Best Selling Rasatura, epilazione e rimozione peli Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Rasatura, epilazione e rimozione peli in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Rasatura, epilazione e rimozione peli category

See which brands are leading the Rasatura, epilazione e rimozione peli category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PHILIPS	23.22%	2.75pp	1.1M	5.27%	10.67%	40.82%	€56.66	11.84%
Braun	27.09%	2.20pp	1M	2.24%	6.70%	40.53%	€4.79	0.32%
Generico	1.49%	1.01pp	1.1M	2.46%	10.64%	39.17%	€38.66	8.85%
VEET	2.06%	0.79pp	1M	4.74%	7.66%	40.80%	€50.62	1.62%
MAXGROOM	0.64%	0.54pp	1.1M	5.22%	1.98%	27.83%	€8.70	11.58%
PHILIPS	23.22%	2.75pp	1.1M	5.27%	10.67%	40.82%	€56.66	11.84%
Braun	27.09%	2.20pp	1M	2.24%	6.70%	40.53%	€4.79	0.32%
Generico	1.49%	1.01pp	1.1M	2.46%	10.64%	39.17%	€38.66	8.85%
VEET	2.06%	0.79pp	1M	4.74%	7.66%	40.80%	€50.62	1.62%
MAXGROOM	0.64%	0.54pp	1.1M	5.22%	1.98%	27.83%	€8.70	11.58%
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Channels Breakdown & Performance

Understand where the top brands in the Rasatura, epilazione e rimozione peli category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PHILIPS

Braun

Generico

VEET

MAXGROOM

Top selling sub-categories in the Rasatura, epilazione e rimozione peli category

Explore the breakdown of sub-categories within the Rasatura, epilazione e rimozione peli category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	14.12%	5.90%	7.04%	98	9.94%
	61	0.33%	4.15%	6.10%	< 50	10.00%
Rasoi	< 50	5.19%	1.70%	1.59%	< 50	9.00%
Lame da rasoio	95	2.78%	3.81%	4.57%	79	6.94%
Set	Unlock full list >	0.80%	6.31%	3.67%	96	4.40%
	96	6.93%	1.98%	13.24%	98	14.09%
Rasoi	95	3.51%	7.88%	3.49%	92	9.61%
Lame da rasoio	Unlock full list >	6.19%	1.45%	2.80%	52	9.60%
	72	1.88%	4.23%	7.40%	90	9.88%
Pennelli da barba	< 50	0.49%	5.24%	6.63%	< 50	7.02%
Supporti per set da rasatura	90	3.69%	0.73%	0.82%	87	12.35%
Vaschette per sapone da barba	98	1.61%	6.69%	5.18%	86	5.64%
Custodie per rasoi	Unlock full list >	0.79%	6.13%	4.21%	70	6.22%
	75	8.75%	9.85%	18.19%	50	6.99%
Creme depilatorie	70	15.11%	6.80%	9.94%	65	9.87%
	72	8.12%	3.92%	16.22%	< 50	8.80%
Cera	< 50	0.60%	5.22%	6.69%	< 50	9.98%
Strisce	60	5.30%	1.61%	8.81%	< 50	9.04%
Kit	98	1.51%	2.77%	5.25%	88	9.94%
Scaldacera	65	6.16%	0.82%	11.65%	86	12.48%
Rulli	Unlock full list >	7.88%	0.49%	3.57%	91	9.63%
	100	9.54%	1.88%	9.76%	95	7.84%
Epilatori	98	7.37%	4.60%	1.83%	96	7.50%
Accessori e parti	Unlock full list >	2.73%	10.53%	0.04%	73	13.48%
Pinzette	< 50	6.80%	0.40%	9.23%	55	9.42%
	< 50	5.60%	8.08%	10.59%	74	14.33%
Epilatori a luce pulsata	Unlock full list >	0.89%	4.55%	3.78%	96	18.14%
	62	6.53%	8.68%	12.40%	< 50	12.50%
	52	3.90%	2.33%	7.77%	< 50	17.33%
Rasoi a lamina	81	8.82%	6.75%	5.32%	85	5.57%
Rasoi a testine rotanti	Unlock full list >	6.31%	14.58%	2.88%	54	2.32%
	80	5.53%	0.08%	10.46%	76	11.29%
Caricatori e alimentatori	90	6.64%	3.59%	0.52%	72	8.13%
Pulizia	80	6.92%	12.20%	9.26%	57	8.77%
Custodie per rasoi elettrici	Unlock full list >	9.24%	7.47%	6.81%	99	4.65%
Rasoi femminili	Unlock full list >	2.36%	1.78%	4.56%	95	9.84%
	79	11.32%	3.42%	9.94%	75	9.98%
Regolarbarba e rifinitori	95	2.33%	1.89%	0.40%	81	13.96%
Rasoi per il corpo	74	7.17%	4.31%	1.44%	92	7.69%
Pettini per tagliabasette e tagliacapelli	98	5.82%	2.51%	0.74%	87	8.67%
Rasoi multifunzione e kit	< 50	0.08%	7.39%	2.68%	< 50	16.81%
Regolatori taglio per donna	Unlock full list >	0.43%	5.89%	6.04%	< 50	6.46%
	100	5.06%	7.71%	9.64%	95	15.32%
	88	4.26%	8.31%	2.70%	99	9.38%
Balsami	< 50	7.30%	2.44%	3.58%	< 50	8.44%
Lozioni e fluidi	95	7.23%	9.70%	1.55%	93	7.64%
Gel	Unlock full list >	5.89%	9.16%	0.64%	86	1.26%
	100	8.40%	7.38%	14.32%	83	3.82%
Oli da barba	88	1.55%	5.09%	9.97%	100	5.04%
Balsami per barba	Unlock full list >	9.20%	4.82%	17.18%	100	5.47%
Trattementi per peli incarniti	95	2.44%	10.19%	7.92%	79	0.96%
Kit	< 50	12.83%	7.51%	6.74%	53	3.28%
Cere per baffi	Unlock full list >	15.93%	4.31%	10.00%	100	4.26%
	99	14.12%	5.90%	7.04%	98	9.94%
	61	0.33%	4.15%	6.10%	< 50	10.00%
Rasoi	< 50	5.19%	1.70%	1.59%	< 50	9.00%
Lame da rasoio	95	2.78%	3.81%	4.57%	79	6.94%
Set	Unlock full list >	0.80%	6.31%	3.67%	96	4.40%
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Top Products on the Rasatura, epilazione e rimozione peli Category

Discover the most-viewed products in the Rasatura, epilazione e rimozione peli category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Braun Rifinitore All-in-One Serie 5 Rasoio Elettrico Accessori AIO5540 Nero	...> Rasatura, epilazione e rimozione peli	Braun	149.3K	=	13.49%	0.02%	100	7.72%
Philips OneBlade 360 Autentico Regolabarba Elettrico per Viso e Corpo Rasoio e Spazzola 3x 360 Lame 3x Pettine per Barba (1 3 5 mm) 1x Kit per il Corpo QP2824/31	...> Rasoi a lamina	PHILIPS	102.6K	97.56%	10.62%	5.17%	87	19.48%
Philips OneBlade Intimate cura intima rifinitura e rasatura con protezione extra della pelle Rasatura precisa e confortevole - senza radere completamente a zero modello QP1924/30	...> Rasoi a lamina	PHILIPS	55.6K	122.14%	0.74%	1.31%	62	17.60%
Philips OneBlade 360 Autentico Regolabarba e rasoio elettrico 2x 360 lame 3x pettine per barba (1 3 5 mm) QP2724/31	...> Rasoi a lamina	PHILIPS	47.7K	78.93%	9.39%	9.40%	61	16.62%
King C. Gillette Rasoio di Sicurezza con Manico in Metallo 5 Lamette	...> Lame da rasoio	King C. Gillette	46.4K	31.77%	15.93%	15.00%	71	8.20%
Braun Rifinitore All-in-One Serie 5 Rasoio Elettrico Accessori AIO5540 Nero	...> Rasatura, epilazione e rimozione peli	Braun	149.3K	=	13.49%	0.02%	100	7.72%
Philips OneBlade 360 Autentico Regolabarba Elettrico per Viso e Corpo Rasoio e Spazzola 3x 360 Lame 3x Pettine per Barba (1 3 5 mm) 1x Kit per il Corpo QP2824/31	...> Rasoi a lamina	PHILIPS	102.6K	97.56%	10.62%	5.17%	87	19.48%
Philips OneBlade Intimate cura intima rifinitura e rasatura con protezione extra della pelle Rasatura precisa e confortevole - senza radere completamente a zero modello QP1924/30	...> Rasoi a lamina	PHILIPS	55.6K	122.14%	0.74%	1.31%	62	17.60%
Philips OneBlade 360 Autentico Regolabarba e rasoio elettrico 2x 360 lame 3x pettine per barba (1 3 5 mm) QP2724/31	...> Rasoi a lamina	PHILIPS	47.7K	78.93%	9.39%	9.40%	61	16.62%
King C. Gillette Rasoio di Sicurezza con Manico in Metallo 5 Lamette	...> Lame da rasoio	King C. Gillette	46.4K	31.77%	15.93%	15.00%	71	8.20%
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Top-level analysis of the Rasatura, epilazione e rimozione peli category on amazon.it

During 2026-09-01T00:00:00, the Rasatura, epilazione e rimozione peli category on amazon.it generated a total revenue of €29.5M.

The leading brands in this category are PHILIPS, Braun, and Generico, which stand out in terms of revenue and consumer engagement.

The top-performing product was Braun Rifinitore All-in-One Serie 5 Rasoio Elettrico Accessori AIO5540 Nero, and it's the best-selling item in the category.