Best Selling Moda Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Moda in amazon.it for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Moda category

See which brands are leading the Moda category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Havaianas	2.42%	1.24pp	6.5M	235.06%	5.13%	75.54%	€18.96	7.88%
Runcati	0.68%	0.61pp	3.6M	35.44%	5.02%	55.83%	€14.52	7.86%
Calvin Klein	2.38%	0.61pp	3.2M	27.02%	0.58%	71.62%	€16.20	4.46%
JOMIX	0.83%	0.55pp	5.1M	66.80%	4.38%	66.44%	€6.35	7.50%
Maserati	0.58%	0.52pp	1.6M	176.54%	3.56%	46.64%	€18.53	6.81%
Havaianas	2.42%	1.24pp	6.5M	235.06%	5.13%	75.54%	€18.96	7.88%
Runcati	0.68%	0.61pp	3.6M	35.44%	5.02%	55.83%	€14.52	7.86%
Calvin Klein	2.38%	0.61pp	3.2M	27.02%	0.58%	71.62%	€16.20	4.46%
JOMIX	0.83%	0.55pp	5.1M	66.80%	4.38%	66.44%	€6.35	7.50%
Maserati	0.58%	0.52pp	1.6M	176.54%	3.56%	46.64%	€18.53	6.81%
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Channels Breakdown & Performance

Understand where the top brands in the Moda category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Havaianas

Runcati

Calvin Klein

JOMIX

Maserati

Top selling sub-categories in the Moda category

Explore the breakdown of sub-categories within the Moda category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	9.82%	18.38%	5.17%	100	4.69%
	99	5.74%	1.26%	2.02%	91	9.16%
Intimo	< 50	0.39%	5.86%	6.06%	< 50	6.48%
T-shirt, polo e camicie	< 50	8.29%	9.97%	3.86%	< 50	6.42%
Abbigliamento sportivo	78	13.06%	18.64%	10.00%	94	6.26%
Calzini e calze	73	4.15%	0.39%	2.82%	68	9.42%
Mare e piscina	Unlock full list >	9.89%	7.89%	15.69%	97	1.77%
	83	9.61%	8.26%	9.68%	97	10.88%
Sneaker e scarpe sportive	82	9.09%	5.20%	16.74%	< 50	5.23%
Infradito	64	7.14%	2.47%	15.94%	99	4.92%
Scarpe da lavoro	73	9.95%	9.14%	9.07%	92	13.86%
Pantofole	69	9.81%	4.89%	18.82%	51	6.41%
Sandali	Unlock full list >	9.96%	9.18%	9.04%	100	13.99%
	69	3.93%	2.29%	7.82%	< 50	17.27%
Occhiali e accessori	64	8.27%	4.17%	16.63%	85	17.49%
Cappelli e cappellini	79	18.53%	9.96%	9.51%	56	9.35%
Cinture	62	8.31%	9.67%	16.77%	57	8.29%
Cravatte, fusciacche e fazzoletti da taschino	71	7.22%	9.10%	13.91%	< 50	11.00%
Bretelle	Unlock full list >	9.13%	5.84%	19.65%	100	5.69%
	54	9.70%	2.58%	19.84%	91	6.78%
Orologi da polso	93	10.15%	1.54%	8.81%	98	1.61%
Cinturini	67	9.96%	1.84%	14.32%	97	8.89%
Smartwatches fashion	84	9.04%	9.92%	2.95%	< 50	9.92%
Orologi da tasca	Unlock full list >	12.72%	3.97%	7.83%	< 50	4.05%
	65	17.85%	3.13%	9.94%	96	8.40%
Bracciali	68	19.26%	1.18%	9.61%	< 50	1.12%
Collane	100	9.46%	0.96%	9.00%	64	1.03%
Orecchini	98	9.27%	4.97%	9.47%	71	5.02%
Anelli	98	8.96%	5.65%	9.60%	72	4.95%
Gemelli ed accessori per camicie	Unlock full list >	13.44%	3.35%	8.10%	53	3.43%
	56	9.64%	8.26%	8.77%	79	3.36%
	100	11.14%	3.26%	9.93%	97	9.97%
Abbigliamento da notte, lingerie e intimo	84	16.11%	14.09%	2.00%	< 50	14.18%
Abbigliamento sportivo	< 50	9.95%	9.16%	11.59%	< 50	10.77%
Calze e collant	91	9.98%	9.23%	12.05%	88	1.04%
T-shirt, top e bluse	86	8.14%	3.96%	16.28%	65	8.75%
Mare e piscina	Unlock full list >	16.76%	14.52%	8.31%	98	8.01%
	< 50	9.06%	7.24%	9.95%	< 50	8.35%
Sandali e ciabatte	99	3.68%	12.67%	8.93%	75	12.58%
Sneaker e scarpe sportive	91	18.37%	2.79%	9.90%	99	2.74%
Pantofole	84	9.81%	8.71%	9.44%	97	12.27%
Zoccoli e sabot	97	6.36%	11.40%	1.08%	99	8.44%
Scarpe basse	Unlock full list >	11.61%	18.65%	1.37%	< 50	18.74%
	88	9.73%	9.63%	9.30%	91	3.00%
Occhiali e accessori	75	8.33%	0.86%	9.57%	50	9.70%
Sciarpe e stole	66	1.24%	4.82%	4.19%	71	18.62%
Cappelli e cappellini	< 50	9.38%	6.39%	19.22%	60	18.36%
Cinture	98	5.84%	11.04%	8.97%	99	9.09%
Fasce sportive	Unlock full list >	8.34%	6.00%	3.98%	95	6.35%
	56	5.94%	12.98%	8.63%	52	0.23%
Bracciali	< 50	2.53%	9.70%	10.00%	62	4.35%
Orecchini	78	8.03%	8.38%	13.25%	< 50	3.14%
Collane	96	1.90%	19.72%	2.68%	95	5.81%
Charm e ciondoli per bracciali	< 50	2.53%	9.88%	9.19%	84	7.68%
Anelli	Unlock full list >	0.26%	5.97%	9.85%	100	5.92%
	83	0.11%	4.23%	5.90%	< 50	4.98%
Borse a tracolla	97	2.33%	5.58%	4.77%	99	3.48%
Borse Tote	93	4.71%	9.61%	2.38%	< 50	7.78%
Borse a zainetto	99	14.25%	6.02%	9.98%	98	5.65%
Borse a spalla	94	2.07%	15.06%	1.76%	92	9.41%
Pochette e Clutch	Unlock full list >	7.15%	12.24%	0.45%	86	8.70%
	99	12.40%	4.25%	7.71%	77	17.92%
	83	9.49%	6.14%	7.41%	92	6.18%
Accessori da viaggio	55	10.00%	5.07%	19.02%	< 50	6.50%
Portachiavi ad anello e catena	100	2.65%	7.36%	4.30%	96	9.79%
Astucci portachiavi	< 50	5.01%	0.42%	1.90%	73	10.86%
Accessori tascabili	Unlock full list >	9.89%	7.47%	4.77%	< 50	7.51%
	99	12.83%	18.20%	17.96%	66	9.87%
Bagaglio a mano	86	9.97%	9.22%	8.99%	98	14.19%
Valigie	66	18.48%	13.10%	12.39%	55	9.41%
Borsoni	98	8.29%	6.03%	9.98%	85	5.96%
Set di valigie	79	18.55%	16.03%	9.55%	95	9.85%
Tote da viaggio	Unlock full list >	7.20%	4.48%	9.75%	< 50	3.48%
	81	11.15%	5.37%	7.18%	< 50	5.45%
Uomo	73	9.38%	4.68%	9.96%	< 50	9.78%
Donna	97	8.31%	8.08%	5.77%	75	17.76%
Bambini	Unlock full list >	9.83%	2.92%	12.73%	94	9.29%
	99	15.67%	7.30%	9.89%	89	9.81%
Zaini Casual	93	9.94%	15.19%	1.86%	100	9.44%
Zainetti per bambini	Unlock full list >	5.82%	8.15%	8.07%	78	17.18%
	75	7.97%	3.65%	15.78%	79	16.64%
Ombrelli pieghevoli	< 50	1.64%	6.40%	7.28%	62	9.90%
Ombrelli classici	Unlock full list >	6.79%	1.77%	12.94%	99	13.79%
	99	4.58%	2.28%	19.79%	90	2.21%
	54	15.42%	10.15%	15.40%	67	8.65%
Solette	97	9.82%	4.91%	18.83%	83	6.41%
Lacci per scarpe	66	5.69%	2.48%	9.17%	55	0.89%
Trattamenti e lucidi per scarpe	98	9.70%	4.79%	18.70%	84	6.35%
Tendiscarpe	68	4.08%	0.47%	8.37%	100	1.24%
Kit di manutenzione e pulizia	Unlock full list >	18.24%	12.88%	12.62%	99	9.36%
	92	0.16%	3.83%	7.50%	73	1.00%
Strumenti e kit di riparazione	66	9.91%	9.84%	7.80%	55	17.92%
Batterie	94	9.54%	10.00%	6.58%	77	19.20%
Cofanetti	98	11.99%	17.33%	3.62%	84	9.78%
Scatole carica orologi	68	10.00%	9.41%	8.75%	100	15.05%
Pellicola protettiva per display	Unlock full list >	7.16%	9.25%	5.10%	99	16.50%
	67	9.64%	9.98%	17.80%	87	3.50%
Cofanetti e scatole	98	9.24%	6.07%	6.24%	99	19.03%
Pulizia e cura	75	8.46%	4.52%	17.22%	92	18.09%
Anelliere	67	7.84%	0.45%	9.47%	87	8.47%
Gemme	87	0.24%	4.26%	6.16%	98	10.00%
Parti di ricambio	Unlock full list >	10.53%	5.95%	6.90%	< 50	19.87%
	< 50	10.76%	19.54%	2.08%	77	19.63%
	94	8.28%	6.01%	9.98%	< 50	5.93%
Uomo	59	8.26%	3.48%	17.16%	< 50	5.58%
Donna	Unlock full list >	6.30%	3.27%	9.43%	55	1.85%
	89	16.95%	14.33%	9.67%	92	8.08%
Uomo	99	4.67%	12.75%	1.63%	99	11.24%
Donna	< 50	9.96%	8.26%	14.65%	< 50	0.94%
Bambini e ragazzi	Unlock full list >	9.48%	10.00%	18.72%	< 50	4.27%
	79	17.74%	12.39%	13.10%	95	9.26%
Uomo	< 50	6.01%	8.28%	0.27%	71	9.05%
Donna	96	8.43%	9.69%	4.21%	81	14.73%
Bambini e ragazzi	Unlock full list >	9.80%	9.94%	7.35%	< 50	19.06%
	74	9.63%	9.99%	6.81%	< 50	19.70%
Donna	98	7.66%	2.94%	16.51%	99	5.23%
Uomo	Unlock full list >	7.35%	4.69%	9.80%	81	3.79%
	98	17.00%	8.53%	8.17%	99	9.63%
Uomo	73	3.18%	1.02%	11.48%	< 50	2.09%
Donna	Unlock full list >	4.78%	1.33%	8.73%	99	0.38%
	100	9.82%	18.38%	5.17%	100	4.69%
	99	5.74%	1.26%	2.02%	91	9.16%
Intimo	< 50	0.39%	5.86%	6.06%	< 50	6.48%
T-shirt, polo e camicie	< 50	8.29%	9.97%	3.86%	< 50	6.42%
Abbigliamento sportivo	78	13.06%	18.64%	10.00%	94	6.26%
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Top Products on the Moda Category

Discover the most-viewed products in the Moda category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Calvin Klein Uomo Pantaloncini Boxer Confezione da 3 Intimo Nero (Black) M	...> Boxer aderenti	Calvin Klein	243.3K	903.09%	18.88%	2.98%	76	7.43%
Havaianas Top Brasil Unisex - Adulto FlipFlop Steel Grey 41 EU	...> Infradito	Havaianas	207.1K	=	5.40%	13.44%	90	6.93%
Havaianas Top Brasil Unisex - Adulto FlipFlop Steel Grey 43 EU	...> Infradito	Havaianas	173.9K	=	3.75%	10.65%	< 50	8.08%
Birkenstock Infradito donna Arizona (1023960) Birko-Flor Narrow Copper per piede stretto classico elegante comodo per l'estate casual 39 EU (stretta)	...> Sandali moda	Birkenstock	166.5K	=	15.17%	1.91%	55	16.61%
Arcweg Pantaloncini da Bagno Uomo Asciugatura Veloce Calzoncini da Bango Mare Beach Costume da Bagno Fodera Rete con Taschino e Coulisse Trunks Verde	...> Pantaloncini e calzoncini	Arcweg	165.7K	=	14.93%	6.29%	85	8.68%
Calvin Klein Uomo Pantaloncini Boxer Confezione da 3 Intimo Nero (Black) M	...> Boxer aderenti	Calvin Klein	243.3K	903.09%	18.88%	2.98%	76	7.43%
Havaianas Top Brasil Unisex - Adulto FlipFlop Steel Grey 41 EU	...> Infradito	Havaianas	207.1K	=	5.40%	13.44%	90	6.93%
Havaianas Top Brasil Unisex - Adulto FlipFlop Steel Grey 43 EU	...> Infradito	Havaianas	173.9K	=	3.75%	10.65%	< 50	8.08%
Birkenstock Infradito donna Arizona (1023960) Birko-Flor Narrow Copper per piede stretto classico elegante comodo per l'estate casual 39 EU (stretta)	...> Sandali moda	Birkenstock	166.5K	=	15.17%	1.91%	55	16.61%
Arcweg Pantaloncini da Bagno Uomo Asciugatura Veloce Calzoncini da Bango Mare Beach Costume da Bagno Fodera Rete con Taschino e Coulisse Trunks Verde	...> Pantaloncini e calzoncini	Arcweg	165.7K	=	14.93%	6.29%	85	8.68%
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Top-level analysis of the Moda category on amazon.it

During 2026-07-01T00:00:00, the Moda category on amazon.it generated a total revenue of €259.1M.

The leading brands in this category are Havaianas, Runcati, and Calvin Klein, which stand out in terms of revenue and consumer engagement.

The top-performing product was Calvin Klein Uomo Pantaloncini Boxer Confezione da 3 Intimo Nero (Black) M, and it's the best-selling item in the category.