category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
DJI
Intex
Bestway
Pokémon
Funko

Top selling sub-categories in the Giochi e giocattoli category

Explore the breakdown of sub-categories within the Giochi e giocattoli category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
866.40%3.40%9.47%632.01%
5414.11%19.50%5.49%679.96%
Piscinette per bambini6617.18%11.84%13.66%1009.12%
Canotti e gonfiabili galleggianti939.88%8.90%9.30%7512.92%
Pistole d'acqua777.78%5.29%9.90%< 504.71%
Giocattoli galleggianti per bambini7816.96%17.61%8.08%1009.97%
Giochi e giocattoli da piscinaUnlock full list >10.00%9.52%8.58%9815.62%
530.52%7.63%14.04%907.55%
Giocattoli per sabbia e spiaggia994.48%8.77%8.31%918.74%
Sabbiere883.58%17.13%4.86%< 503.58%
Tavolini acqua e sabbiaUnlock full list >11.38%6.35%19.52%< 507.15%
731.96%9.95%3.26%< 507.34%
Arrampicate e altalene927.70%9.32%2.92%< 5012.69%
Scivoli937.44%7.72%4.23%989.88%
Struttura per arrampicataUnlock full list >16.18%14.02%2.05%6814.11%
992.92%18.18%3.96%774.47%
Soffiatori di bolle809.38%9.99%6.18%5518.35%
Soluzione per bolleUnlock full list >3.38%8.19%8.87%658.16%
818.72%6.11%7.47%549.98%
Basket536.50%3.53%3.69%786.95%
Calcio693.32%0.46%7.93%< 502.10%
Palle giocattolo956.76%9.66%4.86%9616.07%
Bowling e birilliUnlock full list >7.13%0.13%9.32%699.49%
657.45%8.95%5.28%< 5016.82%
7815.95%10.66%14.87%958.80%
Album e custodie per giochi di carte collezionabili762.56%1.55%10.76%941.58%
Contenitori per esposizione900.01%8.29%13.34%998.21%
Custodie per monete639.95%4.68%9.80%583.77%
Custodie da trasporto< 501.86%9.81%6.15%874.83%
Album francobolliUnlock full list >9.98%9.27%8.93%10014.40%
1004.86%9.19%7.73%829.17%
Personaggi sproporzionati820.71%10.00%4.33%< 506.56%
Personaggi bobblehead< 501.30%16.17%2.65%599.61%
Repliche e oggetti di scena930.83%5.30%5.25%1005.65%
Statuette, sculture e bustiUnlock full list >16.60%17.98%7.74%< 509.98%
579.17%7.43%9.92%978.78%
Carte collezionabili singole1008.36%6.14%9.99%776.15%
Collezioni di adesiviUnlock full list >1.54%2.75%5.23%839.94%
1006.15%1.69%9.72%881.63%
Set di moneteUnlock full list >8.77%7.88%9.18%910.47%
9413.73%19.12%5.16%1009.94%
< 509.97%7.91%3.80%737.94%
Carte909.34%9.99%6.08%7018.15%
Giochi di società< 505.67%10.65%1.63%728.18%
Giochi tradizionali1009.99%8.11%3.33%518.14%
Giochi con miniature7111.70%6.64%19.19%< 507.29%
Giochi da impilareUnlock full list >14.51%9.29%16.31%818.36%
Trottole da combattimento687.65%9.29%2.83%< 5012.56%
990.11%9.98%4.97%919.98%
Calcio balilla1009.88%9.86%15.84%991.89%
Pallacanestro elettronica840.81%10.00%4.26%< 5010.00%
Mini biliardo936.30%3.14%0.02%1008.37%
Hockey su aria895.20%11.35%7.30%9914.32%
Flipper da tavoloUnlock full list >13.99%16.21%0.48%6916.30%
569.77%6.97%5.81%527.01%
Dadi e accessori7112.10%6.39%9.75%983.26%
Tappeti e tavole da giocoUnlock full list >14.92%4.90%9.98%< 505.73%
9812.19%17.54%3.80%599.80%
Set da gioco< 5015.14%19.44%6.42%< 5010.00%
Mescolatori di carte< 501.91%6.52%4.48%< 506.34%
Fiches da Poker527.69%2.96%16.54%775.24%
Roulette e accessori879.20%7.49%9.91%< 508.90%
Accessori per tavolo da giocoUnlock full list >9.94%9.79%7.97%< 5017.44%
987.03%8.93%1.83%5711.11%
1007.44%6.65%2.94%925.34%
Armi giocattolo768.42%6.23%6.35%506.32%
Tatuaggi temporanei1000.86%8.32%1.85%10015.80%
Bigiotteria e set di cosmetici e gioielli915.29%2.36%9.83%992.30%
Trucchi< 502.46%1.64%10.64%931.48%
Trucchi da viso per travestimentiUnlock full list >10.42%5.46%19.47%976.71%
7110.72%2.01%8.63%982.09%
Costumi715.64%0.97%2.39%7610.19%
Kit di travestimento667.85%3.11%16.72%< 505.34%
BebéUnlock full list >3.11%7.64%3.88%664.39%
1009.04%9.92%5.41%7116.85%
Kit utensili cucina978.60%3.61%4.43%957.15%
Pentole e padelle9516.07%10.77%14.75%788.84%
Accessori cucina8218.95%13.56%11.94%979.50%
Cibo589.63%9.99%6.83%6319.73%
Set da tèUnlock full list >11.32%6.11%6.00%674.60%
Attrezzi da lavoro989.98%9.30%8.90%8514.52%
Elettrodomestici giocattoloUnlock full list >18.17%16.41%9.20%< 509.89%
859.20%7.49%9.91%988.90%
Set di costruzioni808.58%7.95%9.04%1000.31%
Costruzioni magnetiche< 5017.05%3.63%9.98%707.66%
Modellini8614.11%5.35%9.95%< 505.01%
Blocchi impilabili5111.30%6.77%9.63%842.58%
Scatole e accessoriUnlock full list >9.84%1.61%18.95%561.54%
866.40%3.40%9.47%632.01%
5414.11%19.50%5.49%679.96%
Piscinette per bambini6617.18%11.84%13.66%1009.12%
Canotti e gonfiabili galleggianti939.88%8.90%9.30%7512.92%
Pistole d'acqua777.78%5.29%9.90%< 504.71%

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Top Products on the Giochi e giocattoli Category

Discover the most-viewed products in the Giochi e giocattoli category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Bestway 54009 Piscinetta per bambini rettangolare 305x183x56 cm Blu
Bestway 54009 Piscinetta per bambini rettangolare 305x183x56 cm Blu
...> Piscinette per bambini
Bestway119.4K=7.60%4.47%< 504.85%
Family Pool 2 Rings 201 x 150 x 5 cm
Family Pool 2 Rings 201 x 150 x 5 cm
...> Piscinette per bambini
Bestway94.9K113.21%8.68%9.62%7311.48%
Bestway Luftmatratze 161x 84cm Designer
Bestway Luftmatratze 161x 84cm Designer
...> Materassini da piscina
Bestway92.7K=16.94%4.67%< 503.48%
Intex-156162 Piscina 3 Anelli Colore rosa giallo verde 114 x 25 cm 57412
Intex-156162 Piscina 3 Anelli Colore rosa giallo verde 114 x 25 cm 57412
...> Piscinette per bambini
Intex91.5K226.53%8.45%8.37%999.50%
DJI Mini 4K drone per adulti fotocamera 4K HD meno di 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 31 min di volo C0 volo
DJI Mini 4K drone per adulti fotocamera 4K HD meno di 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 31 min di volo C0 volo
...> Droni
DJI73.8K37.08%0.60%3.02%5512.98%
Bestway 54009 Piscinetta per bambini rettangolare 305x183x56 cm Blu
Bestway 54009 Piscinetta per bambini rettangolare 305x183x56 cm Blu
...> Piscinette per bambini
Bestway119.4K=7.60%4.47%< 504.85%
Family Pool 2 Rings 201 x 150 x 5 cm
Family Pool 2 Rings 201 x 150 x 5 cm
...> Piscinette per bambini
Bestway94.9K113.21%8.68%9.62%7311.48%
Bestway Luftmatratze 161x 84cm Designer
Bestway Luftmatratze 161x 84cm Designer
...> Materassini da piscina
Bestway92.7K=16.94%4.67%< 503.48%
Intex-156162 Piscina 3 Anelli Colore rosa giallo verde 114 x 25 cm 57412
Intex-156162 Piscina 3 Anelli Colore rosa giallo verde 114 x 25 cm 57412
...> Piscinette per bambini
Intex91.5K226.53%8.45%8.37%999.50%
DJI Mini 4K drone per adulti fotocamera 4K HD meno di 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 31 min di volo C0 volo
DJI Mini 4K drone per adulti fotocamera 4K HD meno di 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 31 min di volo C0 volo
...> Droni
DJI73.8K37.08%0.60%3.02%5512.98%

What’s selling—and why

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Top-level analysis of the Giochi e giocattoli category on amazon.it

During July 2025, the Giochi e giocattoli category on amazon.it generated a total revenue of €104.9M.

The leading brands in this category are DJI, Intex, and Bestway, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bestway 54009 Piscinetta per bambini rettangolare 305x183x56 cm Blu, and it's the best-selling item in the category.