Best Selling Girls Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Girls in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Girls category

See which brands are leading the Girls category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	8.34%	7.94pp	195.6K	801.66%	5.57%	111.69%	£23.34	116.29%
TINGN	1.54%	1.45pp	75.2K	791.70%	0.77%	10.29%	£0.02	110.14%
Get The Trend	0.84%	0.71pp	59.3K	184.12%	4.58%	34.90%	£23.34	116.16%
JackLoveBriefs	0.75%	0.63pp	46.7K	522.67%	2.15%	84.30%	£13.93	6.56%
Soleurfe	0.63%	0.57pp	151K	682.31%	0.11%	96.95%	£20.97	111.61%
adidas	8.34%	7.94pp	195.6K	801.66%	5.57%	111.69%	£23.34	116.29%
TINGN	1.54%	1.45pp	75.2K	791.70%	0.77%	10.29%	£0.02	110.14%
Get The Trend	0.84%	0.71pp	59.3K	184.12%	4.58%	34.90%	£23.34	116.16%
JackLoveBriefs	0.75%	0.63pp	46.7K	522.67%	2.15%	84.30%	£13.93	6.56%
Soleurfe	0.63%	0.57pp	151K	682.31%	0.11%	96.95%	£20.97	111.61%
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Channels Breakdown & Performance

Understand where the top brands in the Girls category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

TINGN

Get The Trend

JackLoveBriefs

Soleurfe

Top selling sub-categories in the Girls category

Explore the breakdown of sub-categories within the Girls category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	5.37%	8.90%	1.36%	97	1.96%
	< 50	1.28%	4.68%	7.08%	< 50	7.44%
Socks	79	2.85%	1.45%	0.07%	94	13.34%
Tights	88	3.43%	2.96%	7.08%	91	7.86%
Leggings	Unlock full list >	2.86%	1.17%	4.11%	98	9.75%
	< 50	7.54%	9.80%	2.15%	61	1.47%
Knickers	98	16.42%	10.92%	8.19%	99	0.38%
Thermal	Unlock full list >	19.30%	13.71%	9.05%	70	1.71%
	< 50	5.41%	13.58%	2.21%	< 50	10.43%
T-Shirts	< 50	4.70%	8.56%	2.19%	< 50	2.77%
Blouses	72	8.52%	4.63%	17.41%	90	18.27%
Vests	92	10.70%	5.53%	5.66%	100	5.16%
Polos	Unlock full list >	8.00%	3.07%	4.05%	66	7.74%
	93	6.20%	3.01%	0.18%	91	8.44%
One Pieces	< 50	7.49%	4.75%	2.05%	59	7.39%
Two Pieces	Unlock full list >	8.52%	6.27%	4.44%	74	6.09%
Shorts	Unlock full list >	6.14%	0.79%	11.61%	74	12.44%
	69	10.62%	19.23%	5.62%	88	5.23%
	59	5.50%	9.01%	8.00%	< 50	8.99%
Sports & Outdoor Shoes	97	6.18%	9.29%	12.32%	85	0.84%
Fashion Trainers	Unlock full list >	6.89%	3.92%	0.93%	100	7.94%
Mary Janes	99	2.42%	4.26%	5.69%	97	6.45%
Clogs & Mules	92	2.41%	3.84%	7.66%	100	9.81%
Sandals	97	1.98%	6.93%	4.88%	99	9.89%
Loafer Flats	Unlock full list >	3.84%	8.07%	3.15%	69	9.51%
	92	17.10%	0.40%	9.18%	57	13.20%
Necklaces	98	1.37%	9.99%	3.78%	93	9.99%
Bracelets	87	14.11%	16.08%	0.57%	100	16.17%
Jewellery Sets	< 50	9.41%	9.75%	1.85%	75	9.76%
Earrings	93	5.06%	9.23%	0.23%	98	9.25%
	97	8.59%	7.81%	5.92%	< 50	18.06%
Tiaras	Unlock full list >	9.83%	1.70%	19.06%	68	7.25%
	89	11.85%	6.60%	6.27%	70	4.13%
	82	8.01%	9.92%	3.18%	60	2.47%
Baseball Caps	80	7.11%	8.01%	3.56%	100	8.05%
Sun Hats	96	10.61%	19.69%	2.20%	66	19.78%
Bucket Hats	< 50	4.65%	9.39%	0.31%	76	8.82%
Skullies & Beanies	Unlock full list >	12.55%	4.12%	7.77%	56	17.77%
Fashion Headbands	59	17.67%	12.12%	8.60%	81	0.55%
	76	6.52%	14.80%	3.03%	80	9.25%
Sunglasses	Unlock full list >	10.00%	9.57%	13.70%	74	0.21%
Scarves	68	9.55%	9.79%	8.24%	63	3.72%
Cold Weather Sets	Unlock full list >	4.00%	11.99%	1.08%	51	0.45%
	90	7.92%	8.66%	12.95%	99	2.94%
Wrist Watches	99	11.87%	2.99%	8.25%	90	3.06%
Fashion Smartwatches	Unlock full list >	3.55%	9.70%	1.64%	75	8.25%
	98	5.37%	8.90%	1.36%	97	1.96%
	< 50	1.28%	4.68%	7.08%	< 50	7.44%
Socks	79	2.85%	1.45%	0.07%	94	13.34%
Tights	88	3.43%	2.96%	7.08%	91	7.86%
Leggings	Unlock full list >	2.86%	1.17%	4.11%	98	9.75%
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Top Products on the Girls Category

Discover the most-viewed products in the Girls category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
TINGN Unicorn Necklace Gifts for Girls 14k Gold Plated Initial R Necklace for Girls Heart Pendant CZ Unicorn Letter Gold Heart Necklace for Girls Birthday Unicorn Gifts for Girls Women Jewelry	...> Necklaces	TINGN	22.3K	=	10.26%	9.99%	99	9.95%
Kickers Fragma T-Bar Shoes UK 12K Black Patent	...> Mary Janes	Kickers	14.3K	=	4.76%	3.11%	67	7.35%
Lilley Fallon Girls Black Patent Loafer - Size 4 UK - Black	...> Loafer Flats	Lilley	13.9K	=	2.43%	5.49%	< 50	8.85%
XRACEPHOL Double Layer Satin Silk Bonnet for Sleeping Adjustable Hair Bonnet for Women Soft Silk Sleep Cap for Curly Hair（Black and Purple）	...> Sun Hats	XRACEPHOL	12.1K	=	5.34%	9.79%	95	6.37%
NIKE FB5064-410 K NK DF Club Cap US CB MTSWSH Hat Unisex Midnight Navy Size 1SIZE Kids	...> Baseball Caps	NIKE	10.2K	158.27%	2.94%	3.80%	81	19.57%
TINGN Unicorn Necklace Gifts for Girls 14k Gold Plated Initial R Necklace for Girls Heart Pendant CZ Unicorn Letter Gold Heart Necklace for Girls Birthday Unicorn Gifts for Girls Women Jewelry	...> Necklaces	TINGN	22.3K	=	10.26%	9.99%	99	9.95%
Kickers Fragma T-Bar Shoes UK 12K Black Patent	...> Mary Janes	Kickers	14.3K	=	4.76%	3.11%	67	7.35%
Lilley Fallon Girls Black Patent Loafer - Size 4 UK - Black	...> Loafer Flats	Lilley	13.9K	=	2.43%	5.49%	< 50	8.85%
XRACEPHOL Double Layer Satin Silk Bonnet for Sleeping Adjustable Hair Bonnet for Women Soft Silk Sleep Cap for Curly Hair（Black and Purple）	...> Sun Hats	XRACEPHOL	12.1K	=	5.34%	9.79%	95	6.37%
NIKE FB5064-410 K NK DF Club Cap US CB MTSWSH Hat Unisex Midnight Navy Size 1SIZE Kids	...> Baseball Caps	NIKE	10.2K	158.27%	2.94%	3.80%	81	19.57%
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Top-level analysis of the Girls category on amazon.co.uk

During 2026-09-01T00:00:00, the Girls category on amazon.co.uk generated a total revenue of £3M.

The leading brands in this category are adidas, TINGN, and Get The Trend, which stand out in terms of revenue and consumer engagement.

The top-performing product was TINGN Unicorn Necklace Gifts for Girls 14k Gold Plated Initial R Necklace for Girls Heart Pendant CZ Unicorn Letter Gold Heart Necklace for Girls Birthday Unicorn Gifts for Girls Women Jewelry, and it's the best-selling item in the category.