Best Selling Wearable Technology Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Wearable Technology in amazon.co.uk for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the Wearable Technology category

See which brands are leading the Wearable Technology category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Garmin	23.58%	5.74pp	644.8K	29.72%	2.65%	14.38%	£280.55	5.85%
Amazon Renewed	2.64%	2.43pp	197.4K	29.36%	0.50%	5.56%	£266.64	2.61%
Xiaomi	1.91%	1.57pp	10.3K	29.68%	1.67%	14.27%	£79.04	3.81%
Amazfit	3.23%	1.17pp	31.6K	0.53%	2.18%	10.74%	£122.54	0.43%
Samsung	9.28%	0.97pp	399.8K	17.04%	1.77%	9.81%	£205.22	4.15%
Garmin	23.58%	5.74pp	644.8K	29.72%	2.65%	14.38%	£280.55	5.85%
Amazon Renewed	2.64%	2.43pp	197.4K	29.36%	0.50%	5.56%	£266.64	2.61%
Xiaomi	1.91%	1.57pp	10.3K	29.68%	1.67%	14.27%	£79.04	3.81%
Amazfit	3.23%	1.17pp	31.6K	0.53%	2.18%	10.74%	£122.54	0.43%
Samsung	9.28%	0.97pp	399.8K	17.04%	1.77%	9.81%	£205.22	4.15%
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Channels Breakdown & Performance

Understand where the top brands in the Wearable Technology category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Garmin

Amazon Renewed

Xiaomi

Amazfit

Samsung

Top selling sub-categories in the Wearable Technology category

Explore the breakdown of sub-categories within the Wearable Technology category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	72	19.41%	14.97%	9.34%	67	2.58%
Replacement Bands	52	9.91%	9.30%	10.99%	76	1.81%
Cables	99	9.56%	9.78%	8.28%	98	7.49%
Screen Protectors & Foils	100	12.06%	19.27%	6.37%	95	5.95%
Charging Docks	61	16.52%	17.84%	9.81%	< 50	4.38%
Cases	Unlock full list >	8.14%	9.99%	4.78%	< 50	9.99%
Smartwatches	97	1.60%	5.11%	4.63%	100	19.14%
	53	11.48%	18.78%	1.48%	90	18.87%
Replacement Bands	79	8.76%	7.65%	3.84%	< 50	18.24%
Cables	97	6.13%	10.33%	4.45%	95	15.36%
Charging Docks	< 50	3.47%	9.72%	1.72%	95	9.73%
Cases	Unlock full list >	0.61%	9.95%	5.33%	86	9.94%
Rings	85	10.44%	7.17%	9.48%	100	1.85%
Smartglasses	Unlock full list >	4.55%	2.33%	19.85%	81	2.26%
	72	19.41%	14.97%	9.34%	67	2.58%
Replacement Bands	52	9.91%	9.30%	10.99%	76	1.81%
Cables	99	9.56%	9.78%	8.28%	98	7.49%
Screen Protectors & Foils	100	12.06%	19.27%	6.37%	95	5.95%
Charging Docks	61	16.52%	17.84%	9.81%	< 50	4.38%
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Top Products on the Wearable Technology Category

Discover the most-viewed products in the Wearable Technology category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Black	...> Smartwatches	Garmin	60.4K	13.38%	2.39%	15.27%	58	7.33%
Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Ivory	...> Smartwatches	Garmin	53.5K	=	0.94%	6.25%	< 50	8.90%
Garmin Forerunner 165 43mm GPS running smartwatch lightweight AMOLED touchscreen advanced training insights & features safety & tracking features up to 11 days battery life Black	...> Smartwatches	Garmin	51.2K	=	7.99%	2.15%	95	4.60%
Apple Watch Series 11 GPS 46mm Smartwatch with Jet Black Aluminium Case with Black Sport Band M/L. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant	...> Smartwatches	Apple	51.1K	=	9.95%	2.44%	100	0.60%
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3	...> Replacement Bands	OULUOQI	41.7K	=	5.29%	8.95%	100	9.19%
Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Black	...> Smartwatches	Garmin	60.4K	13.38%	2.39%	15.27%	58	7.33%
Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Ivory	...> Smartwatches	Garmin	53.5K	=	0.94%	6.25%	< 50	8.90%
Garmin Forerunner 165 43mm GPS running smartwatch lightweight AMOLED touchscreen advanced training insights & features safety & tracking features up to 11 days battery life Black	...> Smartwatches	Garmin	51.2K	=	7.99%	2.15%	95	4.60%
Apple Watch Series 11 GPS 46mm Smartwatch with Jet Black Aluminium Case with Black Sport Band M/L. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant	...> Smartwatches	Apple	51.1K	=	9.95%	2.44%	100	0.60%
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3	...> Replacement Bands	OULUOQI	41.7K	=	5.29%	8.95%	100	9.19%
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Top-level analysis of the Wearable Technology category on amazon.co.uk

During 2026-05-01T00:00:00, the Wearable Technology category on amazon.co.uk generated a total revenue of £20.4M.

The leading brands in this category are Garmin, Amazon Renewed, and Xiaomi, which stand out in terms of revenue and consumer engagement.

The top-performing product was Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Black, and it's the best-selling item in the category.