Best Selling All PC & Mac Software Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon All PC & Mac Software in amazon.co.uk for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the All PC & Mac Software category

See which brands are leading the All PC & Mac Software category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
McAfee	14.35%	6.36pp	44.4K	16.20%	24.15%	162.55%	£17.97	7.38%
Adobe	15.05%	3.79pp	22K	6.12%	15.22%	126.79%	£3.02	6.65%
Norton	12.28%	1.46pp	44.3K	6.63%	3.50%	75.00%	£8.97	4.72%
ESET	0.69%	0.65pp	44.3K	4.29%	4.81%	101.58%	£3.31	4.08%
Mullvad VPN	1.32%	0.33pp	41.6K	0.41%	12.68%	147.38%	£5.99	7.07%
McAfee	14.35%	6.36pp	44.4K	16.20%	24.15%	162.55%	£17.97	7.38%
Adobe	15.05%	3.79pp	22K	6.12%	15.22%	126.79%	£3.02	6.65%
Norton	12.28%	1.46pp	44.3K	6.63%	3.50%	75.00%	£8.97	4.72%
ESET	0.69%	0.65pp	44.3K	4.29%	4.81%	101.58%	£3.31	4.08%
Mullvad VPN	1.32%	0.33pp	41.6K	0.41%	12.68%	147.38%	£5.99	7.07%
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Channels Breakdown & Performance

Understand where the top brands in the All PC & Mac Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

McAfee

Adobe

Norton

ESET

Mullvad VPN

Top selling sub-categories in the All PC & Mac Software category

Explore the breakdown of sub-categories within the All PC & Mac Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Photography	Unlock full list >	7.55%	9.58%	12.00%	50	9.49%
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	Unlock full list >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the All PC & Mac Software Category

Discover the most-viewed products in the All PC & Mac Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	17.8K	8.60%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	14.9K	20.15%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	14.3K	34.88%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026 Antivirus Software for 3 Devices and 1-Year Subscription with Automatic ‎Renewal Includes Secure VPN and Password Manager PC/Mac/iOS/Android Activation Code by email	...> Antivirus & Security	Norton	12.5K	29.44%	2.69%	8.67%	97	5.08%
Bitdefender Total Security 2026 \| 5 Devices \| 1 year Subscription \| PC/Mac/iOS/Android \| Activation Code by Post	...> All PC & Mac Software	Bitdefender	10.5K	25.98%	2.26%	13.20%	55	9.58%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	17.8K	8.60%	9.62%	6.42%	< 50	5.43%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	14.9K	20.15%	6.45%	5.11%	100	12.85%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	14.3K	34.88%	5.68%	8.19%	87	9.63%
Norton 360 Deluxe 2026 Antivirus Software for 3 Devices and 1-Year Subscription with Automatic ‎Renewal Includes Secure VPN and Password Manager PC/Mac/iOS/Android Activation Code by email	...> Antivirus & Security	Norton	12.5K	29.44%	2.69%	8.67%	97	5.08%
Bitdefender Total Security 2026 \| 5 Devices \| 1 year Subscription \| PC/Mac/iOS/Android \| Activation Code by Post	...> All PC & Mac Software	Bitdefender	10.5K	25.98%	2.26%	13.20%	55	9.58%
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Top-level analysis of the All PC & Mac Software category on amazon.co.uk

During 2026-05-01T00:00:00, the All PC & Mac Software category on amazon.co.uk generated a total revenue of £1.3M.

The leading brands in this category are McAfee, Adobe, and Norton, which stand out in terms of revenue and consumer engagement.

The top-performing product was Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email, and it's the best-selling item in the category.