Best Selling Giochi e giocattoli Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Giochi e giocattoli in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Giochi e giocattoli category

See which brands are leading the Giochi e giocattoli category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pokémon	5.47%	2.73pp	1.5M	59.43%	7.43%	78.81%	€52.86	18.45%
Intex	2.60%	0.89pp	227.4K	29.19%	6.76%	24.12%	€24.29	5.02%
Hasbro	1.82%	0.67pp	1.4M	50.71%	7.30%	41.88%	€52.66	1.69%
SAMSUNG	0.51%	0.51pp	1.1M	54.85%	5.84%	44.71%	€17.28	18.01%
COSTWAY	0.74%	0.36pp	532.6K	23.33%	7.40%	77.01%	€49.57	4.91%
Pokémon	5.47%	2.73pp	1.5M	59.43%	7.43%	78.81%	€52.86	18.45%
Intex	2.60%	0.89pp	227.4K	29.19%	6.76%	24.12%	€24.29	5.02%
Hasbro	1.82%	0.67pp	1.4M	50.71%	7.30%	41.88%	€52.66	1.69%
SAMSUNG	0.51%	0.51pp	1.1M	54.85%	5.84%	44.71%	€17.28	18.01%
COSTWAY	0.74%	0.36pp	532.6K	23.33%	7.40%	77.01%	€49.57	4.91%
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Channels Breakdown & Performance

Understand where the top brands in the Giochi e giocattoli category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pokémon

Intex

Hasbro

SAMSUNG

COSTWAY

Top selling sub-categories in the Giochi e giocattoli category

Explore the breakdown of sub-categories within the Giochi e giocattoli category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	94	13.73%	19.12%	5.16%	100	9.94%
	< 50	9.97%	7.91%	3.80%	73	7.94%
Carte	90	9.34%	9.99%	6.08%	70	18.15%
Giochi di società	< 50	5.67%	10.65%	1.63%	72	8.18%
Giochi tradizionali	100	9.99%	8.11%	3.33%	51	8.14%
Giochi con miniature	71	11.70%	6.64%	19.19%	< 50	7.29%
Giochi da impilare	Unlock full list >	14.51%	9.29%	16.31%	81	8.36%
Trottole da combattimento	68	7.65%	9.29%	2.83%	< 50	12.56%
	56	9.77%	6.97%	5.81%	52	7.01%
Dadi e accessori	71	12.10%	6.39%	9.75%	98	3.26%
Tappeti e tavole da gioco	63	14.92%	4.90%	9.98%	< 50	5.73%
Pedine e segnalini per giochi di società	Unlock full list >	9.65%	3.79%	11.40%	53	3.84%
	99	0.11%	9.98%	4.97%	91	9.98%
Calcio balilla	100	9.88%	9.86%	15.84%	99	1.89%
Pallacanestro elettronica	84	0.81%	10.00%	4.26%	< 50	10.00%
Mini biliardo	93	6.30%	3.14%	0.02%	100	8.37%
Hockey su aria	89	5.20%	11.35%	7.30%	99	14.32%
Flipper da tavolo	Unlock full list >	13.99%	16.21%	0.48%	69	16.30%
Giochi tascabili e da viaggio	Unlock full list >	9.88%	8.92%	9.28%	88	12.98%
	86	6.40%	3.40%	9.47%	63	2.01%
	54	14.11%	19.50%	5.49%	67	9.96%
Canotti e gonfiabili galleggianti	93	9.88%	8.90%	9.30%	75	12.92%
Piscinette per bambini	66	17.18%	11.84%	13.66%	100	9.12%
Pistole d'acqua	77	7.78%	5.29%	9.90%	< 50	4.71%
Giochi e giocattoli da piscina	84	10.00%	9.52%	8.58%	98	15.62%
Giocattoli galleggianti per bambini	Unlock full list >	16.96%	17.61%	8.08%	100	9.97%
	99	9.01%	9.91%	5.33%	97	16.70%
Veicoli elettrici	97	9.61%	14.85%	1.59%	99	9.37%
Monopattini	< 50	9.94%	9.78%	7.99%	60	17.39%
Tricicli	< 50	9.73%	8.52%	9.56%	< 50	11.63%
Biciclette senza pedali	91	9.61%	9.99%	6.76%	< 50	19.59%
Ride-On	Unlock full list >	8.37%	10.00%	4.38%	93	10.00%
	81	8.72%	6.11%	7.47%	54	9.98%
Basket	53	6.50%	3.53%	3.69%	78	6.95%
Calcio	69	3.32%	0.46%	7.93%	< 50	2.10%
Palle giocattolo	95	6.76%	9.66%	4.86%	96	16.07%
Golf	99	5.03%	1.64%	8.86%	97	0.05%
Bowling e birilli	Unlock full list >	7.13%	0.13%	9.32%	69	9.49%
	53	0.52%	7.63%	14.04%	90	7.55%
Giocattoli per sabbia e spiaggia	99	4.48%	8.77%	8.31%	91	8.74%
Sabbiere	88	3.58%	17.13%	4.86%	< 50	3.58%
Tavolini acqua e sabbia	Unlock full list >	11.38%	6.35%	19.52%	< 50	7.15%
	99	2.92%	18.18%	3.96%	77	4.47%
Soffiatori di bolle	80	9.38%	9.99%	6.18%	55	18.35%
Soluzione per bolle	Unlock full list >	3.38%	8.19%	8.87%	65	8.16%
	65	7.45%	8.95%	5.28%	< 50	16.82%
	78	15.95%	10.66%	14.87%	95	8.80%
Album e custodie per giochi di carte collezionabili	76	2.56%	1.55%	10.76%	94	1.58%
Contenitori per esposizione	90	0.01%	8.29%	13.34%	99	8.21%
Custodie per monete	63	9.95%	4.68%	9.80%	58	3.77%
Custodie da trasporto	< 50	1.86%	9.81%	6.15%	87	4.83%
Album francobolli	Unlock full list >	9.98%	9.27%	8.93%	100	14.40%
	100	4.86%	9.19%	7.73%	82	9.17%
Personaggi bobblehead	< 50	1.30%	16.17%	2.65%	59	9.61%
Personaggi sproporzionati	82	0.71%	10.00%	4.33%	< 50	6.56%
Statuette, sculture e busti	< 50	16.60%	17.98%	7.74%	< 50	9.98%
Repliche e oggetti di scena	Unlock full list >	0.83%	5.30%	5.25%	100	5.65%
	57	9.17%	7.43%	9.92%	97	8.78%
Carte collezionabili singole	100	8.36%	6.14%	9.99%	77	6.15%
Collezioni di adesivi	Unlock full list >	1.54%	2.75%	5.23%	83	9.94%
	100	6.15%	1.69%	9.72%	88	1.63%
Set di monete	54	8.77%	7.88%	9.18%	91	0.47%
Carta moneta	Unlock full list >	9.86%	1.44%	18.74%	82	1.37%
	85	9.20%	7.49%	9.91%	98	8.90%
Set di costruzioni	80	8.58%	7.95%	9.04%	100	0.31%
Costruzioni magnetiche	< 50	17.05%	3.63%	9.98%	70	7.66%
Blocchi impilabili	51	11.30%	6.77%	9.63%	84	2.58%
Scatole e accessori	92	9.84%	1.61%	18.95%	56	1.54%
Modellini	Unlock full list >	14.11%	5.35%	9.95%	< 50	5.01%
	< 50	10.88%	16.18%	15.93%	73	9.61%
	< 50	7.98%	5.57%	9.94%	< 50	5.17%
Pennarelli	61	5.34%	2.03%	9.01%	< 50	0.38%
Pittura	85	9.70%	9.66%	9.13%	89	8.33%
Matite colorate	52	11.81%	6.74%	19.08%	96	7.34%
Pastelli	99	9.07%	4.22%	18.03%	80	6.02%
Set di pittura	Unlock full list >	3.92%	0.38%	12.34%	86	2.68%
	76	9.56%	8.15%	9.73%	100	10.57%
Gioielli	100	10.00%	9.59%	8.44%	71	16.06%
Kit di pittura	59	9.90%	8.98%	9.23%	< 50	13.22%
Lavoretti con la sabbia	74	9.53%	8.10%	9.74%	93	10.44%
Dipingere con i numeri	82	11.94%	6.86%	18.95%	97	7.39%
Legno	Unlock full list >	8.89%	6.96%	9.98%	86	7.75%
Argilla e pasta modellabile	57	9.91%	9.02%	9.20%	65	13.35%
Perline a fusione	< 50	3.81%	0.47%	0.30%	85	2.60%
Stampini e timbri	Unlock full list >	7.75%	12.89%	0.05%	66	8.89%
	94	13.73%	19.12%	5.16%	100	9.94%
	< 50	9.97%	7.91%	3.80%	73	7.94%
Carte	90	9.34%	9.99%	6.08%	70	18.15%
Giochi di società	< 50	5.67%	10.65%	1.63%	72	8.18%
Giochi tradizionali	100	9.99%	8.11%	3.33%	51	8.14%
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Top Products on the Giochi e giocattoli Category

Discover the most-viewed products in the Giochi e giocattoli category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon: collezione illustrazione Primi compagni d’avventura - Serie 2 del GCC (3 carte promozionali 2 buste di espansione e 1 foglio di adesivi) Edizione in Italiano	...> Booster Pack	Pokémon	180.4K	=	8.57%	3.64%	55	18.71%
Pokémon: set Allenatore Fuoriclasse dell’espansione Megaevoluzione - Fiamme Spettrali del GCC Pokémon (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Booster Pack	Pokémon	79.3K	=	12.36%	9.98%	< 50	8.20%
Intex 58836EU Materasso 178 x 94 cm Colori Assortiti	...> Canotti e gonfiabili galleggianti	Intex	74.7K	6.71%	13.00%	18.70%	64	9.43%
Intex 57471NP - Piscina Gonfiabile Acquario Assortiti Vinile Multicolore 159x159x50 cm	...> Piscinette per bambini	Intex	72.2K	171.32%	5.25%	5.92%	86	7.42%
Hasbro BEY Blade Gen 4 DLX Launcher And Top	...> Trottole da combattimento	Hasbro	61.4K	=	17.38%	5.84%	< 50	1.04%
Pokémon: collezione illustrazione Primi compagni d’avventura - Serie 2 del GCC (3 carte promozionali 2 buste di espansione e 1 foglio di adesivi) Edizione in Italiano	...> Booster Pack	Pokémon	180.4K	=	8.57%	3.64%	55	18.71%
Pokémon: set Allenatore Fuoriclasse dell’espansione Megaevoluzione - Fiamme Spettrali del GCC Pokémon (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Booster Pack	Pokémon	79.3K	=	12.36%	9.98%	< 50	8.20%
Intex 58836EU Materasso 178 x 94 cm Colori Assortiti	...> Canotti e gonfiabili galleggianti	Intex	74.7K	6.71%	13.00%	18.70%	64	9.43%
Intex 57471NP - Piscina Gonfiabile Acquario Assortiti Vinile Multicolore 159x159x50 cm	...> Piscinette per bambini	Intex	72.2K	171.32%	5.25%	5.92%	86	7.42%
Hasbro BEY Blade Gen 4 DLX Launcher And Top	...> Trottole da combattimento	Hasbro	61.4K	=	17.38%	5.84%	< 50	1.04%
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Top-level analysis of the Giochi e giocattoli category on amazon.it

During 2026-08-01T00:00:00, the Giochi e giocattoli category on amazon.it generated a total revenue of €110.8M.

The leading brands in this category are Pokémon, Intex, and Hasbro, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon: collezione illustrazione Primi compagni d’avventura - Serie 2 del GCC (3 carte promozionali 2 buste di espansione e 1 foglio di adesivi) Edizione in Italiano, and it's the best-selling item in the category.