Best Selling All PC & Mac Software Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon All PC & Mac Software in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the All PC & Mac Software category

See which brands are leading the All PC & Mac Software category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Adobe	18.15%	12.16pp	29K	70.25%	5.81%	550.75%	£198.44	31.39%
McAfee	15.60%	6.80pp	24.2K	1.29%	5.74%	149.69%	£158.40	3.09%
Bitdefender	8.14%	1.71pp	13.5K	31.45%	5.77%	549.28%	£196.07	27.77%
ESET	1.09%	0.80pp	13.3K	54.83%	1.27%	514.99%	£197.00	10.37%
Avast	1.04%	0.17pp	26.9K	66.66%	4.73%	349.85%	£131.45	28.94%
Adobe	18.15%	12.16pp	29K	70.25%	5.81%	550.75%	£198.44	31.39%
McAfee	15.60%	6.80pp	24.2K	1.29%	5.74%	149.69%	£158.40	3.09%
Bitdefender	8.14%	1.71pp	13.5K	31.45%	5.77%	549.28%	£196.07	27.77%
ESET	1.09%	0.80pp	13.3K	54.83%	1.27%	514.99%	£197.00	10.37%
Avast	1.04%	0.17pp	26.9K	66.66%	4.73%	349.85%	£131.45	28.94%
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Channels Breakdown & Performance

Understand where the top brands in the All PC & Mac Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Adobe

McAfee

Bitdefender

ESET

Avast

Top selling sub-categories in the All PC & Mac Software category

Explore the breakdown of sub-categories within the All PC & Mac Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Photography	Unlock full list >	7.55%	9.58%	12.00%	50	9.49%
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
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Top Products on the All PC & Mac Software Category

Discover the most-viewed products in the All PC & Mac Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	18K	11.12%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	16.7K	22.57%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	16.5K	21.87%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026\| 3 Devices \| 1-Year Subscription with Automatic ‎Renewal\| Activation Code by email	...> Antivirus & Security	Norton	15.3K	52.03%	5.04%	13.21%	82	3.72%
Amazon Music for PC [Download]	...> All PC & Mac Software	Amazon	14.3K	101.94%	12.53%	15.87%	72	2.01%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	18K	11.12%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	16.7K	22.57%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	16.5K	21.87%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026\| 3 Devices \| 1-Year Subscription with Automatic ‎Renewal\| Activation Code by email	...> Antivirus & Security	Norton	15.3K	52.03%	5.04%	13.21%	82	3.72%
Amazon Music for PC [Download]	...> All PC & Mac Software	Amazon	14.3K	101.94%	12.53%	15.87%	72	2.01%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the All PC & Mac Software category on amazon.co.uk

During 2026-07-01T00:00:00, the All PC & Mac Software category on amazon.co.uk generated a total revenue of £1.8M.

The leading brands in this category are Adobe, McAfee, and Bitdefender, which stand out in terms of revenue and consumer engagement.

The top-performing product was Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email, and it's the best-selling item in the category.