Best Selling Beauty Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Beauty in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Beauty category

See which brands are leading the Beauty category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dyson	2.65%	1.10pp	479.6K	234.56%	4.93%	20.15%	£358.24	11.31%
Shark	2.00%	0.75pp	337.2K	84.16%	4.21%	18.12%	£257.64	4.92%
medicube	1.06%	0.73pp	202.6K	52.04%	3.15%	14.67%	£312.42	7.68%
HUGO BOSS	0.62%	0.47pp	306.2K	24.59%	4.93%	19.94%	£243.86	4.07%
KÉRASTASE	1.01%	0.41pp	161K	182.36%	4.58%	1.30%	£165.95	2.09%
Dyson	2.65%	1.10pp	479.6K	234.56%	4.93%	20.15%	£358.24	11.31%
Shark	2.00%	0.75pp	337.2K	84.16%	4.21%	18.12%	£257.64	4.92%
medicube	1.06%	0.73pp	202.6K	52.04%	3.15%	14.67%	£312.42	7.68%
HUGO BOSS	0.62%	0.47pp	306.2K	24.59%	4.93%	19.94%	£243.86	4.07%
KÉRASTASE	1.01%	0.41pp	161K	182.36%	4.58%	1.30%	£165.95	2.09%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Beauty category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dyson

Shark

medicube

HUGO BOSS

KÉRASTASE

Top selling sub-categories in the Beauty category

Explore the breakdown of sub-categories within the Beauty category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
Astringents & Toners	59	1.93%	2.09%	10.02%	< 50	1.02%
Exfoliators	Unlock full list >	6.93%	8.15%	3.22%	90	9.74%
	< 50	12.21%	7.12%	7.34%	93	1.13%
Moisturisers	96	6.57%	11.83%	9.18%	100	8.88%
Scrubs	81	1.93%	15.27%	1.92%	57	9.45%
Firmers & Shapers	92	4.20%	0.13%	12.65%	94	2.90%
Talcum Powders	98	7.99%	9.51%	15.84%	99	9.15%
Muds	Unlock full list >	17.60%	9.09%	9.67%	63	9.53%
	93	15.80%	2.97%	11.99%	52	9.41%
Sunscreens	51	6.06%	1.51%	14.75%	77	4.22%
Self-Tanners	52	4.74%	1.27%	8.71%	78	0.43%
After Sun	87	8.74%	6.72%	10.00%	< 50	7.25%
Tan Enhancers & Accelerators	Unlock full list >	8.01%	5.51%	3.18%	< 50	6.79%
	80	2.64%	1.63%	0.11%	95	13.58%
Foot Creams	87	2.70%	7.39%	4.26%	83	9.78%
Hand & Nail Creams	98	2.32%	3.91%	7.62%	99	9.82%
Moisturising Gloves	66	7.17%	2.35%	13.78%	71	14.62%
Moisturising Socks	< 50	0.07%	4.62%	6.37%	71	10.00%
Scrubs	Unlock full list >	1.99%	2.21%	4.87%	62	9.89%
	66	7.56%	4.98%	9.85%	88	4.23%
Balms	56	4.23%	1.90%	8.27%	79	16.78%
Scrubs	94	7.25%	0.03%	3.14%	100	9.51%
Lip Plumpers	Unlock full list >	6.20%	10.26%	4.50%	55	10.35%
	96	9.05%	9.14%	5.53%	93	9.98%
	82	9.60%	3.98%	11.09%	< 50	9.61%
Shampoos	72	2.90%	9.28%	6.22%	< 50	2.46%
Conditioners	99	0.73%	5.37%	6.77%	90	9.98%
Deep Conditioners & Treatments	< 50	6.25%	0.95%	11.82%	< 50	12.65%
Shampoo & Conditioner Sets	85	0.63%	5.15%	6.71%	89	7.09%
Dry Shampoos	Unlock full list >	1.39%	2.92%	5.34%	89	9.95%
	93	10.00%	8.61%	13.57%	100	12.73%
Hair Sprays	64	9.82%	7.61%	16.42%	59	15.56%
Putty, Clay & Wax	98	2.20%	17.33%	4.62%	91	6.42%
Gels	78	11.09%	16.61%	9.92%	54	7.18%
Serums	62	2.60%	7.32%	4.35%	84	4.84%
Creams & Lotions	Unlock full list >	5.29%	2.36%	9.83%	63	2.30%
	< 50	3.40%	7.81%	3.60%	58	9.63%
Headbands	77	6.15%	14.40%	2.77%	81	2.20%
Clips & Barrettes	< 50	6.60%	9.47%	0.45%	71	8.16%
Ponytail Holders	< 50	9.45%	7.86%	7.75%	60	4.04%
Claws	90	11.46%	6.24%	6.07%	71	4.47%
Hair Pins	Unlock full list >	8.77%	6.67%	5.17%	100	5.66%
	100	4.66%	13.43%	6.66%	81	4.33%
Hairbrushes	85	3.14%	7.66%	3.86%	98	9.70%
Irons	81	17.95%	0.23%	9.37%	< 50	12.37%
Hair Dryers & Accessories	< 50	5.67%	0.99%	2.41%	< 50	10.16%
Rollers	88	3.16%	3.31%	6.69%	91	7.47%
Hot Air Stylers	Unlock full list >	12.51%	9.87%	16.33%	94	5.66%
	99	7.46%	17.95%	8.79%	72	8.32%
Permanent Colour	93	1.48%	6.60%	5.27%	90	5.73%
Semi-Permanent Colour	96	6.03%	1.32%	2.68%	82	9.76%
Colour Refreshers	57	7.37%	9.98%	11.59%	52	9.89%
Hair Mascaras	< 50	2.92%	3.62%	6.36%	< 50	7.14%
Colouring Tools & Accessories	Unlock full list >	3.54%	0.86%	0.69%	< 50	12.52%
	53	2.74%	8.69%	1.22%	78	10.28%
	86	1.38%	5.92%	4.86%	< 50	6.01%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
Concealers	Unlock full list >	3.98%	8.15%	3.01%	< 50	3.55%
	80	5.26%	7.76%	0.81%	56	7.72%
Foundations	92	11.67%	17.00%	3.35%	94	9.73%
Concealers & Correctors	51	6.70%	8.73%	1.32%	77	10.41%
Powders	87	1.48%	6.04%	5.82%	65	9.98%
Blushes	99	7.89%	9.43%	3.25%	98	13.19%
Make-up Finishers	Unlock full list >	9.62%	8.20%	8.61%	< 50	3.47%
	85	7.94%	9.45%	9.41%	98	13.32%
Body Paint	100	8.11%	5.65%	3.40%	94	6.67%
Temporary Tattoos	99	6.87%	2.06%	3.29%	100	8.88%
Body Glitter	82	1.95%	9.62%	0.76%	78	1.44%
Bronzers	60	6.77%	9.66%	4.86%	94	16.07%
Henna	Unlock full list >	2.13%	7.03%	5.88%	85	5.23%
	92	8.83%	9.85%	4.97%	< 50	16.03%
Lipsticks	79	8.98%	14.19%	1.06%	53	9.22%
Lip Glosses	97	6.35%	11.38%	1.09%	99	8.43%
Lip Stains & Tints	91	11.80%	17.13%	3.46%	100	9.75%
Lip Liners	Unlock full list >	9.49%	10.00%	6.45%	85	18.91%
Make-up Sets	Unlock full list >	9.98%	9.65%	14.23%	< 50	0.61%
	67	9.72%	6.06%	9.32%	98	1.06%
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Antiperspirant Deodorant	88	8.25%	6.81%	6.14%	< 50	6.85%
Deodorant	< 50	15.48%	1.66%	8.76%	89	14.80%
Antiperspirants	Unlock full list >	18.36%	0.53%	3.47%	100	11.98%
	81	14.18%	17.10%	7.34%	85	6.97%
Loofahs, Sponges & Poufs	98	8.52%	7.03%	14.70%	92	6.95%
Shower Caps	< 50	0.14%	4.52%	5.73%	76	5.17%
Body Brushes	95	7.33%	12.44%	0.30%	100	8.76%
Exfoliating Mitts & Gloves	Unlock full list >	2.99%	0.86%	7.74%	97	2.45%
	88	9.85%	9.45%	10.31%	68	2.30%
Bath Bombs	87	1.82%	2.18%	9.89%	< 50	0.93%
Bath Salts	< 50	0.39%	4.02%	7.22%	69	1.24%
Bubble Bath	99	2.29%	6.94%	4.20%	97	6.56%
Shower Steamers	63	16.09%	1.19%	8.93%	< 50	1.26%
Bath Oils	Unlock full list >	5.49%	2.22%	2.39%	< 50	0.60%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	64	1.13%	5.64%	5.04%	86	5.85%
	97	4.84%	1.97%	8.66%	83	8.90%
Gel Polish	< 50	6.54%	0.61%	2.63%	< 50	9.36%
False Nails & Accessories	78	0.71%	3.11%	8.56%	52	0.12%
Polish	93	0.93%	3.28%	6.45%	< 50	4.34%
Tools	52	6.70%	1.91%	3.17%	76	9.06%
Polish Remover	Unlock full list >	6.55%	8.63%	1.09%	100	10.11%
	94	1.10%	8.61%	1.60%	79	2.29%
Nail Clippers	86	2.90%	13.83%	0.78%	98	9.14%
Nail Files & Buffers	86	9.90%	9.08%	0.72%	< 50	9.11%
Nail Drills	< 50	14.47%	2.49%	8.45%	78	15.81%
Manicure & Pedicure Sets	92	8.61%	17.08%	4.44%	100	3.93%
Cuticle Tools	Unlock full list >	1.68%	10.33%	11.24%	59	10.24%
	95	1.00%	3.01%	1.71%	80	15.62%
Cuticle Care	< 50	0.84%	5.00%	6.83%	< 50	7.21%
Repair	82	5.00%	8.72%	1.83%	86	9.09%
Strengthener	79	7.77%	9.36%	3.04%	54	12.88%
Growth Formula	91	8.49%	3.51%	4.36%	99	7.26%
Ridge Filler	Unlock full list >	11.20%	6.00%	5.93%	53	4.71%
	55	5.51%	8.97%	1.18%	61	8.85%
Chairs & Stools	Unlock full list >	7.48%	0.16%	9.39%	87	8.59%
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Beauty Category

Discover the most-viewed products in the Beauty category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml	...> Exfoliators	PAULA'S CHOICE	236K	124.85%	19.66%	19.20%	< 50	6.02%
CeraVe Foaming Cleanser Face & Body With 3 essential ceramides niacinamide & hyaluronic acid For normal to oily skin 236 ml/8 oz	...> Gels & Foams	CeraVe	214K	290.72%	1.30%	8.62%	83	3.73%
Hugo Boss Bottled Night Eau De Toilette for Men 200 ml	...> Eau de Toilette	HUGO BOSS	210.3K	=	5.34%	2.76%	78	4.19%
Maybelline New York Lash Sensational Sky High Mascara Volumising & Lengthening Mascara Washable Flake-Free Formula Infused with Bamboo Extract & Fibres 7.2 ml Shade: 01 Very Black	...> Mascaras	Maybelline New York	208.2K	10.83%	5.32%	1.65%	68	7.43%
CeraVe Blemish Control Face Cleanser with 2% Salicylic Acid & Niacinamide for Blemish-Prone Skin 236ml	...> Gels & Foams	CeraVe	173.7K	30.07%	0.03%	9.36%	67	2.31%
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml	...> Exfoliators	PAULA'S CHOICE	236K	124.85%	19.66%	19.20%	< 50	6.02%
CeraVe Foaming Cleanser Face & Body With 3 essential ceramides niacinamide & hyaluronic acid For normal to oily skin 236 ml/8 oz	...> Gels & Foams	CeraVe	214K	290.72%	1.30%	8.62%	83	3.73%
Hugo Boss Bottled Night Eau De Toilette for Men 200 ml	...> Eau de Toilette	HUGO BOSS	210.3K	=	5.34%	2.76%	78	4.19%
Maybelline New York Lash Sensational Sky High Mascara Volumising & Lengthening Mascara Washable Flake-Free Formula Infused with Bamboo Extract & Fibres 7.2 ml Shade: 01 Very Black	...> Mascaras	Maybelline New York	208.2K	10.83%	5.32%	1.65%	68	7.43%
CeraVe Blemish Control Face Cleanser with 2% Salicylic Acid & Niacinamide for Blemish-Prone Skin 236ml	...> Gels & Foams	CeraVe	173.7K	30.07%	0.03%	9.36%	67	2.31%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Beauty category on amazon.co.uk

During 2025-11-01T00:00:00, the Beauty category on amazon.co.uk generated a total revenue of £319.7M.

The leading brands in this category are Dyson, Shark, and medicube, which stand out in terms of revenue and consumer engagement.

The top-performing product was Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml, and it's the best-selling item in the category.