Best Selling Data Storage Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Data Storage in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Data Storage category

See which brands are leading the Data Storage category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Samsung	14.56%	2.02pp	887.8K	37.94%	5.24%	23.29%	£315.27	136.18%
Seagate	12.29%	1.94pp	695.2K	31.71%	0.09%	22.42%	£130.31	126.65%
BIWIN	1.77%	1.66pp	882.3K	34.59%	3.46%	8.09%	£33.01	58.42%
fanxiang	2.55%	1.24pp	874.6K	17.92%	4.64%	10.74%	£77.94	47.49%
UGREEN	1.43%	0.89pp	878.4K	2.31%	0.54%	7.52%	£169.48	64.46%
Samsung	14.56%	2.02pp	887.8K	37.94%	5.24%	23.29%	£315.27	136.18%
Seagate	12.29%	1.94pp	695.2K	31.71%	0.09%	22.42%	£130.31	126.65%
BIWIN	1.77%	1.66pp	882.3K	34.59%	3.46%	8.09%	£33.01	58.42%
fanxiang	2.55%	1.24pp	874.6K	17.92%	4.64%	10.74%	£77.94	47.49%
UGREEN	1.43%	0.89pp	878.4K	2.31%	0.54%	7.52%	£169.48	64.46%
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Channels Breakdown & Performance

Understand where the top brands in the Data Storage category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Samsung

Seagate

BIWIN

fanxiang

UGREEN

Top selling sub-categories in the Data Storage category

Explore the breakdown of sub-categories within the Data Storage category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	9.97%	0.26%	17.20%	65	7.98%
	< 50	9.92%	6.98%	9.25%	< 50	8.71%
Micro SD Cards	98	9.57%	6.86%	18.20%	87	3.83%
SD Cards	96	2.46%	5.68%	4.61%	81	3.64%
CompactFlash Cards	97	7.54%	9.90%	1.08%	92	10.50%
Memory Stick Cards	Unlock full list >	6.96%	9.50%	1.76%	84	6.50%
USB Flash Drives	71	8.06%	13.22%	0.30%	< 50	8.98%
External Hard Drives	73	2.91%	6.02%	4.02%	92	4.22%
External Solid State Drives	Unlock full list >	1.47%	2.66%	6.80%	86	3.89%
	93	8.88%	5.93%	15.91%	98	4.77%
Internal Solid State Drives	99	6.41%	8.54%	0.87%	98	9.82%
Internal Hard Drives	Unlock full list >	8.36%	13.53%	0.54%	94	9.06%
	< 50	2.99%	6.09%	3.91%	91	4.33%
Enclosures	59	9.94%	0.74%	17.83%	< 50	7.74%
Devices	Unlock full list >	16.20%	1.10%	8.96%	63	1.17%
	< 50	9.97%	0.26%	17.20%	65	7.98%
	< 50	9.92%	6.98%	9.25%	< 50	8.71%
Micro SD Cards	98	9.57%	6.86%	18.20%	87	3.83%
SD Cards	96	2.46%	5.68%	4.61%	81	3.64%
CompactFlash Cards	97	7.54%	9.90%	1.08%	92	10.50%
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Top Products on the Data Storage Category

Discover the most-viewed products in the Data Storage category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
SanDisk 128GB Ultra microSDXC card + SD adapter Memory card Full HD up to 140 MB/s For smartphones and Tablets with A1 App Performance UHS-I Class 10 U1	...> Micro SD Cards	SanDisk	139.4K	25.56%	3.94%	1.46%	98	1.79%
Crucial P310 2TB SSD M.2 2280 NVMe PCIe Gen4 Up to 7 100MB/s Laptop & Desktop (PC) Compatible Internal Solid State Drive - CT2000P310SSD801	...> Internal Solid State Drives	Crucial	90.7K	111.03%	0.14%	8.90%	< 50	2.55%
UnionSine External Hard Drive 500GB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black)	...> External Hard Drives	UnionSine	81.3K	40.21%	7.55%	6.53%	76	3.94%
SanDisk 128GB Extreme PRO SDXC card SD Card V30 Memory Card 4K UHD up to 200 MB/s SanDisk QuickFlow Technology RescuePro Deluxe Data Recovery Software UHS-I Class 10 U3 V30	...> SD Cards	SanDisk	80.3K	30.93%	8.99%	17.77%	56	2.97%
Seagate 2TB Portable Hard Drive \| USB 3.0 (STGX2000400)	...> External Hard Drives	Seagate	78.4K	12.75%	7.31%	0.52%	< 50	3.15%
SanDisk 128GB Ultra microSDXC card + SD adapter Memory card Full HD up to 140 MB/s For smartphones and Tablets with A1 App Performance UHS-I Class 10 U1	...> Micro SD Cards	SanDisk	139.4K	25.56%	3.94%	1.46%	98	1.79%
Crucial P310 2TB SSD M.2 2280 NVMe PCIe Gen4 Up to 7 100MB/s Laptop & Desktop (PC) Compatible Internal Solid State Drive - CT2000P310SSD801	...> Internal Solid State Drives	Crucial	90.7K	111.03%	0.14%	8.90%	< 50	2.55%
UnionSine External Hard Drive 500GB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black)	...> External Hard Drives	UnionSine	81.3K	40.21%	7.55%	6.53%	76	3.94%
SanDisk 128GB Extreme PRO SDXC card SD Card V30 Memory Card 4K UHD up to 200 MB/s SanDisk QuickFlow Technology RescuePro Deluxe Data Recovery Software UHS-I Class 10 U3 V30	...> SD Cards	SanDisk	80.3K	30.93%	8.99%	17.77%	56	2.97%
Seagate 2TB Portable Hard Drive \| USB 3.0 (STGX2000400)	...> External Hard Drives	Seagate	78.4K	12.75%	7.31%	0.52%	< 50	3.15%
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Top-level analysis of the Data Storage category on amazon.co.uk

During 2026-09-01T00:00:00, the Data Storage category on amazon.co.uk generated a total revenue of £100.7M.

The leading brands in this category are Samsung, Seagate, and BIWIN, which stand out in terms of revenue and consumer engagement.

The top-performing product was SanDisk 128GB Ultra microSDXC card + SD adapter Memory card Full HD up to 140 MB/s For smartphones and Tablets with A1 App Performance UHS-I Class 10 U1, and it's the best-selling item in the category.