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Best Selling Dental Care Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Dental Care category

See which brands are leading the Dental Care category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DR.DENT	1.08%	1.05pp	205.5K	4396.08%	13.43%	11.44%	£15.55	12.20%
COLGATE	3.52%	0.79pp	64.9K	2397.05%	11.76%	11.41%	£12.54	7.38%
Marvis	1.12%	0.59pp	173K	1202.98%	11.70%	8.98%	£12.79	10.39%
Wondersmile	0.52%	0.51pp	69.2K	2295.71%	12.64%	11.44%	£1.87	2.18%
Gutology	0.48%	0.43pp	146.8K	3276.74%	1.63%	4.38%	£2.05	7.74%
DR.DENT	1.08%	1.05pp	205.5K	4396.08%	13.43%	11.44%	£15.55	12.20%
COLGATE	3.52%	0.79pp	64.9K	2397.05%	11.76%	11.41%	£12.54	7.38%
Marvis	1.12%	0.59pp	173K	1202.98%	11.70%	8.98%	£12.79	10.39%
Wondersmile	0.52%	0.51pp	69.2K	2295.71%	12.64%	11.44%	£1.87	2.18%
Gutology	0.48%	0.43pp	146.8K	3276.74%	1.63%	4.38%	£2.05	7.74%
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Channels Breakdown & Performance

Understand where the top brands in the Dental Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DR.DENT

COLGATE

Marvis

Wondersmile

Gutology

Top selling sub-categories in the Dental Care category

Explore the breakdown of sub-categories within the Dental Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	94	6.13%	0.94%	9.06%	78	9.26%
	97	8.31%	7.55%	6.79%	100	19.91%
Replacement Brush Heads	53	2.90%	1.40%	0.12%	< 50	13.27%
Electric Toothbrushes	78	3.19%	7.69%	3.81%	54	9.68%
Chargers	Unlock full list >	0.54%	3.38%	2.18%	70	16.20%
Manual Toothbrushes	< 50	4.86%	0.78%	1.64%	81	8.74%
Cases & Covers	< 50	1.56%	5.08%	4.59%	< 50	19.09%
Toothbrush Sanitisers	Unlock full list >	5.76%	8.93%	8.10%	69	8.91%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
	75	9.47%	6.61%	18.76%	92	17.89%
Interdental Brushes	83	3.75%	8.75%	8.25%	96	9.59%
Floss Picks	57	8.80%	5.16%	18.36%	< 50	6.84%
Electric Flossers & Irrigators	92	2.44%	3.08%	11.87%	50	9.43%
Dental Floss	< 50	7.23%	8.56%	5.37%	63	17.20%
Dental Chew Sticks	Unlock full list >	9.94%	0.64%	17.70%	54	7.79%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
	99	9.97%	2.96%	9.54%	73	11.28%
Strips	97	5.16%	0.61%	9.80%	85	15.16%
Whitening Kits	< 50	8.76%	1.22%	9.64%	55	9.76%
Gels	Unlock full list >	0.84%	3.56%	5.75%	100	9.99%
	94	6.13%	0.94%	9.06%	78	9.26%
	97	8.31%	7.55%	6.79%	100	19.91%
Replacement Brush Heads	53	2.90%	1.40%	0.12%	< 50	13.27%
Electric Toothbrushes	78	3.19%	7.69%	3.81%	54	9.68%
Chargers	Unlock full list >	0.54%	3.38%	2.18%	70	16.20%
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Top Products on the Dental Care Category

Discover the most-viewed products in the Dental Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DRDENT Professional Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips + Mouth Opener Included	...> Strips	DR.DENT	119.1K	=	5.81%	17.82%	77	7.71%
Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black (Packing May Vary)	...> Rotating	Oral-B	105K	20.92%	1.73%	9.20%	61	9.93%
Teeth Whitening Strip - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips	...> Strips	Pdoo	81.3K	=	9.79%	9.63%	79	11.85%
Oral-B Vitality Pro Electric Toothbrushes For Adults 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Purple	...> Rotating	Oral-B	77.8K	=	2.50%	2.71%	91	4.44%
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush for Adults (Forest Green) Designed by Braun	...> Rotating	Oral-B	77.4K	=	19.17%	3.79%	96	4.87%
DRDENT Professional Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips + Mouth Opener Included	...> Strips	DR.DENT	119.1K	=	5.81%	17.82%	77	7.71%
Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black (Packing May Vary)	...> Rotating	Oral-B	105K	20.92%	1.73%	9.20%	61	9.93%
Teeth Whitening Strip - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips	...> Strips	Pdoo	81.3K	=	9.79%	9.63%	79	11.85%
Oral-B Vitality Pro Electric Toothbrushes For Adults 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Purple	...> Rotating	Oral-B	77.8K	=	2.50%	2.71%	91	4.44%
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush for Adults (Forest Green) Designed by Braun	...> Rotating	Oral-B	77.4K	=	19.17%	3.79%	96	4.87%
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Top-level analysis of the Dental Care category on amazon.co.uk

During July 2025, the Dental Care category on amazon.co.uk generated a total revenue of £39.8M.

The leading brands in this category are DR.DENT, COLGATE, and Marvis, which stand out in terms of revenue and consumer engagement.

The top-performing product was DRDENT Professional Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips + Mouth Opener Included, and it's the best-selling item in the category.