Best Selling Software Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Software in amazon.it for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Software category

See which brands are leading the Software category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Adobe	43.06%	16.27pp	78.6K	64.79%	10.93%	125.94%	€224.54	22.78%
Kaspersky	6.09%	3.67pp	14.8K	40.04%	10.91%	44.53%	€17.29	13.65%
Corel	2.41%	1.78pp	57.6K	18.56%	9.99%	21.93%	€37.67	17.55%
ESET	1.32%	0.35pp	6.9K	60.91%	10.33%	44.55%	€207.05	21.67%
Mullvad VPN	0.52%	0.27pp	31.1K	62.18%	5.64%	86.26%	€222.71	21.30%
Adobe	43.06%	16.27pp	78.6K	64.79%	10.93%	125.94%	€224.54	22.78%
Kaspersky	6.09%	3.67pp	14.8K	40.04%	10.91%	44.53%	€17.29	13.65%
Corel	2.41%	1.78pp	57.6K	18.56%	9.99%	21.93%	€37.67	17.55%
ESET	1.32%	0.35pp	6.9K	60.91%	10.33%	44.55%	€207.05	21.67%
Mullvad VPN	0.52%	0.27pp	31.1K	62.18%	5.64%	86.26%	€222.71	21.30%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Adobe

Kaspersky

Corel

ESET

Mullvad VPN

Top selling sub-categories in the Software category

Explore the breakdown of sub-categories within the Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Antivirus e Software di sicurezza	Unlock full list >	6.27%	11.30%	1.15%	58	8.41%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Software Category

Discover the most-viewed products in the Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft 365 Family \| 12 mesi \| 6 persone \| App Office con AI \| Fino a 6TB di Spazio di archiviazione OneDrive \| Codice d'attivazione via email	...> Suite per ufficio	Microsoft	41K	108.58%	9.99%	9.15%	96	9.30%
Creative Cloud Photography plan \| Standard 1TB \| 1 Anno \| PC/Mac \|Download Digitale	...> Fotografia	Adobe	26.7K	92.91%	18.25%	9.96%	< 50	7.91%
Norton 360 Deluxe 2026\| Antivirus 5 dispositivi\|15 mesi rinnovo automatico\|Digital Download	...> Antivirus e Software di sicurezza	Norton	17.1K	8.38%	6.55%	9.89%	100	10.00%
Microsoft 365 Personal \| 12 mesi \| 1 persona \| App Office con AI \| 1TB di Spazio di archiviazione OneDrive \| Codice d'attivazione via email	...> Suite per ufficio	Microsoft	12.7K	9.55%	0.77%	5.32%	< 50	5.04%
Adobe Creative Cloud Pro \| Student & Teacher \| Software Creativo con IA \| 1 Anno \| PC/Mac \| Download Digitale	...> Grafica e design suites	Adobe	12.4K	62.02%	10.04%	8.69%	96	7.36%
Microsoft 365 Family \| 12 mesi \| 6 persone \| App Office con AI \| Fino a 6TB di Spazio di archiviazione OneDrive \| Codice d'attivazione via email	...> Suite per ufficio	Microsoft	41K	108.58%	9.99%	9.15%	96	9.30%
Creative Cloud Photography plan \| Standard 1TB \| 1 Anno \| PC/Mac \|Download Digitale	...> Fotografia	Adobe	26.7K	92.91%	18.25%	9.96%	< 50	7.91%
Norton 360 Deluxe 2026\| Antivirus 5 dispositivi\|15 mesi rinnovo automatico\|Digital Download	...> Antivirus e Software di sicurezza	Norton	17.1K	8.38%	6.55%	9.89%	100	10.00%
Microsoft 365 Personal \| 12 mesi \| 1 persona \| App Office con AI \| 1TB di Spazio di archiviazione OneDrive \| Codice d'attivazione via email	...> Suite per ufficio	Microsoft	12.7K	9.55%	0.77%	5.32%	< 50	5.04%
Adobe Creative Cloud Pro \| Student & Teacher \| Software Creativo con IA \| 1 Anno \| PC/Mac \| Download Digitale	...> Grafica e design suites	Adobe	12.4K	62.02%	10.04%	8.69%	96	7.36%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Software category on amazon.it

During 2026-07-01T00:00:00, the Software category on amazon.it generated a total revenue of €4.5M.

The leading brands in this category are Adobe, Kaspersky, and Corel, which stand out in terms of revenue and consumer engagement.