Best Selling Pulizia e cura della casa Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Pulizia e cura della casa in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Pulizia e cura della casa category

See which brands are leading the Pulizia e cura della casa category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Raid	3.09%	1.71pp	314.3K	74.19%	41.05%	63.96%	€7.19	16.96%
PHILIPS	1.11%	1.11pp	178.1K	24.82%	15.86%	35.22%	€3.88	13.94%
Purivita	1.91%	0.99pp	285.7K	73.06%	40.62%	46.40%	€4.36	4.50%
FILA Surface Care Solutions	1.53%	0.92pp	78.5K	69.65%	34.11%	9.87%	€6.49	6.46%
Autan	2.17%	0.77pp	252.5K	6.12%	19.84%	63.96%	€0.82	12.48%
Raid	3.09%	1.71pp	314.3K	74.19%	41.05%	63.96%	€7.19	16.96%
PHILIPS	1.11%	1.11pp	178.1K	24.82%	15.86%	35.22%	€3.88	13.94%
Purivita	1.91%	0.99pp	285.7K	73.06%	40.62%	46.40%	€4.36	4.50%
FILA Surface Care Solutions	1.53%	0.92pp	78.5K	69.65%	34.11%	9.87%	€6.49	6.46%
Autan	2.17%	0.77pp	252.5K	6.12%	19.84%	63.96%	€0.82	12.48%
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Channels Breakdown & Performance

Understand where the top brands in the Pulizia e cura della casa category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Raid

PHILIPS

Purivita

FILA Surface Care Solutions

Autan

Top selling sub-categories in the Pulizia e cura della casa category

Explore the breakdown of sub-categories within the Pulizia e cura della casa category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	15.06%	19.32%	9.94%	58	5.21%
Detergenti multiuso	99	12.24%	17.79%	9.98%	100	6.66%
Detergenti per pavimento	60	8.95%	5.46%	18.92%	< 50	6.34%
Prodotti anticalcare	99	12.11%	4.11%	9.98%	89	10.00%
Detergenti per WC	100	8.06%	9.55%	16.04%	94	8.97%
Disgorganti per tubature	Unlock full list >	14.93%	6.63%	9.95%	56	9.88%
	< 50	9.73%	7.30%	17.18%	61	2.98%
Carta igienica	90	9.20%	5.98%	19.93%	72	5.44%
Carta da cucina	98	7.67%	13.01%	9.44%	99	8.52%
Salviette umide	100	2.59%	7.47%	7.75%	100	9.79%
	< 50	8.37%	4.37%	16.96%	74	8.11%
Fazzoletti di carta	64	9.03%	9.92%	2.99%	< 50	9.93%
Scatole di fazzoletti	Unlock full list >	2.01%	15.05%	1.32%	82	10.63%
	84	10.45%	5.30%	5.53%	87	5.39%
Detersivi liquidi	94	16.17%	10.67%	8.10%	77	0.57%
Smacchiatori e additivi	89	9.25%	9.93%	6.87%	69	4.61%
Ammorbidente liquido	< 50	13.32%	7.97%	6.96%	55	2.86%
Capsule e pasticche detergenti per il bucato	96	7.44%	9.77%	1.95%	100	1.26%
Detersivi in polvere	Unlock full list >	19.05%	13.46%	8.98%	97	1.54%
	< 50	8.42%	9.71%	17.09%	< 50	7.99%
Spray	90	15.93%	1.31%	8.89%	99	14.35%
Repellenti a ultrasuoni	Unlock full list >	9.95%	7.81%	4.02%	< 50	7.84%
	90	15.98%	7.59%	9.87%	99	4.69%
Detersivo per lavastoviglie	95	9.98%	8.37%	14.32%	100	13.47%
Detersivo liquido	57	13.14%	18.72%	10.00%	52	6.22%
Brillantante	83	9.95%	9.18%	14.23%	61	10.69%
Sale e additivi per lavastoviglie	Unlock full list >	10.36%	15.85%	9.86%	80	7.50%
	81	15.06%	19.32%	9.94%	58	5.21%
Detergenti multiuso	99	12.24%	17.79%	9.98%	100	6.66%
Detergenti per pavimento	60	8.95%	5.46%	18.92%	< 50	6.34%
Prodotti anticalcare	99	12.11%	4.11%	9.98%	89	10.00%
Detergenti per WC	100	8.06%	9.55%	16.04%	94	8.97%
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Top Products on the Pulizia e cura della casa Category

Discover the most-viewed products in the Pulizia e cura della casa category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Autan Active Vapo Spray Antizanzare Repellente 2 x 100 ml	...> Insetticidi e antiparassitari per interni	Autan	64.9K	35.13%	14.56%	4.92%	86	9.03%
Foxy Mega \| Carta igienica 36 rotoli\| 480 strappi\| Decorata \|100% Energia elettrica rinnovabile\| Confezione prodotta con plastica riciclata	...> Carta igienica	Foxy	44.1K	=	6.49%	9.92%	< 50	16.68%
Raid Liquido Elettrico Antizanzare da Interno Inodore 120 Notti 2 Ric.	...> Insetticidi e antiparassitari per interni	Raid	43.6K	37.34%	5.72%	1.53%	61	9.80%
Regina Rotoloni 8 Maxi Rotoli di Carta Igienica a 2 Veli	...> Carta igienica	Regina	37K	=	10.10%	0.79%	60	16.31%
PURIVITA® Detergente Lavapavimenti Concentrato Robot e Lavasciuga 500ml	...> Detergenti per pavimento	Purivita	36.2K	24.08%	3.38%	8.37%	91	1.88%
Autan Active Vapo Spray Antizanzare Repellente 2 x 100 ml	...> Insetticidi e antiparassitari per interni	Autan	64.9K	35.13%	14.56%	4.92%	86	9.03%
Foxy Mega \| Carta igienica 36 rotoli\| 480 strappi\| Decorata \|100% Energia elettrica rinnovabile\| Confezione prodotta con plastica riciclata	...> Carta igienica	Foxy	44.1K	=	6.49%	9.92%	< 50	16.68%
Raid Liquido Elettrico Antizanzare da Interno Inodore 120 Notti 2 Ric.	...> Insetticidi e antiparassitari per interni	Raid	43.6K	37.34%	5.72%	1.53%	61	9.80%
Regina Rotoloni 8 Maxi Rotoli di Carta Igienica a 2 Veli	...> Carta igienica	Regina	37K	=	10.10%	0.79%	60	16.31%
PURIVITA® Detergente Lavapavimenti Concentrato Robot e Lavasciuga 500ml	...> Detergenti per pavimento	Purivita	36.2K	24.08%	3.38%	8.37%	91	1.88%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Pulizia e cura della casa category on amazon.it

During 2026-09-01T00:00:00, the Pulizia e cura della casa category on amazon.it generated a total revenue of €30M.

The leading brands in this category are Raid, PHILIPS, and Purivita, which stand out in terms of revenue and consumer engagement.

The top-performing product was Autan Active Vapo Spray Antizanzare Repellente 2 x 100 ml, and it's the best-selling item in the category.