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Discover Market Leaders In Every Amazon Category

Best Selling E-Cigarettes, E-Shisha & Heat-Not-Burn Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the E-Cigarettes, E-Shisha & Heat-Not-Burn category

See which brands are leading the E-Cigarettes, E-Shisha & Heat-Not-Burn category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Survival Boyz14.57%14.22pp377.6K2339.60%19.56%16.31%£17.76106.47%
VAPORESSO8.14%3.56pp363.3K1261.19%15.23%10.06%£4.3975.55%
VOW Vapers2.99%2.88pp180.2K2016.90%0.84%8.67%£12.5884.74%
W-Direct4.06%2.14pp58.2K1350.28%18.40%2.50%£10.91106.44%
Vapes of Wrath1.87%1.65pp346.7K1956.63%18.33%7.00%£6.1119.26%
Survival Boyz14.57%14.22pp377.6K2339.60%19.56%16.31%£17.76106.47%
VAPORESSO8.14%3.56pp363.3K1261.19%15.23%10.06%£4.3975.55%
VOW Vapers2.99%2.88pp180.2K2016.90%0.84%8.67%£12.5884.74%
W-Direct4.06%2.14pp58.2K1350.28%18.40%2.50%£10.91106.44%
Vapes of Wrath1.87%1.65pp346.7K1956.63%18.33%7.00%£6.1119.26%

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Channels Breakdown & Performance

Understand where the top brands in the E-Cigarettes, E-Shisha & Heat-Not-Burn category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Survival Boyz
VAPORESSO
VOW Vapers
W-Direct
Vapes of Wrath

Top selling sub-categories in the E-Cigarettes, E-Shisha & Heat-Not-Burn category

Explore the breakdown of sub-categories within the E-Cigarettes, E-Shisha & Heat-Not-Burn category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
E-Cigarettes & Accessories653.34%7.78%3.66%< 504.18%
778.57%3.58%4.41%937.18%
Shisha Pipes846.52%3.43%0.31%808.22%
E-liquid & Refills5611.29%6.07%5.98%< 504.63%
AccessoriesUnlock full list >5.05%8.74%1.77%969.07%
Heat-not-burn Devices & AccessoriesUnlock full list >5.35%9.17%7.76%779.15%
E-Cigarettes & Accessories653.34%7.78%3.66%< 504.18%
778.57%3.58%4.41%937.18%
Shisha Pipes846.52%3.43%0.31%808.22%
E-liquid & Refills5611.29%6.07%5.98%< 504.63%
AccessoriesUnlock full list >5.05%8.74%1.77%969.07%

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Top Products on the E-Cigarettes, E-Shisha & Heat-Not-Burn Category

Discover the most-viewed products in the E-Cigarettes, E-Shisha & Heat-Not-Burn category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
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ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Vaporesso Xros Replacement Pods 0.6 Ohm Integrated Coils Corex 2.0 Compatible with Xros3 Xros3 Mini Xros4 Xros4 Mini Xros5 Xros5Mini Vaporesso Vaping Pods Refillble Pack of 4 No Nicotine
Vaporesso Xros Replacement Pods 0.6 Ohm Integrated Coils Corex 2.0 Compatible with Xros3 Xros3 Mini Xros4 Xros4 Mini Xros5 Xros5Mini Vaporesso Vaping Pods Refillble Pack of 4 No Nicotine
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
VAPORESSO47.6K710.55%9.43%8.34%639.78%
Vaporesso Xros 4 Vape Kit (Pastel Palette) - 10 colours to choose from 30 Min Fast Charge 1000mAh Rechargeable Battery Compatible With Xros Pods - No Nicotine (Pastel Palette)
Vaporesso Xros 4 Vape Kit (Pastel Palette) - 10 colours to choose from 30 Min Fast Charge 1000mAh Rechargeable Battery Compatible With Xros Pods - No Nicotine (Pastel Palette)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
Survival Boyz28.1K=5.86%6.74%8514.52%
Oxva Xlim Go Pod Kit (Light Brown) - 16 Colours to choose from - 30W/100mAh Fast Charging Compatible With Oxva Xlim Pods - No Nicotine (Light Brown)
Oxva Xlim Go Pod Kit (Light Brown) - 16 Colours to choose from - 30W/100mAh Fast Charging Compatible With Oxva Xlim Pods - No Nicotine (Light Brown)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
Survival Boyz26.6K=4.31%8.05%736.72%
VAPORESSO XROS 3 MINI Vaping Kit Rechargable Refillable Integrated 1000mAh Battery MTL Compact Powerful Stylish 2mL E Cigarettes E Cig Vaporesso Vaping No Nicotine (Rose Pink)
VAPORESSO XROS 3 MINI Vaping Kit Rechargable Refillable Integrated 1000mAh Battery MTL Compact Powerful Stylish 2mL E Cigarettes E Cig Vaporesso Vaping No Nicotine (Rose Pink)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
VAPORESSO23.5K=1.27%4.18%804.40%
Aspire Gotek X Vaping Kit Compact Stylish 2mL Refillable Pod Nic Salt Compatible User Friendly All Day Usage E Cigarettes E Cig Aspire Vaping Starter Kit No Nicotine (Translucent Violet)
Aspire Gotek X Vaping Kit Compact Stylish 2mL Refillable Pod Nic Salt Compatible User Friendly All Day Usage E Cigarettes E Cig Aspire Vaping Starter Kit No Nicotine (Translucent Violet)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
aspire22.5K72.98%7.47%5.59%844.93%
Vaporesso Xros Replacement Pods 0.6 Ohm Integrated Coils Corex 2.0 Compatible with Xros3 Xros3 Mini Xros4 Xros4 Mini Xros5 Xros5Mini Vaporesso Vaping Pods Refillble Pack of 4 No Nicotine
Vaporesso Xros Replacement Pods 0.6 Ohm Integrated Coils Corex 2.0 Compatible with Xros3 Xros3 Mini Xros4 Xros4 Mini Xros5 Xros5Mini Vaporesso Vaping Pods Refillble Pack of 4 No Nicotine
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
VAPORESSO47.6K710.55%9.43%8.34%639.78%
Vaporesso Xros 4 Vape Kit (Pastel Palette) - 10 colours to choose from 30 Min Fast Charge 1000mAh Rechargeable Battery Compatible With Xros Pods - No Nicotine (Pastel Palette)
Vaporesso Xros 4 Vape Kit (Pastel Palette) - 10 colours to choose from 30 Min Fast Charge 1000mAh Rechargeable Battery Compatible With Xros Pods - No Nicotine (Pastel Palette)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
Survival Boyz28.1K=5.86%6.74%8514.52%
Oxva Xlim Go Pod Kit (Light Brown) - 16 Colours to choose from - 30W/100mAh Fast Charging Compatible With Oxva Xlim Pods - No Nicotine (Light Brown)
Oxva Xlim Go Pod Kit (Light Brown) - 16 Colours to choose from - 30W/100mAh Fast Charging Compatible With Oxva Xlim Pods - No Nicotine (Light Brown)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
Survival Boyz26.6K=4.31%8.05%736.72%
VAPORESSO XROS 3 MINI Vaping Kit Rechargable Refillable Integrated 1000mAh Battery MTL Compact Powerful Stylish 2mL E Cigarettes E Cig Vaporesso Vaping No Nicotine (Rose Pink)
VAPORESSO XROS 3 MINI Vaping Kit Rechargable Refillable Integrated 1000mAh Battery MTL Compact Powerful Stylish 2mL E Cigarettes E Cig Vaporesso Vaping No Nicotine (Rose Pink)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
VAPORESSO23.5K=1.27%4.18%804.40%
Aspire Gotek X Vaping Kit Compact Stylish 2mL Refillable Pod Nic Salt Compatible User Friendly All Day Usage E Cigarettes E Cig Aspire Vaping Starter Kit No Nicotine (Translucent Violet)
Aspire Gotek X Vaping Kit Compact Stylish 2mL Refillable Pod Nic Salt Compatible User Friendly All Day Usage E Cigarettes E Cig Aspire Vaping Starter Kit No Nicotine (Translucent Violet)
...> E-Cigarettes, E-Shisha & Heat-Not-Burn
aspire22.5K72.98%7.47%5.59%844.93%

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Top-level analysis of the E-Cigarettes, E-Shisha & Heat-Not-Burn category on amazon.co.uk

During July 2025, the E-Cigarettes, E-Shisha & Heat-Not-Burn category on amazon.co.uk generated a total revenue of £9M.

The leading brands in this category are Survival Boyz, VAPORESSO, and VOW Vapers, which stand out in terms of revenue and consumer engagement.

The top-performing product was Vaporesso Xros Replacement Pods 0.6 Ohm Integrated Coils Corex 2.0 Compatible with Xros3 Xros3 Mini Xros4 Xros4 Mini Xros5 Xros5Mini Vaporesso Vaping Pods Refillble Pack of 4 No Nicotine, and it's the best-selling item in the category.