Best Selling Sports, Hobbies & Games Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports, Hobbies & Games in amazon.co.uk for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Sports, Hobbies & Games category

See which brands are leading the Sports, Hobbies & Games category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Wizards of the Coast	18.67%	8.31pp	54.1K	37.08%	18.46%	349.60%	£27.35	9.02%
Dungeons & Dragons	1.29%	0.85pp	51.5K	35.36%	12.54%	298.31%	£27.35	8.46%
LEGO	1.37%	0.68pp	25.1K	9.75%	17.33%	306.63%	£27.06	6.38%
The Times Mind Games	1.18%	0.34pp	48.1K	29.16%	0.86%	22.30%	£26.71	5.41%
Clarity Media	0.48%	0.34pp	6.5K	20.80%	15.44%	169.59%	£25.65	9.02%
Wizards of the Coast	18.67%	8.31pp	54.1K	37.08%	18.46%	349.60%	£27.35	9.02%
Dungeons & Dragons	1.29%	0.85pp	51.5K	35.36%	12.54%	298.31%	£27.35	8.46%
LEGO	1.37%	0.68pp	25.1K	9.75%	17.33%	306.63%	£27.06	6.38%
The Times Mind Games	1.18%	0.34pp	48.1K	29.16%	0.86%	22.30%	£26.71	5.41%
Clarity Media	0.48%	0.34pp	6.5K	20.80%	15.44%	169.59%	£25.65	9.02%
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Channels Breakdown & Performance

Understand where the top brands in the Sports, Hobbies & Games category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Wizards of the Coast

Dungeons & Dragons

LEGO

The Times Mind Games

Clarity Media

Top selling sub-categories in the Sports, Hobbies & Games category

Explore the breakdown of sub-categories within the Sports, Hobbies & Games category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	9.66%	2.77%	9.98%	< 50	9.98%
	< 50	13.52%	15.21%	5.20%	< 50	3.41%
Brain Teasers	73	9.52%	5.46%	8.07%	71	8.74%
Quiz Questions	100	2.36%	9.90%	1.75%	100	0.25%
Crosswords	98	6.10%	9.72%	0.61%	97	0.97%
Mathematical Games	87	9.19%	4.58%	7.46%	85	9.72%
Trivia	Unlock full list >	18.04%	10.76%	9.33%	87	7.40%
	70	0.06%	6.81%	7.52%	68	9.46%
Chess	96	9.96%	0.73%	9.74%	97	9.94%
Miscellaneous	74	5.91%	1.51%	9.21%	71	9.62%
Backgammon	Unlock full list >	7.03%	17.94%	12.14%	95	1.84%
Role-Playing & War Games	56	8.05%	10.00%	3.68%	53	2.34%
Word Games	83	9.41%	5.15%	9.85%	80	9.57%
Reference	Unlock full list >	8.37%	8.85%	6.13%	51	7.10%
	< 50	2.49%	16.91%	4.86%	91	6.22%
	99	6.15%	0.33%	16.14%	71	8.28%
Hiking	99	9.60%	5.87%	18.53%	< 50	18.69%
Outdoor Survival Skills	79	5.60%	1.98%	9.07%	< 50	9.52%
Camping & Woodcraft	< 50	15.40%	4.77%	15.69%	< 50	13.62%
Walking	< 50	6.89%	8.68%	9.69%	98	9.11%
Outdoor Cooking	Unlock full list >	7.16%	7.86%	12.29%	93	10.28%
Fishing	96	17.86%	7.42%	11.73%	93	1.97%
	65	14.90%	4.34%	9.63%	62	14.12%
Hunting	Unlock full list >	0.43%	7.10%	4.07%	78	8.85%
Birdwatching	Unlock full list >	11.30%	6.95%	7.67%	77	9.97%
	94	16.14%	12.59%	18.41%	71	5.69%
	75	7.31%	9.97%	2.46%	96	1.02%
Arsenal	< 50	19.10%	2.11%	15.45%	69	17.54%
Manchester City	< 50	12.69%	6.88%	2.87%	87	9.33%
Liverpool	< 50	9.26%	4.75%	7.58%	< 50	8.34%
Everton	93	9.96%	15.14%	8.57%	53	5.38%
Chelsea	Unlock full list >	5.10%	9.45%	0.63%	94	2.28%
	83	8.79%	3.90%	5.59%	90	12.57%
European Leagues	100	8.99%	6.30%	4.38%	77	14.11%
Premier League	Unlock full list >	9.81%	10.37%	6.69%	60	9.86%
	76	5.05%	9.20%	9.27%	67	5.87%
FIFA	89	9.89%	9.67%	8.86%	< 50	5.61%
English Football League	99	9.86%	10.85%	6.91%	< 50	9.38%
English Football Association	Unlock full list >	8.50%	4.63%	0.56%	93	9.94%
Football Fans	Unlock full list >	18.56%	8.98%	8.05%	97	7.52%
	75	2.16%	8.06%	5.46%	78	6.60%
	< 50	9.91%	5.21%	15.19%	< 50	13.13%
Football (Soccer)	73	9.91%	12.63%	14.24%	51	11.54%
Football (American)	Unlock full list >	8.88%	18.43%	8.63%	68	6.10%
Bodybuilding & Weightlifting	< 50	19.69%	9.20%	10.90%	57	8.92%
Fitness Training	96	4.05%	9.29%	6.90%	94	5.91%
Psychology	Unlock full list >	4.19%	4.07%	0.58%	75	8.96%
	96	9.84%	2.84%	8.79%	94	9.31%
Martial Arts	71	6.45%	9.81%	8.57%	69	0.42%
Wrestling	< 50	2.71%	16.57%	5.05%	66	6.05%
Boxing	Unlock full list >	4.92%	9.33%	1.09%	98	2.77%
	< 50	9.66%	2.77%	9.98%	< 50	9.98%
	< 50	13.52%	15.21%	5.20%	< 50	3.41%
Brain Teasers	73	9.52%	5.46%	8.07%	71	8.74%
Quiz Questions	100	2.36%	9.90%	1.75%	100	0.25%
Crosswords	98	6.10%	9.72%	0.61%	97	0.97%
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Top Products on the Sports, Hobbies & Games Category

Discover the most-viewed products in the Sports, Hobbies & Games category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Murdoku: 80 Murder Mystery Logic Puzzles: Volume 1 – The Perfect Gift for Puzzlers and Cosy Crime Fans!	...> Brain Teasers	M. Garand	31K	=	6.19%	2.31%	68	8.65%
The Killer Isn't Alice: The Bestselling Interactive Murder Mystery Puzzle Book - 46 600 Suspects 1 Killer. Can You Solve the Crime?	...> Brain Teasers	Iris Starling	27.4K	=	8.45%	6.22%	58	5.13%
Murdle: #1 SUNDAY TIMES BESTSELLER: Solve 100 Devilishly Devious Murder Mystery Logic Puzzles (Book 1) (Murdle Puzzle Series)	...> Puzzles & Quizzes	G. T. Karber	25.4K	13.78%	0.85%	5.52%	72	7.47%
The Spectre of Pep: How Guardiola Haunts Modern Football Tactics	...> Football (Soccer)	Jon Mackenzie	18.3K	=	9.96%	6.16%	76	2.10%
2024 Dungeon Master’s Guide (Dungeons & Dragons Core Rulebook)	...> Hobbies & Games	Wizards of the Coast	17.1K	41.65%	0.26%	8.21%	73	17.00%
Murdoku: 80 Murder Mystery Logic Puzzles: Volume 1 – The Perfect Gift for Puzzlers and Cosy Crime Fans!	...> Brain Teasers	M. Garand	31K	=	6.19%	2.31%	68	8.65%
The Killer Isn't Alice: The Bestselling Interactive Murder Mystery Puzzle Book - 46 600 Suspects 1 Killer. Can You Solve the Crime?	...> Brain Teasers	Iris Starling	27.4K	=	8.45%	6.22%	58	5.13%
Murdle: #1 SUNDAY TIMES BESTSELLER: Solve 100 Devilishly Devious Murder Mystery Logic Puzzles (Book 1) (Murdle Puzzle Series)	...> Puzzles & Quizzes	G. T. Karber	25.4K	13.78%	0.85%	5.52%	72	7.47%
The Spectre of Pep: How Guardiola Haunts Modern Football Tactics	...> Football (Soccer)	Jon Mackenzie	18.3K	=	9.96%	6.16%	76	2.10%
2024 Dungeon Master’s Guide (Dungeons & Dragons Core Rulebook)	...> Hobbies & Games	Wizards of the Coast	17.1K	41.65%	0.26%	8.21%	73	17.00%
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Top-level analysis of the Sports, Hobbies & Games category on amazon.co.uk

During 2026-10-01T00:00:00, the Sports, Hobbies & Games category on amazon.co.uk generated a total revenue of £1.5M.

The leading brands in this category are Wizards of the Coast, Dungeons & Dragons, and LEGO, which stand out in terms of revenue and consumer engagement.

The top-performing product was Murdoku: 80 Murder Mystery Logic Puzzles: Volume 1 – The Perfect Gift for Puzzlers and Cosy Crime Fans!, and it's the best-selling item in the category.