Best Selling DIY & Tools Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon DIY & Tools in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the DIY & Tools category

See which brands are leading the DIY & Tools category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	1.06%	0.43pp	1.9M	137.43%	9.05%	1.02%	£19.85	13.80%
Tapo	0.64%	0.34pp	1.7M	128.10%	1.51%	0.99%	£6.90	0.41%
Weber	0.31%	0.30pp	223.6K	5.12%	6.97%	0.95%	£17.89	13.15%
Wera	0.80%	0.23pp	1.6M	110.60%	6.60%	0.90%	£5.61	3.81%
Mira	0.70%	0.21pp	1.8M	127.99%	3.13%	0.36%	£18.78	0.15%
Generic	1.06%	0.43pp	1.9M	137.43%	9.05%	1.02%	£19.85	13.80%
Tapo	0.64%	0.34pp	1.7M	128.10%	1.51%	0.99%	£6.90	0.41%
Weber	0.31%	0.30pp	223.6K	5.12%	6.97%	0.95%	£17.89	13.15%
Wera	0.80%	0.23pp	1.6M	110.60%	6.60%	0.90%	£5.61	3.81%
Mira	0.70%	0.21pp	1.8M	127.99%	3.13%	0.36%	£18.78	0.15%
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Channels Breakdown & Performance

Understand where the top brands in the DIY & Tools category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

Tapo

Weber

Wera

Mira

Top selling sub-categories in the DIY & Tools category

Explore the breakdown of sub-categories within the DIY & Tools category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	4.64%	1.00%	2.27%	59	9.24%
	87	1.23%	4.71%	1.99%	98	7.42%
Tape	78	11.97%	17.52%	9.97%	73	6.78%
Super Glue	64	10.00%	8.87%	12.68%	< 50	11.84%
Sealers	100	19.37%	13.77%	9.07%	100	1.76%
Wood Fill	100	10.10%	15.57%	9.83%	97	7.61%
Universal Adhesives	Unlock full list >	3.95%	8.97%	8.33%	89	9.55%
	94	4.91%	1.92%	8.68%	77	8.92%
Picture Hangers	< 50	8.60%	6.40%	4.67%	64	5.95%
Screws	82	7.14%	9.05%	13.72%	60	11.19%
Nut & Bolt Sets	54	8.74%	14.14%	9.64%	77	8.14%
Brackets	< 50	11.26%	19.89%	5.96%	63	5.52%
Washers	Unlock full list >	8.24%	9.96%	3.72%	99	3.00%
	< 50	5.53%	2.14%	1.14%	< 50	8.83%
Stops	52	9.71%	18.26%	5.10%	76	4.62%
Latches & Bolts	85	6.92%	15.25%	3.32%	98	8.83%
Handle Sets	80	6.99%	4.06%	1.11%	84	7.85%
Draught Excluders & Seals	< 50	5.60%	9.02%	1.04%	< 50	8.80%
Hinges	Unlock full list >	1.99%	9.67%	0.72%	56	1.39%
	56	7.42%	12.74%	9.38%	79	8.61%
Robe & Bath Towel Hooks	100	9.13%	5.84%	19.66%	100	5.68%
Toilet Paper Holders	69	7.23%	9.10%	13.92%	< 50	10.99%
Bathroom Fans	77	18.54%	9.97%	8.66%	53	9.35%
Bathroom Shelves	65	8.31%	9.67%	16.77%	86	8.28%
Towel Rails	Unlock full list >	12.83%	4.74%	10.00%	69	6.37%
	76	1.90%	2.26%	0.82%	81	14.49%
Screens	98	4.28%	0.22%	1.31%	96	11.68%
Locks & Latches	< 50	0.03%	5.61%	6.30%	60	6.71%
Window Fittings	< 50	6.81%	2.01%	3.24%	< 50	8.95%
Window-Dressing Hardware	58	12.30%	7.02%	6.49%	53	3.73%
Ventilators	Unlock full list >	2.08%	7.00%	4.79%	73	5.27%
	99	7.40%	15.78%	3.65%	98	3.11%
	60	9.70%	9.66%	9.16%	65	8.36%
Spanners & Wrenches	100	11.40%	3.49%	9.94%	93	7.05%
Screwdrivers	< 50	6.45%	3.34%	0.21%	< 50	8.27%
Sockets & Socket Sets	92	14.09%	8.69%	7.30%	100	2.23%
Knives, Parts & Accessories	99	3.62%	9.49%	7.14%	69	3.56%
Sanding Tools	Unlock full list >	8.50%	13.89%	9.60%	90	8.23%
	< 50	4.51%	2.23%	8.54%	55	9.43%
Fasteners	62	3.02%	3.38%	7.94%	< 50	8.25%
Lubricants	< 50	17.14%	11.61%	8.43%	< 50	0.17%
Sander Accessories	< 50	4.85%	1.04%	9.28%	< 50	10.09%
Screwdriver Accessories	99	9.44%	9.86%	18.30%	98	6.89%
Drill Bit Sets	Unlock full list >	7.15%	2.33%	13.75%	97	14.59%
	58	7.02%	8.98%	13.45%	63	11.45%
Drills	78	0.02%	3.81%	2.75%	94	16.89%
Soldering & Desoldering Equipment	100	0.89%	4.55%	3.78%	92	18.14%
Saws	91	2.10%	6.92%	7.51%	88	9.85%
Sanders	67	15.38%	7.04%	9.92%	87	9.84%
Grinders	Unlock full list >	2.37%	10.11%	0.36%	< 50	1.03%
	100	9.37%	9.89%	7.37%	100	4.29%
Tape Measures	81	7.05%	0.19%	9.30%	77	8.73%
Rulers, Squares & Protractors	86	6.32%	8.54%	11.95%	98	12.94%
Laser Measuring Devices & Accessories	68	10.00%	8.80%	12.94%	< 50	12.11%
Levels	88	9.67%	9.98%	17.60%	68	3.33%
Scanners & Testers	Unlock full list >	2.15%	6.97%	7.54%	86	9.85%
	99	16.62%	8.18%	9.80%	97	9.68%
Tool Boxes	67	8.18%	0.74%	9.54%	87	9.68%
Tool Bags	100	6.36%	8.57%	12.05%	94	12.85%
Tool Cabinets	98	3.08%	6.25%	6.57%	86	18.65%
Tool Pouches	95	3.12%	8.05%	7.99%	97	9.70%
Tool Belts	Unlock full list >	4.81%	7.53%	9.22%	51	15.77%
	60	6.10%	8.41%	11.53%	< 50	13.37%
	63	9.83%	1.68%	19.04%	< 50	1.61%
Cable Ties	81	10.47%	2.68%	9.87%	95	7.45%
Cable Wall Clips	64	16.96%	3.69%	9.98%	95	7.58%
Cable Straps	100	14.10%	5.35%	7.40%	81	5.01%
Cable Sleeves	< 50	11.21%	6.82%	9.62%	89	2.51%
Cord Reels	Unlock full list >	8.44%	4.48%	17.16%	< 50	18.02%
Power Strips	94	6.76%	3.75%	0.71%	100	8.04%
	66	6.51%	8.46%	2.46%	< 50	9.61%
Wall Outlets	94	0.30%	5.38%	6.51%	78	6.91%
Smart & Remote Controlled Plugs	Unlock full list >	11.27%	19.00%	1.65%	99	19.09%
	75	7.35%	2.64%	1.27%	92	15.06%
Chimes	61	6.53%	0.59%	16.06%	< 50	0.65%
Kits	66	1.05%	6.97%	14.76%	96	6.89%
Transformers	98	5.49%	9.01%	8.00%	93	2.14%
Push Buttons	Unlock full list >	8.17%	8.11%	8.93%	< 50	0.02%
	100	9.17%	17.69%	4.79%	99	6.59%
Junction Boxes	95	6.82%	9.55%	0.81%	100	0.15%
Wire Channels	< 50	6.32%	9.35%	0.01%	< 50	8.36%
Cable Trays	82	5.40%	8.92%	10.84%	60	1.92%
Terminal Blocks	88	4.82%	8.62%	2.05%	99	9.17%
Tubes	Unlock full list >	10.90%	5.71%	5.77%	89	4.98%
	97	5.47%	7.99%	10.35%	98	14.58%
	80	9.95%	9.75%	14.94%	57	1.17%
Gloves	63	9.64%	15.09%	9.77%	84	7.80%
Safety Signs	88	5.57%	0.03%	10.53%	99	14.40%
Masks & Respirators	< 50	6.86%	0.35%	9.25%	< 50	8.79%
Safety Vests	< 50	4.19%	0.45%	2.77%	53	9.40%
Eye Protection	Unlock full list >	18.19%	16.18%	9.57%	98	3.37%
	89	0.17%	3.69%	2.58%	85	16.70%
Carbon Monoxide Detectors	< 50	2.43%	1.81%	0.31%	< 50	13.84%
Smoke Alarms	92	4.33%	0.62%	2.62%	94	9.36%
Fire Extinguishers	81	3.75%	2.54%	7.54%	95	8.33%
Fire Blankets	96	5.40%	0.27%	10.23%	81	11.05%
Combination Smoke & Carbon Monoxide Detectors	Unlock full list >	0.52%	5.95%	5.98%	91	10.00%
	90	0.27%	7.62%	2.47%	99	3.18%
Video Doorbells	63	18.55%	0.68%	9.49%	95	11.79%
Surveillance Video Equipment	68	9.99%	8.68%	1.87%	97	8.71%
Motion Detectors	95	4.96%	0.38%	1.86%	80	10.92%
Alarm Systems	95	8.35%	6.02%	4.01%	92	6.33%
Door & Window Sensors	Unlock full list >	13.36%	3.42%	8.07%	63	16.94%
Key Cabinets	81	7.33%	9.74%	1.75%	59	1.07%
	95	8.40%	9.98%	4.12%	100	6.27%
Safe Accessories	92	8.70%	6.51%	15.26%	98	6.43%
Cabinet Safes	74	5.08%	13.21%	8.92%	78	1.36%
Diversion Safes	< 50	9.19%	7.39%	6.64%	63	4.76%
Hotel Safes	Unlock full list >	3.33%	4.00%	18.13%	74	3.92%
	98	9.85%	9.44%	10.33%	99	9.52%
	64	3.05%	4.37%	17.70%	95	4.30%
Spray Paint	84	8.69%	1.17%	9.63%	97	8.16%
House Paint	83	8.81%	14.21%	9.65%	79	8.12%
Wall Paint	< 50	12.44%	18.00%	9.99%	68	6.56%
Speciality Paint	99	8.15%	8.12%	8.92%	74	0.04%
Primer	Unlock full list >	5.12%	7.74%	9.73%	< 50	15.23%
	92	9.81%	3.04%	12.55%	98	9.33%
Colour Application	99	8.16%	9.60%	16.33%	100	8.70%
Prep Materials	91	3.12%	13.71%	2.26%	55	13.80%
Putty Knives	99	10.00%	8.60%	12.12%	98	12.78%
Stencils	90	4.25%	2.44%	0.82%	86	8.71%
Taping Knives	Unlock full list >	11.04%	16.55%	9.92%	< 50	7.21%
	99	10.00%	8.56%	2.21%	< 50	8.59%
Stain	89	9.43%	6.51%	7.07%	92	18.10%
Oils	< 50	14.22%	5.99%	9.98%	< 50	9.94%
Varnish	69	9.98%	9.00%	13.53%	< 50	11.38%
Wax	Unlock full list >	9.94%	8.13%	15.03%	98	14.18%
	< 50	10.98%	5.53%	7.11%	65	5.61%
Wallpaper	< 50	7.18%	4.33%	1.46%	53	7.68%
3D Wall Panels	97	8.58%	6.33%	3.99%	94	10.00%
Wallpaper Adhesives	95	2.35%	10.09%	0.39%	93	1.05%
Wallpaper Removers	100	7.02%	12.30%	9.29%	100	8.74%
Wallpaper Tools	Unlock full list >	1.87%	4.25%	7.39%	< 50	7.73%
Paint Strippers & Removers	Unlock full list >	2.06%	4.73%	5.21%	< 50	19.81%
	< 50	4.64%	1.00%	2.27%	59	9.24%
	87	1.23%	4.71%	1.99%	98	7.42%
Tape	78	11.97%	17.52%	9.97%	73	6.78%
Super Glue	64	10.00%	8.87%	12.68%	< 50	11.84%
Sealers	100	19.37%	13.77%	9.07%	100	1.76%
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Top Products on the DIY & Tools Category

Discover the most-viewed products in the DIY & Tools category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ring Battery Video Doorbell (newest gen)\| DIY Wireless Doorbell Camera \| Retinal 2K \| 6x Zoom \| Non-removable Battery \| Night Vision \| Easy to install	...> Intercom	Ring	643.6K	=	9.89%	3.75%	53	13.52%
Ring Battery Video Doorbell \| DIY Wireless Video Doorbell Camera with Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Subscription Plan	...> Surveillance Video Equipment	Ring	133.7K	39.76%	17.91%	8.96%	< 50	4.24%
Ring Battery Video Doorbell \| DIY Wireless Video Doorbell Camera with Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Subscription Plan	...> Surveillance Video Equipment	Ring	133.7K	32.42%	17.91%	8.96%	< 50	4.24%
PRAIMA Black Nitrile Disposable Gloves - Latex-Free Powder-Free Pack of 100 Strong and Puncture-Resistant Medical Food Handling Tatoo Barber Shop Gloves (Large)	...> Disposable	PANKTI	133.7K	325.88%	13.01%	6.66%	52	9.43%
eufy Security Video Doorbell E340 Dual Cameras with Delivery Guard 2K FHD Wireless Doorbell Camera Wired or Battery Powered Colour Night Vision AI Motion/Package Detection No Monthly Fee Built-in 8GB	...> Video Doorbells	eufy Security	125.5K	91.28%	19.41%	8.67%	82	9.45%
Ring Battery Video Doorbell (newest gen)\| DIY Wireless Doorbell Camera \| Retinal 2K \| 6x Zoom \| Non-removable Battery \| Night Vision \| Easy to install	...> Intercom	Ring	643.6K	=	9.89%	3.75%	53	13.52%
Ring Battery Video Doorbell \| DIY Wireless Video Doorbell Camera with Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Subscription Plan	...> Surveillance Video Equipment	Ring	133.7K	39.76%	17.91%	8.96%	< 50	4.24%
Ring Battery Video Doorbell \| DIY Wireless Video Doorbell Camera with Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Subscription Plan	...> Surveillance Video Equipment	Ring	133.7K	32.42%	17.91%	8.96%	< 50	4.24%
PRAIMA Black Nitrile Disposable Gloves - Latex-Free Powder-Free Pack of 100 Strong and Puncture-Resistant Medical Food Handling Tatoo Barber Shop Gloves (Large)	...> Disposable	PANKTI	133.7K	325.88%	13.01%	6.66%	52	9.43%
eufy Security Video Doorbell E340 Dual Cameras with Delivery Guard 2K FHD Wireless Doorbell Camera Wired or Battery Powered Colour Night Vision AI Motion/Package Detection No Monthly Fee Built-in 8GB	...> Video Doorbells	eufy Security	125.5K	91.28%	19.41%	8.67%	82	9.45%
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Top-level analysis of the DIY & Tools category on amazon.co.uk

During 2026-07-01T00:00:00, the DIY & Tools category on amazon.co.uk generated a total revenue of £314.2M.

The leading brands in this category are Generic, Tapo, and Weber, which stand out in terms of revenue and consumer engagement.